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    (ENGG 168) Business Pitch

    Uploaded by

    Javier Bolong

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    © All Rights Reserved
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    (ENGG 168) Business Pitch

    Uploaded by

    Javier Bolong
    3 views11 pages

    Original Title

    [ENGG 168] Business Pitch

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views11 pages

    (ENGG 168) Business Pitch

    Uploaded by

    Javier Bolong

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    P I T C H

    B U S I N E S S
    Streamline your fashion and get creative
    with what you wear everyday– without
    breaking the bank.
    Meet Lisette
    Lisette is working in a corporate setting and just
    started her career. She enjoys dressing up and
    wants to keep up with the latest fashion trends.
    However, these fashion trends are rapidly changing
    caused by the rise of social media and the
    continuous stream of influencers that she gets
    exposed to on a daily basis. Because she just started
    her career, she has limited disposable income
    Outfit of the Day

    (OOTD)
    The Market
    In Metro Manila, there are around 1.5
    million young professionals like Lisette.
    According to research, that age range of
    25-34 year olds takes up 52% of online
    shopping in the Philippines, and majority
    of their purchases are clothes and
    footwear. This means that young adults
    are constantly buying new clothes to
    keep up with these ever-changing
    trends, but this type of consumer
    spending perpetuating just isn’t
    sustainable if you have limited income.
    CLOTHING RENTAL SERVICE AI SEARCH ASSISTANT
    Customers can pay for a subscription plan each Integrated into VogueVault’s search engine to
    month and receive clothes of their choosing from our produce more search results aligned with the
    collection that they can wear for the entire month. query of the user.
    The Subscription Plan
    Product and Business Model

    Basic Plan
    Five pieces of any clothing of your choice for P1600

    Vacation Add On
    Three additional pieces of clothing for an extra P800

    Event Add On
    One piece of formal wear (suit, dress, gown, etc.) for an
    extra P2000
    Partnerships
    There has recently been a rise in local
    clothing brands on social media that have
    limited advertising budgets. Through this
    partnership, their apparel can be added to
    our collection and their brand can be
    promoted to a wider audience.
    Marketing
    Online marketing as main strategy
    Youthful target demographic
    High media consumption
    Influencer and Social Media driven campaign
    Primary Platforms: Facebook and Instagram
    Focus on Fashion related influencer sponsorships
    to create clout and support for the service
    Primary Motif: Shopping with a friend for ball event
    Except Friend is an online chat bot
    Purchasing/renting formal wear much cheaper
    Highlights features of product
    Development by quarters
    1st 2nd 3rd 4th
    Subscription starts at 20, Investment on Studio and Investment on Subscriber spike due to holidays

    growing at 5 - 10 per quarter expenditure (rent, wifi, Sponsorships and release Investment on Employees to

    Storage and maintenance electricity, etc) of Social Media Campaign maintain clothes in storage

    shouldered by partners
    Inital Expenditures (Licensing,
    Supplies, Inventory)
    Delivery outsourced
    Initial Capital
    500,000
    400k = Initial Investments
    Cost for registering the business, buying a domain for the website,
    stocking up on clothing inventory and supplies,

    50k = Operation Expenses


    Website Maintenance, Electricity, Inventory Maintenance, etc.

    50k = Safety Net


    Allocated money for any unforseeable outcomes
    Thanks for Listening!
    To contact Us..

    +63 917 432 8731

    www.voguevault.com

    Mindanao Ave. Quezon City

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