Scribd Logo
Upload

Welcome to Scribd!

  • 21 views

    CASE STUDY QUESTIONS 4 Facebook Privacy

    Uploaded by

    ScribdTranslations
    The document presents questions about the Facebook case study and its business model. It is identified that the main ethical dilemma is the invasion of user privacy to obtain more data and thus improve ad personalization. Weaknesses in privacy policies are due to managerial, organizational and technological factors such as rapid growth, security errors and repetitive advertisements. Facebook could succeed without compromising privacy by improving the personalization of an

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    CASE STUDY QUESTIONS 4 Facebook Privacy

    Uploaded by

    ScribdTranslations
    21 views3 pages
    The document presents questions about the Facebook case study and its business model. It is identified that the main ethical dilemma is the invasion of user privacy to obtain more data and thus improve ad personalization. Weaknesses in privacy policies are due to managerial, organizational and technological factors such as rapid growth, security errors and repetitive advertisements. Facebook could succeed without compromising privacy by improving the personalization of an

    Original Description:

    The document presents questions about the Facebook case study and its business model. It is identified that the main ethical dilemma is the invasion of user privacy to obtain more data and thus improve ad personalization. Weaknesses in privacy policies are due to managerial, organizational and technological factors such as rapid growth, security errors and repetitive advertisements. Facebook could succeed without compromising privacy by improving the personalization of an

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document presents questions about the Facebook case study and its business model. It is identified that the main ethical dilemma is the invasion of user privacy to obtain more data and thus improve ad personalization. Weaknesses in privacy policies are due to managerial, organizational and technological factors such as rapid growth, security errors and repetitive advertisements. Facebook could succeed without compromising privacy by improving the personalization of an

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views3 pages

    CASE STUDY QUESTIONS 4 Facebook Privacy

    Uploaded by

    ScribdTranslations
    The document presents questions about the Facebook case study and its business model. It is identified that the main ethical dilemma is the invasion of user privacy to obtain more data and thus improve ad personalization. Weaknesses in privacy policies are due to managerial, organizational and technological factors such as rapid growth, security errors and repetitive advertisements. Facebook could succeed without compromising privacy by improving the personalization of an

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    CASE STUDY QUESTIONS 4-11

    Conduct an ethical analysis of Facebook. What is the ethical dilemma that this
    case presents?

    A/ The income of this company comes from the advertising that it provides,
    promoting your business, your online page, advertisements in general, which
    we know are managed and shared with advertisers, depending on the views
    that your page or advertisement receives. It is grouped in the information
    bureau that the customer is looking for, Facebook automatically recommends
    when a certain page has the product you are looking for, making the search-
    purchase process easier.

    One of the disadvantages is that it has all your data, as a user you lose your
    privacy, you are easy to locate, although there are many privacy policies, these
    have also been circumvented on different occasions.

    4-12 What is the privacy relationship for Facebook's business model?

    This is actually based on all possible users sharing as much information as


    possible, since the more Facebook knows about me as a merchant, the more
    advantage I get in my advertising. According to data provided, Facebook is
    currently implementing a business plan on free advertising.

    4-13 Describe the weaknesses of Facebook's privacy policies and features.


    What managerial, organizational and technological factors have contributed to
    these weaknesses?

     Management. The surveys it provides request your complete information


    in order to participate. Managers and executives are the ones who must
    implement their policies. Since at the same time they develop their
    competitive strategies.

     Organization. Due to the unexpected growth that this platform is


    emerging, when entering said platform we are automatically part of the
    group of advertisers and buyers.

     Technology. As I mentioned previously, it is already public knowledge


    that on occasions its security policies have been flouted. Lawsuits have
    even gone so far as to generate losses on the part of the federal trade
    association, by failing to comply with it.
     Constant errors with access to pages not desired by users or due to the
    simple fact of repetitive advertisements, since it is obvious that they are
    paid for that but the annoyance it generates creates discontent for its
    users.

    4-14 Can Facebook have a successful business model without invading


    privacy? Explain your answer. Are there any steps Facebook can take to make
    this possible?

    Of course, since its launch to date, the company has obtained unimaginable
    figures in its pockets, and it is also clear that they can achieve even more
    success without disrespecting the privacy of their clients and providing good
    service.

    Highly personalized ads would become the backbone of Facebook's business


    model. Could stopping invading privacy would be tantamount to stopping
    Facebook's business operations.

    Facebook's revenue in 20212 grew 32% compared to the previous year. Mainly
    driven by the addition of new users. Existing users no longer click on ads. That
    is to say, when the market reaches saturation and opens few new customers,
    Facebook will not be favored by advertisers to the same degree.

    https://campusvirtual.unah.edu.hn/pluginfile.php/342589/
    mod_resource/content/2/LIBRO%20DE%20TEXTO.pdf

    https://www.googleadservices.com/pagead/aclk?
    sa=L&ai=DChcSEwirmI3t3JbsAhWX5LMKHTR0DXQYABAAGgJxb
    g&ae=2&ohost=www.google.com&cid=CAESQOD2-
    ShWmQPcPsH3Vb393D1Hf5PQzTVqc2OPBzzHX65gvcstqqNAohj
    Wkm
    hLyOX6O9JhVfRm4heHlF2hDRZZKsw&sig=AOD64_04apD8rbgvVx
    kIL1tSMJQc0CECOQ&q&adurl&ved=2ahUKEwj2g4Xt3JbsAhVGpF
    kKHa3aCLgQ0Qx6BAgdEAE
    The ethical dilemma that we were able to realize here is that Facebook in
    Their desire to earn more and more money often violates the privacy of
    users perhaps unconsciously and then must be held accountable to the law or
    pay large fines for not measuring themselves regarding the issue of what is
    prohibited and what not in privacy policy issues

    You might also like