ACKNOWLEDGEMENT

I am taking this opportunity to express my gratitude to everyone who

supported me to finish my B.B.A project work. I would like to express
my gratitude towards all the employees of BIKE BAZAR for their kind co-
operation and encouragement which help me in completion of this project.

I am thankful for their aspiring guidance, invaluably constructive

criticism and friendly advice during the project work. I am sincerely
grateful to them for sharing their truthful and illuminating views on
a number of issues related to the project.

It is a great opportunity for me to express my deep sense of gratitude

to Principal Sir, B. B. College. Asansol. I like to express my sincere
gratitude to Prof. BUDDHA PRASAD GHATAK for guiding me and
providing the opportunity to fulfill the most cherished desire of my
life.

I would also like to thanks Prof. PARTHA GHOSH of Department of Business

Administration.

And Last but not the least I would like to thank specially to my Parents
& my Friends for helping me in all respects & inspiring me throughout
the whole project work.

MD SHARIQUE SIDDIQUI
102211280015
 STUDENT DECLARATION

I do hereby declare that this project work entitled “FINDING AND CREATING

OPPORTUNITIES FOR ELECTRIC TWO WHEELERS” submitted by me

for the partial fulfillment of the requirement for the award of Bachelor of Business

Administration is a record of my own research work. The report embodies the

finding based on my study and observation and has not been submitted earlier for

the award of any degree or diploma to any Institute or University.

MD SHARIQUE SIDDIQUI
102211280015

2
 EXECUTIVE SUMMARY
Climate change poses a monumental challenge for India, and the transportation
sector is a major contributor to the problem. However, a paradigm shift is needed
– instead of viewing increasing emissions from transportation as an impediment
to meeting climate obligations, we must recognize the sector's potential to be part
of the solution in reducing emissions.

The current situation is alarming, with carbon emissions from the transport sector
at 268 thousand tons in 2008, and nitrogen dioxide emissions from on-road
transport at a staggering 2.6 million tons the same year. These figures are
projected to rise inexorably, with carbon emissions forecast to reach 268 thousand
tons and nitrogen dioxide emissions expected to hit 3.5 million tons by 2015. This
upward trajectory is deeply concerning and unsustainable.

India's heavy reliance on imported fossil fuels further exacerbates the problem. As
of 2004, the country's dependency on imported fuels stood at around 70%, a
figure that is expected to soar to 91.6% by 2020. This over-reliance on foreign
energy sources poses significant risks to India's energy security, particularly for the
transportation sector, which is a staggering 99% dependent on fossil fuels.

However, there is a glimmer of hope. By fostering a symbiotic relationship

between smarter energy generation and passenger car transport through the
widespread adoption of electric vehicles (EVs) charged on the electricity grid, India
can not only provide a much-needed boost to the renewable energy industry but
also develop a more fuel-efficient, cost-effective, and emissions-free national
vehicle fleet.

3
Instead of spending billions annually on importing fossil fuels for passenger cars
and transportation – a staggering ₹1 billion per year for passenger cars alone and
₹2.55 billion for the transport sector overall – India can invest in developing its
own domestic fuel sources and cultivate an industry around sustainable fuel
provision. This strategic shift aligns with the global trend towards EVs, and India
has a golden opportunity to be an early adopter, positioning itself as an incubator
for the global EV revolution.

By embracing this transition, India can reap immediate carbon savings in the short
term and send a resounding message to the world that it intends to be a pioneer
in the transition away from fossil fuel-driven engines toward battery electric
vehicles (BEVs). Industry consensus suggests that BEVs are more effective than
hybrid EVs in mitigating climate change impacts, making them a compelling choice
for India's future transportation landscape.

The widespread adoption of EVs, particularly BEVs, presents a wealth of economic

opportunities beyond just environmental benefits. It can catalyze the growth of a
new green economy, creating employment opportunities across various sectors,
including scientific research, environmental advocacy, marketing and sales,
engineering, mechanics, IT and software development, and many more.

While the Indian government has already taken positive steps by announcing
initiatives to promote EV uptake, producing informative reports, and planning to
finance demonstration projects, a comprehensive and strategic roadmap is
urgently needed to accelerate the rapid deployment of BEVs nationwide. This
proactive approach will not only position India as a global leader in this
transformative shift but also ensure that the country reaps the full benefits of
being at the forefront of the EV revolution, including cutting-edge research and
development opportunities.

4
The time to act is now. By embracing EVs and fostering a sustainable
transportation ecosystem, India can address its climate change commitments,
reduce its reliance on imported fossil fuels, and pave the way for a greener, more
resilient future.
Climate change is an urgent challenge, and India's transportation sector plays a
significant role. However, with the right approach, this sector can be transformed
from a problem into a solution for reducing emissions.

The signing of a Memorandum of Understanding between the Minister for

Communications, Marine and Natural Resources, the ESB, and the car
manufacturer Renault-Nissan is a notable milestone. However, the Committee
believes that more ambitious targets need to be set within a shorter timeframe,
and the EV project should be advanced more dynamically.

The future development of a national EV project should not be limited to any

single supplier of EVs, electricity, and supporting infrastructure. Competition must
prevail to foster innovation and accelerate research and development (R&D) in
developing new car technologies. This will not only boost the car manufacturing
industry but also drive technological advancements.

It is both feasible and realistic – and should be an essential element of India's

National Climate Change Strategy post-2012 – to set and meet a target where all
5
new cars on sale by 2020 are powered by electric engines, with at least 350,000
EVs in use by that year. Furthermore, by allowing for an average replacement rate
of 8.4% per annum, by 2030, all private cars in India should be Battery Electric
Vehicles (BEVs).

