Nisha Goenka

Digital Marketing Executive

SUMMARY

Digital Marketing Executive with 4+ years of experience in offering

comprehensive digital marketing solutions to small and medium businesses.
Deliver results to the clients, via Google Adwords, Facebook campaigns and
content marketing. In-charge of the overall quality assurance of deliverables.
An ultra-motivated digital marketing professional who engages in AREAS OF EXPERTISE
continuous learning and research by consuming a high volume of contents
every day. A digital marketing fanatic who takes great interests in Search Data- driven Marketing
Engine Optimization (SEO), Paid Ad Campaigns/ Pay per Click (PPC) and
SEM SEO Content Marketing
Programmatic advertising.
CRM Email Marketing

EXPERIENCE Digital Strategy

Programmactic Adverting
Digital Media Senior Associate- CM360
Google Operations Center · Nov 2022 - Present
MARKETING TOOLS
Highlights:
Providing customer support by answering queries and troubleshooting Google Analytics
issues regarding DoubleClick Bid Manager, Google Adwords, DoubleClick Hotjar Google Ads
Digital Marketing, DoubleClick Campaign Manager, DoubleClick Search,
DoubleClick for Publishers and other related platforms. Google Tag Manager
Act as point of contact to providing consultative technical support and Google Search Console
strategic relationship management to top online agencies and advertisers.
Facebook Ads Manager
Driving customer communications and technical issue resolution,
resulting in the highest level of customer satisfaction. SEMrush Ahrefs
Collaborating with international teams in engineering, product, vendor SpyFu Hubspot Shopify
workforce, and other cross-functional teams on specific user-impacting
ScreamingFrog Ubersuggest
issues and bugs.
Working on internal product initiatives like migration of accounts, bulk Schema.org WordPress
uploads, etc. under Google’s direction.
SA360 CM360 DV360

EDUCATION
Digital Marketing Executive Bachelor of Arts
KeyConcepts LLP | Ocxee · December 2021 -November 2022 Major: Philosophy
Highlights: Minor: Political Science
Planning and executing all Web, SEO/SEM, marketing database, email, Rama Devi Women's Uniersity
social media, and display advertising campaigns. 2017
Designing, building and maintaining social media presence. SHORT COURSES
Measuring and reporting performance of all digital marketing campaigns.
PG Diploma in Digital Marketing
Identifying trends and insights, and optimizing spend and performance.
CINET IT Solutions Private
Brainstorming new and creative growth strategies.
Limited. 2020
Planning, executing and measuring experiments and conversion tests.
Collaborating with internal teams to create landing pages and optimize CERTIFICATIONS
user experience.
Google Ads Search Certification
Skillshop 2022
Google Ads Display Certification
Skillshop 2022

Google Ads Video Certification

Skillshop 2022

Page 1
 Digital Marketing Executive
CINET IT Solutions Private Limited · May 2020 - May 2021
Highlights:
Developed PPC & SEO marketing strategies, conversions rates for effective
digital marketing advertisements. Conducted keyword research.
Developed digital marketing strategies to promote content to target
potential audiences and drive conversions.
Monitored results, keyword cost, cost per conversion to identify issues and
improve media channel performance.
Worked with Developers for User friendly landing pages for clients’ digital
CODING SKILLS
campaigns.
Delivered, managed and monitored paid Facebook campaigns and Google HTML (Pursuing)
Search, Display and Search Ads for clients. CSS (Pursuing)
Wrote, proofread and designed social media contents. And managed JavaScript (Pursuing)
social media page.
STRENGTHS
Engaged in continuous research regarding digital marketing, learned new
concepts and kept up to date with the latest trends and developments in Growth Mindset
Always striving to be the best
the industry.
version of myself. I think this
Worked closely with the Chief Marketing Officer based in the USA, and goes hand in hand with
assisted him with different works as assigned on a regular basis. marketing, which is here to help
Contributed to the organizational development and made companies grow.
recommendations to the top management.
Result-Oriented
I always make sure to create
Digital Marketing Intern roadmaps before any new
CINET IT Solutions Private Limited · February 2020 - April 2020 project to know what I am
aiming for.
Highlights:
Advanced knowledge on WordPress websites, SEO, SMO, PPC and
Time management
other Digital Marketing services and how to implement them. Acquired my Certifications and
Broad use of Google Analytics, Google Search Console, Google Keyword pursuing Coding knowledge
Planner, Facebook Pixels, TikTok Pixels, etc. while working full-time in a job.

Business Acquisition Executive (Team Sales) LANGUAGES

ICrow Private Limited · September 2018 -July 2019 English, Hindi, Odia (Speaking)
Highlights:
Working leads and prospects for clients to get new campaigns on
board.
Provide assistance in providing offers, incentives & creatives for
affiliate promotions.
Extensive use of SEMrush, SEOptimer, SpyFu, Google Adwords,
Facebook Ads, Google Trends, Google Keyword Planner, etc.

CONTACT

P: +91- 7978737721
E: [email protected]
LinkedIn Profile: https://www.linkedin.com/in/digitallynisha/
Bhubaneswar, Odisha, India

Page 2