DAT7002

Data Visualisation and Interpretation

Part 1 - Poster Presentation

Date for Submission: Please refer to the timetable on ilearn

(The submission portal on ilearn will close at 14:00 UK time on the

date of submission)

Page 1 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Assignment Brief

As part of the formal assessment for the programme you are required to submit a Data
Visualisation and Interpretation assignment. Please refer to your Student Handbook for full
details of the programme assessment scheme and general information on preparing and
submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1) Evaluate methods of data visualisation in terms of presenting data in specific contexts.

2) Evaluate the effectiveness of data visualisation choices.

3) Apply data visualisation tools to present a complex dataset.

4) Understand the needs of an audience and tailor presentations to suit.

5) Present the findings of data analysis through a visual medium as part of a presentation.

6) Apply appropriate ‘story telling’ approaches to supplement visual media.

7) Communicate effectively both, verbally and in writing, using a range of media widely
used in relevant professional context.

All learning outcomes must be met to pass the module.

Page 2 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Guidance

Your assignment should include: a title page containing your student number, the module
name, the submission deadline and the exact word count of your submitted document; the
appendices if relevant; and a reference list in AU Harvard system(s). You should address all
the elements of the assignment task listed below. Please note that tutors will use the
assessment criteria set out below in assessing your work.

You must not include your name in your submission because Arden University operates
anonymous marking, which means that markers should not be aware of the identity of the
student. However, please do not forget to include your STU number.

Maximum word count: 3,500 words equivalent (see tasks for further guidance)

Please refer to the full word count policy which can be found in the Student Policies section
here: Arden University | Regulatory Framework

Please note the following:

Students are required to indicate the exact word count on the title page of the assessment.

The word count includes everything in the main body of the assessment (including in text
citations and references). The word count excludes numerical data in tables, figures,
diagrams, footnotes, reference list and appendices. ALL other printed words ARE
included in the word count.

Please note that exceeding the word count by over 10% will result in a 10-percentage point
deduction.

Page 3 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Assignment Task (LOs: 3 - 7)

This assessment is worth 60% of the overall marks for this module.

Being able to communicate the outcomes of data analysis is potentially more important than
being able to carry out the analysis in the first place. As data becomes increasingly widely
used within organisations, there is a growing need to be able to communicate the outcomes
of the analysis to people who may not fully understand the content. Visualising the data in an
informative and effective way is essential in communicating these ideas.

In this assessment, you will have the opportunity to present the data from a given dataset in
the form of an A0 poster and a written presentation deck (with speakers notes).

Before submitting your poster and presentation deck you will need to present your work and
carry out the critique task:

Please note, that the presentations will take place approximately 10 days before the
final submission deadline. The date and time of your presentation will be provided by your
tutor beforehand. Once you have given your presentation (your 10 mins talk), you will be
required to send both the poster and the presentation deck (with speakers notes) to your
tutor (via email), so that you can receive a poster and a written presentation deck of another
peer to perform the critique task (part 2 of the assignment).
If your poster and written presentation Deck have not received by your tutor at the end
of your presentation day (UK time), you will not be given one of your peers work to
critique it and will not be able to carry part 2 of the assignment.

For the final submission:

You should submit the following on Turnitin:

• A0 Poster - The template for the poster should be a PowerPoint slide set to A0 size
(841 x 1189mm). Please check the video guide on the module demonstrating how to
set the slide size. All the required information should be displayed on the slide and
once the presentation has been completed it will require exporting to PDF and
submitting via Turnitin.
• Presentation with speakers notes - You could use the slides’ notes to write your
written presentation Deck or even use Word document format.
• The critique report

You are required to upload the poster and the written presentation deck (with speakers
notes) as one document, to the portal on ilearn, any time before the final deadline for the
module submission.

Page 4 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Question 1

A large group of education providers wish to improve the way that they use email. A survey
has been undertaken to understand the email usage habits within the group. You have been
tasked with creating a poster presentation for senior management to help justify the
development of a new training plan to improve email use.

Prepare an A0 poster for the dataset “Emailsurvey.sav” (You will require SPSS to analyse
this data file, if you have not already downloaded the package as part of an earlier module
please see the instruction file that accompanies this assessment) using the guidance above.
You will then be required to present your poster during a 10-minute Adobe presentation to
highlight the key points of your poster. Details on how to access the presentation session will
be sent to you closer to the time.
(100 marks)

End of questions

Page 5 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Formative Feedback

You have the opportunity to submit your poster to receive formative feedback.