The government should immediately prioritize the setup of an independent EV

Task Force, comprising private sector experts and a full-time international expert
appointed to drive the project. This expert should be assisted by a four to five-
person full-time support group of expert advisors. This group should engage with
the main players – motor manufacturers, battery producers, and energy experts –
at a global level to establish a roadmap, positioning India as an R&D Center and
testing ground for emerging BEV technologies.

The Task Force's mandate should also include an assessment, based on

international best practices, of the most efficient tax and incentive package
required to accelerate the rapid deployment of BEV technologies in India.
Specifically, the issue of granting one or more companies the option of providing
the supporting infrastructure needs to be addressed.

The government is urged to position India as a leader in facilitating the rapid

deployment of BEVs. To achieve this, it is necessary to work with multiple partners
and set a target for all private combustion vehicles to be EVs by 2030. Such a bold
move will demonstrate the seriousness of India's intent and convince the motor
industry and investors of the country's commitment.

India has the potential to become a global Center of Excellence for EV

development if the correct strategy is adopted. By embracing this transition, India
can address its climate change commitments, reduce reliance on imported fossil
fuels, and pave the way for a greener, more sustainable future while also creating
new economic opportunities and driving innovation in the automotive industry.

6
INTRODUCTION

Purpose And Need Of Electric-Bike :-

Global economic conditions have been quite encouraging in recent years. The
world witnessed robust growth of 4.8% in 2005, 4.9% in 2006, and although
slightly below 5% in 2009, the momentum is expected to continue around this
level in the current year as well. The Chinese economy has been surging ahead at
an impressive rate of around 10%, showing no signs of slowing down. Closer to
home, the Indian economy is also continuing its upward trajectory, growing at
more than 8% annually.

Looking ahead, I am expecting the Indian economy to boom owing to the

immense demand for infrastructure development. The energy sector, in particular,
is experiencing a remarkable surge as it receives the highest attention and priority
from both state governments and the central government.

India's economic transformation has been remarkable, transitioning from an

agrarian economy to a manufacturing-driven powerhouse. The manufacturing
sector now contributes around one-fourth of the total GDP, and the industrial
output has surpassed USD 65 billion in value, a significant milestone.

Globally, steel production continues its growth trajectory, crossing the 1.2 billion
ton mark in 2006. Despite some control measures adopted by the Chinese
government, crude steel production in the country registered an impressive
growth, surpassing 450 million tons. India, too, is witnessing a remarkable surge in
steel production, and it is expected that the steel industry will continue to grow at
more than 12% per annum.

7
Sustainable economic growth, both in India and globally, will depend heavily on
effective energy planning. Nearly 40% of the world's energy comes from
petroleum, while natural gas contributes another 20%, together accounting for
60% of the world's energy consumption. The growth in consumption of oil and
natural gas has been such that it has been doubling every 15 years. This trend is
likely to continue, leading to the complete depletion of these natural resources in
the next 30 years.

It is significant to note that more than 20% of the world's total primary energy is
consumed in the transportation sector alone. Currently, there are more than 410
million cars on the roads worldwide, and in another 20 years, the automobile
population is expected to reach a staggering one billion mark. It is also worth
noting that after 1970, there have been very few new oil discoveries, and any
future discoveries are unlikely to make a significant contribution to the world's
energy pool.

The transportation sector, which consumes a large share of the country's energy
resources, also contributes significantly to pollution. At Electrotherm, we have
made it our mission to provide vehicles that are emission-free, do not use
petroleum products, and are inexpensive to acquire and operate. Electrotherm is
now developing several new vehicles for the Indian market. We will continue to
provide leadership in this segment by delivering innovative, cost-effective,
practical, and environmentally friendly electric vehicles.

Economic and environmental forces are often pitted against each other, and many
times, the financial cost of environmentally friendly technologies and goods is so
high that one has to strike a balance or look for government subsidies. Our Electric
Vehicles are unique in this aspect, as they are not only economical but also
environmentally friendly, addressing both economic and environmental concerns
simultaneously.

8
 OBJECTIVE OF STUDY

The objectives set for the study are –

 To find out the awareness of consumer about the electric bike in

Asansol city.

 To find out the reason why consumer refers to electric bike.

 To find out the new opportunity (new dealership) in Asansol city.

 What are the post purchase experiences of electric bike consumer.



RESEARCH METHODOLOGY

The success of any event heavily depends upon the way chosen for its execution.
This includes ensures of some basic question to the specific focus on constraints as
well. In other words they can call the methodology as the backbone of any research.
It also includes research or study method. Thus when they talk of methodology they
not only talk of methodology they not talk of methods but also consider the logic
behind the methods they use in the context of their study objective and explain way
use are using them so that study results are capable of being evaluated logically.

PURPOSE OF THE STUDY:

The purpose of the study is to know the perception of buyer and user towards
Electric-bike in Asansol city.

9
POPULATION:

Population refers to the total of items about which information is desire. The
attributes that are the object of study are referred to as characteristics and the units
possessing them are called as elementary units. The aggregate of such units is
generally described as population. Thus, all the units in any field of inquiry constitute
universe and all elementary units constitute population.

The population can be finite and in finite the population is said to be finite if it is
consist of a fixed number of elements so that it is possible to enumerate it in its
totality. An infinite population is which it is theoretically impossible to observe all
the elements. The population is specific group of people, firms, conditions, activities
etc. which forms the pivotal of research for developing and using a sample, it become
primary duty of a researcher to define the population from which to draw the sample.

