MBARARA UNIVERSITY OF SCIENCE AND TECHNOLOGY

FACULTY OF COMPUTING AND INFORMATICS

Course Unit: BUSINESS AND ENTREPRENEURSHIP

Academic Year: 2024

Year: THREE

Semester: Two

Course: BCS

NAME: AMUTUHAIRE ELIZABETH

REG NO: 2021/BCS/018/PS

Assignment Number: TWO

BUSINESS PLAN: JUICE MAKING AND SUPPLY

Contents

1. Executive summary.................................................................................................................................... 1

1.1 Business Concept............................................................................................................................ 1

1.2 Company Details.................................................................................................................................. 1

1.3 Team members..................................................................................................................................... 2

1.4 Potential Market and Market Potential....................................................................................2

2. Business description................................................................................................................................ 11

3.1 Type of Industry................................................................................................................................ 13

4.Marketing Plan........................................................................................................................................... 14

4.1 Definition of Overall Market.......................................................................................................14

4.2 Market Size and Growth...................................................................................................14

4.3 Market Trends................................................................................................................................... 14

4.4 Market Segments....................................................................................................................... 15

4.5 Customers’ characteristics and needs.....................................................................................15

4.6 Competitors’ products and market share.............................................................................15

4.7 Future competitors................................................................................................................... 16

5.Sales and Marketing Strategy............................................................................................................. 17

5.1 Products Offered....................................................................................................................... 17

5.2 Pricing............................................................................................................................................ 17

5.3 Distribution.................................................................................................................................. 18

5.4 Sales Forecast.............................................................................................................................. 18

 5.5 Promotion..................................................................................................................................... 18

6. Production and Operation Plan........................................................................................................ 20

6.1 Product Development.............................................................................................................. 20

6.3 Lizy juice making and supply Key Suppliers of raw materials:.................................22

6.4 Product / Service Delivery.....................................................................................................23

6.5 Customer Care........................................................................................................................... 23

6.6 Human Resource....................................................................................................................... 24

6.7 Facilities......................................................................................................................................... 24

7.Management and Organization Plan...............................................................................................25

7.1 Management Team................................................................................................................... 25

7.2 Board of Directors.....................................................................................................................26

7.3 Personnel Plan............................................................................................................................ 26

7.4 Organizational Chart.............................................................................................................. 27

8.Financial Plan............................................................................................................................................. 28

8.1 Financial Requirements..........................................................................................................28

8.2 Financial Strategy..................................................................................................................... 28

8.3 Financial Resources..................................................................................................................28

8.4 Financial Assumptions............................................................................................................28

Figure 1;organizational chart for our juice making and supply...............................................27

 1. Executive summary

1.1 Business Concept

Our business focuses on establishing a highly efficient and customer-centric juice
making and supply business. We aim to provide a wide range of delicious and nutritious
juice products to meet the growing demand for healthy beverages. Our core emphasis is
on using high-quality fruits and employing advanced production techniques to ensure the
highest standards of taste and freshness in our juices. Additionally, we prioritize
sustainable sourcing practices and environmentally friendly packaging options to
promote a better approach to the juice industry. With a strong focus on customer
satisfaction, we aim to build long-term relationships by offering prompt delivery,
competitive pricing, and exceptional product quality. We also understand the importance
of innovation and staying ahead of market trends, which is why we invest in ongoing
research and development to introduce new and exciting juice flavors that cater to
diverse consumer preferences. Our business plan encompasses a comprehensive
marketing strategy, efficient operational processes, and a dedicated team of professionals
who are passionate about promoting a healthy lifestyle through our juice products. We
are confident that our commitment to quality, innovation, and customer service will
position us as a trusted brand in the juice making and supply industry

1.2 Company Details

Company Name: LIZY SWEET JUICE

Location: Mbarara City, Western Uganda

Address: CENTRAL MARKET GATE B ENTRACE,

Mbarara City,

1.3 Team members.

AMUTUHAIRE ELIZABETH (Top Manager and CEO)

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 Nagawa Phionah

Ashaaba Ronah

Barigye Benard

Namara Sarah

1.4 Potential Market and Market Potential

Potential Market

Our juice making and supply business operates in a promising market driven by several
key trends and factors. Firstly, there is a clear increase in health consciousness among
consumers, leading to a growing demand for nutritious and natural beverages. As people
seek healthier alternatives to sugary drinks, juices, with their vitamins, minerals, and
antioxidants have become a preferred choice.

