Automobile March 2024
Automobile March 2024
Automobile March 2024
March 2024
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Table of Contents
Executive Summary 3
Advantage India 4
Market Overview 6
Appendix 27
2
Executive summary
1 Segmented market
▪ The automobile sector is split into four
segments, i.e., two-wheelers, three-
wheelers, passenger vehicles, and
commercial vehicles, each having few
1
market leaders.
3 Third-largest
▪ In FY23, two-wheelers and passenger cars
held a market share of 75% and 18%, automobile market
respectively. ▪ In January 2024, the total passenger
▪ India is the largest E2W and E3W vehicle sales reached 3,93,074*.
manufacturer in the world. Passenger Vehicles saw the highest ever
sales in the month of January posting a
▪ 14,95,183 two-wheeler units were sold in
growth of 14% compared to January
January 2024.
3
Advantage India
4
Advantage India
1 Growing demand 4 Opportunities
► Rise in middle-class income and young ► Focus shifting on electric cars to
population may result in strong growth. reduce emissions.
► The Indian automotive industry is ► Government aims to transform India
targeting to increase the export of into an R&D hub.
vehicles by five times during 2016-26.
► India could be a leader in shared
► In January 2024, the total production of
mobility by 2030, providing
passenger vehicles*, three-wheelers,
opportunities for electric and
two-wheelers, and quadricycles was
autonomous vehicles.
23,28,329 units.
► In FY23, total automobile exports from ► The electric vehicles industry is likely
India stood at 47,61,487. 1 4 to create five crore jobs by 2030.
► The global EV market was estimated at ► By 2030, the Indian government has
approximately US$ 250 billion in 2021 committed that 30% of the new vehicle
and by 2028, it is projected to grow by sales in India would be electric.
5 times to US$ 1,318 billion. ADVANTAGE
INDIA 3 Policy support
2 Rising Investments 2 3 ► Automotive Mission Plan 2016-26 is a
► India has significant cost advantages. Auto mutual initiative by the Government of
firms save 10-25% on operations vis-a-vis India and the Indian automotive industry to
Europe and Latin America. lay down the roadmap for the development
► The automobile sector received a of the industry.
cumulative equity FDI inflow of about US$
► The Government aims to develop India as
35.65 billion between April 2000 -
a global manufacturing centre.
December 2023.
► India is on track to become the largest EV ► The FAME Scheme was extended for a
market by 2030, with a total investment further period of 2 years up to 31st March,
opportunity of more than US$ 200 billion 2024.
over the next 8-10 years.
Notes: *Data except for BMW, Mercedes, JLR, Tata Motors & Volvo Auto
Sources: Automotive Mission Plan (2016-2026), Make in India, SIAM, ICRA, Federation of Automobile Dealers Association, News Article, DPIIT
5
Market Overview
MARKET OVERVIEW
6
Evolution of the sector
▪ Closed market ▪ Indian Government & ▪ Sector de-licensed in 1993. ▪ In January 2024, three-wheeler
▪ 5 players Suzuki formed Maruti ▪ Major OEMs started assembly sales stood at 53,537 units while
▪ Long waiting periods & Udyog and commenced operations in India. two-wheeler sales stood at
outdated models production in 1983. ▪ Imports permitted from April 14,95,183 units..
▪ Seller’s market ▪ Component 2001. ▪ In FY23, total commercial vehicle
manufacturers entered ▪ Introduction of value-added tax sales stood at 9,62,468 units,
the market via a joint in 2005. three-wheeler sales stood at
venture (JV). 4,88,768 units and two-wheeler
▪ Automotive Mission Plan 2016-
▪ Buyer’s market. sales stood at 1,58,62,087 units.
26 launched in 2015.
▪ Bharat Stage (BS) IV emission
norms used since April 2017,
and BSVI norms adopted from
April 1, 2020.
7
Market overview
Automobile Sector
Commercial
Two-wheelers Passenger vehicles Three-wheelers
vehicles
Multi-purpose
Motorcycles
vehicles
8
Market overview
Number of Automobiles Produced in India (in million) Number of Automobiles Sold in India (in million)
35.00 30.00
0.00
0.00
FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24*
FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24*
▪ The automotive manufacturing industry comprises the production of commercial vehicles, passenger vehicles, three-wheelers, and two-wheelers.
▪ In April-January FY24, the total production of passenger vehicles, commercial vehicles, three-wheelers, two-wheelers, and quadricycles was
23.36 million units.
▪ India accomplished a significant milestone, with the sale of 13,25,112 EVs in FY24 (till January 2024).