Population – To achieve the objective the city of Asansol was selected

SAMPLING METHOD

In this research study, we have chosen consumers as our sample, which serves as
a representative unit of the broader population we aim to understand. The
researcher has selected this sample based on convenience, a common approach
when resources or access to the entire population is limited.

Our sample can be classified as a stratified proportionate sample, which means it

is designed to reflect the proportions of different subgroups or strata within the
overall population. This approach helps ensure that our findings are not skewed
by over-representing or under-representing certain segments of the population.

Determining the appropriate sample size is a crucial aspect of any research

endeavor. The size of the sample should be carefully considered, as it should strike
a balance between being sufficiently large to provide reliable and representative
findings, yet not excessively large, which can lead to inefficient use of resources
and unnecessary complexity.

10
In our case, we have determined that a sample size of 30 individuals is appropriate
for this study. This sample size is neither too small nor too large, but rather
optimum, fulfilling the essential requirements of efficiency, representativeness,
reliability, and flexibility.

By maintaining an optimum sample size, we aim to ensure that our findings

accurately reflect the perspectives and behaviors of the broader consumer
population, while also allowing for efficient data collection and analysis. This
approach enables us to draw meaningful insights and conclusions that can inform
decision-making and contribute to a deeper understanding of consumer behavior.

DATA COLLECTION:

The task of data collection begins after a research problem has defined. Researcher
should keep in mind two types of data, primary data and secondary data. The primary
data are those, which are collected afresh and for the first time, and thus happen to
be original in character. The secondary data, on the other hand, are those which have
already been collected by someone else and which have already been passed through
the statistical process.

QUESTIONNAIRE:

The term questionnaire refers to a self-administered process whereby the respondent

himself/herself reads the questions and records his/her answers without assistance
of an interviewer. Although the instrument is essentially question asking and data
gathering tool. A questionnaire is more structured and standardized. The
questionnaire consists of a number of questions printed or typed in a definite order
on a form or a set of forms. This method of data collection is quite popular in case
of big enquiries.

11
WHAT IS ELECTRIC-BIKE?

An Electric Bike or Scooter is a battery operated vehicle that is very economical with low
maintenance cost and zero pollution. Electric two wheelers use the electrical technology of
rechargeable battery that converts the electrical energy into mechanical energy. The battery of an
EV can be charged easily using a power connection. E-Bikes runs on battery and is the most
economical two-wheeler in the world. Cheapest to buy, cheapest to run and cheapest to maintain!

FEATURES OF ELECTRIC BIKES AND SCOOTERS

Electric bikes and scooters are rapidly emerging as an attractive alternative to conventional two-
wheelers in India. These lightweight, trendy vehicles offer an eco-friendly and efficient way to
navigate city streets. Powered by rechargeable batteries, they produce zero direct emissions,
making them an appealing choice for environmentally conscious urban commuters. The electric
two-wheeler industry in India is witnessing rapid growth, driven by rising consumer demand for
sustainable transportation solutions. Manufacturers are introducing a wide range of stylish and
innovative electric bikes and scooters to cater to diverse lifestyles. With their combination of
style, efficiency, and environmental friendliness, these electric two-wheelers have the potential
to revolutionize urban mobility in India, paving the way for a greener future in transportation.

12
 Have a look at the advantages of Electric Bikes and Scooters:-

  License and registration is not required for E Bikes and Scooters.

 Electric two wheelers run on re-chargeable battery and uses electricity as fuel
 in place of conventional Petrol/Diesel.

  E Bikes and Scooters can beat the rising prices of Petrol/Diesel.

 Simple design, light weight and economical Electric vehicles are very low in
 running and maintenance cost.
 With the ease of handling, Electric two wheelers saves the commuting time
 in congested roads specially in urban areas.
 Electric vehicles are more efficient in terms of generating usable energy from
their electric engine's battery in comparison to the regular fuel conversion. In
this way E Bikes and Scooters are innovative and efficient mode of personal
 transport.
 Electric bikes or scooters use electricity therefore no emission of harmful
gases like Carbon dioxide (CO2) or Nitrogen dioxide (NO2).



13
MAJOR COMPONENTS OF AN ELECTRIC BIKE
OR SCOOTER

Electric Hub Motor

At the core of every electric two-wheeler lies the Electric Hub Motor, a compact
and powerful component that directly drives the rear wheel. These motors come
in two primary varieties: the DC Brush Motor and the DC Brushless Motor.

Both types share two fundamental components: the Permanent Magnet Stator
and the Wound Rotor. The Permanent Magnet Stator is a stationary part that
houses an array of powerful permanent magnets, while the Wound Rotor is a
rotating component featuring coiled wire windings.

When electricity flows through the Wound Rotor, it generates a magnetic field
that interacts with the Permanent Magnet Stator's magnetic field. This interaction
creates a rotational force, causing the Rotor to spin and effectively driving the rear
wheel.

14
Electronic Motor Controller
Acting as the brain of the electric two-wheeler, the Electronic Motor Controller is
the central controlling unit that regulates the flow of electric power to the Hub
Motor. This sophisticated system receives inputs from the Electronic Accelerator
and responds by precisely modulating the power delivered to the motor, ensuring
smooth acceleration, deceleration, and overall vehicle control.

Electronic Accelerator
The Electronic Accelerator serves as the primary user interface, allowing riders to
seamlessly control the vehicle's speed and acceleration. This component, often
integrated into the handlebar or throttle assembly, sends electronic signals to the
Motor Controller, translating the rider's input into corresponding power outputs.

