MCM604

MCM604 > International Communication Quiz 1 > Lectures 1-7 > Fall 2017
1 How many countries are involved in the Non-Aligned Movement?

T 74
T 72
T 73 MAHMOOD RANA
MSc Mass Communication
P 77 FALL 2017
2 Who among the following used inscription for public information with the help of
writing that become a more flexible and efficient means of conveying information
over long distances ?
P Greek polis
T Roman polis
T Persia polis
T China polis
3 Who establish Radio Bari in southern Italy?

T Hitler
T Lenin
T Marconi
P Mussolini
4 When International Radiotelegraph Union was born?

P 1906
T 1851
T 1854
T 1856
5 When the MacBride Commission does submit its report to UNESCO?

T 1982
T 1976
T 1979
P 1981
6 Who discovered electromagnetism to make the first transatlantic telegraph

transmission?
T Smauel Morse
T Graham Bell
P Guglielmo Marconi
T Guglielmo
7 Which one of the following invented the electric telegraph?

P Samuel Morse (in 1837)
T Graham Bell
T Marconi
T Aristotle
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Quiz 1 > Lectures 1-7 > Fall 2017 MCM604 > International Communication
8 Rueter’s established in 1851 and at that time its basic aim is to give ..............
T Wartime News
P Financial information
MAHMOOD RANA T News related to Asia only
FALL 2017 T News related to British only
9 Who was Mustapha Masmoudi?

T Western Agenda Setter
P Tusinian Information Minister
T Pakistan Information Minister
T McBridge Assistant
10 Which one of the following is the name of radio broadcast that was on aired in
August 1920 from Detroit, Michigan ?
T Voice in the Head
T Voice in the Night
T Voice in the Evening
P Voice of the Night (Not sure)
11 International communication occurs between which of the following ?

T People to people
T Government to government
T Business to business
P Across borders to borders
12 When was the Japan’s most respected newspaper Asahi Shimbun ( Morning sun )
was founded ?
T 1860
T 1870
T 1880
P 1890
13 NIEO stands for ;

P New International Economic order
T Norway International Economic order
T New international England order
T North International Economic order
14 By 1870 how many newspapers were being printed in Indian languages ?

T More than 120
T More than 130
P More than 140
T More than 150
2
15 At which place first radio factory opened ?

T Havana France
P Chelmsford England - Marconi opened in 1898.
T Tass Tokyo MAHMOOD RANA
T Lahore Pakistan FALL 2017
16 Which of the fallowing was a slogan of Coco-Cola’s in 1970?

P It just real thing
T Just do it
T Always
T A diamond is forever
17 CNN stands for ;

T Current News Network
T Cable News Nation
T Canadian News Network
P Cable News Network
18 The Times of India was founded in ..................... .

T 1836
T 1837
P 1838
T 1839
19 Why people started considering radio as a threat to newspapers?

P Because radio is giving more entertainment than newspaper.
T Because in 1931, 4 out of 5 people have radio at their homes.
T Because radio is getting popularity through wrong means.
T All of the given options.
20 Which one of the following news agency belongs to France?

T Reuters
T Associated Press
P Tass
T Havana
21 Which one of the following is another name of Telegraphy?

T Radiography
P Telegraph
T Transmitter
T Transpacific
3
22 Which one of the following country led the Capitalist World?

P United States
T Russia
MAHMOOD RANA T Moscow
FALL 2017 T Pakistan
23 Who said that on media more attention is given to developed countries and little
to less developed ones, important events are ignored and reality is distorted.
P Wilbur Schramm (1964)
T Harold Laswell
T Walter Lippmann
T Aritotle
24 Which of the following countries played most notable role in the of meetings Non-
Aligned Movement
P Algiers and Tunis
T Turkey and Africa
T Pakistan and India
T US and Russia
25 Who invented the phase “Third World”?

T Juan Somavia
P Alfred Sauvy
T Aristotle
T Abraham Lincoin
26 Which of the following country led the Communist World?

T United States
T China
P Russia
T India
27 Most important factors that play vital role in international communications

P Communicate effectively
T Personal committment
T Learned personality
T Updated knowledge
28 In which period of Indian history, Kindgs employed the tvaqi’a-nawis (news

writers) to appraise them of the progress in the empire?
T During the T’ang Dynasty
T During the Gengis period
P During the Mughal period
T During the Ashoka’s period
4
29 Which of the following development led to the growth of the Hollywood film
industry whcih was to dominate global film production?
T The development of independent press
T The development of independent films MAHMOOD RANA
P The development of independent studios MSc Mass Communication
FALL 2017
T The development of independent theatre
30 Many voices One World Report released in 1982, made ...................

recommendations calling for a free flow and wider dissemination of information.
T 85
T 90
P 82
T 91
31 In which of the following field Harold Lasswell had a major contribution?

T Public Opinion
P Wartime Propaganda
T Hypodermic Needle theory
T Imperialism.
32 Which Chinese dynasty created a formal hand-written publication?

T Ch’heng Dynasty
T W’ang Dynesty
T Ch’ingpao Dynesty
P T’ang Dynasty
33 When does first wireless telegraphy invented?

T 1894
T 1851
P 1902
T 1903
34 By 1870 how many newspapers were being printed in India language?

