Auto Sector Pakistan
Auto Sector Pakistan
Auto Sector Pakistan
Automobile
► Pakistan is home to the world’s sixth largest
population with a growing middle class. There are
2.8% Contribution to
GDP
approximately 17 million middle class households
and 102 million middle class individuals as of 2018. 6th largest population in the
world
► Pakistan’s Automobile industry contributes 2.8% to
its GDP and Rs. 30 billion to the national exchequer
207.8m
in terms of taxes and duties.
Automobile Companies
Vehicle Sales Trend from 2014 to 2018 (with forecast) - Rapid Growth in Vehicle Sales
Vehicle Sales Trend from 2014 to 2018 by Vehicle Type – No. of Units
Motorcycles &..
Cars
Farm Tractors
Pick-ups
Trucks
Jeeps
Buses
Gap filled by
imported
vehicles
Production
Trend analysis
motorbikes
Motorcycles & Three-Wheelers - Sales Trend & Forecast (2014 to 2018) – No. of Units
Production
Trend analysis - Cars
Difference Between Production and Sales Quantity of Car Sales by Vehicle Make –
Cars (2014-2018) – No. of Units No. of Units
Production
Trend analysis – Farm Tractors
Farm Tractors – Sales Trend & Forecast (2014 to 2018) – No. of Units
Production
Trend analysis – Pick-ups
Production
Trend analysis - Trucks
Difference Between Production and Sales Quantity of Truck Sales by Vehicle Make
Truck (2014-2018) – No. of Units – No. of Units
Production
Trend analysis - Jeeps
Difference Between Production and Sales Quantity of Jeeps Sales by Vehicle Make
Jeeps (2014-2018) – No. of Units – No. of Units
Production
Trend analysis - Buses
Difference Between Production and Sales Quantity of Buses Sales by Vehicle Make
Buses (2014-2018) – No. of Units – No. of Units
Production
Opportunities & Reasons to Invest
Increase manufacturing
(localization) from 22 %
to 30 % Automotive development
Manufacturing policy production goals
Employment
Increase Increase automotive production by 2021
direct and to:
indirect
employment Cars/Vans/Jeeps: 350,000
from 2.4 LCVs: 79,000 units
million
Contribution
currently to 4 to GDP Trucks: 12,000 units
million Increase contribution
Buses: 2,200 units
to GDP from 2.3% to
4%. Tractors: 88,000 units
► Pakistan has 17 million middle class households and 102 million middle class individuals which represents a
huge market that is yet to be tapped completely.
► There is a consistent increase in disposable incomes in the rural-urban sectors.
► Auto financing has increased substantially, doubling from Rs.20 billion in 2014 to over Rs.40 billion year-to-
date in 2018.
► The Pakistani Auto industry has recorded a 171% growth rate in production and a 172.5% growth rate in Sales
between 2014 and 2018 which depicts the booming demand for automobiles in the country.
► The Automotive Development Policy (2016-21) has provided the much awaited fuel to the foreign automobile
companies to establish their plants in Pakistan. Market expansion is to be achieved by lowering entry
thresholds creating an investment conducive environment for foreign firms to enter the market and compete.
► Interventions under the China Pakistan Economic Corridor (CPEC) and other mega projects e.g. the Karachi –
Lahore Motorway provide a huge opportunity for the corporatization of the trucking sector by incentivizing
fleet operation schemes. The State Bank of Pakistan will dedicate funding at reduced interest rates to
enhance volumes of the industry.
► The entrance of transportation network companies Uber and Careem into the local market has spurred
vehicle purchases particularly for the 1000cc (and lower capacity) passenger cars.
Sector Policy
Greenfield Brownfield
Areas to Invest
The following vehicle types provide huge opportunities owing to the booming demand for automobiles
across the country.
.
Jeeps (4x4) Trucks
► As of April 2018 there has been a ► As of April 2018 there has been a
499% increase in sales of Jeeps 262% increase in sales of trucks
(4x4) when compared to sales in when compared to sales in April
April 2014. 2014.
► One standout feature has been the ► One Standout feature has been
sales of Toyota Fortuner which the sales of Hino trucks which
stand at an increment in sales by stand at an increment in sales by
1,666% as of April 2018 when 262% as of April 2018 when
compared to sales in April 2014. compared to sales in April 2014.
Motorcycles Pick-ups
► As of April 2018 there has been a ► As of April 2018 there has been a
193% increase in sales of 104% increase in sales of pickups
motorcycles when compared to the when compared to the amount of
amount of sales in April 2014. sales in April 2014.
► One standout feature has been the ► One standout feature has been the
sales of Honda Motorcycles which sales of Suzuki Ravi pickup vans
stand at an increment in sales by which stand at an increment in
124% as of April 2018 when sales by 83% as of April 2018
compared to the amount of sales when compared to the amount of
in April 2014. sales in April 2014.
Cars Tractors
Incentives to
Chinese Cheaper
imports Greater need for
companies to 1 from China 2 transportation 3
start operations vehicles
in Pakistan
► The auto part industry supports the supply chain of the rapidly growing automobile
assembly industry in Pakistan.
