Lai Wen Bin - Quiz

Question 1
i) Human and Labor rights issues
A major problem associated with globalization is the exploitation of human and labor rights
by certain countries. Globalization has led to the creation of supply chains that span
countries, often resulting in the outsourcing of production to countries with lower labor costs.
While this provides economic opportunities for these countries, it also leads to poor working
conditions, low wages and disregard for labor rights.
A relevant example is the garment industry in Bangladesh. The rapid expansion of global
fashion brands has led to increased demand for affordable clothing, prompting many
companies to outsource production to countries such as Bangladesh. However, labor
regulations are imperfect, working conditions are harsh, and tragedies occur frequently. In
Malaysia, there is also problem about the freedom for the foreign worker, especially those
workers come from Bangladesh, not only the issue about the low wages, when they come to
Malaysia they come by group and their agencies will confiscate their passports and these
workers will not have the freedom to go anywhere.
ii) Environmental issues
Another major issue raised by globalization is the environmental impact of increased global
trade and production. Globalization has led to a surge in industrial activity, transportation and
resource extraction, which can have adverse effects on the environment. Developing
countries often bear the brunt of these environmental consequences due to lax regulation and
weak enforcement mechanisms.

The Amazon rainforest in Brazil is a typical example. With the expansion of globalization,
the demand for agricultural products such as soybeans and beef has increased. This demand
has led to the expansion of large-scale agriculture, leading to deforestation, biodiversity loss
and greenhouse gas emissions. Environmental degradation associated with these activities
not only affects local ecosystems, but also contributes to global climate change.
iii) Global Expansion Difficulties
While globalization presents opportunities for businesses to expand globally, certain
challenges can prevent businesses from successfully entering and growing foreign markets.
These challenges include cultural differences, legal frameworks and market competition.
Google's experience in China is an example of the difficulties of global expansion. Although
Google is the world's dominant search engine, it faces challenges in establishing a significant
presence in China's search market due to censorship and fierce competition from local
players. Those hurdles limit Google's access to the vast Chinese market and the company's
potential benefits from globalization. Another example is about China as an exporting
country, European countries and the United States refuse China to export high-tech products
to their countries. The host country didn’t want to give permission.

Question 3
Culture plays a vital role in the effectiveness of global sales managers as they navigate
different markets and deal with customers from different cultures. Edward T. Hall's theory of
high-context and low-context culture provides valuable insights into the role of culture in
communication styles and norms.
High-context culture
High-context cultures rely on contextual cues, shared experiences, and nonverbal
communication to convey meaning. In these cultures, much communication is implicit and
relies on existing knowledge and relationships between individuals. People in high-context
cultures adapt to subtle nonverbal cues, gestures, and shared cultural references. The
connections are long term, if want to know someone, it need to have use long times.
Culture profoundly affects the way you communicate, and understanding cultural context is
critical to effective sales communication. In high-context cultures, such as many Asian,
Middle Eastern, and Native American cultures, communication is implicit and relies on
shared understandings, nonverbal cues, and context. Global sales managers must adapt to
these subtle signals and adjust their communications accordingly. They need to be sensitive
to nonverbal cues, respect hierarchical relationships, and communicate indirectly to build
trust and rapport.
When doing business in a high-context culture like Japan, global sales managers must be
aware of the importance of nonverbal communication, such as bowing, maintaining a
respectful distance, and using appropriate courtesy. By understanding the high-context nature
of Japanese culture, sales managers can effectively lead business meetings and build stronger
relationships with Japanese customers.
Low-context cultures
Low-context cultures rely more on clear and direct communication. In these cultures,
communication is primarily conveyed through explicit verbal messages, and people expect
clear and specific messages. Information is conveyed in a direct, straightforward manner,
leaving less room for interpretation. The connections are short-term, the two parties are not
for social, just the contract and business.
Culture influences consumer preferences, decision-making styles, and buying behavior.
Global sales managers must understand the nuances of culture in order to effectively fine-
tune their sales strategies. In low-context cultures like the US, Germany, or Australia, direct
and clear communication is valued. Sales managers should provide detailed information,
focus on product features and benefits, and emphasize the individual needs of customers.
Global sales managers need to consider low-context communication when entering the
Australian market. Australians appreciate concise, direct communication without excessive
use of non-verbal cues or ambiguous language. By tailoring sales presentations to fit this
preference, sales managers can resonate with their target audience and improve sales results.

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Question 1

i) Human and Labor rights issues

conditions, low wages and disregard for labor rights.

companies to outsource production to countries such as Bangladesh. However, labor

workers will not have the freedom to go anywhere.

ii) Environmental issues

weak enforcement mechanisms.

iii) Global Expansion Difficulties

While globalization presents opportunities for businesses to expand globally, certain

Google's experience in China is an example of the difficulties of global expansion. Although

potential benefits from globalization. Another example is about China as an exporting

to their countries. The host country didn’t want to give permission.

communication styles and norms.

High-context cultures rely on contextual cues, shared experiences, and nonverbal

communication to convey meaning. In these cultures, much communication is implicit and

relies on existing knowledge and relationships between individuals. People in high-context

critical to effective sales communication. In high-context cultures, such as many Asian,

to nonverbal cues, respect hierarchical relationships, and communicate indirectly to build

trust and rapport.

aware of the importance of nonverbal communication, such as bowing, maintaining a

relationships with Japanese customers.

clear and specific messages. Information is conveyed in a direct, straightforward manner,

for social, just the contract and business.

Culture influences consumer preferences, decision-making styles, and buying behavior.

Australian market. Australians appreciate concise, direct communication without excessive

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