T More than 120
T More than 130
P More than 140
T More than 150
35 In which of the following field Walter Lippmann had a major contribution?

T Wartime propaganda
P Public opinion
T Hypodermic Needle theory
T Imperialism
5
36 how many countries were involved in the Non Aligned Movement?

T 74
T 72
MAHMOOD RANA T 73
FALL 2017 P 77
37 Which of the following was a slogan of Coca-Cola in 1970?

P It’s the real thing
T Just do it
T Always
T A diamond is forever
6
3 Which of the following is the main player of imperialism?

P America
T England
T China MAHMOOD RANA
T France FALL 2017
4 Who among the following was the first thinkers to analyse the impact of media
technology on society?
T Mc-Carthy
T Mc-comb
T Donaid shah
P Marshall Mcluhan
5 Which theory advocates that ideological control of cultural production and

distribution is the best instrument to retain power for the ruling classes?
P Hegemony
T Agenda setting
T Media imperialism
T Cultivation affect
6 McDonald and KFC is helping to promote which of the following concept?

T Structuralism
T Nationalism
P Imperialism
T Functionalism
7 Public sphere debates give rise to which of the following

P The formation of public opinion
T An agenda setting
T A formation of grouping
T Dissolution of local society
6 All of the following are example of cultural codes except:

T Language
T Trends
P Laws
T Mores
7 The concept public sphere has been coined by which of the following school of
thoughts
P Frankfurt school
T Chicago school
T Marxist school
T American school
7
8 According to Habermas which of the following is main condition of the public

sphere?
P all citizens have access
MAHMOOD RANA T a formation of grouping
MSc Mass Communication T dissolution of local society
FALL 2017
T an agenda setting
9 In which of the following study Castells gives an extensively researched and

detailed analysis of the emerging trends in global condition?
T the digital age
P the information age
T the network age
T the cyber space age
10 Who among the following stated that dominant people within the society
dominates the media to support their aims?
P Gramsci
T Schiller
T Marx
T Hegel
11 Who identified the idea of Cultural Imperialism more clearly?

T Harold Lasswell
T Everett Roger
T Daniel lerner
P Herbert Schiller
12 Who among the following coined the word ‘global villagization’?

T Carther McLuhan
P Marshall McLuhan
T Jospeh McLuhan
T Micheal McLuhan
13 The leftist class in hegemony propounded which of the following ideology?

P Capitalism
T Idealism
T Realism
T Anti-Capatalism
14 Imperialism has the basic aim to control which of the following?

P nation
T world
T continent
T politics
8
15 Who presented the concept of Evolutionary Ladder of development?

T Daniel Lerner
T Lippmann
T Wilbur Schramm MAHMOOD RANA
P Rostow FALL 2017
16 The notion of hegemony is widely associated with which of the following factor?
P Capitalism
T Media
T Military and cultural domination
T Bourgeois
17 The customs, values and behaviours that are accepted by particular group, culture,
etc are called as?
P mores
T norms
T homo geneses
T mass
18 Which of the following issue Schiller worked on?

T the role of china as semi-periphery country
P the role of US as core country
T the relation between US-Afghan
T the relation between core and periphery countries
19 Who among the following believes that the internet is the new kind of medium?
P Mike Goodwin (1995)
T Mike Slater
T Mike Twaim
T Mike Shiller
20 Which of the following form the apparatus of the political and cultural hegemony
of the ruling class?
T Schools, media and multitude of initiatives and activities
P Schools, courts and multitude of initiatives and activities
T Schools, parliament and multitude of initiatives and activities
T Schools, state and multitude of initiatives and activities
21 Who wrote the book Mass Media and National Development?

T Rostow
P Wilbur Schramm
T Lippmann
T Daniel Lerner
9
22 Which of the following term is used to refer to digital communication system and
the internet telecommunications network?
T Infra-red superhighways
MAHMOOD RANA T communication superhighways
MSc Mass Communication P Information superhighways
FALL 2017
T telecommunication superhighways
23 Who said individuals must come to desire a better life than they have and to be
willing to work for it?
T Rostow
T Lippmann
P Wilbur Schramm
T Daniel Lerner
24 According to Vladimir Lenin imperialism is the highest form of which of the

following?
T structuralism
P capitalism
T idealism
T conservatism
25 Which one of the following stance belongs to Rogers regarding Modernization?

P Development is the key to modernization
T The process of Urbanization
T Media should take the lead of societies
T Formation of traditional society
26 Reality is a:
P social construction
T critical construction
T ideal construction
T phenomenal construction
27 Hatred related to a group of people is referred to be_____:

T tangible form of realtiy
P intangible form of realtiy
T integrated form of realtiy
T homotised form of realtiy
28 Which of the following country comes under the umbrella of Semi-peripheries?

T United states
T Britain
T Vietnam
P China
10
29 Which one of the following component is the part of Daniel Lerner ‘s linear Model?
T Urbanization
T Literacy
T Media Exposure MAHMOOD RANA
P All of the given options FALL 2017
30 Which of the following is considered as main factor in giving boost to what has
been called digital capitalism?
P E-commerce (electronic commerce)
T Cyber space and public sphere
T Globalization and mass marketing
T industrialization and internet
31 According to Habermas which of the following is a main condition of the public

sphere?
P All citizens have access
T A formation of grouping
T Dissolution of social society
T An agenda setting
32 The concept of public sphere has been coined by which of the following school of
thoughts?
P Frankfurt school
T Chicago school
T Marxist school
T American school
33 All of the following are the examples of culture code, expect.

