2023 Week 8 Creative Thinking & Problem Solving
2023 Week 8 Creative Thinking & Problem Solving
2023 Week 8 Creative Thinking & Problem Solving
BUSINESS STUDIES
GRADE 12
TERM ONE
CHAPTER 4
WEEK 8
NOTES ON CREATIVE THINKING AND PROBLEM SOLVING
2023
PAPER 2
TABLE OF CONTENTS
TOPICS PAGES
Exam guidelines for creative thinking and 2
problem solving
Terms and definitions 2
Differences between problem solving and 3
decision making
Problem solving steps 3
Application of problem solving steps 3-4
Problem solving techniques 4
Application of the problem solving techniques 5-6
Impact of problem solving techniques 6-8
Meaning of creative thinking 8
Advantages/benefits of creative thinking 8-9
Ways in which businesses can create an 9
environment that promotes creative thinking.
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CREATIVE THINKING & PROBLEM SOLVING CHAPTER 4
PROBLEM-SOLVING
Learners must be able to:
Define/Elaborate on the meaning of problem-solving and decision making.
Explain/Differentiate/Distinguish between problem-solving and decision making.
Identify/Name/Outline/Explain/Discuss the problem solving steps.
Apply the problem-solving steps from given scenarios/case studies.
Identify/Name the following problem solving techniques from given scenarios/statements:
o Delphi technique
o Force field analysis
o Brainstorming
o Nominal group technique
Explain/Advise businesses on how they can apply the above-mentioned problem-solving
techniques to solve complex business problems.
Discuss/Evaluate/Analyse the impact (positives/advantage and/or negatives
disadvantages) of the above-mentioned problem-solving techniques.
CREATIVE THINKING
Define/Elaborate on the meaning of creative thinking.
Explain the benefits/advantages of creative thinking in the workplace.
Explain/Recommend ways businesses can create an environment that promotes creative
thinking.
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1 PROBLEM SOLVING
1.1 Meaning of problem solving
It is the process of analysing a situation to identify strategies that can be used to
change the situation. Problem solving requires creative thinking.
Problem solving is a mental process that involves problem finding, which is the ability
to identify the problem.
It also involves problem shaping, which is the ability to break-down the problem in
such a way that a clear solution can be found.
-It is often done by one person/a member of -Problems can be solved by a group/ team
senior management who makes it authoritarian. or an individual team member.
-Various alternatives are considered before -Alternative solutions are generated/
deciding on the best one. identified and critically evaluated.
-It is part of the problem solving cycle as -Process of analysing a situation to identify
decisions need to be taken in each step. strategies to bring about change.
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Application of brainstorming
State/Define the business problem clearly, so that all participants/stake-holders
understand the problem.
Members state possible causes of the business problems.
Set a time limit for each brainstorming session.
Record/Write ideas down, where all participants can see it./Ideas may also be
shared online during an E-brainstorming session.
Use each suggestion, to inspire new thoughts/ideas.
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CREATIVE THINKING & PROBLEM SOLVING CHAPTER 4
AND/OR
Negatives/Disadvantages
It is an expensive technique to use due to high administrative costs.
Not all experts are willing/interested to give feedback/complete questionnaires.
Some experts might not have an in-depth knowledge of certain topics.
Experts' suggestions may not be considered by some employees so consensus may
not be reached.
May be time consuming/complicated to analyse data received from experts.
Positives/Advantages
Employees feel included and understood.
Employees develop and grow with the business.
It provides a visual summary of all the various factors supporting and opposing a
particular idea
Informed decisions can be made as forces for and against are critically
evaluated.
Enables businesses to strengthen the driving forces and weaken the restraining
forces.
Businesses are able to have an idea of the timeline required and the requirements of
additional resources.
AND /OR
Negatives/Disadvantages
Requires the participation of all business units.
It is time consuming since the business must stabilise before more changes can be
made.
The analysis developed is entirely dependent upon the skill level and knowledge of
the group working on the analysis.
AND/OR
Negatives/Disadvantages
Some team members may dominate discussion.
Discussion may result in conflict due to differences in opinion.
Fear of criticism may prevent full participation in brainstorming sessions.
It may lead to 'group think'/some individuals may not give their opinions.
Brainstorming is time consuming as all stakeholders/employees may generate too
many ideas which can delay decision making.
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AND/OR
Negatives/Disadvantages
Small groups limit participation and are pre-selected.
It is time consuming, as each member must make a presentation.
Suggestions may not be as creative as when a group throws ideas around.
Good ideas can be voted out because its potential cannot be developed further.
It minimises discussion, and thus does not allow the full development of ideas.
Ideas/Inputs made by members may not converge and cannot lead to the same
Solution (s).
It is hard to implement it effectively with large groups unless very carefully planned
beforehand.
Requires extended advance preparation, which means that it cannot be a
spontaneous technique.
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