▪ CY 2023 was satisfactory for Automobile Sector after recovering from the effects of the COVID-19 pandemic, posting single-digit growth across
Passenger Vehicles, Commercial Vehicles, and Two Wheelers, along with a notable recovery in Three Wheelers, aided by supportive government
schemes. The Indian auto industry anticipates continued growth in FY24 as well.
▪ A report by India Energy Storage Alliance estimated that the EV market in India is likely to increase at a CAGR of 36% until 2026. In addition, a
projection for the EV battery market is forecast to expand at a CAGR of 30% during the same period.
9
Market overview
Segment-wise Domestic Market Share in FY23 (%) Number of Automobiles Exported (in millions)
4.54% 5.5
5.62
5.0
18.35% 4.5 4.77 4.77
4.63
Two Wheelers 4.0
4.04 4.13
3.5
Passenger Vehicles 3.64 3.48
3.0
Commercial Vehicles 2.5
Three Wheelers 2.0
1.5
74.81%
1.0
0.5
0.0
FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23
▪ Two-wheelers and passenger vehicles dominate the domestic Indian Indian Car Sales Figures - January 2024
auto market. Passenger car sales are dominated by small and Market Share
PV OEM January 2024 January 2023
midsized cars. Two-wheelers and passenger cars accounted for (%) Jan 24
74.81% and 18.35% of market shares, respectively, in FY23. Maruti Suzuki 1,72,813 1,51,736 43.94%
▪ Indian automobile exports of two-wheelers stood at 36,52,122 in
Tata Motors 53,094 45,617 13.50%
FY23.
Hyundai 51,652 46,769 13.13%
Source: Society of Indian Automobile Manufacturers (SIAM), Federation Of Automobile Dealers Associations (FADA), News Article
10
Clusters and leading companies
List of Companies
▪ TataMotors ▪ International
Kolkata- Auto
▪ Hindustan
Jamshedpur Motors Forgings
Mumbai-Pune- East
▪ Simpson & ▪ JMT
Nashik- Co ▪ Exide
Aurangabad
Over the past few years, four specific regions in the country have become large auto manufacturing clusters, each having a different set of
players.
Sources: ACMA
11
Key players
Each segment in the Indian automobiles sector have few established key players, who hold a major portion of the market.
2 3
1 4
12
Recent Trends and Strategies
13
Recent trends
1 Luxury vehicles 3 New financing
▪ The luxury car market registered sales of 42,731 units in 2023.
▪ In January 2024, BMW sold 1,340 luxury cars, the highest in the
options
segment, which gave it a market share of 0.34%. Mercedes-Benz sold ▪ According to NITI Aayog and Rocky
1,333 cars in January 2024. Mountain Institute (RMI), India's EV finance
industry is likely to reach Rs. 3.7 lakh crore
▪ The BMW X1 was the highest-selling luxury car in the Indian market in (US$ 50 billion) in 2030.
2023.
▪ In August 2023, Maruti Suzuki India Limited
▪ In February 2023, German luxury car maker Audi India began local (MSIL) introduced an instant loan feature,
production of the Audi Q3 and Audi Q3 Sportback at the Skoda Auto HDFC ‘Xpress Car Loans’, on its Smart
Volkswagen India Private Limited (SAVWIPL) plant in Aurangabad. Finance platform to meet the evolving need
of the digital savvy customers.
2 Catering to Indian needs ▪ Tata Motors partnered with Bank of
▪ Most firms including Kia Motors and Volkswagen
have adapted themselves to cater to the large
Indian middle-class population by dropping their
1 Maharashtra to introduce the 'Maha Super
Car Loan scheme', offering up to 90%
financing for salaried and self-employed
individuals, professionals, businessmen,
traditional structure and designs. This has allowed
them to compete directly with domestic firms, and agriculturists, and up to 80% for
making the sector highly competitive. corporate clients.
▪ Tata Motors introduced the Ace Gold Petrol CX in ▪ In October 2021, Maruti Suzuki India
2 3
July 2021, which is India's cheapest, most Limited (MSIL) announced that with its
compact commercial four-wheeler vehicle, starting launch of Smart Finance, Maruti Suzuki
at Rs. 3.99 lakh (US$ 5,362). For this, it has customers can avail of finance options
partnered with the State Bank of India to provide online in an integrated platform for a one-
up to 90% financing of on-road pricing, with stop solution. MSIL has integrated its online
monthly EMIs starting at Rs. 7,500 (US$ 101). ‘Smart Finance’ platform with 14 financiers
to offer competitive interest rates.
