Name ID

Sultan Habrout Sultan Saif Alketbi bbaw2001068

Abdulla Mohammed Hashel Alshamsi bbaw2001061

Mohammed Salem Shuwain Almansoori bbaw2001086

Mohammed Suhail Altuwair Alameri bbaw2001078

Al Tazaj Camel Milk Trading

Name ID
Sultan Habrout Sultan Saif Alketbi bbaw2001068

Abdulla Mohammed Hashel Alshamsi bbaw2001061

Mohammed Salem Shuwain Almansoori bbaw2001086

Mohammed Suhail Altuwair Alameri bbaw2001078

Introduction
Camel 's milk is an important food source in all Arab countries have spread the beauty in all
continents of the world when they are of two types: Arab beauty single - hump and spread in the
desert of the Arabian Peninsula and the desert of Africa , including the spread of Asian and other
countries . And beauty and are found in the Himalayan region , India and some other countries.
Camel's milk is considered the main food of the Bedouins in the desert , and they consider the
best whole milk  And they prefer fresh in most cases. The taste of milk varies the intensity of
sweetness to lukewarm and salty, taste depends on the type of food provided for Ebel . Scientists
have cared research related with camel milk in the last quarter of the twentieth century hundreds
of research on the types of beauty, and the amount generated by the dairy a day and period
Adrarha to milk after birth , and camel milk components . After extensive studies scientists
concluded that camel milk is an essential element in improving the human food quality and
quantity

Company name: Al Tazaj Camel Milk Trading

Vision and mission

Vision

the message

Offering high quality, nutritious foods that enrich consumers' lives every day.

the mission

We strive for our products to be the preferred choice for the consumer through our leadership in
the target markets and our provision of distinctive foods and drinks.

Value

Flexibility

We do our business with flexibility and high efficiency, and with confidence we make bold
decisions that enhance the interest of our partners.

Cooperat

We work in a team spirit, cooperate transparently, share knowledge and skills, to be our best
employees.

Dedication …..We are proud of our work and always strive to achieve outstanding results

Company Profile

Al-Tazaj Company is one of the largest food and beverages manufacturing company from camel
milk in the UAE. The company was established in 2019 and has gained leadership in this field as
it works to provide the local market with fresh products from milk and its derivatives and seeks
to provide food and drinks of high quality and high nutritional value Enriches consumers' daily
lives. Through its constant focus on adherence to the highest quality standards, Al-Tazaj
Company has succeeded in becoming the preferred choice for consumers to provide distinctive
products that meet all their needs. Al-Tazaj Company maintains its market leadership in the
various main product categories it provides, due to its interest in consumer opinions on the one
hand, and its commitment to providing high quality services and products on the other hand.

Organizational-Structure

Board of Directors

Sultan Al Ketbi, CEO

Sultan Al Ketbi, CEO of Al-Tazaj Camel Milk Company, oversees the development of the
company and its strategic directions, which is currently one of the global leaders in the dairy and
milk products sector in the UAE.

Sultan Al Ketbi played an important role in cementing the company's position over the past
years, as a catalyst for the development of dairy industry projects and a pioneer in the
widespread deployment and adoption of clean and advanced technologies in major international
markets.

Al-Ketbi started his career at Masdar in 2019 as Head of Internal Auditing, where he worked on
creating an Institutional Risk Management Department with the aim of protecting Al-Tazaj's
investments. Al-Ketbi was later appointed as Head of Corporate Services and Financial Affairs at
Al-Tazaj Company in March 2019, after which he held the position of Chief Financial Officer in
December 2019.

Subsequently, Sultan Al Ketbi held the position of Chief Operating Officer during 2020, where
he contributed to the company achieving significant growth in net profits and enhancing
operational efficiency in all its departments.

Muhammad Al-Mansoori: Deputy Executive Director and Member of the Department

Mohamed Al-Ameri: Director of Accounts Department and member of the Board of Directors

Abdullah Al Shamsi: Director of Human Resources and founding member of the company

Communications in the company

The first type: downward communication

Communication down in any institution or organization, or any aspect of life, is meant that process by
which information is transmitted of all kinds, and its various importance from the supreme authority to
those who are below it, in all areas of work and life, or what we call authority In other words, from the
top of the organization to the lowest administrative and executive levels, in the organization, institution,
or other areas that run on this administrative and communication system between individuals, and it
usually includes ideas, decisions, orders, instructions and directives, and the most frequent forms of these
communications appear in the work instructions that It is given to all employees, regardless of their
levels, and the jobs that they perform, or official notes and printed leaflets, or frequent and permanent
conversations aimed at helping workers understand the different things that happen at work, and in giving
different instructions to them, and this type of formal communication is considered necessary It is
important in the process of explaining and clarifying goals and directions, and carrying out the
implementation of plans and programs for the institution or individuals, and also determining the
competence of each individual and his job and the field of business in which he To implement it, or he
must implement it, in order not to cause confusion and conflict in business, in addition to what was
mentioned, this type of communication is necessary, to carry out the process of completing the various
choices and examinations of individuals, and public and human relations that have very great importance
in all areas of social communication.

