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    Interim Report - Research Project Report Template Copy 2

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    aloshyouspious307

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    Interim Report - Research Project Report Template Copy 2

    Uploaded by

    aloshyouspious307
    13 views13 pages

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    Interim Report _ Research Project Report Template copy 2

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    13 views13 pages

    Interim Report - Research Project Report Template Copy 2

    Uploaded by

    aloshyouspious307

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    MBA Semester – IV

    Research Project – Interim


    Report

    Name EP Aloshyous

    Project Blockchain Technology in Logistics:


    Enhancing Digital Marketing Efforts
    Group Digital marketing

    Date of Submission
    A study on “Blockchain Technology in Logistics: Enhancing Digital
    Marketing Efforts “

    Research Project submitted to Jain Online (Deemed-to-be University)


    In partial fulfillment of the requirements for the award of:
    Master of Business Administration

    Submitted by:
    EP ALOSHYOUS

    USN:
    (221VMBR03782)

    Under the guidance of:

    Mention your Guide’s Name


    (Faculty-JAIN Online)

    Jain Online (Deemed-to-be University)


    Bangalore
    2022-23
    DECLARATION

    I, (EP Aloshyous), hereby declare that the Research Project Report titled “(Blockchain
    Technology in Logistics: Enhancing Digital Marketing Efforts)” has been prepared by
    me under the guidance of the Faculty name. I declare that this Project work is towards
    the partial fulfillment of the University Regulations for the award of the degree of
    Master of Business Administration by Jain University, Bengaluru. I have undergone a
    project for a period of Eight Weeks. I further declare that this Project is based on the
    original study undertaken by me and has not been submitted for the award of any
    degree/diploma from any other University / Institution.

    Place: Thrissur ______________________


    Date: Name of the Student: EP Aloshyous
    USN: 221VMBR03782
    EXECUTIVE SUMMARY

    Objective:

    This project's main objective is to investigate how blockchain technology may be

    used in logistics and examine how it can improve digital marketing initiatives. Th

    e research aims to comprehend the difficulties in logistics that exist today, deter

    mine how blockchain may help with these difficulties, and investigate any possibl

    e effects on digital marketing tactics.

    Background :

    The logistics sector is essential to global supply networks, yet it has problems wit

    h efficiency, transparency, and data security.The emergence of digital marketing

    has led to a rise in the demand for accurate and validated data. Because of its de

    centralized and unchangeable structure, blockchain technology presents a possi

    ble answer to these problems by fostering increased security, trust, and transpar

    ency.

    Blockchain technology has a lot of promise to improve logistics companies' digital

    marketing campaigns. Its capacity to raise efficiency, security, and transparency

    can result in more focused and successful marketing initiatives, which will

    eventually help logistics firms and their clients. Even though there are still

    obstacles to overcome, a deliberate approach to blockchain adoption can open

    the door to a new phase of innovation and expansion for the logistics sector.
    TABLE OF CONTENTS

    Title Page Nos.

    Executive Summary i

    List of Tables ii

    List of Graphs iii

    Chapter 1: Introduction and Background

    Chapter 2: Review of Literature

    Chapter 3: Research Methodology

    References

    Annexures
    List of Tables
    Table No. Table Title Page No.

    List of Graphs
    Graph No. Graph Title Page No.
    CHAPTER 1

    INTRODUCTION AND BACKGROUND


    INTRODUCTION AND BACKGROUND

    1.1 Executive Summary


    1.2 Introduction and Background
    1.3 Problem Statement
    1.4 Purpose of Study
    1.5 Objective of Study
    1.6 Product line, vision, mission, financials
    1.7 Company and industry overview
    1.8 PESTEL Analysis
    1.9 Porter’s 5 Forces Analysis
    1.10 SWOT Analysis

    1
    CHAPTER 2

    REVIEW OF LITERATURE

    2
    REVIEW OF LITERATURE

    2.2 Gap Analysis


    2.3 Company Profile Analysis

    3
    CHAPTER 3

    RESEARCH METHODOLOGY

    4
    RESEARCH METHODOLOGY

    3.1. Objectives of study


    3.2. Scope of study
    3.3. Research Methodology
    3.3.1. Research Design
    3.3.2. Data Collection
    3.3.3. Sampling Method
    3.3.4. Data Analysis Tools
    3.4. Period of Study
    3.5. Limitations
    3.6. Utility of Research

    5
    ANNEXURE (if any)

    The questionnaires, financial statements and any other relevant document can be
    put here. The annexures have to be numbered in case there are more than one
    annexure.

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