Urbanization and busy lifestyles have further determined the demand for convenient on-the-
go products, making juices an ideal option for individuals looking for a quick and refreshing
beverage that aligns with their health goals. Additionally, nutritional restrictions and
allergies have become more dominant, creating an opportunity for juices that cater to
various nutritional needs, such as vegetarian options.

The potential market for juice making and supply is massive and covers a wide customer
base. This includes health-conscious individuals, fitness fans, families, and professionals
seeking convenient and nutritious options. Furthermore, the rise in corporate wellness
programs presents a chance to collaborate with companies that prioritize employee well-
being, offering juice products as part of their wellness initiatives. Increasing awareness of
the nutritional benefits of fresh juices, including their potential to boost immune function,
improve digestion, and support overall well-being, is driving consumer demand. This

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awareness creates an opportunity to position our brand as a provider of high-quality,
nutrient-rich juices.

The market for juice making and supply can be segmented based on consumer preferences
and demographics. This includes segments such as organic juice enthusiasts, cold-pressed
juice devotees, field juice blends for specific health benefits, and customized options for
different age groups.

Expanding into online marketplaces allows us to reach a broader customer base beyond
geographical limitations. Additionally, forming partnerships with retailers, health stores,
gyms, and wellness centres provides access to an existing customer base and increases
brand visibility.

We can also tap into events and catering opportunities by offering juice products for
conferences, health-focused gatherings, and other occasions, thus diversifying our revenue
streams.

To capitalize on these opportunities, we will emphasize natural and organic trends,

collaborate with fitness centres and nutritionists, target the children and family market, and
develop juices for field diets and lifestyles. Exploring functional and nutritional juices,
seasonal and limited edition offerings and export opportunities can further expand our
market reach.

To build credibility and trust, we will prioritize consumer education and awareness,
sharing the health benefits of juices, the process of juice extraction, and the importance of
quality ingredients. This can be achieved through workshops, social media content, and
collaborations with influencers.

our juice making and supply business is well-positioned to capture a significant share of the
growing market, meet consumer demands, and establish ourselves as a trusted and preferred
brand in the industry.

Market Potential

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The market potential for juice making and supply business is highly promising and offers
well-paid opportunities for growth and profitability. The global juice market is experiencing
significant growth driven by increasing health consciousness. The popularity of natural,
organic products, the demand for convenient and nutritious beverages.

To influence this market potential, it is essential to identify your unique selling points and
competitive advantages that set juice products apart from others in the market. This could
include factors such as using locally sourced ingredients offering unique flavour
combinations, or employing innovative packaging solutions. Highlighting these advantages
will help attract customers and carve out a position in the market.

Conducting a thorough analysis of the regional and local markets is crucial to understanding
the demand for juices in target geographical area. Consider factors such as demographics,
consumer preferences, and consumption patterns to tailor your products and marketing
strategies to meet the specific needs of local market, maximizing market potential.

To reach a broader customer base, we shall evaluate the various distribution channels
available to us, both traditional and online. Partner with supermarkets, grocery stores, health
food stores, cafes, restaurants, and online marketplaces to build a strong distribution network.
This will make our products easily accessible to consumers, increasing our market potential.

Determining the right pricing strategy is also crucial. We shall consider factors such as
production costs, competitor pricing, and perceived value. Find the balance between
affordability and profitability to ensure our pricing structure allows sustainable growth within
the market.

We shall Stay informed about the latest market trends and consumer preferences to
continuously innovate and introduce new flavours, packaging options, and product variations.
Monitor evolving consumer demands, such as the demand for functional beverages or juice
blends with specific health benefits. This will help us stay ahead of the competition and
maximize our market potential.

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Developing a strong marketing and branding strategy to effectively communicate our value
proposition to our targeted audience. Utilizing channels such as social media, influencer
partnerships, content marketing, and targeted advertising to build brand awareness and drive
customer engagement. Focusing on building customer loyalty and fostering long-term
relationships through loyalty programs, personalized offers, and exceptional customer
service.

As our business grows, we consider expanding into new markets offerings, introducing new
juice Flavors, exploring cold-pressed juice lines. These strategies can help us tap into new
market segments and maximize our market potential.

