APPLE

VS
SAMSUNG
ICHIRO UENO - 10148003
DIEGO LAVIGNE - 10145677
NATASHA ALIAS - 10148152
JEAN JIMENEZ - 10150274
CONTENT
PURPOSES OF THE STUDY

STUDY OBJECTIVES/GOALS

BRIEF COMPANY OVERVIEW, HISTORY, EVOLUTION, CULTURE,

ETC..
CHARACTERISTICS OF THE INDUSTRIAL SECTOR, CURRENT
SITUATION, ENVIORMENT, TRENDS, ETC..
MARKET OPORTUNITIES AND TRENDS EVALUATIONS

INFERENTIAL STATISTICS, HYPOTHESIS TEST, DESCRIPTVE

STATISTICS
USING COLLECTED DATA FROM SURVEY, ANSWERS FROM
SURVEY
PURPOSES OF THE STUDY
Studying the project that applies inferential statistics,
hypothesis testing, and descriptive statistics to
compare Apple and Samsung serves multiple purposes.
It aims to analyze and contrast key metrics such as
financial performance, market share, and customer
satisfaction between these two tech giants. Through
hypothesis testing, it seeks to validate or refute
assumptions about differences or similarities in various
aspects of their operations.

Another purpose is to show how inferential statistics allow

for broader insights into the tech industry by extrapolating
trends observed in these companies to a larger context.
This project not only facilitates a deeper understanding of
statistical methodologies in a practical setting but also
provides actionable insights for stakeholders, investors, and
industry analysts, aiding in strategic decision-making and
competitive analysis.
 GOALS AND OBJECTIVES
Identification of
Comparison of Statistical Validation of
Competitive Advantages:
Performance Metrics Hypotheses:
To compare and
To identify and analyze the strengths and To test hypotheses
contrast key
weaknesses of each company relative to about differences or
performance indicators
the other. This includes examining factors similarities between
(KPIs) such as revenue
like product innovation, brand perception, Apple and Samsung
growth, profitability,
customer satisfaction, and global market using robust statistical
market share, and
reach. methods. This could
product sales between
Apple and Samsung. involve hypothesis
This helps in tests to determine if
understanding how there are statistically
each company fares in significant differences
the competitive tech in metrics such as
industry landscape. market share or
customer loyalty.
 APPLE Apple has a distinct corporate culture
characterized by innovation, design
excellence, and secrecy. The company
emphasizes a top-down approach to
product development and design, with a
Apple Inc. is a multinational technology Apple started in a garage in Los Altos, focus on creating seamless user
company headquartered in Cupertino, California, where Jobs and Wozniak built experiences and aesthetically pleasing
California, USA. It was founded on April 1, 1976, the first Apple computer, the Apple I. products. Apple's commitment to design
by Steve Jobs, Steve Wozniak, and Ronald The company gained significant and user experience is reflected in its retail
Wayne. Apple designs, manufactures, and attention with the release of the Apple II stores, customer service, and marketing
markets consumer electronics, computer series in the late 1970s, which became strategies, which emphasize simplicity and
software, and online services. The company is one of the first highly successful mass- elegance. The company also places a
known for its iconic products such as the produced microcomputer products. strong emphasis on environmental
iPhone, iPad, Mac computers, and Apple Over the decades, Apple faced ups and sustainability and corporate responsibility.
Watch, as well as software like iOS and downs, including a period of decline in
macOS. the 1990s, before Steve Jobs returned as
CEO in 1997 and spearheaded a
remarkable turnaround with products CULTURE
like the iMac, iPod, iTunes Store, and
BRIEF COMPANY OVERVIEW eventually the iPhone, which
revolutionized the smartphone industry.