T Language
T Trends
P Laws
T Mores
34 Which of the following stance belongs to Rogers regarding Modernization?

P Development is the key to modernization (I think)
T The process of urbanization
T Media should take the lead of the society
T Formation of the traditional society
35 Hatred related to a group of people is referred to be

T Tangible form of realty
P Intangible form of realty (I think)
T Integrated form of realty
T Homotised form of realty
11
36 According to Habermas which of the following is a main condition of the public

sphere?
P All citizens have access
MAHMOOD RANA T A formation of grouping
MSc Mass Communication T Dissolution of social society
FALL 2017
T An agenda setting
37 The concept of public sphere has been coined by which of the following school of
thoughts?
P Frankfurt school
T Chicago school
T Marxist school
T American school
38 Who among the following stated that dominant people within the society
dominant the media to support their aims?
P Gramsci
T Schiller
T Marx
T Hegel
39 Reality is a:
P Social construction
T Critical construction
T Ideal construction
T Phenomenal construction
40 Which of the following is considered as a main factor in giving a boost to what has
been called ‘digital’ capitalism?
P E-commerce (electronic commerce)
T Cyber Space and Public sphere
T Globalization and mass marketing
T Industrialization and internet
41 Why a Dutch film maker was killed in 2009?

P For releasing a film about the violence against women in Islamic societies
T For releasing a film about the Atrocities of NATO in Islamic countries
T For releasing a film about the violence in Uganda
T For releasing a film about the depiction of women in Islamic societies
39 In which of the following approach of Curran media has been termed as a

battlefield? (right answer is option 2 or 4 )
T first approach
T second approach
12
T third approach
T fourth approach
40 The GDP and per capita income of core/developed countries should exceed____. MAHMOOD RANA
(right answer is option 2 or 4 ) FALL 2017
T 7% per annum
T 8% per annum
T 9% per annum
T 6% per annum
41 Who presented the concept of Evolutionary of development?

T Daniel Lerner
T Lippmann Charles Darwin and Alfred Russel Wallace
T Wilbur Schramm
T Rostow
13
MIDTERM Exam > Fall 2017 MCM604 > International Communication
1 The concept of imperialism cannot intrude into another nation binding’s due to
which of the following?
P Structuralism and Nationalism (I think)
MAHMOOD RANA T Ethnocentrism and Nationalism
MSc Mass Communication T Geocentricism and Nationalism
FALL 2017
T Functionalism and nationalism
2 Which of the following discipline describes that the notion of hegemony is widely
used to conceptualize political functions of the mass media?
P International Communication
T Political communication
T Intercultural communication
T Interpersonal Communication
3 Who among the following became an internationally known exponent of the idea
of a ‘post-industrial’ society?
P Daniel Bell
T Mark Denial
T Jonathon Betty
T Michael Bethany
4. When did the first underwater telegraphic cable which linked Britain and France
become operational?
T 1857
T 1856
T 1854
P 1851
5 In __________, under Benito Mussolini, a ministry of Print and propaganda was

created to promote their ideals and win public opinion for colonial campaigns.
T Communist Russia
T British Empire
T Nazi Germany
P Fascist Italy
6 Which of the following is an argument made against globalization by scholars?

T Regionalization is occurring, not globalization
P Economic globalization is occurring, not political globalization
T Trading blocs are effective, not a global economy
T National governments are most significant, not international Institutions
14
MCM604 > International Communication MIDTERM Exam > Fall 2017
7. The ___________ was the first to grasp the importance of the medium for colonial
consolidation.
T Greek Empire
P Portuguese Empire MAHMOOD RANA
T T’ang Dynasty (618-907) MSc Mass Communication
FALL 2017
T Mughal Empire
8 Which of the following journal nominated Marlboro Man as the icon of twentieth
century?
T Advertising Popular journal
P Advertising Age International
T Popular Advertising Age
T Advertising international
9 Considering Dependency Theory, which of the following is the expected outcome

for periphery countries?
T Economic downfall
T Social Downfall
T Political down
P All of the given above
10 In case a person committing defamation is proven guilty, what penalties are

applicable?
T Fine Rs 30,000 to 100,000 and Prison term from three months to two years
T Fine Rs 40,000 to 100,000 and Prison term from three months to three years
P Fine Rs 50,000 to 100,000 and Prison term from three months to five years
T Fine Rs 60,000 to 100,000 and Prison term from three months to five years
11 Which of the following is NOT a problem for under-developed countries?

T They are facing lack of social and economic growth
T They indigenous cultural languages were getting downcast
T Under–developed countries doesn’t have new information system
P They are deprived of having cinemas for entertainment purposes
12 Which of the following is NOT included in the trio of News Agencies, which were
providing the 80 percent of information in Cold War era?
T AP
T Reuter
P Havana
T AFP
15
13 Suppose there is a Pakistani channel which only broadcast National shows which
depict our value and customs to the whole world. This phenomenon belongs to
which one of the following concepts?
T The political economic approach
MAHMOOD RANA
MSc Mass Communication T Manipulation of public opinion
FALL 2017
T Wartime Propaganda
P The perspectives of cultural studies
14 ________ defines Modernization as “the process by which traditional societies

become modern”
T Rostow
T Harold Lasswell
T Everett Roger
P Daniel Lerner
15 When the first amendment did ensued in US Constitution?