In many institutions and organizations regardless of their work, the communications down are often few,
insufficient and accurate, which leads to the absence and loss of data and information about their actions
and what happens in them, and ultimately leads to the failure of communication or the extent of its
effectiveness, and in some cases the failure of the work. All, in addition to that, such a situation with
regard to information and communication is also insufficient from the human point of view, and from the
point of view of the existence of social and personal relationships between persons and individuals in the
institution or organization regardless of their positions and work.

Among the things and aspects that are observed in such organizations and institutions that we have talked
about and about the existing and followed communication process, that if the superior or the superior is
characterized by violence and aggression, these characteristics will affect the communications from top to
bottom, between all departments and units of the organization or institution, and such as This behavior
and behavior leads to a feeling of fear, insecurity of the members of the organization and always working
to stay away from it, or collide with it, which undoubtedly affects the process of their upward
communications if they want to, and naturally such a situation isolates those responsible for workers or
those at levels Substandard, or general negative results.

For top-down communication to be acceptable to individuals and persons in the organization or

institution, the person in charge of this type of communication must fulfill the following conditions:

1- The power of the sender and his ability to give or send instructions to others.

2- The power of the sender and his ability to exercise his power and influence in the future.
3- The sender's communication and administrative competence, and his knowledge of the issue that is the
subject of communication and attention.

4- The loyalty and obedience that is given to those who send to his followers as responsible.

5- The process of accepting the emergence of the sender by others, when he gives or sends instructions
and demands to workers in the organization or institution, or different areas of life.

In order to ensure that the communication of this type is good and achieves the objectives required of it,
for which it is established, the following requirements must be met:

1- Attempting to obtain and access the required information and data in advance and before starting the
communication process, and it is preferable to know from the start what you want to communicate to the
director or administration, and the manager in turn must be ready and present to answer the questions that
are asked of workers in the various fields of work, and other areas Which is of importance to them, and
when a question is asked by workers, and we do not know the answer to it, we must not answer it
extemporarily, and not say things and information that make the recipients or workers know or believe
that we do not know what is happening around us, and it is preferable to say: Now I do not know The
answer and I will work to find out and tell you later.

2- We must work to develop positive trends for communication inside and outside the organization, and
the positive manager in his work and dealings tries to help and share with his workers, and he has the
important and necessary information that they need.

3- Doing planning for communication, so that we reach to link all administrative plans, with each other,
and be complementary to each other, to deliver them to those of concern and concern, such as planning
for daily bulletins or morning broadcasts and billboards intended to inform employees of what they want
to know and involve them about what is happening Within the institution, and these advertisements must
be reviewed before displaying them to workers, in order to make sure that what is written in them is
correct.

4- Attempting to gain the trust of others, because the meaning that the employees get from the manager’s
communication process with them depends on the extent of their confidence in the goal and desire of the
contact person, and most of the time the worker or workers search for the meaning between the lines, and
he did not mention clearly what the manager said, when He called, and they kind of asked questions. Why
did he say that? Why did he not say other things, and what was his goal?

If trust is lost, the manager is expected to be unfair in what he says or do, or ignore the different desires of
the workers, then the tendency to respond is negative, and he tries to exploit every opportunity for
negative action, due to misinterpretation of what he says, and he does so consciously or subconsciously.

Communication deficiencies from top to bottom

1- Some administrative and organizational information is fast, so that it is not possible to undergo the free
and direct communication process, for many and many reasons, for example it is difficult for the official

Type Two - Upward Communication

This type of formal communication takes place and takes place between subordinates to their superiors,
i.e. from bottom to top, from employees to management.

Where the need and situations are often clear and necessary for workers to contact the production base
with higher administrative levels, meaning that what happens in such situations, the source is at such an
administrative level and situation less important than the future.

Bottom-up communication means transferring information that is of great importance in the decision-
making process, general planning and giving orders and instructions that require intervention to solve the
various problems that arise, and the values of overcoming obstacles that lead to stopping implementation,
in addition to all of that may include information that Navigate aspects that lead to modification and
development.

Which leads to increased supervision, control, reorganization, or the process of appreciating the
employees of the organization and praising them and their work, and for information that raises
complaints that require solutions or confronting specific situations or new and various ideas and
suggestions that help to treat functional and moral problems.

