Power Compete
Power Compete
Power Compete
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Power Compete
Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive Computing, and the
Open Platform for Choice 2
Power Compete
Welcome to IBM's Power Compete module.
In a data centric world, businesses can deliver greater business results with Power
Systems as the foundation for mission critical applications.
Explore the possibilities with IBM Power Systems and understand how Power is the
ultimate platform for delivering efficiency and performance with high levels of customer
satisfaction.
Make sure you navigate through all the screens so that you are able to successfully
complete the quiz for this module.
To qualify for KYI points or promotions associated with the module you must complete
the module within three attempts before the deadline. If you do not successfully
complete the quiz within three attempts before the deadline, then unfortunately you do
not qualify for KYI points or promotions associated with the module.
Introduction
The IBM Power platform provides a flexible, secure and more easily managed
infrastructure than competitive UNIX and x86 platforms. IBM's investment in Power
technology has enabled IBM to differentiate the Power platform with undisputed
reliability, superior security, higher virtual density with lower cost and quick provisioning
of solutions in a cloud, while improving overall client experience.
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Know Power Compete
Visit this section to have an overview of Power Compete.
• Power - Enabler of Next Gen Apps for Big Data & Analytics, Cognitive
Computing, and the Open Platform for Choice
• Key features of Power Compete
• Customer benefits of Power Compete
• IBM Power portfolio
Power - Enabler of Next Gen Apps for Big Data & Analytics,
Cognitive Computing, and the Open Platform for Choice
Today, we are in the midst of a technology shift driving growth and innovation. Cloud,
analytics, social business, and mobile solutions aren't simply remaking computing, they
are remaking business. These new applications are driving the huge growth in the
volume and variety of data and the need for systems with the compute intensive
performance.
IBM Power Systems are the engines for faster insights for mid-sized business, and the
ultimate system for compute intensive workloads. This new era represents an
opportunity for mid to large sized companies to reshape the value they deliver, but
cost, complexity and risk are standing in the way. So how can large and midsized
companies make sure they are ready now for what's next?
Smarter Platforms
Capitalizing on today's challenges is a readiness statement as we have entered into
the next era of IT--Smarter Computing. New opportunities and challenges in the era of
Smarter Computing lead companies to consider platform choices completely
differently.
Redefining Performance
IBM's next generation of integrated workload optimized Power Systems and software
offerings are redefining performance. POWER7+ technology can help you deliver
services faster, with higher quality and superior economics.
Opportunity
HP and Oracle customers are experiencing uncertainty around these two vendors'
UNIX processor roadmaps. This play capitalizes on the continuing window of
opportunity and uncertainty around Oracle buying Sun and the uncertainty that HP
UNIX customers face with HP-UX on Itanium/PA-RISC systems.
Oracle announced that they were discontinuing all software development for Intel's
Itanium processor. Oracle said that "Intel management made it clear that their strategic
focus is on their x86 microprocessor and that Itanium was nearing end of life." Here is a
prime opportunity for a reason of call to approach your HP Itanium competitive installed
accounts to present the IBM Power Systems story.
Superior Portfolio
Sellers and Business Partners can benefit from this strong momentum by continuing to
exploit the superiority of the POWER7+ Technology- portfolio of offerings to penetrate
the whitespace and the competitive accounts/footprints.
Superior security 10X less reported security complaints than commodity servers
based on Intel x86.
Power 720/740 Express New entry systems IBM Power 720 Express and
740 Express provide efficient consolidation and
high performance for a wide variety of business
workloads - and now available at a reduced,
competitive price!
Power 750 Express New enterprise system IBM Power 750 provides
secure, reliable performance and reduced space,
cooling and software costs at an affordable price.
Bladecenter PS700 World's first scalable POWER7+-based blade
servers.
Maximize performance and minimize costs;
consolidate workloads and virtualize on an energy-
efficient platform that supports the latest POWER7+
processor technology.