By considering these factors and implementing effective strategies, we can expose the full
market potential for our juice making and supply business.

1.5 Management Team

Our management team comprises experienced professionals dedicated to driving growth,

ensuring operational excellence, and transporting high-quality products.

With various skill sets and industry expertise, they navigate challenges and capitalize on
juice market opportunities. They provide strategic direction, set clear goals, and make
informed decisions aligned with our mission.

Our team's knowledge of industry trends enables us to adapt to evolving customer needs.

We prioritize building strong relationships with stakeholders to enhance our supply chain and
distribution network.

AMUTUHAIRE ELIZABETH (CEO and Top Manager):

Elizabeth is an experienced CEO and top manager, providing strategic direction and making
informed decisions for our juice making and supply business. With strong leadership skills
and industry expertise, she drives the company's success and ensures growth and profitability.

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Nagawa Phionah (Organizer):
Phionah is a skilled organizer specializing in supplying juice for parties. She excels in event
planning and coordination, ensuring whole execution of juice supply. Phionah's attention to
detail, customization, and efficient logistics management enhance the overall quality of the
party experience.

Ashaaba Ronah (Equipment Monitoring):

Ronah oversees equipment monitoring, ensuring proper management and maintenance of all
necessary equipment. She maintains inventory, conducts inspections and coordinates
procurement to ensure a steady supply of high-quality equipment. Ronah's proactive approach
minimizes breakdowns and ensures uninterrupted production and supply of juices.

Namara Sarah (Treasurer):

Sarah manages cash flow and financial transactions as the Treasurer. She safeguards funds,
handles banking activities, and monitors cash flow to maintain a healthy financial position.
Sarah's expertise in financial management contributes to the overall stability and success of
the business.

Barigye Benard (Customer and Worker Relations Manager):

Barigye Benard (Customer and Worker Relations Manager):

Benard plays a crucial role in maintaining strong customer relationships and coordinating
workers, particularly for large functions and events. He addresses customer inquiries,
manages orders, and ensures customer satisfaction. Benard also coordinates the workforce,
recruits suitable workers, and assigns roles, ensuring efficient service and excellent customer
experience.

1.6 Distinctive Competences:

The distinctive competences of our juice making and supply business rotate around our
ability to deliver superior value to customers and maintain a competitive advantage in the

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market. These competences set us apart from competitors and contribute to our long-term
success.

Firstly, our commitment to product quality and innovation is a key competence. We prioritize
using fresh and high-quality ingredients to create delicious and nutritious juices.
Additionally, we continuously innovate by introducing new Flavors, blends, and packaging
options, keeping up with developing customer preferences.

Secondly, our customer-centric approach is a distinctive competence. We deeply understand

our customers' needs and preferences, allowing us to offer customized solutions and
personalized experiences. By consistently exceeding customer expectations and building
strong relationships, we foster trust and loyalty.

Operational efficiency is another distinctive competence. We optimize our production

processes, supply chain management, and logistics to deliver products in a timely and cost-
effective manner. This efficiency enables us to meet customer demands on time, minimize
costs, and maintain a competitive pricing strategy.

Our strong distribution network is a valuable competence. We have strategically located

distribution centres and partnerships with reliable logistics providers, allowing us to
efficiently reach a wide range of customers, including retail stores, restaurants, and events.

Brand reputation and effective marketing strategies are what we consider. We have built a
reputable brand known for quality, innovation, and customer satisfaction. Our marketing
efforts effectively communicate our value proposition and engage with our target audience,
further strengthening our competitive position.

Lastly, our skilled workforce is part of us. We attract and retain talented individuals with the
necessary expertise and passion for our industry. Our skilled workforce ensures the consistent
delivery of high-quality products, outstanding customer service, and efficient operations.

By considering these distinctive competences, we position ourselves as a market leader. We

outperform competitors, satisfy customer needs, and achieve sustainable growth.

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Continuously enhancing and considering these competences will allow us to maintain our
competitive advantage and adapt to the ever-changing market dynamics.

1.7 Required Funding and Its Use:

In our juice making and delivery business, funding plays a critical role in supporting various
aspects of our operations. It is essential for starting, operating, and expanding our business.
Here are the key areas where funding is required and how it is utilized:

Startup Costs: Funding is needed to cover initial startup expenses, including acquiring
equipment, setting up the production facility, obtaining licenses and permits, and conducting
initial marketing and branding activities.