One of the important facts that appear in this type of communication is that the manager or the higher
official who is always in the process of encouraging the arrival of information from the different centers
to the top, has a complete and comprehensive knowledge of all dimensions in the organization and what
happens to work with it, and of course he stands in a better position to help him and he can From rational
and sound decision-making, and the extent to which the ascending information reaches the director of the
institution or organization, depends most of the time on his attitudes towards others, who work with him,
and also depends on his ideas and tendencies for governance, power and control, and the methods he
follows in exercising.

In this regard, we must mention that the simple employee or worker, who is present at the beginning of
the road or the early stages of the working life in the organization, cannot confront the manager or the
official and tell him that the work is not going well and is acceptable, and this employee cannot inform
the manager The decisions he took are unfair and unfair, or they are conflicting decisions or lead to
creating problems when trying to implement them. Therefore, the manager who is concerned must
organize his time and use it in the process of communicating with his employees or workers.

Among the most important problems that stand before the manager or the official are: How to know the
extent of the impact of the communications that he makes with others within the framework of the
institution or working for it, and in order to know the extent of this influence he must know what
reactions occur as a result of the communications that reach him.

Most of the research that appeared in this field indicated that the increase in the extent and amount of the
emerging communication process "Input" to the director of the organization or institution, the amount and
quantity of employees and employees of different positions, such a situation indicates the extent of
democracy that the administration has in the process of its dealings and contacts with employees And
workers.

In such a case, we say that information goes in a double way, and the circle of communication takes
place, and without the presence and occurrence of this type of communication, the workers and
employees become isolated from the higher management and are unable to discuss their practical and
personal problems with anyone, and this situation may lead to non Doing the work, and getting it done in
the way it should be.

We must mention that achieving and accomplishing an effective communication process upwards is most
of the times difficult, especially in large institutions and organizations, despite its great importance in the
process of making sound and feasible decisions. Among the forms of this type of communication
common in institutions and organizations we mention suggestion boxes, meetings, complaints and
demands Which are submitted by subordinates to managers.

Failure to provide the climate, atmosphere, and adequate means for these communications leads to
conducting the search and inspection process for other or additional means on the part of workers and
employees, to express their position, and this may take negative aspects, shapes and images that are not
acceptable to the administration, such as publications, secret publications, or rumors that It serves the
interests of specific individuals and harms the interest of the institution.

And the administration in general, must undertake the process of developing and developing many
different means and methods in order to improve the level of communication to a higher level, and among
these means the following:

1- The open door policy: such a policy and the method followed by a section of managers in different
institutions, which provides effective and effective assistance for communication to the top, and this
policy has its importance and attractiveness, especially if it is considered an outlet that managers can
implement outside, to all users and workers In the institution, but at the same time it is not considered an
outlet for workers to implement inside it to the administration and what is going on in it, because this
policy has values that determine its steps, that is, although the door is practically open, there are some
psychological and social obstacles that lead to workers refusing to try to enter From this section to the
administration and raise their problems or requests, because most of them are afraid of not accepting their
personalities, their self-confidence and their abilities to meet the officials.

2- It is possible to improve the level of communication processes at its various levels through social
activity within the institution or organization, and this of course varies from one organization to another,
where in a large part of organizations or educational institutions social activity plays an effective role in
the policy of the public institution and the various communication processes that It is based on it, and
through the cultural and sports seminars held in these institutions, communication and exchange of views
takes place between all employees and officials.

3- The process of improving communication between individuals and workers within organizations,
institutions and administration, through the process of exchanging messages. These messages are placed
in a special message box in which each worker sends what he wants from letters to the officials,
explaining what he wants from the length
job discerption

Job title: Executive Director

Subordination: Supreme Management Job Code: GM001

Job objective and purpose:

Participation in formulating goals, setting plans, and being responsible for preparing executive programs
for approved plans, and activating and implementing the Director General's decisions on the ground

Line manager:

- Chairman of the Board of Directors (indirect chairman)

- General Manager (Line Manager)

Roles and responsibilities:

- To act on behalf of the Director General in the event that he is not present due to travel conditions,
illness, vacations, or vacancy in the position

Participate in setting the main objectives of the institution and participate in drafting them

Responsible for dividing the main objectives into sub-goals for each department, in cooperation with the
Director General, in a way that achieves the achievement of the main objectives of the institution

Participate in drawing up plans and providing advice and advice to the General Manager, the Board of
Directors, and department managers

Reviewing and verifying the implementation plans and programs, as well as the implementation budgets,
before they are approved by the Director General

Attending Board of Directors meetings and cooperating with the Director General in formulating and
codifying recommendations and decisions issued and developing appropriate plans
Attending periodic meetings, formulating and codifying recommendations and decisions issued, and
developing appropriate executive programs and sub-plans

Review and audit of all procedures, records, forms and instructions related to the quality system after
reviewing by the management representative of the quality system

Reviewing and auditing the quality policy before submitting it to the general manager

Review and audit the quality manual before presenting it to the general manager

Reviewing and auditing the organizational structure before presenting it to the general manager

Participate in formulating and preparing senior management procedures with the management
representative for the quality system and the director of quality planning and assurance

Final review of promotions, placements and salaries at the end of each year before presenting to the
General Manager

Final revision of the annual budget before submitting it to the Director General

Job description for an accountant:

The application of the accounting system established for the company, whether it is set by the business
owner or the accountant himself, and it must be applied in a precise manner and to ensure the accuracy
and correctness of the financial documents cycle.