T 1899
P 1897
T 1898
T 1801
16 Which of the following concept involves integration of the global into the practice
of local life strategies?
T Integration
P Hybridity
T Diffusion of innovation
T Remix-ability
17 Identify from the following the nature of the medium of cyber space.
P It’s a many to many medium (I think)
T It’s a one to one medium
T It’s a one to many medium
T It’s many to one medium
18 Who were the rivals in Crimean War (1854-1856)?

P Britain-France
T Britain-India
T Pakistan-India
T America-France
16
MCM604 > International Communication MIDTERM Exam > Fall 2017
19 “During the war period it came to be recognized that the mobilization of men and
means was not sufficient; there must be mobilization of opinion” said by;
P Harold Lasswell
T Aristotle MAHMOOD RANA
T Nazi Germany MSc Mass Communication
FALL 2017
T Marconi
20 Which of the following element of technology has given a boost to what has been
called digital capitalism”?
P E-Commerce
T E- Marketing
T E-Spooling
T E-Governance
21 When did the postal reforms occur in England?

P 1840
T 1842
T 1843
T 1850
22 Who used Young India, later named Harijan to propagate an anticolonial Agenda?
T Jawahar L al Nehru
P Gandhi
T Quaid-e-Azam
T Allama Iqbal
23 When the nationalization of Press took place in Egypt?

T 1951
P 1952
T 1953
T 1954
24 All of the following are the reasons for the development of the world into a global
village, Except
T Technology
T Transportation
T Population migrations
P Multicultural environment
25 Which one of the following is NOT a problem for under-developed countries?

T They were facing lack of social and economic growth
T They indigenous cultural languages were getting downcast
T Under-Developed countries doesn’t have new information system
P They were deprived of having cinemas for entertainment purposes
17
26 What was the name of the report prepared by McBride Commission?

P One World Many Voices (Many Voice One World)
T One World Many Problems
MAHMOOD RANA T Around the World Voices
FALL 2017 T One World developed Voices
27 For the supporters of __________, the primary function of international

communication was to promote democracy, freedom of expression and markets.
P Capitalism
T Communism
T Propaganda
T Public Opinion
28 Which of the following country’s media is the best example of Social Responsibility
Theory?
T Pakistan
T China
T Russia
P Tokyo
29 Who among the following examined the several ‘filters’ in US media regarding
Propaganda model study?
P Edward Herman & Noam Chomsky
T Edward Berneys & Noam Chomsky
T Edward Herman & Mitcheal Jones
T Edward Herman & Edward Chomsky
30 Symbolic social reality is created by which of the following?

P Society
T Politics
T Media
T Law
31 Which one of the following news agency belongs to France?

T Reuters
T Associated Press
T Tass
P Havana (Havas)
32 Lippmann’s concerns were mainly about the _______ by power state institutions.
T Analysis of propaganda
P Manipulation of public opinion
T Motives of cultural imperialism
T Concept of Hypodermic Needle Theory
18
MCM604 > International Communication MIDTERM Q&A > Fall 2017
33 Which of the following option emerged in an expanding capitalist society

exemplified by 18th century Britain?
P Bourgeois public sphere MAHMOOD RANA
T Capitalist public sphere MSc Mass Communication
FALL 2017
T Communist public sphere
T Ideologist public sphere
34 Which of the following cigarette brand became the American cowboy and
masculine ______ trademark in 1955?
T Winston
T Red and White
T Capstan
P The Marlboro man
35 Which of the following statements belongs to Dependency theory ?

P A situation in which particular country relies on another for every kind of
support
T A situation in which particular country relies on another for finances
T A situation in which particular country relies on another for resources
T A situation in which particular country relies on another for justice
36 Which of the following concept refers to the study of how we use space in
communication process?
P Proxemics
T Paralanguage
T Kinesics
T Chornemics
37 Communication for development is a _______ based on dialogue using a broad

range of tools and methods.
T Cultural process
P Social process
T Economic process
T Psychological process
38 ______ submitted a document which, for the first time, brought information and
communication related issues on the global agenda.
P The Mcbride Commission
T Gultang and ruge
T Western Media
T Developing countries
19
MIDTERM Q&A > Fall 2017 MCM604 > International Communication
39 _________ is the process by which cities grow or by which societies become more
metropolitan.
MAHMOOD RANA T Political participation
MSc Mass Communication T Literacy
FALL 2017
T Media development
P Urbanization
20
MAHMOOD RANA
FALL 2017
21
MAHMOOD RANA
FALL 2017
22
What is news agency? (3 Marks)

