Agency Accelerator 19by @JoinNexuz PDF

Niche Outreach
Without a niche, it's challenging to stand out, define target customers, and establish
trust and expertise, resulting in low conversion rates and stagnant pricing. However,
by focusing on a specific market segment, such as CEOs of tech companies
generating over $10 million annually, you can differentiate yourself, position yourself
as an expert, and craft tailored offers at higher prices. Despite concerns about market
saturation and competition, crowded markets offer ample opportunities to establish
expertise and meet underserved needs. A niche checklist helps assess the
profitability and suitability of your chosen market, emphasizing the importance of
finding problems and providing solutions tailored to qualified customers. Moreover,
identifying a "magnet persona" within your niche—underserved, in a growing
market, and perceived as "cool"—guides business strategy and attracts loyal
customers through tailored marketing and product offerings. Through targeted
outreach and exceptional service, you can leverage your niche to expand your
customer base and fuel business growth effectively.
Page 1
Why do you need a niche?
You need to know your niche to build a relevant personal brand and your outreach
will end up with the wrong customers who aren't interested in your services.
Let’s say you were offering copywriting services for everyone:
CEOs of tech companies that

Copywriting Services for Everyone create more than $10 mil per
annum
What are the

Whatitresultsin Whatitresultsin
challenges
Difficult to stand out
Low conversion rates Defined Target Audience
No defined target Customers easily switch to

Fewer Competitors
customers competitors
Difficult to drive Charging what others are Position yourself as an expert

trust and expertise charges,
Because everyone offers Crafting specific offers at higher

the same thing prices
When you create an offer for a niche your audience must feel like you created
the offer just for them.
Page 2
Is your niche worth targeting?
How to ask the right questions to identify what your customers need. Relevant for
the next ten years.
Niche Checklist
1. Is the market you choose profitable?

a. Lookforanunderservedmarket.(Demandissohighthattheexisting
solutions have not yet satisfied it)
2. Are the clients in your niche qualified to use your product/service?
Find the problem first, then provide the solution. Not the other way around.
Here are some examples:
Baker
Let’s say you offer copywriting services for local bakeries to grow their social media
they might be interested, however, they usually have little to no budget and the
competition for this kind of target customer is usually quite high, but if you provide
copyrighting to B2B founders who have raised funds; they will have the budgets and
the chances that they are already looking for you are quite high so essentially they
are highly qualified customers who will require little effort to convince you that they
need to work with you.
Page 3
Does your niche have a “magnet persona”?
What is a “magnet persona”? For example, if a company specializes in luxury

skincare products, its magnet persona might be someone who values high-quality
ingredients, premium packaging, and exclusive branding. The company would tailor
their marketing efforts and product offerings to appeal to this specific persona,
aiming to attract and retain customers who fit this profile.
In essence, the magnet persona serves as a focal point for business strategy, guiding
marketing, product development, customer service, and more decisions. By
understanding the needs, preferences, and behaviors of their magnet persona,
businesses can better position themselves to attract and retain loyal customers.
It needs to share 3 characteristics:
1. Yourmagnetpersonashouldbeunderserved.
2. Theyshouldbeinthegrowingmarket
3. Andeveryoneoutsideofyourmagnetpersona’sgroupmustconsiderthemas
“cool”.
Let’s look at the example of Apple, which used this trick to turn their company into a
success.
● Applestartedasacomputercompanyfocusedondesigners.Theywere
severely underserved. No computers addressed their needs.
● Thefirstcomputerswerebigandheavyandhadlittlememorywithnoreal
graphic interface.
● Appleworkedonincreasingcomputermemory,makingtheirdeviceslighter
and more stylish, etc.
Page 4
The same logic can be applied to a copywriting agency. Founders are traditionally
viewed as risk-takers, people who are widely followed on social media for the
learnings they share, and someone who is used as an example that other people
need to quit their 9 to 5 routine.
They need content to maximize their exposure, therefore they are constantly on the
lookout for good copywriting services. So, Is it a growing market? Absolutely.
More and more people recognize the need to start creating online to get on their
customers’ radar, so they are looking for those who could write a fire copy for them.
The idea is that once you do a great job for people from your specific niche, they will
recommend you to other people in that niche. And those new people will spread the
word about your services to more qualified people who will become your customers.
Page 5

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Niche Outreach

CEOs of tech companies that

What are the

No deﬁned target Customers easily switch to

Difﬁcult to drive Charging what others are Position yourself as an expert

Because everyone offers Crafting speciﬁc offers at higher

1. Is the market you choose proﬁtable?

What is a “magnet persona”? For example, if a company specializes in luxury

It needs to share 3 characteristics:

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