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    Brief Synopsis of The Case

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    Rudraksh Parey
    India has the potential for electric vehicles to succeed due to its large automobile market and focus on green mobility initiatives. However, several challenges must still be addressed such as establishing affordable vehicle costs, production facilities, charging infrastructure, overcoming range anxiety among consumers, and closing the supply-demand gap. With concerted efforts across government and industry to educate the public and address these issues, electric vehicles could have a bright future in India.

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    Brief Synopsis of The Case

    Uploaded by

    Rudraksh Parey
    26 views2 pages
    India has the potential for electric vehicles to succeed due to its large automobile market and focus on green mobility initiatives. However, several challenges must still be addressed such as establishing affordable vehicle costs, production facilities, charging infrastructure, overcoming range anxiety among consumers, and closing the supply-demand gap. With concerted efforts across government and industry to educate the public and address these issues, electric vehicles could have a bright future in India.

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    Electric Car

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    India has the potential for electric vehicles to succeed due to its large automobile market and focus on green mobility initiatives. However, several challenges must still be addressed such as establishing affordable vehicle costs, production facilities, charging infrastructure, overcoming range anxiety among consumers, and closing the supply-demand gap. With concerted efforts across government and industry to educate the public and address these issues, electric vehicles could have a bright future in India.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views2 pages

    Brief Synopsis of The Case

    Uploaded by

    Rudraksh Parey
    India has the potential for electric vehicles to succeed due to its large automobile market and focus on green mobility initiatives. However, several challenges must still be addressed such as establishing affordable vehicle costs, production facilities, charging infrastructure, overcoming range anxiety among consumers, and closing the supply-demand gap. With concerted efforts across government and industry to educate the public and address these issues, electric vehicles could have a bright future in India.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    1. Brief synopsis of the case.

    This case talks about the future of electric cars across the globe. In this case the opinion of various
    car manufacturers like BMW, Ford, Tesla and others are taken into the consideration, along with this
    the future of electric cars in different countries are also analysed.
    The electric cars have a bright future, due to its low environmental impact, and to capture this
    territory of Electric Vehicles, all the leading car manufacturers are giving their best shot by bringing
    new models into the market.
    The governments across the worlds are also promoting the usage of Electric Vehicles by giving
    subsidies for establishing the production units and for sales also tax benefits are taken into
    considerations as well.

    2. Do you believe India is ready for these cars? What


    needs to be put into place to ensure its success?
    India is one of the largest consumer markets for the automobile industry and looking at change in
    per capita income of the country and increase in living standards we can surely say that electric
    vehicle has a bright future in India.

    India’s focus on next-gen mobility has definitely taken on legs under the current government, but
    the ‘National Electric Mobility Mission Plan (NEMMP) 2020’ was actually unveiled in 2013 under the
    previous Congress-led government. That puts into perspective the concerted efforts across the aisle
    for green mobility and electric cars. Since then the country has been willing to adopt a 360-degree
    approach in order to turn into an EV nation.

    In December 2019, in the Climate Risk Index 2020 released by the environment think tank,
    Germanwatch, India’s rank has worsened from the 14th spot in 2017 to 5th in 2018 in the global
    vulnerability ladder. This makes it all the more reason for India to make electric cars and vehicles a
    priority in the fight against the reliance on fossil fuels.

    While the initial push was seen towards making two-wheelers and three-wheelers electric, the
    bigger need is for electric public transportation and cars. Despite the existing challenges and
    ambiguity inherent in the sector, major auto manufacturers are now looking at this widely untapped
    sector with hope.

    There are few things which are needs to be considered like cost of the vehicle, production facility,
    infrastructure development and ecosystem and various other challenges, which are needed to be
    overcome so as to have a bright and profitable future in India.
    Breaking away the old norms and establishing a new consumer behaviour is always a challenge. It is
    common to find users anxious about the speed and range of EVs. Thus, a lot of sensitisation and
    education is needed, in order to bust several myths and promote EVs within the Indian market,

    Apart from this, there are a number of challenges in the adoption of electric vehicle cars in India in
    the near future. These include:

    1. Charging infrastructure
    2. Battery performance
    3. Supply-demand gap
    4. Creating the closed-loop

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