A news agency is an organization which gathers news from a particular country or all
over the world and distribute to different newspapers, magazines, television, radio,
government agencies and organizations. It is also called a press agency, wire service
and news service. News agency do not publish news itself, it collects and distributes to
MAHMOOD RANA
its subscribers by paying fees for this service. FALL 2017
All Mass media depends on news agencies for getting news. They prepare hard news
and all mass media depends on them for getting news. These news can be used with
little or no modificaiton. Now a days they provides through internet and in bulk.
Establishment of News agencies? 3 Marks

In newspaper industry the establisment of news agencies were very important. To get
most updated commercial information from nationally and international was not easy.
This gap was filled by news agencies. In 1835 the French Agency Havas was established
to engage in international activities followed by Associated Press (USA) in1846, Wolff
(Germany) in 1849, Tuwora (Austria) in 1850 and Reuters (UK) in 1851.
Reuters were providing commercial and financial information while Havas was
dessiminating information and advertising. Havas, Wolff and Reuters signed a treaty
to devide the world market into three parts and each of them was responsible to
collect news in his territory. Initially news agencies used to dessiminate news through
telegraphy and now it has been replaced by internet.
Four major international news agencies are:

• Reuters (Reuter Telegram Company of London)
• Associated Press (AP)
• United Press International (UPI)
• Agence France-Presse (AFP - Agence Havas of Paris)
Expalin MacBride Commission Report Points? 3 Marks

In 1970-80 many people rasied concerns on the domination of broadcast media
by developed countries. Most channels were airing American movies and series.
This unbalanced media coverage was coined in New World Information and
Communication Order (NWICO). Below are the main four concerns which were the basis
of creating MacBridge Commission.
The commission studied four main aspects of global communication which are: what
is the current status of world communication; what are the problems in the way of free
and fair flow on information; and how the needs of the developed countires are to be
fullfilled with free flow of information and how media can educate public opinion on
world issues.
23
What do you know about telegraph? (3)

The word Telegraphy derived from Greek. “Tele” means at a distance and “graphien”
means to write. It is a communication system which send information through electric
signals over a wire between stations. The transmission line was connected with the
MAHMOOD RANA transmitter and receiver. The prototype was demonstrated by Joseph Henry in 1830
FALL 2017 which was refined by Samuel Morse in 1837. The first officaial telegraph message was
sent on 1st May 1844 from from Washington, D.C., to Baltimore, Maryland.
Telegraph made possible transmission of information quickly at long distance places. It

was used to make business and earn profit first. Telegraphy link was setup in British in
1838 and unified the British empire. In 1851 Public telepgrpah service was introduced
in British and by the end of the centruy Colonial and India office are linked to British
Empire. They can communitace with each other within minutes which takes months
before. British merchants used telegrph to find the current prices of cotton and other
commodities in England and exporting them from India to Egypt.
Explain the concept of Free Flow of Information? (3 Marks)

It means the free movement of information, news, advertisements across the world
without any hinderence. This ideas was promoted by USA after the World War II during
cold war with Soviet Union. USA and Western countries want freedeom of expression,
open markets to promote democracy. This is called capitilism approach where
economic and political system country’s trade are controlled by private owners to gain
profit rather than by a state.
This concept is used to get benefits on both economic and political fronts. Big media
houses of the western countries tried to persuades others not to put trade barriers on
their products and services in the cover of democracy, freedon expression and media
role as a watch dog and educate people. Their concept promoted capitalism and
individualism.
Discuss the key challenges to Freedom of Media in Pakistan?

Freedom of Media means that news and inofrmation will be desseminated without any
restrictions of government. Article 19 of the Constitution of Islamic Republic of Pakistan
protects the fundament rights of individual and media. Every citizen and media has the
right of speech and expression subject to the restrictions imposed by law.
Press freedom has never been consistant in Pakistan. Different govt used different
tactics to control the media. In Pakistan there are 56 constitutional provisions and laws
which ristrict the freedom of media. Pakistan ranking is 136 in 2017 in World Press
Freedom Index issued by Reporters sans Frontiers. The predators of Press Freedom are
extremist group, islamist organizations and intelligence agencies.
Following are the key challenges:

• Censorship of programmes, taking programs off air and censoring publications.
• Editors having pressure from Media owners, fear of loosing advertisiements, and
licensue renewal issues.
• Physical threats, violence, harrassments and killings of journalists.
• Using Law on Blasphemy against journalists.
• Govt non serious attitude to provide protection and solve cases of violence
against media professionals.
• Lack of professional training of journalists and their accountability.
24
According to John Stuart Mill, a nation cannot be democratically

free without a free press as it is also duty of the press of evaluate
the current government and uphold the truth; Do you think that
Pakistan media is free enough to scrutinize the government of
Pakistan? Justify your answer with supporting argument. (5 Marks)
MAHMOOD RANA
John Stuart Mill says in his famous book “On Liberty” that freedom of expression is FALL 2017
the most important and untouchable right of an individual. He argues that freedom of
expression matters a lot of people because they can express their beliefs and values
publically. Second reason is the freedom of expression promotes to discover the truth.
It also leads to have more options and perpectives required to take better decisions.
Article 19 of the Constitution of Islamic Republic of Pakistan protects the fundament

rights of individual and media. Every citizen and media has the right of speech and
expression subject to the restrictions imposed by law. Pakistan ranking is 136 in 2017 in
World Press Freedom Index issued by Reporters sans Frontiers.
Pakistani Media is the most freest media in the Asia but have threats from extremist
group, islamist organizations, govt officials, intelligence agencies, political parties
and from its workers. Under Prevention of Electronic Crimes Act 2016 the criticism on
military, judicial system can lead to imprisonment but we see people are criticising on
both institutions in the name of freedom.
Explain Communication used in Mughal era (period)? (3 Marks)