► There is a significant diversity in the type of auto parts demanded and hence
immense opportunity and incentive to produce such parts in Pakistan. This is
especially true because of heavy tariff structure on imports of spare parts,
consequently incentivizing localization of parts.
► To support the auto parts industry, Pakistan Association of Automotive Parts &
Accessories Manufacturers (PAAPAM) was formed in 1988 to represent the industry
and to provide technical & management support to its members.
Auto parts statistics and trends
► By partnering with Al-Futtaim, Groupe Renault aims to become a major “Renault is renowned for the
player in Pakistan. They aim to bring their latest products and cutting-edge safety and quality of its cars.
technology and set new benchmarks of safety and quality in the Pakistani We will bring cutting-edge
market. and leading European
► The agreements will see Groupe Renault bring its latest products and technology to the Pakistani
technological know-how, while Al-Futtaim, through its new subsidiary Al- consumer through a modern
Futtaim Automotive Pakistan (Private) Limited is establishing a new distribution and dealership
manufacturing and assembly plant, and will be exclusively distributing network,”
Renault cars. Yasser Alvi, CEO of the Al-
► The design and pre-engineering work of the project is well underway, and Futtaim Renault Pakistan
on-site activities will commence shortly. The formal launch of the facility’s project.
construction will be in the fourth quarter of 2018.
► Once construction work is completed, the assembly plant will have a total “Al-Futtaim is fully
installed capacity of over 50,000 units per annum. Al-Futtaim and Renault committed to the Pakistani
expect that the factory will commence production in 2020. market and to this project,”
2 Greenfield Investment
3 Renault
Success Stories
2 Brownfield Investment
3 Nissan
Success Stories
► Millat Tractors was initially incorporated as Rana Tractors and Equipment “it is an outcome of the
Limited to import and market Massey Ferguson Tractors. In 1965, facilities company’s commitment to
were created in Karachi to assemble tractors from semi knocked down support the farmers and
kits. In 1967, operations were shifted from Karachi to Lahore. accelerate the pace of farm
► In 1982 the company took a giant step towards self-sufficiency by setting mechanization in the country”
up the first engine assembly plant in Pakistan. In 1984, sophisticated
manufacturing facilities for the machining of intricate components were
set up. These were previously not available in Pakistan. Sikandar Mustafa khan,
Chairman Millat Tractors Ltd.
► Currently, critical components like the engine block, sump, transmission
case, axle housing, hydraulic lift cover, front axle support and center
housing are all being machined successfully in-house at Millat Tractors
“the achievement of the
from locally sourced castings.
production and sales record
► In 1992 Millat Tractors plant started its in house production. The was a result of excellent team
establishment of this modern plant not only increased production capacity work within the company as
to 16,000 tractors per year on a single-shift basis. In the 2009-2010 well as all stakeholders,”
financial year, production shot up to 42,000 tractors, the highest sales of
tractors ever in Pakistan for any company at the time. Irfan Aqueel, CEO Millat
Tractors Ltd.
Product Offerings
Capacity
Tractors Industrial & Agricultural Spare
Commercial products Implements Parts 40,000 tractors per annum
Important websites
► http://www.sbp.org.pk/
► www.cpec.gov.pk
► http://www.paapam.com/
► www.pama.org.pk
► https://www.atlashonda.com.pk/
► www.toyota-indus.com/?lang=en
► https://www.paksuzuki.com.pk/
Bibliography
“Automotive Development Policy ADP (2016-21).” Automotive Development Policy ADP (2016-21)
http://www.engineeringpakistan.com/ADP%202016latest.pdf
Khan, Aamir Shafaat. “Nissan Set for Second Try at Pakistan Auto Market.” DAWN.COM, 29 Mar. 2018,
www.dawn.com/news/1398232
Pama. “Production & Sale of Vehicles.” PAMA - Pakistan Automotive Manufacturers Association,
www.pama.org.pk/statistical-information/historical-information/annual-sales-production.
https://tribune.com.pk/story/1799282/2-renault-venture-pakistan-roll-vehicles-2020/
“Pakistan Economic Survey 2017-18.” Finance.gov.pk, Economic Adviser’s Wing, Finance Division,
https://fp.brecorder.com/2016/10/2016100189627/
Limitations
The information taken to prepare graphs and other statistics for analysis has been taken from credible
websites such as Automotive associations, State Bank of Pakistan and World Bank. Although we have
made all efforts to ensure that data is taken from credible sources, we have not tested the data for
reliability, accuracy or completeness.
The analysis was perform describing the strengths of the sector from investor perspective. As such,
improvement opportunities and matters for the attention of policy makers have not been highlighted as
such in this document.
The trend analysis conducted in this sector profile is based on data from April 2014 to June 2018, from
the Pakistan Automotive Manufacturers Association. The graphs have been prepared on a software
platform (Tableau). This software was used to conduct forecasts for the next 2 years as well, based on the
historical data. The graphs have been included as screenshots in this profile .
From an investor’s point of view, the information in this sector profile is incomplete in order to convince
someone to invest in Pakistan. Further sections need to be added to the actual website where these
value propositions will be uploaded, which shows all steps that need to be taken to invest, starting from
getting a visa, registering and starting a business, operating a business in Pakistan and other legal and
regulatory requirements.