06 08-09

03 04-05 WHY CHOOSE US 07 MAJOR BRAND

ASSOCIATIO
ABOUT ACHIEVEMENT ONLINE SHOPPING
US S
INFOGRAPHIC NBRAND
MAP
FOLIO

10 11 12 13
MAGIC OF WAREHOUS PRODUCT TARGETING
G E SEGMENT &
POSITIONIN
G
TABLE OF

14 15 16 17
CONTEN

MARKETING INTERIOR PURCHASE PRODUCT

PROCEDURE PROCEDURE REFILLING

WAREHOUSE

18 19-27 28
COMPANYMOTIVE
TS

PRICIN FRANCHISE JOURNEY

G MODEL
FOF
O
FOC
O
 ABOUT US
Let the trip for groceries be a joy ride. In today’s
worldthat is busierthanever, Grocery4Uretail
privatelimited hasdesignedtobringeaseand
comfort intoyour lives.

The company’s foray was

marked into the Indian retail space with the
launch of Grocery4U; an online portal to solve
your basic to extravagant needs, with our superior
supply chain, sourcing the best and the freshest.
Always. Webelievethat ahealthycommunityis a
happy community.

Our vision is to provide an eclectic array of product in a single store, that will accentuate
OUR the customer experience. We aim at forming a bespoke offer in meeting your needs with
our versatile online portal. Not just by saving time in the ever changing weather, we
VISION would love you to swap the long tiring queues in the heat and grim to a simple button
at the comfort of your cozy home.While you order, wedeliver.
 GROCERY 4U
INFOGRAPHIC MAP

DELH

ACHIEVEMENT
In a span of 36 months we have 80+
operational stores across India. Even a few
years ago, the concept of a supermarket was
MUMBA perceived as extra cost and expensive things.
HYDERABA
However, in the last 3 years we have redefined
the concept of supermarkets with affordability,
convenience and savings even in cities and
towns far away fromthemetropolis.
BANGALOR

80+ STORES
 STATE COVERAGE
OPERATIONAL STORE

10% JAMMUAND
KASHMIRKATHUA,
RS PURA,
GROCERY 4U
&

TARGETTING
INFOGRAPHIC MAP
70% 20% PUNJA
HIMACHAL
PRADESHSOLAN
UTTARAKHAN
TO BE OPENED SHORTLY HARYANA D
DABUA
ARUNACHAL
COLONY,NIT
DELH
UTTAM
UTTAR
RAJASTHA PRADESH
N YASODANAGA
R BIHAR
JAIPUR GORAKHPUR PURNI MEGHALA
NAYA MANIPU
A

MADHYA TRIPURA
GUJARA PRADESH WEST BENGAL
T NARSINGH PUR

FRANCHISE SUCCESS RATE SINGHRAULI

UJJAIN

CHHATTISGARH
JHARKHAN
ODISHA D
BHUANESHWA
MUMBA
MAHARASHTR ASIFABAD
AKANDIVALI VIKARABAD
KOTHAGUDE
PANVEL

85% 75% 80% 78% TELANGAN

HYDERABA

GOA KARNATAKA
BAGALKOT ANDHRA PRADESH
DHOON KURNOOL
BANGALORE OPERATIONAL

NORT WES SOUT EAS

TAMIL
TARGETIN
KERAL

TO BE OPENED SHORTLY

2020 2020 2021 2021

 Attractive
Largest Lowest prices offers and Modern trendy
network of big saving discounts and spacious
stores across All India interior model
India branding and
promotion

Well Trained Wide range of Easy and Easy

WHY
staff and products and efficient distribution
management brands logistics chain and
warehousing
CHOOSE US?
12:06

ONLINE
SHOPPING
Grocery4U believes in making your
life easy, hence with the launch of
the E-commerce app and website,
groceries would be delivered at
your doorstep at a click of a button.

Aap sirf
CLICK kijiye.
 Hum layenge
aapke darwaze
tak.
MAJOR
BRANDS
ASSOCIATION
Grocery4U has association with
almost all major brands across India.
We understand the growing needs
of the retail business and hence take
the responsibility of bringing
everything you desire under one
roof.
MAJOR BRANDS
ASSOCIATION

& MORE
THE MAGIC “G” “Grocery4U
We will give you reasons to skip the local
tiring ride to the local kiryana dukan or mandi.
mein sab
WE PROMISE TO BRING YOU milega”

GREAT PRODUCT GREAT PRICE GREAT GREAT

Sabse acha, sabse tez Sirf sasta nahin, kifayati. PUNCTUALITY PROMOTION
hamesha. Hamesha time se pehle. Na na karte kharid liye...
An offer you just
cannot refuse.
WAREHOUSE
Our wide network of ware-
houses have made operations
smooth and easy in the supply
chain. With increased demand
we have balanced with equal
supply in any part of the coun-
try.
 PRODUCT SEGMENTATION

STABLES &
FOOTWEAR
EATABLES

BATH & FRUITS &

BODY VEGETABLES

TOY AND FOOD &

GROCERY STATIONERY SNACKS
READY
BABY & HOME AND TO EAT
HOUSEHOLD ITEMS & FROZEN
PET CARE ITEMS KITCHEN
FOOD
HOME AND
BEVERAGES ELECTRONICS
KITCHEN

DAIRY ELECTRONIC
PRODUCTS ACCESSORIES
 Har varg,
Harumar,
TARGETING& Har shehar.
Grocery 4U
POSITIONING

● Daily discount- har roz bachat hi bachat.