The era of Mughal Empire was from 1526 to 1857. Mughals ruled parts of Afghanistan,
Balochistan and Indian Subcontinent. The Mughal Empire is known as a “gunpowder
empire” also.
During the Mughal period “Tavaqi’a Nawis” news writers were employed by the king
which are responsible to inform the progress and development in the empire. They
made arrangements to send post from one part of the country to another part. It
was done through rely of horses and runners. They built towers at a distance of few
kilometers to see if a runners is coming while clanging the bell and the next runner will
take his burdon quickly.
How the term “Third World” got popular around the globe? 3 marks
In 1952, French economic historian Alfred Sauvy used the word “Third World” during
cold war. It was an era when the world was devided into two blocks. The First World is
capitalist led by USA and its allies, Second World is used for Communist in Soviet Union
and the countries which were not part of these two blocks are called “Third World”
countries.
Most of the Asian, Africian and Latin Americans are part of “Third World”. Now a days
“Third World” pharase used for underdeveloped or developing countries. In these
countries the education level is low, lack of proper infrastructure, poor health care
facilities, improper sanitation services and people living conditions are inferior. The
process of industrialization is very slow, people have low levels of per capita income,
and their dependence on agricultural and commodity exports.
25
Differentiate between leftist and rightest approach in Gramsci

theory of hegemony? (3 Marks)
Herman and Chomsky argued that the propaganda model succeeds because there
is not clear indication of government to use force to persuade people. They were
MAHMOOD RANA following the ideology and role of state power in a capitalist society. The French Marxist
FALL 2017 Louis Althusser also called the media as a “ideological state” agent.
In 1971, the ideas of Italian Amrxist Antonio Gramsci (1891-1937) has got major
influence in Great Briton when his notes prepared in jail, translated into English titled
“Selections from the Prison Notebooks”. It is called the “Theory of Hegemony” which
was based on his political experience. He explained in his theory that it is not necessary
for the ruling class to use military force to retain power. They have much influence
through intellectual means and with moral direction to build a news system which
supports their aim. It is possible when the elite or ruling class apply leadership skills. It
can be done through schools, religious bodies and effective use of mass media.
In International Communication, concept of Hegemony is used in mass media by

doing propaganda and maintain the ruling elite ideology. The news and entertainment
production will be according to their ideology. Although media is free from
government control but act as an agent to persuade people to accept dominant
ideology.
Factors behind the rise of Reuters

Reuters is a news agency established in 1851 in UK. Reuters focus was to provide
commercial and financial information. As long as British Empire spread the Reuters
grow along with it. There was a huge demand of business news during nineteen
centruy due to the expansion of trade and business.
To exapnd its services, Reuters used new communication technologies like telegraphy,
to provide information to British and European clients. By 1870, Reuters had its
offices in major important cities like Calcutta, Bombay and Point de Galle in Srilanka
connected to their head office in Landon through telegraphic wire. They monitor
Reuters’s services in Asia, China, Japan and Australia. In 1914, Reuters News Services
had three main channels covering news from London to Bombay, London to Hong
Kong and another in Cape Town, Durban and Mauritius. The trade and business volume
increase by 25 fold from 1800 to 1913 and it was possible with the link between capital
and communication. It is also called “The Reuters Factor”.
Reuters also built good relationship with the British foreign and colonial
administration. Although it was an independent news agency but become the voice
of the British Empire and promoted British views. Reuters revenue from ‘India’ as a
British Colony increased more than tripple from 1898 to 1918. Reuters also supported
British Empire by making propaganda during First World War. In 1920 Reuters launched
the trade service to provide business and commercial information to its client like
providing Indian Cotton prices in News York market. By 1999, Reuters become the
world’s biggest multimedia corporations providing information on business, fianacial
markets, new products and realtime financial data along with news, graphics, video
and photographs.
By the end of twenth century, Reuters becomes world largest financial data provider
plus news provider for news papers. due to the birth of internet. It has regional
headquartes in London, New York, Geneva and Hong Kong and offices in 217 cities.
26
Differentiate between Verbal and Nonverbal Communication.

The foundation of any successful relationship is a good communication
whether personal or professional. Communication is a combination of Verbal and Non
Verbal Communication.
MAHMOOD RANA
Verbal Communications FALL 2017
The use of sounds and words, said or written to express yourself for communication is
called verbal communication. It is an interpersonal communication through linguistic
means.
Non Verbal Communication