Raw Materials and Inventory: Funds are necessary to purchase high-quality raw materials
such as fruits, vegetables, and other ingredients required for juice production. Additionally,
maintaining an adequate inventory is crucial to ensure a smooth supply chain and meet
customer demands.

Production and Packaging: A portion of the funding is allocated to cover the day-to-day
production and packaging operations. This includes expenses related to labour wages,
utilities, packaging materials, quality control measures, and maintaining efficient production
processes.

Marketing and Advertising: Funds are allocated to marketing and advertising efforts aimed at
promoting our brand, attracting customers, and increasing sales. This may include expenses
for print and digital advertising, social media campaigns, website development, and
participating in events and exhibitions.

Personnel and Training: Funds are required to hire and train a skilled workforce. This
includes wages, benefits, training programs, and employee development initiatives. Investing
in personnel ensures efficient operations, superior customer service, and a positive work
environment.

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Working Capital: It is important to allocate funds for working capital to cover day-to-day
expenses, manage cash flow, and handle unforeseen financial requirements.

Expansion and Growth: As our business expands, funding may be needed for initiatives such
as opening new production facilities, expanding distribution channels, entering new markets.

1.8 Competitive Advantage:

The competitive advantage of our juice making and supply business refers to the unique
strengths and capabilities that set us apart from our competitors and allow us to outperform
them in the market. Here is a brief explanation of our competitive advantage:

Product Quality and Innovation: We prioritize using fresh and high-quality ingredients to
create delicious and nutritious juices. Our commitment to product quality ensures that
customers receive exceptional taste and nutritional value. Additionally, we continuously
innovate by introducing new flavours, blends, and packaging options, staying ahead of
customer preferences and market trends.

Customer Understanding: We invest time and resources to gain a deep understanding of our
customers. Through extensive market research, surveys, and direct interactions, we gather
valuable insights into their preferences, tastes, and lifestyle choices. This knowledge allows
us to tailor our products and services to meet their specific needs effectively.

Wide Customer Reach: Our strong distribution network enables us to reach a wide range of
customers, including retail stores, restaurants, and events. We have established relationships
with various channels allowing us to distribute our juices to diverse market segments.
Whether it's supplying supermarkets and grocery stores or catering to the needs of restaurants
and cafes, our distribution network ensures that our products are available where our
customers expect them.

Brand Reputation and Effective Marketing Strategies: We have built a reputable brand known
for quality, innovation, and customer satisfaction. Our marketing efforts effectively

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communicate our value proposition and engage with our target audience. This enhances
brand awareness, attracts new customers, and strengthens our competitive position.

Skilled Workforce: Our skilled workforce plays a crucial role in delivering high-quality
products and outstanding customer service. We attract and retain talented individuals with
expertise and passion for our industry. Our skilled workforce ensures consistent quality,
operational efficiency and customer satisfaction.

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 2. Business description

2.1 Vision and Objectives

Our vision is to become the leading provider of healthy and refreshing juices enriching the
lives of our customers. We expect a world where our juices are synonymous with superior
quality, innovation, and customer satisfaction. Through our commitment to excellence and
continuous improvement, we aim to inspire healthier lifestyles and be recognized as a
trusted and preferred brand in the juice making and supply industry.

2.2 Mission Statement

Our mission is to quench the thirst of our customers with healthy and refreshing juice
options. We are dedicated to offering a wide range of delicious and nutritious juices that not
only by providing a convenient and enjoyable way for people to have healthy hydration into
their daily lives

2.3 Objectives

To deliver High-Quality and Nutritious Products to provide our customers with a pleasant
and nourishing juice experience.

To foster Customer Satisfaction and Loyalty By building strong relationships and

consistently delivering on our promises

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To promote health and wellness by educating consumers about the benefits of our juices

2.4 2.4 Products and Services of the Company

Our juice making and supply company offers a comprehensive range of products and
services to cater to the diverse needs and preferences of our customers as explained below

Quality juice products. These juices are made from carefully selected high-quality fruits and
vegetables, ensuring that each sip is a pleasant and nutritious experience. We offer a variety
of options, including classic single-ingredient juices, as well as unique and flavourful blends,
catering to different tastes and dietary preferences.