15
Battery Pack
Analogous to the fuel tank in a conventional vehicle, the Battery Pack is the energy
storage system that powers the electric two-wheeler. Manufacturers employ
various battery technologies, including Lead-Acid, Nickel-Metal Hydride (Ni-MH),
and Lithium-ion, each offering unique advantages in terms of energy density,
weight, charging capabilities, and overall performance.

These battery packs are typically modular, allowing for easy replacement or
upgrades as technology advances or capacity requirements change. Additionally,
many electric two-wheelers feature advanced Battery Management Systems
(BMS) that monitor and optimize the battery's performance, ensuring safe and
efficient operation.

16
Battery Charger
To replenish the Battery Pack's energy reserves, riders rely on the Battery Charger,
a vital accessory akin to a mobile phone or laptop charger. Some chargers are
integrated into the vehicle itself, while others are separate, portable units
designed for convenience on the go.

These chargers perform the crucial task of converting standard AC power from a
household outlet into the DC current required to store energy in the battery pack.
Many modern chargers feature intelligent charging algorithms that optimize the
charging process, extending the battery's lifespan and ensuring safe, efficient
recharging.

With these advanced components working in harmony, electric two-wheelers

offer a seamless and sustainable riding experience, combining cutting-edge
engineering with environmental consciousness and practical convenience.

17
MARKET OVERVIEW

Environmental Sustainability and Urban Mobility Imperatives

Concerns over greenhouse gas emissions, air pollution, and the urgent need for
efficient urban mobility solutions have emerged as potent drivers fueling the
demand for electric motorbikes and scooters. These compact and agile vehicles
provide a sustainable alternative for urban commuters, delivery services, and ride-
sharing platforms, directly addressing the pressing environmental and
transportation challenges faced by densely populated cities worldwide.

As public awareness of environmental issues continues to grow, driven by

government campaigns, media coverage, educational programs, and grassroots
movements, the demand for zero-emission electric two-wheelers is expected to
surge exponentially. Consumers are increasingly seeking out sustainable
transportation options that align with their values and contribute to a healthier
planet.

Cost Savings, Operational Efficiency, and Total Cost of Ownership

Beyond their undeniable environmental benefits, electric motorbikes and scooters

offer significant cost savings compared to their gasoline-powered counterparts.
With substantially lower fuel costs and reduced maintenance requirements, these
vehicles present a compelling value proposition for both individual riders and
businesses alike.

Furthermore, their operational efficiency in navigating congested urban areas,

coupled with their compact size and maneuverability, makes them an attractive
option for delivery services and ride-sharing platforms seeking to optimize their
operations, reduce operational costs, and enhance overall profitability.

18
When considering the total cost of ownership, which includes upfront purchase
costs, fuel expenses, maintenance, and long-term environmental impact, electric
motorbikes and scooters emerge as a cost-effective and sustainable choice for a
wide range of consumers and businesses. This financial advantage, combined with
their environmental benefits, creates a powerful incentive for adoption.

Technological Advancements, Infrastructure Development, and

Consumer Awareness

Rapid advancements in battery technology, increasing range capabilities, and the

development of robust charging infrastructure have significantly improved the
practicality and appeal of electric motorbikes and scooters. Lithium-ion battery
technology, coupled with advanced battery management systems, has enabled
longer range and faster charging times, addressing one of the primary concerns
for potential buyers.

Moreover, the proliferation of public and private charging stations, as well as the
integration of charging points in residential and commercial buildings, has
alleviated range anxiety and made electric two-wheelers a more viable option for
daily commuting and longer journeys.

In parallel with these technological advancements, increasing consumer

awareness of environmental issues and the benefits of electric vehicles has been a
driving force behind the growing demand for these sustainable transportation
solutions. Media campaigns, social media influencers, and government initiatives
have played a pivotal role in educating the public about the environmental impact
of traditional gasoline-powered vehicles and the advantages of transitioning to
zero-emission alternatives like electric motorbikes and scooters.

19
MARKET CHALLENGES

While the electric motorbike and scooter market holds immense promise, there
are several challenges that must be addressed to facilitate widespread adoption.

Infrastructure and Charging Station Availability

Despite the progress made in infrastructure development, the lack of widespread
and easily accessible charging infrastructure remains a significant hurdle. In many
cities, the absence of conveniently located and strategically placed charging
stations, as well as dedicated and secure parking facilities, can impede the growth
of the electric two-wheeler market.

Addressing this challenge requires a collaborative effort between electric vehicle

manufacturers, local authorities, urban planners, energy providers, and real estate
developers. By working together, they can develop a robust and integrated
network of charging stations and dedicated parking facilities, including the
installation of charging points in public spaces, residential areas, commercial
buildings, and along major transportation routes. This effort will ensure seamless
accessibility and convenience for electric motorbike and scooter owners,
enhancing the overall user experience.

Battery Range and Performance Limitations

While battery technology continues to advance rapidly, range limitations and
concerns about battery life and charging times persist as barriers for some
consumers. Despite the advancements in lithium-ion battery technology and
energy density, the range of electric motorbikes and scooters can still be limited
compared to their gasoline-powered counterparts, posing challenges for longer
commutes or extended recreational rides.