Our nonverbal communication plays an important role—our facial expressions,
gestures, eye contact, posture, and tone of voice—that speaks loudly. If there is
contradiction, the nonverbal message expresses true feelings more accurately
describe the person than its verbal message.
Do you think that the flow of international communication is one

sided, biased and a source of planned propaganda against the
Muslims? Discuss by giving examples and logical arguments.
Yes! It is true that the flow of communication is one sided, biased. Propaganda is used
as a weapon to influence international opinion against Muslims. Media portrait this
with an objective to show Muslims as a terrorist, rigid and having old ideologies not
relevant to the current world. It creates this perception by reporting partial news or in
prejudiced manner or ignoring an important aspect.
Most Muslims countries are underdeveloped and have less economic opportunities.
People live in hand to mouth just to meet full their daily living requirements. Islam or
Muslims are slowly linked to extremism, militants, mass murdered of innocent civilians
and raising the slogan for Jihad. As soon as any incident happened the media sees who
committed? He the culprit is a white man he will be declared mentally ill or disturbed
loner. If the same thing committed by Muslim, he will be declared terrorist and
committed the act of terrorism. Let’s see the following examples:
Las Vegas shooting kills at least 59 in deadliest ever US gun attack. Las Vegas Sheriff
said that it is not an act of terrorist and we have not found anything which link to
terrorism. If the similar act will be committed by Muslim, they declare him terrorist
without establishing his motives and solid evidence.
Keeping in mind the era of Cold War, Discuss what were the major
differences between the two world divides i.e. developed and
underdeveloped countries?
Ideology difference. Soviet believes on Communism. It means everything is owned
by the government and they devided equally amon it s people who will work for
governemnt in return. They believe on state power and control.
The United States and its allies was capitalist. The tree main freedom was given to
people. Freedom of press, free and fair elections and freedom of speech or protest
People can own land, run their business. It make a difference between rich and poor.
27
What is Social Responsibility Theory

Social Responsibility is a terminology used for looking welfare of the people while
generating business activity. It is a belief that the press has a responsibility to inform
their public on the issues of concern of their society. They have obligation towards
MAHMOOD RANA society, culture, economy and environment. The freedom of media must not be on the
FALL 2017 basis of harming society and its socio-cultural aspects and economy.
Social Responsibility theory is a new concept introduced in mid 20th century by Robert
Hutchins, president of the University of Chicago. This model was reshaped by Siebert,
Peterson and Schramm in 1956. It encourages total media freedom but regulated by
social responsibilities and external control.
Sensationalism and irresponsible state of media in Pakistan have

put doubts over it working for society in Pakistan. In this situation
what steps should be taken by Government to ensure a balance
form of freedom of media in Pakistan? Discuss only those steps that
are feasible in our society. (3 Marks)
The Social Responsibility Theory will help in creating professionalism in media

and freed form of media freedom by setting up a high level of accuracy, truth, and
information. Steps feasible in Pakistani society are:
1. Formulate the code of conduct for the press.
2. Improve the standards of journalism.
3. Safeguarding the interests of journalism and journalist.
4. Criticise and make some penalty for violating the code of conduct.
Differentiate between network society and information society?

Information society
Information Society is a term used for a society where technology is the driving force
behind its transformation and development . It is a society which economic and
cultural activity is based on information, communication and computing technologies.
It is an era where society is entered into information society from post industrial
society. It is also called third wave of human civilization.
Information society has transforming almost every aspect of social life. It has been seen
in the Offices, Homes, households items, communities, education, health, surveillances
etc. This scociety is also called knowledge society. Networks which provide
infrastructurse for global economy is called information super highways.
The Information Age: Network Society

A network society is a conception of society where key social structures and activities
are organised around Information Computing Technlogies. It is based on advanced
networking technologies to support anytime, anywhere with access to high quality
contents.
Castells says the new information age attempts to show the way out of the complex
information society. Networks are making new social face of our societies and become
the basic units of modern society. Castells says it is not only technlogy that make
modern society but also cultural, political and economic factors play important role in
making up network society. Influences in the shape of religion, social status, cultural
values and affiliation with political parties all make network society.
28
Define Development Communication?

It is the art and science of human communication to facilitate speedy social
development and transforming of a country from poverty to dynamic modern state. Art
& Science means the creative use of human communication by research and applying
scientific methods to solve development problems
MAHMOOD RANA
FALL 2017
Define Development Support Communication

Development Support Communication is a process to share information about
development, social change agenda and its implementation. It creates links between
beneficiaries, planners, donors and stake holders. It is target specific and limited.
What are the differences between DSC and DC

Development Communication (DC)
• It is used in project and programs that are at large scale (Macro Level).
• It requires the use of technology and depend upon technical mass media.
• It’s target is general people and not for specific community.
• It is used to make development in any sector.
• It’s is time bound, source oriented and has general goals.
• The message moves from sender to receiver and travel vertically, from top to
bottom.
Development Support Communication (DSC)
• It is applicable at Micro-Level projects because of its small scale.
• It is for specific people or community therefore based on interpersonal
communication.
• It’s goals are clearly defined with specific measures.
• It is receiver oriented and importance given to the receiver before starting
communication.
• It’s has limits in each project and finished after achieving its goals.
• It is applicable at grass root levels and requires audiance participation.
Discuss the globalization of media in terms of the following