Custom juice blending service. This allows customers to select their preferred combination
of fruits, vegetables, and superfoods and our expert team creates personalized juice blends
personalised to their specific requirements. This allows customers to enjoy juices that
perfectly align with their taste preferences and nutritional goals.

Wholesale supply services. Retailers, restaurants, cafes, and juice bars can rely on us for a
consistent supply of high-quality juices that they can offer to their own customers. We
ensure reliable and timely delivery to meet their supply needs, establishing strategic
partnerships within the industry.

Private labelling services. Our team works closely with clients to develop custom recipes,
design labels and package the juices according to their brand identity. This service enables
businesses to offer exclusive and branded juice products, enhancing their brand presence.

Juice catering services for special events, corporate functions, and health-conscious
gatherings. Our team can create customized juice menus, set up juice bars, and provide
trained staff to serve fresh juices on-site. This service allows event organizers to offer a
refreshing and healthy beverage option to their guests.

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3.Description of Industry
3.1 Type of Industry

Our juice making and supply business operates within the Food and Beverage industry,
specifically the Beverage sector. Juices are our primary focus, catering to the non-alcoholic
beverage segment. This sector encompasses a wide range of businesses involved in the
production, processing, distribution, and sale of food and beverages to consumers.

3.2 Future Outlook and Trends

The future outlook and trends for our juice making and supply business are shaped by
several key factors as explained below;

1. The growing emphasis on health and wellness drives demand for nutritious and
natural beverages, including juices.
2. Innovation in ingredients and flavours is crucial to stay competitive, offering unique
blends and incorporating trending ingredients.
3. Sustainability is a key trend, with consumers seeking eco-friendly packaging,
responsible sourcing, and reduced food waste.
4. Functional and wellness-enhancing juices are on the rise, meeting consumer demand
for beverages with added health benefits.

3.3 Analysis of Competitors

Our competitors in the juice-making industry include well-established players who
started earlier than us posing significant competition. They have a strong market
presence and brand recognition. Additionally, we face competition from local brands
like Pam Juice and Andy Juice, who operate in our immediate locality. To thrive in
this competitive landscape, we need to differentiate ourselves through unique
offerings, innovative flavors, and a focus on health and sustainability.

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 4.Marketing Plan

4.1 Definition of Overall Market

The overall market for our juice making and supply business in Mbarara includes all potential
customers and competitors within the juice industry. It involves retail consumers and
businesses such as supermarkets, grocery stores, cafes and restaurants.

4.2 Market Size and Growth

The market size of our juice making and supply business involves both retail and wholesale
customers, as well as various market segments.

Retail customers refer to individual consumers who purchase juices for personal
consumption from supermarkets, grocery stores, cafes, and restaurants.

Wholesale customers include businesses that buy juices in bulk for resale, such as
distributors, small and big supermarkets, hotels, event organizers, and catering companies.

4.3 Market Trends

From 2021 up to date, there has been a high increase in juice consumption in Mbarara, driven
by several market trends. As the city expands and its population grows, there is an increased
demand for convenient and healthier beverage options, including juices due to the following
reasons;

Urbanization and Changing Lifestyles: The transformation of Mbarara into a larger city
brings with it changes in lifestyle and consumer preferences. As people's lives become more
improved, there is a growing demand for convenient and ready-to-drink beverages like juices.
Juices offer a quick and nutritious option for busy individuals looking for a refreshing drink
on the go.

Additionally, as urbanization progresses, there is an increasing awareness of health and

wellness among the population. Consumers are becoming more conscious of their dietary
choices and are actively seeking out healthier alternatives to sugary carbonated drinks. Juices,

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particularly those made with fresh and natural ingredients, are perceived as a healthier option
and align with the growing health-consciousness of the population.

4.4 Market Segments

The market segments for our juice making and supply business in Mbarara involve various
customer groups and distribution channels. These segments include;

1. Retail supermarkets such as Fresco and Day to Day Supermarket, where individual
consumers purchase groceries and beverages. These supermarkets serve as important
distribution channels for our juices, reaching customers who prefer to shop for
multiple items in a convenient location.
2. Another significant segment is wholesale distributors. These distributors play a
crucial role in supplying juices to smaller retail stores, hotels, restaurants, and cafes.
Targeting this segment allows us to reach a wider range of businesses that require
bulk quantities of juices for resale.
3. The central market in Mbarara is an active hub where individuals come to purchase
fresh produce, ingredients, and other items. Positioning our juice products within the
central market enables us to capture the attention of shoppers seeking fresh and
healthy beverages while doing their routine shopping.

