BCS L3 Digital Marketer IfATE V1.1 Project H Overview

BCS Level 3 Digital Marketer
Apprenticeship
Synoptic Project Guidance Overview

Version H – School Fundraiser
IfATE Standard V1.1

Contents
Change History ....................................................................................................................... 3
Project Overview and Objectives ............................................................................................ 4
Project Deliverables ................................................................................................................ 4
Project Information and Equipment ........................................................................................ 5
Apprenticeship Competencies Covered ................................................................................. 5
Project Completion ................................................................................................................. 6
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BCS Level 3 Digital Marketer IfATE V1.1 Apprenticeship Synoptic Project Version H Overview September 2022
Change History
Any changes made shall be clearly documented with a change history log. This shall
include the latest version number, date of the amendment and changes made. The purpose
is to identify quickly what changes have been made.
Version
Changes Made
Number
V1.0 Document created.
September 2022

Project Overview and Objectives
You are a marketing assistant working for Green Leaf Primary School. The school would like
to raise funds for a new ICT suite and equipment. You have been tasked with planning and
organising a series of fundraising events as part of a long-term campaign in order to raise
money and generate multiple streams of revenue for the school.
You will need to:
1. Research and analyse different fundraising options suitable for schools.

2. Identify the potential audience and suggest a timeline of events.
3. Review fundraising activities and draft communications.
4. Create a set of recommendations for the school governors.
Project Deliverables
To demonstrate completion of the tasks, you will be asked to provide a series of outputs, as
outlined below. You will need to review all information you are provided with in order to
understand what should be captured.
It is important to make note of the required outputs below when analysing, gathering,
reviewing and presenting information.
Deliverable Outputs
Research and Identify and summarise suitable fundraising activities.

analyse
Analyse the most suitable digital tools and/or platforms to promote
fundraising activities.
Identify the appropriate communication style and tone of voice to

use.
Identify and plan Identify and summarise suitable audience segments to target.
Plan a timeline of events.
Review Prepare an outline of suggested activities to promote in the next

12 months.
Create a short style guide outlining the tone of voice that should
attract the audience.
Draft suitable communications for the identified digital marketing

campaigns.

Prepare a presentation that includes justifications, costs, revenue,
Present
success measures and RoI (return on investment). Include long-
term ideas for regular fundraisers.
Project Information and Equipment

You will be provided with supporting information, such as background information on the
school, sponsors’ profile and campaign goals.
Your training provider and/or employer will provide you with all resources required to
complete your project including:
• Laptop / PC
• Internet access
• Word processing software
• Spreadsheet software
• Presentation software
• Access to audience targeting tools (optional)
• Access to a tool to show designs for the campaigns (optional)
Apprenticeship Competencies Covered

Below is a list of competencies that could be covered by this synoptic project.
Competency Standard
Written communication: applies a good level of written communication skills for a range of
audiences and digital platforms and with regard to the sensitivity of communication.
Research: analyses and contributes information on the digital environment to inform short
and long-term digital communications strategies and campaigns.
Data: reviews, monitors and analyses online activity and provides recommendations and
insights to others.
Problem-solving: applies structured techniques to problem-solving, analyses problems and

resolves issues across a variety of digital platforms.
Uses digital tools effectively.
Can operate effectively in their own business’s, their customers,’ and the industry’s
environments.
Technologies: recommends and applies effective, secure and appropriate solutions using a
wide variety of digital technologies and tools over a range of platforms and user interfaces
to achieve marketing objectives.

Applies at least two of the following specialist areas: search marketing, search engine
optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click.
Project Completion
On completion of your project, please forward your completed documentation relating to the
project deliverables and a completed project declaration (provided separately) to your
training provider where they can upload it to ACE360.
Please ensure the synoptic project declaration is completed using wet or digital signatures
(typed signatures will be rejected). If the declaration is not fully completed by all parties, this
can delay the process of the interview booking.
Please also advise any time when you would not be free to carry out the interview process,
e.g. holidays. Alternatively, please send to [email protected] for processing.


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BCS Level 3 Digital Marketer

Synoptic Project Guidance Overview

IfATE Standard V1.1

Project Overview and Objectives ............................................................................................ 4

Project Deliverables ................................................................................................................ 4

Project Information and Equipment ........................................................................................ 5

Apprenticeship Competencies Covered ................................................................................. 5

Project Completion ................................................................................................................. 6

Copyright © BCS 2022 Page 2 of 6

Copyright © BCS 2022 Page 3 of 6

You will need to:

1. Research and analyse different fundraising options suitable for schools.

Research and Identify and summarise suitable fundraising activities.

Identify the appropriate communication style and tone of voice to

Plan a timeline of events.

Review Prepare an outline of suggested activities to promote in the next

Draft suitable communications for the identified digital marketing

Copyright © BCS 2022 Page 4 of 6

Project Information and Equipment

Apprenticeship Competencies Covered

Problem-solving: applies structured techniques to problem-solving, analyses problems and

Uses digital tools effectively.

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Copyright © BCS 2022 Page 6 of 6

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