HISTORY AND EVOLUTION

 SAMSUNG

Samsung Electronics Co., Samsung began as a small Samsung's corporate culture is

Ltd. is part of the Samsung trading company in 1938 by characterized by a blend of
Group conglomerate, Lee Byung-chul. It innovation, operational
headquartered in Suwon, diversified into various excellence, and a hierarchical
South Korea. Established in industries, including textiles, management structure. The
1969, Samsung Electronics is insurance, and food company places a high value on
one of the world's largest processing, before entering technological advancement and
technology companies, the electronics industry in has established itself as a
involved in the manufacture the late 1960s. Samsung leader in semiconductor
and sale of a wide range of Electronics initially focused technology and mobile devices.
consumer electronics, on consumer electronics and Samsung emphasizes continuous
semiconductors, appliances, gradually improvement and has a strong
telecommunications expanding into commitment to research and
equipment, and home semiconductors and development, investing heavily
appliances. Samsung is telecommunications in new technologies such as
known globally for its Galaxy equipment. artificial intelligence, 5G
smartphones, televisions, networks, and internet-of-things
(IoT) devices.
memory chips, and displays.
HISTORY AND
COMPANY OVERVIEW EVOLUTION CULTURE
CHARACTERISTICS AND CURRENT TRENDS IN THE
TECHNOLOGY INDUSTRIAL SECTOR WHERE APPLE
OPERATES:
It has a very strong position thanks to its
closed iOS device ecosystem, services like
iCloud, App Store, Apple Music, etc.

They face challenges to continuously innovate

in hardware and software to maintain
competitive edge.

Strong focus on services and subscriptions to

diversify revenue beyond the iPhone.

Maintains an emphasis on providing unique and

integrated experiences to users through their
ecosystem.

Exploring new areas like augmented/virtual

reality, autonomous vehicles, and advanced
wearable technologies.
MARKET OPORTUNITIES

Willingness to Pay: iPhone users are generally more willing

to pay for high-quality apps and services. This opens
opportunities for premium pricing models, including one-
time purchases, subscriptions, and in-app purchases.
Monetization: Businesses can effectively monetize through
premium apps, offering ad-free experiences and exclusive
content.

Loyal User Base: iPhone users typically show higher

engagement and retention rates compared to Android
users. This provides an opportunity for businesses to
develop apps that foster long-term user relationships and
loyalty programs.
User Experience (UX): There is a significant opportunity to
invest in superior UX and design, as iPhone users tend to
value and appreciate well-designed and smooth-functioning
applications.
TRENDS EVALUATIONS

ARKit Integration: Apple's ARKit has made it easier for

developers to create immersive AR experiences. This
trend is growing in various sectors such as gaming, retail
(virtual try-ons), and education (interactive learning).
AR Shopping Experiences: Retail apps can utilize AR for
virtual product demos and try-before-you-buy
experiences, enhancing the shopping experience.

HealthKit and Apple Watch: Integration with HealthKit

and Apple Watch allows developers to create
comprehensive health and fitness apps. There is a
growing trend towards apps that offer personalized
health insights, fitness tracking, and wellness programs.
Remote Health Monitoring: The demand for remote
health monitoring apps is increasing, especially post-
pandemic. Apps that can track and report health metrics
are becoming more popular.
.
 SURVEY
We wanted to know how much people like the iPhone
versus other brands. So we did a survey of 100 people,
giving a value from 1 to 4, where 1 is less than the other
brands, 2 is I don’t mind, 3 is a bit more than the others
and 4 is More than the other phone brands. The results
gave us a mean of 3.01. We also had a deviation of
0.3454. What is the 95% confidence interval for the
likeness of the people that likes iPhones?
ESTIMATION BASED ON MEAN OF SAMPLES
GREATER THAN 30

iPhone has 95% confidence that the level

likeness of the customers in relation to the
other brands is between the interval 2.962 and
3.058.
 ESTIMATION BASED ON SAMPLE MEAN LESS THAN 30

To compare Apple to Samsung, we’ve checked how much of their phones has been sold in the
last 3 years, resulting in an average sales of 123,456,789. with a standard deviation of 1,200,000.
What is the 95% confidence interval for the phones?

Based on the results, it was obtained that we

have 95% confidence that phones per year
would be between the intervals
126,437,754.25and 120,475,823.75
ESTIMATION BASED ON
PROPORTION

The amount of people that chooses an iPhone

instead of a Samsung is 78.4% with a sample of 69
people. What is the probability that less than 15%
will choose another phone brand?