Bladecenter PS701/PS702 Help deliver superior business and IT services with
agility and speed. When used with PowerVM for
advanced virtualization, these are the ideal blade
server solutions for driving the most demanding
performance and memory-intensive workloads.
Bladecenter PS703/PS704 Built on the proven foundation of the
IBM BladeCenter family of products, easy-to-use,
integrated platforms with a high degree of
deployment flexibility, energy efficiency, scalability
and manageability, the IBM BladeCenter PS703
and PS704 are the premier blades for 64-bit
applications.
HP
Oracle/Sun
Optimized for efficiency Higher density and better system efficiency: PowerVM
efficiency and workload density up to 2.5x higher than
competitive solutions.
Lower cost from efficiency: Power 760 (with 48 cores)
delivers 82% more users per core than leading x86
results (with 40 cores) in SAP S&D 2-Tier benchmark.
Video: Is the x86 architecture really the best choice? Discover IBM Power Systems.
Duration: 3:53
http://www.youtube.com/watch?v=jDJSssGp9O8
There are some challenges you will face when selling Power Systems. Learn how
Power Expansion can help you to overcome these challenges and maximize
opportunities in the marketplace.
Challenge:
“Power servers are more expensive than x86”
IBM answer:
“Initially it might seem that Power servers are more expensive but when you look at the
total cost of ownership it quickly becomes apparent that that's not the case.
Power servers coupled with its PowerVM virtualization technology allows Power
servers to run much more efficiently and effectively allowing utilization to be driven at
much higher levels than can be reached with x86 servers.
Coupled with its tremendous RAS capabilities and ease of management it becomes
much easier to justify the price of Power servers.”
Challenge:
“My older Power servers are running just fine, why upgrade to POWER7+?”
IBM answer:
“The new POWER7+ class of servers provide up to five times the capacity in the same
footprint and up to 40 percent more performance per core than that found in previous
POWER6 systems.
Challenge:
“I don't feel comfortable putting all that workload on far fewer systems. If the
system goes down the impact is all that much greater”
IBM answer:
“Although Power Systems have proven to sustain 99.997 percent availability, due in
large part to the tremendous RAS features found in the P7 hardware, coupled with the
most reliable and secure OS in the industry, systems from time to time do go down,
either because of planned or unplanned outages.
Live Partition Mobility, the ability to move partitions from one system to another and
PowerHA, the high availability software product that provides the capability to monitor
the health and availability of a system and, in the case of a system failure, move
application workload over to another system, almost instantaneously, without losing
any data.”
"The IBM Power Architecture has once "Our predictive analytics service will
again proved its value as a high- help financial institutions focus on
performance, highly available platform their most profitable customers and
for SAP applications. We are confident create goal-oriented offers that are
that the Power 750 servers will give us targeted to each customer's specific
the capacity we need to grow our needs."
business over the next two years and
beyond." David Rose, Senior Vice President,
Decision Optimization Solutions,
Bruno Sticht, Chief Information Officer Fiserv
at Constantia Hueck Folien.
At IBM, we believe there's an answer to the technology shift driving growth and
innovation--we call it Smarter Computing--the IT infrastructure that enables the
opportunities presented on a smarter planet. It's a strategy that leverages virtualization
and cloud to speed time to market and improve efficiency, that unlocks the power of
data through business analytics to deliver faster and more actionable insights, and
secures critical information to reduce risk and help businesses enhance their
compliance policies.
Let's take a look at some of the business outcome advantages on Power for Retail and
Healthcare entities.