20
Additionally, battery degradation over time and the need for periodic replacement
can add to the overall cost of ownership and maintenance requirements, further
compounding the concerns of potential buyers.
Investing in research and development to enhance battery performance, increase
energy density, improve charging speeds, and extend battery lifespan is essential
for capturing a broader market share and meeting the diverse needs of
consumers. Collaboration between electric vehicle manufacturers, battery
technology companies, and research institutions can accelerate innovation in this
area, leading to breakthroughs that address range anxiety and further improve the
practicality and appeal of electric motorbikes and scooters.

Pricing and Affordability Challenges

The higher upfront cost of electric motorbikes and scooters compared to their
gasoline-powered counterparts can pose a significant challenge, particularly for
price-sensitive consumers. While the long-term operational costs of electric two-
wheelers may be lower due to their energy efficiency and minimal maintenance
requirements, the initial investment can still be a deterrent for many potential
buyers, especially in price-sensitive markets.

To address this challenge, exploring innovative financing options, such as leasing

programs, rent-to-own schemes, or battery subscription models, can help make
these vehicles more accessible and alleviate the upfront financial burden.
Additionally, government incentives, such as tax credits, rebates, or subsidies, can
encourage consumers to adopt electric motorbikes and scooters by reducing the
initial purchase costs.
Furthermore, cost-effective production methods, economies of scale, and
advancements in manufacturing processes can contribute to lowering the overall
costs of electric two-wheelers, making them more affordable for a wider
consumer base. By addressing the affordability challenge, manufacturers can
unlock the potential for mass adoption and drive the transition towards
sustainable urban mobility.

21
OPPORTUNITY CREATION STRATEGIES

To capitalize on the growing demand for electric motorbikes and scooters and
unlock new market opportunities, companies must adopt a proactive and strategic
approach.

Partnerships and Collaboration for Infrastructure Development

Fostering strategic partnerships and collaborations can create significant

opportunities for electric motorbike and scooter manufacturers and retailers to
drive infrastructure development. By collaborating with local authorities, urban
planners, energy providers, and real estate developers, companies can facilitate
the creation of electric two-wheeler-friendly infrastructure, such as dedicated
parking spaces, integrated charging stations, and charging points in public spaces
and residential areas.

This collaborative approach can accelerate the deployment of a comprehensive

charging network, enhancing the convenience and practicality of electric
motorbike and scooter ownership. By addressing the infrastructure challenge
head-on, companies can remove a significant barrier to adoption and position
themselves as pioneers in the electric two-wheeler revolution.

Furthermore, partnering with ride-sharing platforms, delivery services, and

corporate fleets can unlock new market opportunities by promoting electric
motorbikes and scooters as cost-effective and environmentally friendly solutions
for employee commuting, last-mile delivery, and on-site transportation. By
leveraging the operational efficiencies and cost savings offered by electric two-
wheelers, companies can optimize their transportation operations while reducing
their carbon footprint and contributing to sustainability efforts.

22
Product Diversification, Innovation, and Customization

Staying ahead in the competitive electric motorbike and scooter market requires a
relentless pursuit of innovation and product diversification. By catering to the
diverse needs and preferences of various consumer segments, manufacturers can
unlock new avenues for growth and solidify their position as industry leaders.

For urban commuters seeking a convenient and eco-friendly mode of

transportation, electric motorbikes and scooters offer a compelling solution.
However, to truly captivate this segment, manufacturers must go beyond basic
functionality and incorporate features that enhance the overall riding experience.
Advanced connectivity options, such as seamless smartphone integration and
real-time diagnostics, can transform these vehicles into smart mobility
companions, providing riders with valuable insights and a seamless user
experience.

In the realm of delivery services, where efficiency and reliability are paramount,
electric two-wheelers can revolutionize last-mile logistics. Tailored for this
demanding environment, these vehicles should prioritize performance, range, and
cargo-carrying capabilities, allowing riders to navigate congested city streets with
ease while ensuring timely deliveries.

For recreational riders seeking an exhilarating and sustainable outdoor adventure,

manufacturers can tap into the growing demand for off-road electric motorbikes.
By engineering rugged and versatile models designed to tackle challenging
terrains, they can open up new avenues for exploration while minimizing
environmental impact.

23
Moreover, specialized applications such as cargo hauling, police and emergency
services, and even military operations present unique opportunities for electric
motorbike and scooter manufacturers. By collaborating with these sectors and
tailoring their offerings to meet specific operational requirements, they can
cement their position as innovative problem-solvers and unlock previously
untapped market segments.

Beyond meeting diverse functional needs, appealing to tech-savvy and discerning

consumers requires a strong focus on cutting-edge features and personalization
options. Advanced safety systems, such as collision avoidance technology and
intelligent rider assistance, can provide peace of mind and elevate the riding
experience. Additionally, customization options like personalized styling,
performance tuning, and accessory packages can foster a sense of pride and
ownership among riders, further strengthening brand loyalty.

Furthermore, incorporating over-the-air software update capabilities ensures that

electric motorbikes and scooters remain at the forefront of technological
advancements, providing riders with the latest features and performance
enhancements without the need for costly hardware upgrades.

By embracing innovation, diversifying product offerings, and

prioritizing user experience, electric motorbike and scooter
manufacturers can not only cater to the evolving needs of various
consumer segments but also cultivate a loyal and engaged customer
base. This strategic approach positions these companies as trailblazers
in the electric two-wheeler revolution, ultimately driving the
transition towards sustainable and connected urban mobility
solutions.

24
MAJOR MANUFACTURERS OF E-BIKES AND SCOOTERS
AND THEIR MOST SELLING PRODUCTS IN INDIA

Hero Electric:
Hero Electric is one of the largest e-bike manufacturers in India. The company
offers a range of e-bikes, including the Optima, Flash, and Photon. The Optima is
a popular model that offers a range of up to 50 km on a single charge and has a
top speed of 25 km/h.