4.5 Customers’ characteristics and needs

The characteristics and needs of our customers for juice making and supply in Mbarara
vary across different segments as explained below;

1. Retail consumers seek convenient and healthier juice options

2. Wholesalers require reliable supply and competitive pricing.
3. Customers at the central market prioritize freshness, quality, and value for
money.

4.6 Competitors’ products and market share

In the market for juice making and supply, our competitors are;

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 1. Coca-Cola Company with brands like Coca-Cola, Fanta, Sprite, and Schweppes,
as well as Pepsi, Mountain Dew, Mirinda,
2. Crown Beverages for Riham Cola brand.
3. Energy drink segment, Red Bull, Monster Energy, and Rockstar Energy.
4. Other juice producers, such as Pam Juice located in balya plaza and Andy Juice,

4.7 Future competitors

In the near future, potential competitors in the juice making and supply industry may
include:

Startups and local entrepreneurs entering the market with innovative juice products and
unique branding strategies. And those that have been competing with us currently

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5.Sales and Marketing Strategy

5.1 Products Offered

Our juice making and supply business offers a wide range of products to cater to
diverse customer preferences. Some of our key offerings include;

1. Freshly squeezed fruit juices such as orange, apple, pineapple, watermelon and
mixed fruit blends.
2. We also provide healthy juice blends that combine fruits and vegetables for
added nutrition.
3. We offer customized juice solutions for events, catering, and wholesale orders.
Our

5.2 Pricing

Pricing breakdown and reason for each service:

Juice Supply for Events:

Pricing: 500,000 UGX for events with attendees below 100.

Reason: The pricing for event juice supply takes into account the costs associated with
catering to a larger number of attendees. It includes expenses such as ingredients,
preparation, packaging, transportation, and staffing.

Supermarket Delivery Pricing: 50,000 UGX per jerrycan.

Reasoning: The pricing for supermarket delivery considers transportation costs, including
fuel, Labor, and vehicle maintenance.

Individual Small Disposable Juices Pricing: 1,000 UGX per unit

Reason: The pricing for individual small disposable juices covers the cost of ingredients,
packaging, production, and a reasonable profit margin. The lower price point for individual
servings aims to encourage individual purchases.

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5.3 Distribution

Our distribution process ensures;

1. For individual orders, we offer convenient delivery services directly to our

customers' locations.

2. We work closely with event organizers and catering companies to deliver our
products fresh and on time for events and catering services.

3. Our physical store is strategically located in at the gate B entrance Mbarara central
market. It is easily accessible for customers seeking our products.

5.4 Sales Forecast

Product Type Quantity Sold Price per Unit Total Sales (UGX)
(UGX)

Events People below 100 500,000 500,000

Delivery to 50,000 10,000,000

Supermarkets 20litre jerrycan

Individual (Small 2,000 1,000 2,000,000

Disposable)

Total 37,000,000

Figure 1: A TABLE SHOWING THE POSSIBLE AMMOUNT THAT COULD BE EARNED IN FUTURE WITH A
STABLE MARKET IN ONLY ONE DAY

5.5 Promotion

Promotion for our juice making and supply business includes:

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1. Advertising through various channels to create awareness and highlight the quality
and health benefits of our juices.

2. Social media marketing like WhatsApp to engage with our audience, share appealing
content, and collaborate with influencers to expand our reach.

3. Sampling and tastings at high-traffic locations to allow potential customers to

experience the taste and quality of our juices firsthand.

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 6. Production and Operation Plan

6.1 Product Development

Product Development Team

Our product development team includes:

1. CEO: Provides overall strategic direction and leadership for the company.

2. Product Manager: Responsible for product development, strategy, and successful

launches.