Retail
• Collect and analyze information from all channels and touchpoints leveraging
multi threading parallel processing for complete view of customers and
business performance
• Process the consumer spending and demographic patterns quickly to create
the basis of personalized, interactive marketing campaigns with a POWER 7+
system that efficiently uses their full capacity at lower energy costs while
delivering high availability and security through hardware innovation
• Enable faster, more informed business decisions exploiting data in-memory
cache and memory to support targeted marketing, tailored assortments and
personalized shopping to help drive profitable growth
Healthcare
• Collect and analyze structured and unstructured information from clinical, social
and transactional sources in parallel in seconds, leveraging multi-threading
parallel processing for complete views of patients and populations
• Enable more effective care decisions exploiting data in-memory cache and
memory for better care experiences
• Trusted to safeguard sensitive data and deliver encryption, real-time alerts and
simplified threat management and measurement while reducing costs
• Delivers leadership performance and outstanding energy efficiency - saving
more on software, management and energy costs while delivering high
availability and security through hardware innovation
Customer IBM BP
I don't understand why you say that Power customers can experience lower
Power Systems are economical, they TCO and often lower TCA by running
seem to be more expensive than x86. more workloads on fewer processors,
increasing utilization, reducing software
costs, simplifying management, reducing
energy consumption and increasing
availability. Power Systems' tremendous
RAS capabilities and ease of
management make it even easier to
justify the price.
We are currently running Windows 2008 Ok, but did you know that IBM Power 760
on x86 and we don't have many can handle up to 82% more SAP SD
complaints from our SAP users, we really users per core than the best x86 and
don't see any reason to change at this Power 780 up to 88% more?
time. Are your IT people happy with their
current analytics capabilities? Can they
glean insights from the data they
have fast enough? Did you know that
Power can give you 60% more java
performance than x86?
No, analytics is something that we have Firstly, on the analytics question, you
to look into further, my CIO has told me should know that Cognos BI V10.1.1 on
that the current capabilities are limited. POWER/AIX 7.1 can deliver insights up to
He also seems to be concerned about the 44% faster than your current system and
security situation. predict outcomes up to 22% faster.
As far as security goes, Power has the
best security record of all, Power clients
experience 10X less reported security
complaints than commodity servers
based on Intel x86 clients.
Ok, Power Systems seems like an No problem, let me send you some
interesting option, but I would like to get informationabout our Power Systems
our CFO involved in these conversations, offerings and customer case studies,
could you send me some pricing along with the pricing info and then we
information so that I can discuss this with can set up a meeting with both of you.
him?
Customer IBM BP
Now that we've agreed on the No need to worry about that, the IBM Systems
system we need, how do we go Migration Factory can help you develop a
about it? where do we start? were migration roadmap, an estimate of your
should we target to migrate first? migration effort, and a customized business case
we don't have specialized staff for for the migration.
this kind of migration. The Migration Factory uses proven
methodologies that are designed to be cost-
effective and help mitigate risk.
So what are the advantages of There are many advantages of taking the
using the IBM Migration Factory's Migration Factory approach.
methodologies? Firstly, it typically costs less than other available
options and preserves the investment in custom
applications as well as reducing the cost of
moving applications from one platform to
another.
OK, but when it comes to That is all very true, and I understand your
migration, cost is not our only concern, but the IBM migration Factory has
concern, we can't afford downtime, proven expertise, over 20 years, which helps
and data migration is a risky control the risk of moving applications and
procedure. associated databases from competitor platforms
to IBM. This includes migrations for custom-
coded applications as well as select packaged
applications and databases.
This sounds fantastic, what other You should know that this approach has been
advantages of using this proven used successfully for a broad range of migration
migration approach should I know? projects. Additionally, each step of the
in order to inform my CIO and the engagement process has defined deliverables
IT staff. that lead you to sound, informed migration
decisions. In most cases the users only notice
that the platform functionalities have improved.
Let's contact the IBM Migration Factory and they
can carry out a preliminary analysis.
Which Power Systems solution do you think you would be interested in?
Do your x86 servers provide the security and resiliency you need to keep your
business running smoothly?
That is correct.
Both the first and third questions explore the customer's receptivity and are better ways
to discover whether her company is a prospective customer for Power Systems. At this
stage, it is too early to focus on any specific tool and asking too broad a question may
be ineffective.
Call to action
Conclusion
• In Know Power Compete you learned about the lead offerings, key features
and benefits of Power Compete
• In Sell Power Systems you learned about the selling process and
opportunities, target clients and competitive differentiators
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