The feedback is designed to help you develop areas of your work and it helps you develop
your skills as an independent learner.

If you are a distance learning student, you should submit your work, by email, to your tutor, no
later than 2 weeks before the actual submission deadline. If you are a blended learning student,
your tutor will give you a deadline for formative feedback and further details.

Formative feedback will not be given to work submitted after the above date or the date specified
by your tutor - if a blended learning student.

Referencing Guidance

You MUST underpin your analysis and evaluation of the key issues with appropriate and
wide ranging academic research and ensure this is referenced using the AU Harvard
system.

Follow this link to find the referencing guides for your subject: Arden Library

Page 6 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
Submission Guidance

Assignments submitted late will not be accepted and will be marked as a 0% fail.

Your assessment can be submitted as a single Word (MS Word) or PDF file, or, as multiple
files.

If you chose to submit multiple files, you must name each document as the question/part you
are answering along with your student number ie Q1 Section A STUXXXX. If you wish to
overwrite your submission or one of your submissions, you must ensure that your
new submission is named exactly the same as the previous in order for the system to
overwrite it.

You must ensure that the submitted assignment is all your own work and that all sources
used are correctly attributed. Penalties apply to assignments which show evidence of
academic unfair practice. (See the Student Handbook which is available on the A-Z key
information on iLearn.)

Page 7 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or
this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation
electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme
materials please see the Arden Student Terms and Conditions.
 Assessment Criteria (Learning objectives covered - all)
Level 7 is characterised by an expectation of students’ expertise in their specialism. Students are semi-autonomous, demonstrating independence in the
negotiation of assessment tasks (including the major project) and the ability to evaluate, challenge, modify and develop theory and practice. Students are expected
to demonstrate an ability to isolate and focus on the significant features of problems and to offer synthetic and coherent solutions, with some students producing
original or innovative work in their specialism that is potentially worthy of publication by Arden University. A clear appreciation of ethical considerations (as
appropriate) is also a prerequisite.
Grade Mark Generic Assessment Criteria
Bands
80%+ Outstanding analysis of key issues and concepts/. Outstanding development of conceptual structures and argument, making consistent
Distinction use of scholarly conventions. Outstanding research skills, independence of thought, an extremely high level of intellectual rigour and
consistency, exceptional expressive / professional skills, and outstanding creativity and originality.
Outstanding academic/intellectual skills. Work pushes the boundaries of the discipline and demonstrates an awareness of relevant
ethical considerations. Work may be considered for publication by Arden university.
70-79% Excellent analysis of key issues and concepts/. Excellent development of conceptual structures and argument, making consistent use of
scholarly conventions. Excellent research skills, independence of thought, an extremely high level of intellectual rigour and consistency,
exceptional expressive / professional skills, and substantial creativity and originality.
Excellent academic/intellectual skills. Work pushes the boundaries of the discipline and demonstrates an awareness of relevant ethical
considerations. Work may be considered for publication by Arden university..
Merit 60-69% Very good level of competence demonstrated. High level of theory application. Very good analysis of key issues and concepts.
Development of conceptual structures and argument making consistent use of scholarly conventions. Some evidence of original
thought and a general awareness of relevant ethical considerations.
Pass 55-59% A good performance. A good knowledge of key issues and concepts. Fairly descriptive, with some analysis of existing scholarly material,
and some argument development. Limited evidence of original thought. Some awareness of relevant ethical considerations. Good
professional skills (where appropriate).
Pass 50-54% A satisfactory performance. Basic knowledge of key issues and concepts. Generally descriptive, with restricted analysis of existing
scholarly material and little argument development. Use of scholarly conventions inconsistent. The work lacks original thought. Limited
awareness of relevant ethical considerations. Satisfactory professional skills (where appropriate).
Marginal 40-49% Limited research skills impede use of learning resources and problem solving. Significant problems with structure/accuracy in expression.
Fail Very weak academic professional skills. Limited use of scholarly conventions. Errors in expression and the work may lack structure

Page 8 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.
 overall
39% and A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical
below considerations. Little evidence of research skills, use of learning resources and problem solving. Major problems with structure/ accuracy
in expression. Professional skills not present. Very weak academic professional skills. No evidence of use of scholarly conventions.

Page 9 of 9
[1109] – Part 1
Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.