It also prepares asset, liability, and capital entries by compiling and analyzing account information.
Financial transaction documents by entering account information.

Prepares asset and capital entries by compiling and analyzing account information.

Document financial transactions by entering account information

Maintains accounting controls by recommending policies and procedures

Secure financial information by completing database backups.

Analyze and report financial position including income statement variances, communicate financial
results to management, budget preparation and analysis

Supervision of taxes and compliance with federal regulations

Establish, implement, amend and document record-keeping and accounting systems, utilizing current
computer technology.

Negotiate the terms of business deals and moves with clients and associated organizations

Advising management on issues such as resource use, tax strategies, and assumptions underlying budget
projections.

Maintain and study government agency records

Adherence to administrative laws and not to amend them without consulting management

Job description for a human resources manager

General tasks

Apply the functional guidelines and controls for managing the operations of the unit and review and
improve them periodically.

Managing and directing the work and taking responsibility for all operations in the unit.

Developing new procedures to implement existing policies to improve quality and reduce costs.

Preparing proposals for operational plans in order to achieve short-term goals.

Negotiate with internal stakeholders to establish effective partnerships.

Motivating team members to ensure the achievement of efficiency and effectiveness and to deliver work
of the highest quality.

Preparing and reviewing reports of achievement percentages and evaluating the performance of the unit's
employees.
Periodic follow-up of operational performance indicators and developing proposals necessary to improve
and develop work.

Provide the necessary support to the line manager and carry out any other tasks assigned to him.

Specialist tasks

Following up on the inventory of human resources needs according to the standards and requirements set
by the Human Resources Department.

Follow up on the procedures for recruitment, appointment, transfer and delegation of employees.

Determine the training needs of the agency and submit them to the Human Resources Department and
follow up the implementation of training plans and programs in coordination with the concerned
authorities.

Follow up the implementation of the performance management system and procedures for the entity's
employees.

Follow-up processes to meet emergency vacancies in the entity.

Overseeing employee relations management processes, including vacations, transfers, promotions,

retirement, bonuses, allowances, penalties, grievances, complaints, termination, etc.

Establish daily follow-up mechanisms for attendance, departure, and supervision of their implementation
in accordance with the Federal Authority's Human Resources Law.

market target, and how you are going to reach / communicate with them.

Al-Tazaj's marketing plan clarifies the target market and potential customers, where the target market is
all the markets of the United Arab Emirates, which makes it easier to reach them. This comes through
knowing what we can offer your product or service to help your target audience, and in light of that you
should address Messages to your audience directly.
Defining the target group: Targeting a group in itself can be done in many ways, for example targeting by
age, gender, and geographical area, and here are some ways to target a specific audience:

Targeting with electronic content

Targeting websites themselves

Targeting by topic

Targeting by interests

Marketing tools

Someone speaking out loud

The tools and types of marketing differ according to the target audience

As we mentioned previously, marketing plans vary according to the product and target audience, and here
are some comprehensive marketing plans:

Internet Marketing: The process of internet marketing means promoting a business or brand and its
products or services via the Internet using an electronic marketing plan that increases the number of visits,
sales and sales.

Advertisements in public places: Be sure to appear more in public places and roads, for example, you can
rely on billboards in some of the vital streets in the city.

Advertising campaigns via SMS and e-mail: Some marketing companies provide phone numbers and
emails that target a specific audience, according to age, interests, and many other sectors. This can be
taken advantage of by sending short messages with content that provides a simple overview of the
product or service offered by your company.
Designing a company logo (Logo): The company logo is considered as the company's face that expresses
it or the service it provides, and what distinguishes it from other competing companies. The company
logo must be spread as widely as possible, such as the company entrance and its tools such as pens,
notebooks, drinking glasses and other items in kind that may be given to customers.

Website design: The importance of the website is summarized by many benefits, the most prominent of
which are:

Providing free information to various segments of society

Save customers' time

The ability to shop and take advantage of services via the Internet and the official website of the company

Facilitate access to the company and its services

Raise the level of trust between customers and the company

Some other marketing plans:

Provide free workshops

Organizing community events related to the company's activity

Give free gifts

Create a blog