Research Methodology Keerthan

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Research Methodology

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Introduction

Research is a careful and detailed study into a specific problem,


concern, or issue.

It is important for academic growth and solving real-life


problems.

Research helps us learn new things and contribute to the


advancement and improvement of the society

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Meaning of Research
• Research is a planned and organized way to
find new information.

• It aims to discover facts or better understand


known facts.

• Using clear methods ensures the research is


fair and repeatable.

• Research focuses on answering specific


questions or solving problems.

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Objectives of Research

Exploratory research aims to Descriptive research aims to


find new ideas or insights. describe characteristics of
Example: Exploring customer something.
needs. Example: Describing user habits.

Diagnostic research identifies Hypothesis-testing research


the causes of a problem. checks if an idea is true.
Example: Finding reasons for a Example: Testing if a new drug
drop in sales. works.

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Motivation in Research
• People do research to earn degrees or publish papers.

• To solve practical problems in the real world.

• Curiosity drives them to explore and understand new things.

• Researchers seek respect and acknowledgment in their field.

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Types of Research

• Descriptive research describes features or functions.


Example: Surveying customer satisfaction.

• Analytical research looks for patterns in data.


Example: Analyzing voting behavior.

• Applied research solves specific practical problems.


Example: Developing a new software tool.

• Fundamental research explores basic principles.


Example: Studying the behavior of light.

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Research Approaches
• Qualitative research provides in-depth
understanding through interviews.
Example: Studying patient stories.

• Quantitative research uses statistics to


analyze data.
Example: Measuring test scores.

• Mixed-methods research combines both


qualitative and quantitative approaches.
Example: Combining surveys and interviews.

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Significance of Research

Research informs government It helps in planning and


policies. improving operations.
Example: Studies on climate Example: Optimizing supply
change. chains.

Businesses use research for


Research contributes to
strategic decisions.
social improvements.
Example: Market research for
Example: Public health studies.
product development.

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Research methods are
specific techniques like
surveys or experiments.

Research
Methods Methodology is the overall
plan and reasoning behind
versus the research.

Methodology
Methods are the tools;
methodology is the strategy
guiding their use.
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Research and Scientific
Method
• The scientific method includes steps like
observation, hypothesis, experiment, and
conclusion.

• It ensures results are unbiased and accurate.

• A systematic process makes research


repeatable and reliable.

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Importance of Knowing How Research is Done

• Knowing how research is done ensures it is reliable and credible.

• It helps others trust the results.

• Understanding the process allows for better evaluation and improvement of

past work.

• It promotes the development of new ideas and theories.

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Research Process
Identify the research problem: To define what we need to study.

Conduct a literature review: To check existing work and see what is already known.

Formulate a hypothesis: To develop a testable prediction.

Design the research: Planning on how to conduct the study.

Collect data: Gathering information using various methods.

Analyze data: Processing and understanding the data, to draw conclusions.

Interpret and write the report: To explain what the findings mean.

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Criteria of Good Research

1 2 3 4 5
To have a clear To describe every To follow ethical To use proper To ensure
and specific step in detail. guidelines. techniques to conclusions are
purpose. analyze data. supported by the
data.

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Problems Encountered by Researchers in India

Advanced research
Funding is often Administrative delays
tools and facilities are
limited. can hinder progress.
lacking.

Researchers may not Collaboration


be well-trained in between academia
modern methods. and industry is limited.

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Conclusion
• Knowing how to properly conduct research is essential for producing reliable
and credible results. It helps ensure that findings are valid and can be trusted
by others.

• The field of research is always evolving. Researchers need to keep learning and
adapting to new methodologies and advancements.

• Keeping up with the latest research methods and techniques that allows
researchers to improve their work.

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THANK YOU

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