Nyse WK 2023

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Table of Contents

Letter from the CEO 2


Workiva’s Unified Platform 4
People and Culture 6
Analyst Recognition 8
Our Leadership Back cover

Letter From the CEO


Dear stockholders:
Workiva set out to transform the world of financial reporting and disclosure. Today, we strive to fulfill our expanded
mission to power transparent reporting for a better world. We are a company of 2,500+ diverse and talented
professionals dedicated to amazing our customers and making a positive impact every day. Our company values
and leadership principles inspire everything we do, from how we build our software and serve our customers to
how we treat our employees, foster a culture of innovation, and positively impact our world.

Built for a changing regulatory environment


The regulatory environment continues to evolve, and 2023 was a busy year for regulators. Many new regulations
passed, including those focused on investment reporting, cybersecurity disclosures, and climate and ESG. On the
topic of ESG, there were new sustainability reporting rules passed and new rulebooks published in Europe and
the U.S., including clarity on the Corporate Sustainability Reporting Directive (CSRD) in Europe and the State of
California’s Climate Corporate Data Accountability Act, which passed in October. In the first quarter of 2024, this
regulatory trend continued with the passing of the SEC climate disclosure rule. This SEC rule is designed to enhance
and standardize climate-related disclosures and respond to investors’ demands for more consistent, comparable,
and reliable information about the financial effects of climate-related risks on a registrant’s operations.

As the regulatory environment continues to grow in scope and complexity, so does the need for transparency and
disclosure of financial and sustainability data. Companies need transparency. They need to comply with regulations,
and they need accuracy in reporting and disclosure.

Workiva delivers a unified platform that offers financial and non-financial investor-grade business reporting, a
unique and key differentiator separating us from the competition—one that we will continue to leverage and build
momentum on globally.

We shine where data consistency, data integrity, and data accuracy are critical and narrative is required.

Execution on our strategy


The Workiva team delivered strong results in 2023, driven by the relentless execution of our strategy that is
focused on four pillars: platform, solutions, partners, and global excellence. We continued to innovate on our
platform and deliver new industry-leading capabilities, including Workiva Generative AI, enhanced design

2
reporting with support for EDGAR®, and GRC Connections that tie controls to ESG metrics for industry-leading
workflows. We also demonstrated continued success across our diverse and growing portfolio of best-of-breed
solutions. This was highlighted by increasing sales of new solutions to the installed base. In 2023, we delivered
a 27% increase in contracts valued at over $150K and a 32% increase in contracts valued at over $300K. On the
partner front, we have a quickly maturing ecosystem of over 200 partners. These include the Big 4, regional
advisory firms, and technology companies. These partners are focused on increasing the value of our platform
and delivering positive business outcomes for our joint customers. Finally, 2023 was a breakout year for global
expansion - subscription revenue grew by more than 50% outside of the Americas.

A focus on growth and productivity


For 2023, we delivered 20% subscription growth globally, improved operating margins, and achieved record cash flow.
As we look toward the future, we will continue to focus on growth and going after our large and relatively untapped
TAM. We will also continue our emphasis on efficiency and productivity. We are establishing a global workforce,
attracting strong talent, and building effective teams to capture our market opportunity. Our value proposition
has never been stronger and we believe that our experience, platform, diverse portfolio of best-of-breed solutions,
growing partner ecosystem, and 6,000+ loyal customers best position us to capture the growing opportunity.

In closing, I’d like to thank the entire Workiva team for their commitment and their achievements throughout
2023. It continues to be an exciting time for our company. We have an incredible opportunity in front of us, and
we believe we are well-positioned and have the right strategy in place to capitalize on the increasing global
opportunities to power transparent reporting for a better world.