3. Customer and worker relations manager: Builds and maintains customer relationships,
handles inquiries and feedback.

4. Treasurer/: Manages financial aspects, budgeting, and financial decision-making

Product Development Cost:

Product Development Costs for our juice making and supply includes:

1. Research and Development: Expenses for market research, design, and testing.

2. Labor Costs: Salaries, wages, and benefits for internal product development team
members.

3. Manufacturing Costs: Expenses for raw materials, equipment, and production

processes.

4. Marketing and Promotion Costs: Spending on advertising, branding, and promotional

activities.

5. External Worker Expenses: Costs incurred in hiring workers for big events, such as
temporary staff for product launches or trade shows.

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Product Development Risks:

Product Development Risks in our business include:

1. Market Risk: The risk of developing a product that does not meet customer needs

2. Cost and Financial Risk: The risk of exceeding budgeted costs during the product
development process.

3. Time-to-Market Risk: Delays in product development or launching, which can result

in missed market opportunities and increased competition.

4. Regulatory and Obedience Risk: Risks associated with non-compliance with

regulations or failure to meet industry standards and requirements.

Product Equipment:

Equipment’s for our juice-making and supply business include;

1. Dispensers: Used to serve juice conveniently and hygienically.

2. Disposables Cups, lids, straws, napkins, and trays for efficient serving.

3. Jerrycans and Jugs: Containers for storing and transporting larger quantities of juice.

6.2 Quality Assurance

For quality assurance of our juice making and supply business, we ensure the following;

1. Selecting high-quality raw materials and establish relationships with trusted

suppliers.

2. Implementing standardized instructions, plans, and quality control checks to ensure

consistency.

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 3. Maintaining clean and hygienic production facilities and equipment.

4. Complying with food safety regulations, handle customer feedback and continuously
improve.

6.3 Administration:

Administration for our juice making and supply business involves the following for a
smooth running of our business

1. Financial management including budgeting, accounting, and compliance.

2. Register and supply chain management to ensure timely procurement and optimal
stock levels.
3. Human resources management including recruitment, training and nurturing a
positive work environment.
4. Legal and compliance adherence, handling contracts, licenses, and protecting
intellectual property.

6.3 Lizy juice making and supply Key Suppliers of raw materials:

Raw material Suppliers

Our business (Lizy Juice Making and Supply) considers suppliers for raw material as;

1. Fruit Farmers: We partner with reliable farmers who cultivate fresh and high-quality
fruits.

2. Fruit Sellers in Central Market: We always establish relationships with sellers in the
Mbarara Central Market who provide a wide selection of fruits and enable convenient
location.

Equipment suppliers

equipment suppliers for our juice making and supply business include;

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 1. Commercial Kitchen Equipment Suppliers: Provide juicers, blenders and other
equipment for juice production.

2. Plastic Equipment Suppliers: Offer packaging equipment like jerrycans jags and trays
for efficient product packaging.

3. Cleaning and Sanitization Equipment Suppliers: Provide equipment for maintaining

cleanliness and hygiene in our production facility like rags and wipers.

6.4 Product / Service Delivery

For product/Service Delivery for our juice making and supply business, we consider the
following;

1. Packaging and Labelling: We properly package and label the juices with
relevant information, such as ingredients, nutritional facts, and expiration dates.
2. Timely order fulfilment implements reliable order fulfillment classifications to
ensure timely processing, packaging, and delivery of customer orders.

6.5 Customer Care

Customer care for our juice making and supply business includes
1. Extra Bottle of Juice: We offer an additional bottle to daily customers as a
gesture of appreciation and to encourage them to continue coming.
2. Packaging: We ensure attractive and functional packaging that preserves the
freshness and quality of the juice while reflecting our brand names as LIZY
JUICE.
3. Feedback Collection: We actively seek customer feedback to understand their
preferences, address concerns and continuously improve our products and
services.

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6.6 Human Resource

Human Resource management for our juice making and supply business is
responsible for:

1. Training and Development: Human Resource management provides ongoing

training programs to enhance workers skills and performance.
2. Employee Relations: Human Resource management fosters a positive work
environment, handle complaints, and promote effective communication.
3. Compensation and Benefits: Human Resource management develops
competitive payment packages and comprehensive employee benefits.
4. Compliance and Policies: Human Resource management ensures compliance
with labour laws and policies

6.7 Facilities

Facilities for our juice making and supply business include:

1. Production Area: We designated a dedicated production area equipped with juicing

equipment, storage facilities, and quality control measures at the entrance B of
Mbarara central market for easy accessibility and flexibility.