● Value based positioning
● Target on smart purchasing.
MARKETING Incentive based on performance to boost
sales.

Coupons, discounts and rewards to custom-

ers onbulk purchasing.

Festive Discounts andpromotions.

Brand promotions through signages and

hoardings.

Potential customer- ek bazaar jo hai sabka.

Thekeytoasuccessful business is ateamthatwork
INTERIOR
together and growtogether PROCEDURE

A A TIME
QUALITY EXECUTION 45 DAYS
STANDARDISED BOUND WITHIN 15 DAYS
CONTROL TO STORE
INTERIOR EXECUTION OF FRANCHISE
AUDIT. OPENING.
LAYOUT PROGRAM AGREEMENT
 PURCHASE
PROCEDURE

NEED ORDER BUYING

PLACEMENT TREND
Assistance in
identifying Easy order Category wise
needs by our placement purchasing
expert pur- directly to the based on
COLLABORATION RESTOCKING
chase team SURVEY warehouse customer
buying trend Easy restock-
In Depth Collaboration ing process.
survey and with all local
researchfor brands
every requisi-
tion item
 OTHER COMPANY

PRODUCT
COMPANY
WH0LE
SELLER
DISTRIBUTOR RETAILER CONSUMER REFILLING
01 02 03 04 05

COMPANY GROCERY 4U CONSUMER

01 02 03
 PRICING

“keemat aisi
jisse aap
na kar paye
inkar”
FRANCHISE MODEL
The Establishment of your Grocery 4U
begins with the selection of location with
minimum rental. We plan the layout of the
store including signage, fixtures fitting,
grocery rack, freeze, A.C, POS Machine,
staff uniform, and stocks. We would
extend our help by advertisements and
branding to boost sales and foot fall of the
stores.
 Franchise
Franchise Owned, Franchise Operated FOFO Model
FOFO Model Requirement: Smart Market Franchise OUTLET STORES

BEAR BY FRANCHISE
Area/size 500 sqft to 10000 sqft

Franchise Fee Rs, 2,75,000.+ GST

Rs. 55,000/- per logins
Software Fee
Product Cost (Minimum Order) Rs. 1500/- per sqft approx

Interior According To Company’s Layout Rs. 1200/- per sqft approx

2 Security Deposit Undated Cheque Rs. 5,00,000/- each

 GROCERY4U CALCULATION OF INCOME
FOFO MODEL FROM FOFO MODEL:
CALCULATION OF
SMART MARKET FRANCHISE SMART MARKET FRANCHISE
INCOME:
PRODUCT PROJECTION Incomeof Appointment of
5 New Franchise
Grocery, Bakery, Stationery, Toys, Books and Lets Take an example of 500
Magazine,Personal Care, Beverages, Fruit Sqft Area of Smart Market
and Vegetable, Frozen Food and Ice Cream Franchise: Rs. 1,00,000/- P.M.
Tobacco,Travel Solutions and More..
A. Per Month Approximate
COMPANY SUPPORT Sales Rs. 15 Lac (per Day Rs. Income on total monthly sales 20%
50,000)
Accounting Support, Purchasing Support,
Average Margin on monthly
Operations Support,Pamphlets, Support
Hoardings, Social Media Ad, Staff Training, T-
Sales is 20% =Total Income Rs. Rs. 3,00,000/- P.M
3,00,000 P.M.
shirt, Cap,
Total Income of Supermarket Store
B. Company will pay Rs. 20,000
to the SmartMarketfranchise IRs. 4,00,000/- P.M.
if he appoints a New If Company will provide the Store Manager
Franchise. salary Then Royalty will be 3% of total
INCOME sales or Rs.25000 monthly whichever
*Approximate Rs. 2 to 5 Lac Per Month will be maximum, Or without Store
Manager Salary Rs.10 sqft Royalty
monthly of total store area
 Franchise
Franchise Owned Company Operated FOCO Model
FOCO Model Requirement: Smart Market Franchise OUTLET STORES
Supermarketis megastoreretail chainofgrocery4Uin India.All theproduct
related to lifestyle, human basic need, personal care, home care are
available here in this market.
BEAR BY FRANCHISE
Area/size 1000 sqft to 10000 sqft

Franchise Fee Rs. 2,75,000/- + GST

Rs. 55,000/- per logins
Software Fee Product Cost
Franchise Investment Cost Set up cost 4200/- + GST
Interior Cost Rs. 1200/- per sqft + GST 2400/sqft is refundable
after 5years of
Product Cost Rs. 2400/- per sqft locking period
Operation Cost Rs. 600/- per sqft + GST