25
Ather Energy:
Ather Energy is a Bangalore-based startup that has quickly become one of the
most popular e-bike manufacturers in India. The company’s flagship model,
the Ather 450X, is a high-performance e-bike that offers a top speed of 80 km/h
and a range of up to 116 km on a single charge.

Ola Electric:
Ola Electric's scooters have gained immense popularity in India, thanks to their
cutting-edge technology, long-range capabilities, and commitment to sustainable
transportation solutions. The Ola S1 Pro is Ola Electric's flagship electric scooter.
It boasts an impressive real-world range of up to 181 km on a single charge and
can reach a top speed of 115 km/h.

26
Revolt Motors:
Revolt Motors is a Gurugram-based startup that has been making waves in the
Indian e-bike market. The company’s flagship model, the RV400, is a high-
performance e-bike that offers a top speed of 85 km/h and a range of up to 150
km on a single charge.

Bajaj Auto:
Bajaj Auto Limited is an Indian multinational automotive manufacturing
company based in Pune. The company’s flagship model Bajaj Chetak
is powered by 4.2 kW watt BLDC Motor. The Bajaj Chetak takes 4.3 Hr to
get fully charged its 2.9 Kwh battery .

27
 COMPANY’S VISION OF ELECTRIC-TWO WHEELERS.

Company’s vision

Vision:
A world class engineering major, catering to manufacturing and metallurgical
sector along with leadership in electric vehicles.

Core Values:
 Business ethics
 Customer Focus
 Professional pride
 Mutual Respect
 Speed and innovation
 Excellence in manufacturing
 Total quality

Corporate Mission:
Develop and provide reliable metallurgical equipment, products and services at
competitive prices, integrating best manufacturing practices and providing
innovative and eco friendly technologies and products for the benefit of the society

28
CORPORATE OBJECTIVES:

Business Portfolio Growth:

 To further consolidate Electrotherm position as a leading supplier of

 metallurgical equipment in national and international market.
 To grow its engineering capabilities by providing turnkey solutions to the
 customers and implement projects from concept to full commercialization.
 To diversify across the electric vehicle business to become a leading player in
 battery operated vehicles in the country.
 To establish a strong product and services brand in the domestic and
international market.

CUSTOMER FOCUS:

 To develop a special relationship with customers to ensure not only customer

 delight but customer success.
 To expand the relationship with existing customers by offering additional
services in engineering, energy conservation strategies, environment
 protection technologies and best operating practices.
 To expand the customer base by providing them with newer products.
 To use customer feedback for design improvement and new product
development.

29
 DYNAMIC CORPORATION:

 To develop an agile and effective organization which adopt and adapt to the
changes in business environment by continuously assessing the opportunities
and encasing them and evaluating the threats to mitigate them
 
 To develop a learning organization having technology based competitive edge
in current businesses and future initiatives.

PERFORMANCE:

 To continuously improve the performance with emphasis on cycle time

 reduction and cost control in order to sustain long term competitiveness.
 To improve on project execution time and cost to ensure long term viability.

 To operate and maintain the manufacturing facilities at par with the best-run
engineering and metallurgical companies in the world with respect to
 productivity, equipment availability, operational reliability and product quality.

 To achieve quality by embedding the best practices in all systems and

processes.

HUMAN RESOURCE DEVELOPMENT:

 To enhance commitment of employees by rewarding and recognizing

 superior performance.

 To imbibe a culture of team building, innovation, empowerment and

openness in order to align all individuals towards the company’s goals.


30
  To build and sustain a learning organization of competent world class
engineers and professionals.

ENVIRONMENT PROTECTION:

 To contribute to reduction in global warming and pollution by encouraging

 and developing environmental friendly technologies and products.

 To become a lead player in developing electric and hybrid electric vehicles

which not only lead to cleaner cities but also will reduce consumption of liquid
fuel which is largely imported by the country.



RESEARCH & DEVELOPMENT:

 To continue efforts in developing cost effective, reliable and efficient

 technologies for

  Indian and overseas customers.

  To pass on the benefit of Research & Development to the customers.

 To carry out research in development of alternate fuels and technologies










31
 ANALYSIS AND INTERPRETATION OF DATA

Analysis is an attempt to organize and summaries data in order to increase

result, usefulness in such a manner that enables to relate critical points with
the objectives of study. The data after collection has to be processed an
analyzed in accordance with the out line laid down for the purpose at the time
of developing the research plan. Technically speaking, analyzing implies
editing, coding, classification and tabulation of collected data so that they are
amenable to analysis. The terms analysis refers to the computation of certain
measures along with searching for pattern of relationship that exists among
data groups.

Interpretation refers to task of drawing inferences from the collected facts

after an analytical and/or experimental study. In fact, it is a search for broader
meaning of research finding the task of interpretation has to measure aspects
that is (i) the effort to establish continuity in research though linking the results
of a given steady with those of another and (ii) the establishment of some
explanatory concepts.

Interpretation is concerned with relationships within the collected data,

partially over lapping analysis. Interpretation also extends beyond the data of
the study to include the result of other research, theory, and hypotheses. Thus,
interpretation is the device though which factors that seem to explain what
has been observed by researcher in the course of study can be better
understood and it also provides a theoretical conception, which can serve as a
guide for further researches.

