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    Week 16

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    Jeuselita Reyes

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    © All Rights Reserved
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    Week 16

    Uploaded by

    Jeuselita Reyes
    10 views11 pages

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    WEEK 16

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    © All Rights Reserved
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    10 views11 pages

    Week 16

    Uploaded by

    Jeuselita Reyes

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Course: Competitiveness Module

    “Electronic Marketing”
    Code: FG683
    Week: 16
    What is a Blog?
    Blogs are regularly updated websites that
    provide insight into a certain topic. The word
    blog is a combined version of the words “web”
    and “log.”

    What is a blog post?

    A blog post is an individual web page


    on your website that dives into a
    particular sub-topic of your blog.
    What is a blog used for?

    ❖ To help your company rank on search


    engines.
    ❖ To share information about a given topic
    and become an expert in an industry.
    ❖ To attract visitors to your site, and turn
    those visitors into leads.
    ❖ To cultivate an online community and
    engage with an audience.
    The Fundamental Parts of a Blog
    ❖Blog Header
    ❖Blog Pages
    ❖Blog Posts
    ❖Blog Comments
    ❖Blog Sidebar
    ❖Blog Categories
    ❖Blog Archives
    ❖Blog Footer
    ❖Blog Images
    Types of Blogs

    ❖ Personal blogs
    ❖ Business/corporate blogs
    ❖ Personal brand/professional blogs
    ❖ Fashion blogs
    ❖ Blog newsletter
    ❖ Lifestyle blogs
    ❖ Travel blogs
    ❖ Food blogs
    ❖ Affiliate/review blogs
    ❖ Multimedia blogs
    ❖ News blogs
    Personal Blogs
    A personal blog is a blog that focuses on the writer's
    individual experiences and thoughts. Personal blogs
    can be about any topic, from the writer's daily life to
    their hobbies and interests.

    Business / corporate blogs


    A corporate blog is a place where a company can
    discuss things with its target audience that are
    relevant to its business or industry. Most often, this
    works in tandem with a business’s content marketing
    campaign where it provides helpful or informative
    content to readers, while simultaneously promoting its
    products and services.
    Lifestyle blogs
    It is a digital compilation of an author's personal
    interests, daily activities, or opinions on a subject. It
    typically covers multiple hobbies or talents of the writer,
    rather than focusing on one subject alone.

    Affiliate/review blogs
    These types of blogs focus on evaluating products or
    services in a specific market. It can be a niche market.
    The owners of these blogs take various products and
    make recommendations through their expertise in the
    field.
    Personal brand/professional blogs
    These types of blogs are a combination of a business
    blog and a personal blog. This blog is usually the
    project of a single person that eventually takes the path
    of a business. The owner of such blog follows a
    business strategy, makes a plan, picks a niche, creates
    an editorial schedule, engages in partnerships with
    brands.
    News blogs
    These types of blogs are the ones that keep you updated
    with what’s new in an industry that you follow. They
    mostly focus on presenting the latest happenings, new
    releases, plans, and ideas that were or will be
    implemented in a specific area of interest.
    Multimedia blogs
    Their authors use the classic format of a blog, but
    publish multimedia posts instead of written posts.
    Vlogs, podcasts, and visual storytelling are the thing
    nowadays, with many people migrating to this type of
    content for entertaining, news, education, and
    information.

    Fashion blogs
    Fashion is one of the most popular blogging niches in the
    world. This kind of blog is usually managed by one
    person who is passionate or an expert on the topic.
    How to blog
    ❖ Choose your target audience.
    ❖ Brainstorm content ideas frequently based on your
    market segment.
    ❖ Research and review a content management system
    ❖ Create a blog strategy and editorial calendar.
    ❖ Pay attention to article structure.
    ❖ Become an expert in marketing and promoting your
    blog.
    ❖ Learn about SEO.
    ❖ Use a variety of blog post styles.
    ❖ Repurpose old content.
    ❖ Perform a competitive analysis.
    The best website builders for blogs

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