▪ In August 2023, Toyota unveiled the world's first
BS-VI stage II compliant, electrified flex-fuel ▪ In November 2021, Mahindra & Mahindra
vehicle, Toyota Innova, running entirely on Financial Services (Mahindra Finance)
ethanol, a renewable fuel sourced from plant launched 'Quiklyz’, a lease-based vehicle
materials commonly derived from crops such as subscription business for urban centres.
sugarcane, corn, and maize. Quiklyz will offer multi-brand vehicle leasing
and subscriptions. The company plans to
expand Quiklyz to 30 cities within a year.
Sources: News Articles
14
Strategies adopted
15
Growth Drivers and Opportunities
GROWTH DRIVERS
16
Policies and initiatives…(1/2)
NATRIP
1 •
•
Setting up of R&D centres at a total cost of US$ 388.5 million to enable the industry to be on par with global standards.
Under National Automotive Testing and R&D Infrastructure Project (NATRIP), five testing and research centres have been
established in the country since 2015.
2 •
•
The Union Cabinet outlaid Rs. 57,042 crore (US$ 7.81 billion) for the automobiles & auto components sector under the
Department of Heavy Industries.
In November 2021, under the production-linked incentive (PLI) scheme for automobiles, the Union Government added >100
advanced technologies, including alternate fuel systems such as compressed natural gas (CNG), Bharat Stage VI compliant flex-
fuel engines, electronic control units (ECU) for safety, advanced driver assist systems and e-quadricycles.
• In May 2021, the Central Government approved a PLI scheme for manufacturing Advanced Chemistry Cells (ACC) with a budget
of Rs. 18,100 crore (US$ 2.33 billion). In March 2022, four firms, namely Reliance New Energy Solar Limited, Ola Electric
Mobility Private Limited, Hyundai Global Motors Company Limited, and Rajesh Exports Limited, were elected to receive the
incentives.
3 • AMP 2026 targets a four-fold growth in the automobile sector in India which include manufacturers of automobiles, auto
components and tractors over the next 10 years.
17
Policies and initiatives…(2/2)
FAME
• Ministry of Heavy Industries (MHI) officials revealed that India plans to launch a new scheme to incentivise electric vehicle
purchases and improve charging infrastructure, aligning with the interim budget's focus on eco-friendly transportation. Also, the
allocation of US$ 321.5 million (Rs. 2671.33 crore) for 2024-25 is expected to be utilized by March 31, 2024.
4 •
•
The Government approved FAME and plans to cover all vehicle segments and all forms of hybrid & pure EVs. FAME-I was
extended until March 31, 2019.
In February 2019, the Government of India approved FAME-II scheme with a fund requirement of Rs. 10,000 crore (US$ 1.2
billion) for FY20-22. The Centre approves US$ 97.77 million (Rs. 800 crore) for 7,432 public fast charging stations under the
FAME Scheme Phase II. The FAME Scheme was extended for a further period of 2 years up to March 31st, 2024.
Flex-fuel Engines
6 • In September 2021, Minister of Road Transport and Highways, Mr. Nitin Gadkari, announced that government is planning to
make it mandatory for car manufacturers to produce flex-fuel engines after getting the required permissions from the Supreme
Court of India.
Ethanol Blending
7 • In July 2022, the Government amended the National Policy on Biofuels – 2018. The target of 20% blending of ethanol in petrol
and 5% blending of biodiesel in diesel by 2030 was brought forward to 2025-26.
8 •
2022 on August 24th, 2022 for environmentally sound management of waste batteries, including EV batteries.
On October 25, 2023, the Ministry of Environment, Forest, and Climate Change issued a notable notification introducing the
Battery Waste Management (Amendment) Rules, 2023, which impose fresh obligations and duties on battery producers,
recyclers, and refurbishers.
Sources: News Articles
18
Growth drivers
1
drained batteries to be swapped with
charged ones at designated charging manufacturers on sale of 13,41,459 number
stations, thus making EVs more viable of electric vehicles till January 31, 2024.
for potential customers. • Ola Electric IPO to be the first auto
▪ To install electric vehicle supply company in India to launch an IPO in over
equipment (EVSE) infrastructure for two decades (20 years). It has an expected
EVs, various public sector firms, size of Rs. 8,500 crore (US$ 1.01 billion).
ministries, and railways have come ▪ In April 2023, Power Finance Corporation
together to create infrastructure, and Ltd (PFC) approved a US$ 76.39 million
2
manufacture components.
3
(Rs. 633 crore) loan for 5,000 passenger
EVs and 1,000 cargo EVs.