Interpretation is essential for the simple reason that the usefulness and utility
of research finding lie in proper interpretation. Interpretation leads to the
establishment of explanatory concepts that can serve as a guide for further
research studies; it opens new avenues of intellectual adventure and
stimulates the quest for more knowledge

32
 AGE PROFILE

Age-group Respondents Percentage (%)

Less than 25 years 24 80%

25 – 30 years 6 20%
30 – 35 years 0 0
35 – 40 years 0 0
40 years and above 0 0
Total 30 100%

Interpretation – From the above table it is found that majority of

respondents (80%) are under the age group of less than 25 years.

33
GENDER

Gender Respondents Percentage (%)

Male 8 26.67%
Female 22 73.33%
Total 30 100%

Interpretation – From the above table it is found that majority of respondents

(73.33%) are female.

34
OCCUPATION

Occupation Respondents Percentage (%)

Govt. employee 3 10%
Private employed 8 26.66%
Self-employed 2 6.66%
Other 17 56.66%

Total 30 100%

Interpretation – It is found from the above table that majority of the

respondents (56.66%) are others (such as student…etc).

35
INCOME PROFILE

Income (monthly) Respondents Percentage (%)

Below Rs.10,000 10 43.33%
Rs.10,001 – Rs.20,000 14 40%
Rs.20,001 – Rs.30,000 5 13.33%
Rs.31,000 – above 1 3.33%
Total 30 100%

Interpretation – It is found that majority of the respondents (43.33%) falls

under the income group of below-Rs.10,000 .

36
SIZE OF FAMILY

Size of Family Respondents Percentage (%)

Below-4 10 33.33%
5-8 20 66.67%
9-12 0 0%
12-above 0 0%

Total 30 100%

Interpretation – It is found from the above table that majority of the

respondents (66.67%) belongs to 5-8 family size.

37
HOW MANY MEMBER ELIGIBLE TO RIDE TWO WHEELER OF FAMILY

Member Respondents Percentage (%)

Below-2 10 33.33%
3-5 19 63.33%
5-7 1 3.33%
7-above 0 0
Total 30 100%

Interpretation – It is found from the above table that majority of the

respondents (63.33%) belongs to 3-5 family member are eligible to ride two
wheeler bike.

38
IMPORTANT FEATURE WOULD YOU LOOK FOR WHILE
PURCHASING A TWO WHEELER

Features Respondents Percentage (%)

Appearance and weight 2 6.66%
Speed and handling 0 0%
Cost and Mileage 25 83.33%
Others 3 10%
Total 30 100%

Interpretation – It is found from the above table that majority of the

respondents (83.33%) are consider cost and mileage.

39
 PRICE RANGE OF TWO-WHEELER BIKE

Price range Respondents Percentage (%)

20000-30000 5 16.66%
30001-40000 14 46.66%
40001-50000 10 33.33%
50001-above 1 3.33
Total 30 100%

Interpretation – It is found from the above table that the majority of the
respondents (46.66%) prefer 30001-40000 price range while purchasing an
electric two wheeler.

40
 AWARE ABOUT ELECTRIC BIKE

Aware Respondents Percentage (%)

Yes 29 96.66%
No 1 3.33%
Total 30 100%

Interpretation - It is found from the above table that majority of respondents (97%) in Asansol
city are aware of Electric Bikes

41
 SOURCES OF INFORMATION ABOUT ELECTRIC-BIKE

Sources Respondents Percentage (%)

Newspapers 5 16.66%
TV commercials 12 40%
Relatives /Friends 12 40%
Any Others 1 3.33%
Total 30 100%

Interpretation - From the above table it is found that majority of respondents

(40%) consider TV commercials and Relatives/Friends is a main source of
information.

42
 ADVERTISING INFLUENCE YOUR BUYING DECISION

Buyer decision Respondents Percentage (%)

Strongly agree 3 10%

Agree 17 56.66%
Undecided 9 30%
Disagree 1 3.33%
Strongly disagree 0 0%
Total 30 100%

Interpretation - It is found from the above table that majority of respondents

(56.66%) are agree to influenced by the while seeing advertising .

43
 SEEN THE AD OF E-BIKE

Seen Respondents Percentage (%)

Yes 24 80.00%
No 06 20.00%
Total 30 100%

Interpretation - From the above table it is found that majority of respondents

(80%) in Asansol city are aware that electric bike by seen the ad of e-bike

44
 BASIC FEATURES OF ELECTRIC-BIKE, YOU ARE AWARE OF

Features Respondents Percentage (%)

Low weight 5 16.66%

Low running cost 19 63.33%
Registration not required 1 3.33%
Others 5 16.66%
Total 30 100%

Interpretation - It is found from the above table that majority of respondents

(63.33%) are aware the low running cost of electric bike.

45
 HOW WOULD YOU RATE OF THE ELECTRIC BIKE IN COMPARISON TO
CONVENTIONAL BIKE

Rate Respondents Percentage (%)

0 0 0%
10 2 6.66%
20 2 6.66%
30 1 3.33%
40 6 20%
50 4 13.33%
60 6 20%
70 7 23.33%
80 2 6.66%
90 0 0%
100 0 0%
Total 30 100%

Interpretation - From the above table it is found that majority of respondents

(23.33%) rate 70 of electric bike in comparison to conventional bike.