2. Storage and Cold Rooms: We established storage space with refrigerator for keeping
our juice cold and perishable ingredients at optimal temperatures.

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 7.Management and Organization Plan

7.1 Management Team

Our management team comprises experienced professionals dedicated to driving growth,

ensuring operational excellence, and transporting high-quality products.

With various skill sets and industry expertise, they navigate challenges and capitalize on
juice market opportunities. They provide strategic direction, set clear goals, and make
informed decisions aligned with our mission.

Our team's knowledge of industry trends enables us to adapt to evolving customer needs.

We prioritize building strong relationships with stakeholders to enhance our supply chain and
distribution network.

AMUTUHAIRE ELIZABETH (CEO and Top Manager):

Elizabeth is an experienced CEO and top manager, providing strategic direction and making
informed decisions for our juice making and supply business. With strong leadership skills
and industry expertise, she drives the company's success and ensures growth and
profitability.

Nagawa Phionah (Organizer):

Phionah is a skilled organizer specializing in supplying juice for parties. She excels in event
planning and coordination, ensuring whole execution of juice supply. Phionah's attention to
detail, customization, and efficient logistics management enhance the overall quality of the
party experience.

Ashaaba Ronah (Equipment Monitoring):

Ronah oversees equipment monitoring, ensuring proper management and maintenance of all
necessary equipment. She maintains inventory, conducts inspections and coordinates

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procurement to ensure a steady supply of high-quality equipment. Ronah's proactive approach
minimizes breakdowns and ensures uninterrupted production and supply of juices.

Namara Sarah (Treasurer):

Sarah manages cash flow and financial transactions as the Treasurer. She safeguards funds,
handles banking activities, and monitors cash flow to maintain a healthy financial position.
Sarah's expertise in financial management contributes to the overall stability and success of
the business.

Barigye Benard (Customer and Worker Relations Manager):

Barigye Benard (Customer and Worker Relations Manager):

Benard plays a crucial role in maintaining strong customer relationships and coordinating
workers, particularly for large functions and events. He addresses customer inquiries,
manages orders, and ensures customer satisfaction. Benard also coordinates the workforce,
recruits suitable workers, and assigns roles, ensuring efficient service and excellent customer
experience.

7.2 Board of Directors

The Board of Directors actively engages in industry research and inquiries to gather
insights and best practices from other juice producers, enabling the application of
valuable knowledge to enhance our business operations.

They collaborate with management to identify the need for trainers and develop training
programs to equip new entrants in our business with the necessary skills and knowledge
for success.

7.3 Personnel Plan

Team managers' reward will be based on worker’s performance and contribution to the
business, reflecting factors like leadership skills and effectiveness.

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 External workers engaged for parties will earn a fixed amount of 20,000 shillings per
day.

The top manager/owner will determine the day's reward for external workers based on
sales, ensuring alignment with business profitability.

The compensation plan promotes fairness and consistency for external workers, with
their earnings tied to party revenue.

7.4 Organizational Chart

CEO; Provides strategic direction

and organization for our business

Organizer; Coordinates event

planning

Customer and Worker

Relations Manager

Coordinates the workforce for

efficient service.

Equipment Manager for

equipment monitoring

External Workers. Engaged for

parties and events.

Treasurer; Manages cash flow and

financial transactions
Figure2: organizational chart for
our juice making and supply
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 8.Financial Plan

8.1 Financial Requirements

Financial requirements include various aspects of the business, including maintenance,

worker reward and training for smooth operations thus allocating funds for worker
compensation is crucial to attract and retain skilled employees

8.2 Financial Strategy

Our financial strategy focuses on revenue generation for the well-being of our business.
We employ effective sales and marketing strategies, optimize pricing, and emphasize
cost management to maximize profitability.

8.3 Financial Resources

Our financial resources are primarily derived from the revenue generated by our business
operations. This includes income from sales, services rendered, and other sources. These
funds are utilized for expenses such as operational costs, worker reward, equipment
maintenance and training programs.

8.4 Financial Assumptions

Financial assumptions for our juice making and supply business includes:

steady revenue growth, manageable cost of goods sold, stable pricing, controlled operating
expenses, and maintaining a healthy cash flow for day-to-day operations and growth
opportunities.

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