2 Growing demand ▪ In March 2023, the Central Government
sanctions US$ 72.41 million (Rs. 800 crore)
▪ Rising income and a growing young under FAME India Scheme Phase II to
population. Indian Oil (IOCL), Bharat Petroleum
(BPCL), and Hindustan Petroleum (HPCL),
▪ Greater availability of credit and for setting up 7,432 public fast charging
financing options. stations across the country.
▪ Demand for commercial vehicles ▪ In November 2022, Mahindra & Mahindra
increasing due to the high level of announced that they had tied up with three
activity in the infrastructure sector. electric vehicle infrastructure partners - Jio-
bp, Statiq, and Charge+Zone - to offer
charging solutions for their range of
passenger electric vehicles.
Note: NEMMP - National Electric Mobility Mission Plan
Source: Society of Indian Automobile Manufacturers (SIAM), Union Budget 2022-23, News Articles
19
Investment scenario (1/4)
The Indian automobile sector witnessed an inflow of huge investments from domestic and foreign manufacturers.
Tata Motors
• In December 2023, Tata Passenger Electric Mobility Ltd. (TPEM) and Bharat Petroleum Corporation Limited (BPCL) signed an
MoU to jointly establish 7,000 public charging stations nationwide to enhance customer satisfaction.
1 •
•
In June 2023, Tata Motors will invest US$ 2 billion towards developing new products and platforms over the next four years.
Tata Group Chairman, Mr. N Chandrasekaran said that "EV contribution in our portfolio is likely to increase to 25% in five years
and reach 50% by 2030, thus significantly increasing investments in this sector“ in January 2023.
• In April 2022, Tata Motors announced plans to invest Rs. 24,000 crore (US$ 3.08 billion) in its passenger vehicle business over
the next five years.
2 •
second Japan-India Institute for Manufacturing (JIM) as part of its corporate social responsibility (CSR) initiative. The company
will invest US$ 698 thousand (Rs. 5.8 crore) to upgrade the existing ITI Kansala into a JIM.
In May 2023, Maruti Suzuki India plans to invest over US$ 5.5 billion to double capacity by 2030.
• In November 2022, Maruti Suzuki India announced plans to spend nearly Rs. 7,000 crore (US$ 865.12 million) on a number of
projects this year, including the building of its new facility in Haryana and the introduction of new models.
NISSAN
• In July 2023, Renault Nissan to invest US$ 1,68,762.86 (Rs. 1.4 crore) to upgrade infrastructure at eight schools near Chennai.
• In February 2023, Nissan and Renault plan to invest US$ 600 million in India over the next 3-5 years to expand their market
3 •
share in passenger cars and electric vehicles.
In July 2021, Nissan initiated a feasibility study to manufacture electric vehicles in India. If the study is positive when it is
concluded in a year, Nissan may end up producing EVs in India for local sales and exports.
20
Investment scenario (2/4)
Hyundai Motor India
• In January 2024, Hyundai Motor India Limited announced US$ 743.8 million (Rs. 6,180 crore) investment plans in the state of
Tamil Nadu including US$ 21.7 million (Rs. 180 crore) towards a dedicated ‘Hydrogen Valley Innovation Hub,’ in association with
IIT- Madras.
• In January 2024, Hyundai Motor India Ltd. finalized the acquisition and transfer of specified assets at General Motors India's
Talegaon Plant in Maharashtra and inked an MoU with the Government of Maharashtra committing to an investment of US$ 722
4 •
million (Rs. 6,000 crore) in the state.
In May 2023, Hyundai Motor announced that it will invest over US$ 2.41 billion (Rs. 20,000 crore) in Tamil Nadu over the next 10
years to bolster its EV production.
• Hyundai Motor India is ramping up capacity at its Sriperumbudur plant on the outskirts of Chennai and has invested Rs. 1,474
crore in FY22 to increase output to 8.5 lakh units and prepare itself for future growth.
• In March 2022, Hyundai plans US$ 79.2 billion investment through 2030, to focus majorly on EVs.
5 •
crore) in Mahindra Last Mile Mobility Limited (MLMML).
In July 2023, Mahindra & Mahindra is in advanced talks with British International Investment (BII) and some other global investors
to raise up to US$ 602.72 million (Rs. 5,000 crore) for its electric vehicles (EV) unit.
• In December 2022, Mahindra & Mahindra to invest Rs. 10,000 crore (US$ 1.2 billion) for an EV manufacturing plant in Pune.
SAIC
• In November 2023, SAIC Motor and JSW Group announced a strategic joint venture to accelerate growth with focus on green
mobility.