46
 FACTORS ARE RESPONSIBLE FOR LOWER MARKET SHARE OF E-BIKE
COMPARED TO CONVENTIONAL BIKE

Appearance Respondents Percentage (%)

+5 0 0%
+4 0 0%
+3 7 23.33%
+2 10 33.33%
+1 8 26.67%
-1 3 10%
-2 2 6.67%
-3 0 0%
-4 0 0%
-5 0 0%
Total 30 100%

APPEARENCE

47
SPEED

48
BATTERY BACKUP

49
 FACTORS Respondents PERCENTAGE%

POSITIVE NEGATIVE +VE -VE

Appearance 25 5 83.33% 16.67%

Speed 24 6 80% 20%

Battery Backup 20 10 66.67% 34.33%

Total 69 21 76.67% 23.33%

Interpretation - According to respondent (34.33%) Battery Backup is one of the

factor for lower market share of E-Bike becouse which is got 10 higest Negative
response rather than others factors.

50
LIMITATIONS OF THE RESEARCH:

Any research or study always has some limitations under which this
has to be undertaken. This one was not an exception. These limitations are
poised by the environment … some external and some inherent. This study has
been conducted with utmost consideration to the adequacy of data and quality
of information, though as mention earlier the reliance on the sources cannot be
minimized to zero in context of precision. The limitation can be enlisted as
hereunder:-

1. The perception level of the respondents.

2. Availability of documents as sources of secondary information.

3. Reliability of information collected from various public information

sources such as magazines and website.

4. Respondents are not willing to fill the questionnaire.

5. Sometimes the respondents are not available at their place.

6. Very often the respondent do not express their true feelings, in such case
their habit, preference, practice, cannot be assessed correctly.

7. Some of the respondents refuse to give the important information best

known to them.

However in spite of these limitations all efforts have been put to make the
report correct, genuine, and fulfilling the objectives of the reports.

51
 FINDINGS:

 Majority of respondents i.e., 96.66% are aware of Electric Bike in Asansol

city.


 Most of respondents i.e., 56.66% are agree to advertisements influence
their buying decision


 Most of the respondents i.e., 83.33% are consider the cost and mileage
while purchasing a new bike ,so there are ample potential to electric bike
in two wheeler sectors.


 Battery Backup is one of the factor which is affected the sales of electric
bike












52
 SUGGESTIONS AND RECOMMENDATIONS

On the basis of this study, the following suggestions have been

made to make the help in sales of electric bike more effective: -


There is need to bring more awareness of various others feature of
electric bike brings to a consumer mind by providing them vouchers and

literatures in different regional languages.


There should be free, fair, justified and honest competition amongst the

various electric bike companies.


Manufacturer/dealer should be given timely information of the
governments changed policies regarding two wheeler sector. 

53
 CONCLUSION

This research identified and evaluated the consumer perception

toward various factor about electric bike. The results of this
research show that there is a combination of positive and negative
effect of that factor on consumer perception. Here most of the
respondents are consider the cost and the mileage while
purchasing a new bike , so there are ample potential to electric bike
in two wheeler sectors. But their battery is one of the factor which
is effected the sales of electric bike because its performance is not
satisfactory.















54
 BIBLIOGRAPHY

REFERENCE

 Robbins S. P. “Organizational Behavior New Delhi, Pearson

Education, 2004, Tenth Edition, Page no. – 123 – 124.

 Kotler philip, “Marketing Management” New Delhi, Prentice hall

of India, 2003

 “Business Research Methods” ICFAI books.

 www.induselectrans.com

 www.surfindia.com/automobile/electric-bikes-scooters.html

 www.cleanairnet.org/caiasia/1412/articles-70716_climate







55
 QUESTIONNAIRE
1. NAME :- -----------------------------------------

2. AGE :- -----------------------------------------

3. GENDER :- -----------------------------------------

a) MALE ☐ b) FEMALE ☐

4. Occupation:- Put a tick( ) mark against the right option.

a) Govt. Employee ☐ b) Private Employee ☐
c) Self-employed ☐ d) Others ☐

5. Income per-month:- Put a tick( ) mark against the right option.

a) Below 10,000 ☐ b) 10,001-20,000 ☐
c) 20,001-30,000 ☐ d) 30,001 and above ☐

6. Size of family:- Put a tick( ) against the right option.

a) Below -4 ☐ b) 5-8 ☐
c) 9-12 ☐ d) 12 and above ☐

56
 7. Members in family who are eligible to ride two wheelers.
a) Below -2 ☐ b) 3-5 ☐
c) 5-7 ☐ d) 7 and above ☐

8. What important features would you look for while purchasing a

two wheeler?
a) Apperance and weight ☐ b) Speed and handling ☐
c) Cost and mileage ☐ d) Others ☐

9. Which price range would you prefer while purchasing a

two wheeler?
a) 20,000-30,000 ☐ b) 30,001-40,000 ☐
c) 40,001-50,000 ☐ d) 50,001 and above ☐

10. Are you aware about electric-two wheelers?

a) Yes ☐ b) No ☐

11. How did you come to know about electric-two wheelers?

a) News paper ☐ b) TV commercials ☐
c) Relative/Friends ☐ d) Others ☐

12. Do advertisements influence your buying decision:-

a) Yes ☐ b) No ☐

57
13. Have you seen the ad of e-bikes and scooters?
a) Yes ☐ b) No ☐

14. What are the basic features of e-two wheelers you are aware of?
a) Low weight ☐ b) Low running cost ☐
c) Registration not required ☐ d) Others ☐

15. How would you rate the E-two wheelers in comparison to

conventional two wheelers?
Best ------------------------------------------------------------
worst
100 90 80 70 60 50 40 30 20 10 0

16. Please give your valuable suggestion to help increase the sales of
E-bikes and scooters?

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Thanks for your co-operation!

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