The probability that less than 15 percent

choses another phone brand is 44.3%.
P = .784 Q = .216
 SAMPLE SIZE BASED ON INFINITE POPULATION MEAN

Apple wants to know what phone size to do , with a 95% confidence level, calculate the prices
of the types of cases of the iphones where the sample mean is within plus or minus 8 dollars of
the true population mean? Knowing that the deviation is 23.97. The The sample size should be
35.
 SAMPLE SIZE BASED ON PROPORTION INFINITE POPULATION
We wanted to do a test, with a confidence level of 99% and a margin of error of 2 percentage
error, the percentage of the population that prefers Apple or Samsung. How many consumers
should be interviewed? A sample of 4041 consumers should be taken.
DETERMINE SAMPLE SIZE BASED ON FINITE POPULATION MEAN
Apple wants information on the quality of the phones produced in 2023,
in order to evaluate potential phone manufactures. This is why, with the
known population of tons of phones produced, Apple wants to know the
sample size for a 98% confidence level, where the sample mean is within
plus or minus 5 tons. From the true population mean. Knowing that the
variance is 752.

N = 1,256,375 Tons of Phone

produced
Apple needs a sample of 122,418 tons of
phones for quality control of the
producers.
RIGHT TAIL HYPOTHESIS TEST

The projection for next year is in dispute, the CFO and the VP have
differences on how much money next year is going to cost. Taking the
years 2004 to 2024 as a sample, the CFO wants to confirm if the
projection for 2025 is correct because he disagrees with it. With a
sample mean of $3,275,900 dollars, a standard deviation of $258,000,
and an alpha value of 3%, determine if the CFO’s statement, who says
that administrative expenses will be greater than $5,000,000 dollars, is
correct.
 Alternative hypothesis: Administrative
expenses will be greater than
$5,000,000 dollars.

Null hypothesis: Expenses will be less

than or equal to $5,000,000 dollars.

INTERPRETATION
The null hypothesis is accepted because it
says that next year expenses will be less than
or equal to $5,000,000 dollars, therefore, the
alternative hypothesis that these will be
greater than $5,000,000 is rejected,
indicating that the CFO’s statement is wrong.
The difference between the mean of the
hypothesis and the mean of the sample is
SOLUTION statistically significant.
 LEFT TAIL HYPOTHESIS TEST

Apple’s Data researcher, wants to know if the average age of people who
use Apple products is greater than or equal to 18 years old. For this
purpose, a random sampling of 100 people was carried out, giving a
sample mean of 25 years and a standard deviation of 15 years. Perform
the hypothesis test with an alpha value of 5% and determine if the
manager is correct.
SOLUTION

INTERPRETATION

The null hypothesis is accepted. In this case

we can tell that normally people who use
Apple products are older than or equal to 18
years old, consequently the alternative
hypothesis that the average age is less than
18 years old is rejected. The difference
between the hypothesis mean and the
sample mean is significant.
 TWO-TAILED HYPOTHESIS TEST

Apple is projected to generate sales of $54,358,157,258. by 2025. we

wanted to determine whether this projection is feasible, based on a 15-
year sample with an average sales figure of $12,458,369,125. and a
standard deviation of $3,125,654,124. we will perform a hypothesis test at
the 5% significance level to assess the accuracy of the information.
SOLUTION

INTERPRETATION

In this case the null hypothesis is rejected

indicating that sales will not be 54,358,157,258.
Therefore, We can conclude that this
projection cannot be achieved.
 CHI SQUARE EXERCISE

Apple makes phones where each box is supposed to contain 192 grams
of product. The quality control manager, wants to make sure that the
standard deviation is less than 14 grams; otherwise, the product will not
be profitable because of the shipping costs. The manager randomly
selected a sample, with these results. We construct a 99% confidence
interval for the true value of σ (standar deviation). Does this confidence
interval suggest that the boxes of phones are at an acceptable level?
 SOLUTION

In this case the quality standards for profit

have been met because the deviation has to
be below 14 and the margins between 4.34
and 11.49 for the phones to be profitable.
THANK'S FOR
WATCHING