•
6 •
In January 2023, MG Motor India to invest US$ 100 million to expand capacity, eyes 70% growth in 2023.
In March 2022, MG Motors, owned by China's SAIC Motor Corp, announced plans to raise US$ 350-500 million in private equity in
India to fund its future needs, including EV expansion.
• As of February 2021, Chinese state-owned auto major SAIC Motor has invested almost US$ 400 million out of the US$ 650
million that it had committed to India. SAIC Motor sells its cars in India under its British subsidiary MG Motors.
21
Investment scenario (3/4)
Mercedes-Benz
• In January 2023, Global chief executive officer (CEO) Mr. Ola Kallenius said that India was Mercedes-Benz’s fastest-growing
7 •
market worldwide in 2022 and plans on investing more.
In January 2021, Mercedes received a cash infusion of Rs. 1,750 crore (US$ 232.36 million) from its parent company Daimler
AG to expand sales operations and product range.
Skoda Auto
• In August 2022, Volkswagen Group's Indian subsidiary, Skoda Auto Volkswagen India, has begun a feasibility study for its
8 •
next phase of investment in India after rolling out its India 2.0 strategic plan
In November 2021, Skoda Auto announced plans to locally manufacture electric cars in India. However, the firm may bring its
first EV, the Enyaq, through the CBU route, before committing to local manufacturing.
Hero MotoCorp
• In December 2023, Hero MotoCorp announced a partnership with Ather Energy for an interoperable fast-charging network in
India which will cover 100 cities with over 1900 fast-charging points.
9 •
•
In June 2023, Hero MotoCorp to invest up to US$ 180.81 million (Rs. 1,500 crore) for developing premium bikes and EVs in
India.
In September 2022, Hero MotoCorp announced an investment of US$ 60 million in California-based Zero Motorcycles to
collaborate on the development of electric motorcycles.
Kinetic Green
• In June 2023, Kinetic Green Energy and Power Solutions are planning to raise up to US$ 100 million by selling a 10-15% stake
10 •
in the company to investors.
In September 2022, Kinetic Engineering Limited (KEL) invested in Ahmednagar to set up a dedicated production line with an
initial capacity of 5,000 sets per month.
22
Investment scenario (4/4)
TVS Motor
• In November 2023, TVS Motor announced its entry into the European market through a distribution agreement with Emil Frey,
a renowned automotive distribution company with a century-long legacy.
• In July 2022, TVS Motor lines up fresh investments of Rs. 1,000 crore (US$ 121 million) in EV push.
11 •
•
In November 2021, TVS Motor collaborated with Bahwan International Group to strengthen its presence in Iraq. As part of the
deal, ARATA International FZC, a subsidiary of Bahwan International Group (BIG), will be the new distributor of TVS in Iraq.
In November 2021, TVS Motor signed an MoU with the Tamil Nadu Government to invest Rs. 1,200 crore (US$ 159.33
million) to develop new EV technologies and expand their manufacturing capacity.
BYD
12 • In March 2024, BYD India, a subsidiary of the world's leading New Energy Vehicles (NEV) manufacturer, announced its entry
into the luxury electric sedan segment with the launch of the BYD SEAL. BYD India currently has two products in its portfolio -
the BYD ATTO 3 and the All-New e6, both of which have been very well received by Indian consumers.
VinFast
13 • In January 2024, VinFast and Tamil Nadu Govt. signed a MoU to invest US$ 2 billion for an EV project in Thoothukudi, with
US$ 500 million committed for the first phase, targeting 150,000 units annually.
23
Opportunities
1
▪ Mahindra & Mahindra (M&M) is
base in India.
planning to implement innovative
▪ In January 2021, EV manufacturer Tesla
digital technology in the automobile
set up an R&D centre in Bengaluru and
business.
registered its subsidiary as Tesla India
▪ Hyundai is planning to enter the hybrid
Motors and Energy Private Limited.
vehicles segment to explore alternative
▪ India accounts for 40% of global
fuel technology and to avail
engineering and R&D spending of US$
government incentives.
2
31 billion. The automobile sector
▪ In 2022, Tata Motors filed for 125
patents in India, the highest in its
history.
3 accounts for 8% of the country's R&D
spending.
24
Key Industry Contacts
25
Key Industry Contacts
26
Appendix
27
Glossary
▪ FY: Indian Financial Year (April to March); So, FY10 implies April 2009 to March 2010
▪ US$ : US Dollar
▪ Wherever applicable, numbers have been rounded off to the nearest whole number
28
Exchange rates
Year Rs. Equivalent of one US$ Year Rs. Equivalent of one US$
29
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30