Agreement Time 5 years

 COMPANY'S WORK: CALCULATION OF INCOME:
PROJECTION
Company will pay the rent of the store or INCOME OF
Rs.50/- per sqft maximum.
SUPERMARKET Let's take an example of 1000 Sqft area of
FRANCHISE Smart Market Franchise:
Company will pay electricity bill of the
A. PermonthApproximateSales Rs.15lac
supermarket franchise. per month (Per Day Rs.50000)
Company will pay 10% com-
B. Commission on monthly Sale is 10% Total
Company will pay salary of all staff working mission on total monthly sales
Income Rs.1,50,000/
insupermarket franchise. generated in the same super-
market store.
Company will bear all the operational and CALCULATION OF INCOME FROM
pettyexpenses. Company will pay Rs, 20,000 FOCOMODEL-
to the supermarketfranchise if SUPERMARKET FRANCHISE
Company will do the marketing, promotion he appoints a new FOCO
and advertisement of the supermarket model franchise.
franchise to boost up the sale in the store.
1. Income on total Monthly Sales 10% Com-
Company will display a wide range of salea- mission
bleproducts inthe store. Rs.1,50,000/- PM
2.Lock in Period 5 Years
Company will do the interior of the super- 3.Rent Rs.50/- Sqft (MAX)
market store.
 Franchise
Grocery4u FOCO Model - Smart Market Franchise FOCO Model
OUTLET STORES

1. PRODUCT Grocery,Bakery,Stationery, Toys, BooksandMagazine,

Personal Care, Beverages, Fruit and Vegetable, Frozen
Food and Ice Cream, Tobacco, Travel Solutions and More..

2. COMPANY TVAdvertisement, News Paper Ad, Radio, Pamphlets,

SUPPORT* Support Hoardings, Social Media Ad, Staff Training,
T-shirt, Cap.

3. INCOME * Approximate Rs. 2 to 8 Lac Per Month

 Franchise
Warehouse – Commercial Capital WAREHOUSE
And Capital Franchise Model
WAREHOUSE FRANCHISE
AREA/SIZE 3000 sqft to 5000 sqft

Franchise Investment Cost

Interior Cost Rs. 600 sqft + 18% GST
Product Cost Rs. 2500/- per sqft

Total Investment Rs. 3208/- per sqft

Franchise Fee Rs.4,50,000 + GST

Rs. 55000/- per login
Software Fee ( min required login -2)
Agreement Time And Lock In Time 5Years / 3Years
 GROCERY4U COMPANY SUPPORT :
WAREHOUSE MODEL
FRANCHISE
WAREHOUSE FRANCHISE
WORK:
PRODUCT A. Company will support in purchasing
Grocery, Bakery, Stationery, Personal Care, *Franchise will pay the rent of
Frozen Branded Foods, Cosmetics , the warehouse.
Beverages , Fruits Organic B. Company will support in hiring &
*Franchisewillpay electricity bill training
of the warehouse.
COMPANY SUPPORT
C. Company will support in operations
*Franchise will pay the salary of
TVAdvertisement, NewsPaperAd,Radio, staff working in warehouse.
Pamphlets, Hoardings,
Support Social Media Ad D. Company also will provide IT support
*Franchise will bear all the oper-
ational and petty expenses.

INCOME *Franchise will keep saleable

❑ Franchise will pay Rs 10 per sqft monthly
products in warehouse.
as a royalty to company for the services
*Approximate provide by company
*Company will do the interior as per
Rs. 3 to 10 Lac Per Month franchise requirement.
TOTAL INCOME
Franchise
WAREHOUSE
Let Suppose Monthly sale will be Rs.50 lakhs
Model

Company provides 5% net profit in products to franchise on total sale.

If monthly sale will be Rs 50 lakhs then 5% will be = Rs 2,50,000

So monthly profit will be ________Rs 2,50,000 /-Approx.

OUR MOTIVE Be an unbeatable global leader in the supermarket
andgrocery sector.

Be a brand ambassador for ‘Made in India’ products

Acknowledged worldwide by 2025.

Bharat ki shaan hum banege.

Powerhouse of professionalism and customer ser-

vice. Commitment to be the best in class with well
trained, young and trained professionals globally.

Mission to produce “with love from India” products

to every household across the world at incredibly
affordable prices.

We aim at opening 3 store every week, becoming

the largest player in the FMCG sector in the world
 The journey of Grocery4U in these two
“Humaage years has been learning and extremely
enriching. One that has led us to be the
badhte first supermarket franchise in India and we
rahenge aregrowing.

aapke saath” Customer trust has been the most

invaluablethingwe have achieved, the
trust of commitment and promise to
deliver makes us exclusive. We have
perfected the franchise system that works
the best for all parties and partners.
“Hum laye bachchat aur khoob
saari khushiyan”
THE EXTERIOR

Grocery4u one place for all your needs.

“Sasta nahin kifayti”
PRODUCT PLACEMENTS

Your favorite neighborhood store

Always stocked- abunlimited khushiyan.
 THE INTERIOR

JOIN US-
We help you live your dreams.
Ourfranchises promisesreturns
and happiness
THAN
K
YOU

www.grocery4uretail.com/