2023 company highlights


• Exceeded full-year guidance, resulting in a revenue growth rate of 20% in subscription and support and
17% in total revenue
• Achieved a revenue retention rate above our 96% target
• Grew our global customer base to over 6,000 customers and achieved a 32% YOY growth of customers
with annual contract value over $300K
• Named a Fortune 100 Best Companies to Work For® for the fifth consecutive year
• Launched enhancements to our ESG solution, including expanded data
collection, integration with the CDP and support for additional ESG frameworks,
and support for the European Sustainability Reporting Standards (ESRS)
• Released generative AI on the Workiva platform, leveraging
industry-leading large language models, including those from
Google Cloud and Microsoft Azure
• Received a AAA rating in the MSCI ESG Ratings assessment
for the second year in a row
• Added 8 new innovation patents, bringing our total to 76

Julie Iskow
President and Chief Executive Officer

3
Our Unified Platform
Workiva is on a mission to power transparent reporting for a better world. We believe in
this mission because the status quo technologies supporting financial reporting, ESG, and
GRC teams have been fragmented for far too long. The work these teams do has become
larger in scope, broader in impact, significantly more complex, and increasingly intertwined
than ever before. Financial reporting teams are being asked to integrate ESG data into their
reports but with questionable data. Auditors are wrestling with the increasing risk that public
ESG reporting is introducing, while the ESG team is scrambling to implement data flows and
processes that are ready for both financial reporting and audit scrutiny.

Rushed business insights Staff burnout Geopolitical risk

Manual data chaos Lack of credibility Tighter investor scrutiny

4
Financial Reporting ESG GRC

Audited Financial Statements ESG & Sustainability Internal Audit


SEC Reports ESG Data Collection SOX Compliance
Registration Statements (IPOs/M&A) Framework Management Policies & Procedures
Proxy, 8-Ks, Section 16 ESG Program Management Enterprise Risk
Statutory Reports Sustainability Reports Operational Risk
Other Regulatory Reports Regulatory & Statutory Disclosures IT Risk & Compliance
Internal Management Reports Ratings Agency Communications Risk Assessments
CFO Decks ESG Policies & Procedures
Board Reports ESG Risk Management
Annual Reports
Board Reports

Shareholders

Unstructured Data Regulators

Board

Third Party Data Auditors

CEO

Management
Systems of Record

Assured Integrated Reporting


That’s why we’ve put all our effort into building the world’s leading cloud platform for assured integrated
reporting—bringing financial reporting, ESG, and GRC teams together in one controlled, secure, audit-ready
environment and helping them orchestrate work across departments and eliminate technology silos. No matter
the reporting, assurance, or risk exercise, we remove the complexities by easily connecting to data sources.
We centralize that data, allowing teams to work together in an automated, auditable environment to create
accurate, consistent financial and non-financial reports and disclosures for stakeholders. Our platform and
technology have never been more relevant—or more important.

5
Our People & Culture
Workiva is far more than our one-of-a-kind platform. We are a company that puts our people
first. We continually solicit feedback from employees to understand how we can best enhance
the employee experience. We listen and take action. We value employee contributions to our
culture and results.

We’re proud of our efforts to support our employees and


strengthen our culture. In 2023, we:
• Reinforced our commitment to workplace flexibility: Through our “work where you work best” philosophy
and geographic mobility program, we empower employees to choose the work environment that optimizes
their productivity and impact.

• Expanded annual paid time off benefits: In addition to paid time off, volunteer time off, company-wide
well-being days, and paid holidays, we introduced extended parental leave to underscore our commitment to
healthy work-life balance.

• Enhanced job level transparency: We’ve increased visibility into job levels across the company, creating a
better understanding of career advancement opportunities for all employees.

• Increased impact of Business Employee Resource groups (BERGs): Through a series of employee-led
marquee events and ongoing activities, collaboration, and communication, our BERGs have seen a surge in
membership, allyship, and impact.

• Celebrated milestones together: We celebrated our achievements with activities that foster team
appreciation and global camaraderie—from virtual “field trips” to iconic destinations like Prague
to immersive experiences at the Dresden Holiday Markets, we’ve ensured that every milestone is
commemorated in a meaningful way.

• Strengthened connections through leadership: Our CEO has spearheaded efforts to maintain strong
connections across the organization, including hosting all-company meetings, local town halls, and
introducing Ask an Exec—a forum for employees to privately engage with our executive team—to name a
few. There’s no shortage of ways for employees to interact with senior leaders.

6
Making a Positive Impact
In 2023, Workiva forged a multi-year
partnership with Code.org to help provide
computer science education to underserved
students, aligning with our ESG target for
philanthropy. Employees are also making a
positive global impact through annual paid
time off to volunteer, a company-wide day
of service, and employee giving programs.
Notably, Workiva employees volunteered
over 13,000 hours in 2023 for various
charitable causes.

Workiva placed
on the list for the
fifth year in a row!

7
It is no surprise that more than 6,000 organizations, including over
90% of the top 100, over 85% of the top 500, and over 80% of the top
1,000 companies by revenue trust Workiva to help solve their most
complex reporting and disclosure challenges.

Customers Serious about


Global reach
love Workiva innovation

6,000+ 19 27%
customers offices across North America, revenue invested in R&D
Europe, Asia Pacific,
plus remote teams

85% 340k+ 75
of the top 500 companies platform users companies are members
by revenue across 180+ countries of our global customer
advisory board

98% 200+ 76
revenue retention advisory and technology patents and counting
partners worldwide

Analyst Recognition in 2023


• Leader, Verdantix Green Quadrant: ESG Reporting And Data Management Software
• Leader, IDC MarketScape: Worldwide Corporate Environmental, Social, and Governance Reporting
Technology 2023
• Leader, IDC MarketScape: Worldwide Environmental, Social, and Governance Program Management
Software 2023
• Winner, Ventana, 2023 Digital Innovation Award, Office of Finance
• Leader, Recognized as a leader in 8 distinct categories by G2: Disclosure Management, Corporate
Performance Management, Budgeting and Forecasting, Financial Close, Sustainability Management, Audit
Management, Enterprise Risk Management, and Policy Management
• Leader, Chartis Research, RiskTech Quadrant® for internal audit solutions, 2023
• Best of Breed, Chartis Research, RiskTech Quadrant® for EGRC solutions, 2023
• #13 out of 50, Best Accounting & Finance Software Products, 2023, G2

8
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Our Leadership

Board of Directors
Brigid A. Bonner Principal, Bonner Consulting
Michael M. Crow President, Arizona State University
Robert H. Herz President, Robert H. Herz LLC
Julie Iskow President and Chief Executive Officer, Workiva Inc.
David S. Mulcahy Lead Independent Director, Workiva Inc. and Chair, Monarch Materials Group Inc.
Suku Radia Retired Chief Executive Officer, President, and Director, Bankers Trust Company
Martin J. Vanderploeg Non-Executive Chair, Workiva Inc.

Executive Management
Julie Iskow President and Chief Executive Officer
Penny Ashley-Lawrence EVP, Chief Customer Officer
David Haila EVP, Chief Technology Officer
Michael Hawkins EVP, Sales
Jill Klindt EVP, Chief Financial Officer
Yasser Mahmud EVP, Chief Marketing Officer
Brandon Ziegler EVP, Chief Legal & Administrative Officer and Corporate Secretary

Transfer Agent Computershare


By Regular Mail By Overnight Delivery computershare.com/investor
P. O. Box 43006 150 Royall St., Suite 101 877-373-6374
Providence, RI 02940-3006 Canton, MA 02021 781-575-3100

Stock Listing Our Class A common stock is listed on the New York Stock Exchange (NYSE) under the symbol WK.

Note on forward-looking statements


This annual report contains forward-looking statements within the meaning of the federal securities laws. Actual results could differ materially from these
forward-looking statements. For a discussion of certain important risk factors that relate to these forward-looking statements, please refer to the Risk Factors
included in our Form 10-K.

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