parameters? No1 Internationalized media ownership = 2.5 marks
2 Globalized media content = 2.5 marks
Media globalization is a result of new technologies and it facilitates all forms of
globalization. It increases the interconnectivity between the world which in result
increase trade, services and cultural exchange. TV and Internet broadcast is the main
player to bring people closer of different cultures and faith and find way of mutual
understanding to move forward.
Most of the media houses are owned by wealthy corporations and dominate the media
market. Local media are either taken over or their freedom of speech is compromised
through profit. Biggest beneficiaries of globalization is the Media tycoons. They often
make merger with big organization of differnet industries and their wrong doing will
not be broadcast on that channel. For example GE bought NBC and GE is one of the
biggest pollution generator but NBC will not talk about pollution caused by GE.
Global Media contents are produced to get maximum profit on less cost. They show
diverse range of civilizations and promote the culture of rich countries which effects
culture of other contires. Multinational media copanies are not accountable and only
government can regualte them. As the number of media houses increased but the
diversity in content is not increased. It shape culture and changed people’s mind.
29
Difference between Traditional system and modern systems. (5

marks)
MAHMOOD RANA
FALL 2017 Write about the cold war propaganda against the third world
countries (5 Marks)
Define and Explain Critical Theory (5 Marks)
Exemplify a situation describing hyper reality of media. (3)
Keeping in mind the concept of dependency theory, discuss the role

of United States in Afghanistan. (5)
Discuss the similarity basis in Galtung’s theory of structural

imperialism with Schiller’s definition of cultural imperialism.
How the arrival of new media platform has induced development in

the globalized world? Discuss
4 discus how the development countries influencing under

development countries
Considering the features of dependency theory, which countries

could take the position of core countries in recent past and also
discuss why u think so.
In what areas you think that law are required to be promulgated in

regards to cyber space in pak
Explain the Rostov’s evolutionary ladder of development regarding

modernization of a society.
How did the ‘Arab Spring’ begin?
Discuss when did the popular music industry get started in the
world
What do you know about ‘bourgeois public sphere’? Discuss
30
1 In ________ US President Ronald Reagan announced an ‘open skies’ policy.

T 1980
T 1970
P 1984 MAHMOOD RANA
T 1960 FALL 2017
2 In which phase the new hybrid visual language of moving images dominated
global visual culture?
T 1960
T 1970
T 1980
P 1990
3 In which of the following country 56 media workers were killed in 2007?

T Iran
P Iraq
T Egypt
T Gaza
4 In which phase the United States witnessed an unprecedented historical explosion

of mergers?
T Between 1970 and 1980
P Between 1980 and 2000
5 After which of the following war, the press became the privileged instrument in the
fight for national independence from colonial rule?
T After the World War I
P After the World War II
T After Cold War
T After the Vietnam War
6 Which of the following elements have modified Media Consumption?

T Portable
T Personalized/Participatory
T Social Experience
P All of the given above (Not Sure)
7 Registration of Printing Press Ordinance was adopted in _______?

T 1985
T 1986
T 1987
P 1988
31
8 In which of the following country a blogger was sentenced to four years in prison
for “incitement to hatred of Islam.”
T Iraq
MAHMOOD RANA P Egypt
MSc Mass Communication T Iran
FALL 2017
T Spain
9 In which of the following state legal threat regarding Defamation is common?

T Malaysia
T Pakistan
P China
T Afghanistan
10 Who among the following owns Paramount Pictures?

T Robert Iger
T Rupert Murdock
P Summer Redstone
T Barry M. Meyer
11 Globalization was mainly concerned with contemporary developments in which of

the following areas,
P Communication and culture
T Communication and Media
T Communication and Internet
T Communication and Heritage
12 ABC is an abbreviation of;

P American Broadcasting Corporation
T Angola Broadcasting Corporation
T Australian Broadcasting Corporation
T Associated Broadcasting Corporation
13 Who gave the concept of “Open Skies”

T Margaret Thatcher
P US President Ronald Reagan
T Martin Bangermann
T General Pervaiz Musharraf
14 When the book on “The Education of a Christian Prince” was published?

P 1516
T 1517
T 1518
T 1519
32
15 Who among the following stated that “Globalisation for press and media means
much narrower concentration of media sources. It will reflect the points of view of
those who can amass the huge capital to run international media”?
T Thomas Friedman
MAHMOOD RANA
P Noam Chomsky MSc Mass Communication
FALL 2017
T Sean Siochru
T Ann Lislegaard
16 When BBC introduced local editions of BBC magazines for the first time in
Australia?
T 1996
T 1999
P 1998
T 1997
17 All of the following are the key Challenges to freedom of Media in South Asia,
Except?
T Lack of Access to information
T Commercialisation of the media
T Professionalism of the media
P State Controlled media Organizations
18 According to Ulf Hannerz the “center” in a globalization phenomena is:

P The modern industrial West
T The modern industrial East
T The modern industrial South
T The modern industrial North
19 Which of the following concept can be called as a mix and match from different
sources, old and new, local and global music, popular culture, restaurants, home
decoration?
P Hybridization
T Internationalisation
T Localization
T Commercailization
20 Chairman of the European Federation of Journalist, Arne Konig, termed

“freelancers” as:
P Forced-lances
T Hijacked-lances
T Dimanche-lances
T Defence-lances
33
21 _______ is owned by Rupert Murdoch.

P News Corporation
T Walt Disney
MAHMOOD RANA T Time and Warner
FALL 2017 T Etisalat
22 Which of the following type of communication processes accounts for as much as

70% of the communication?
T Verbal
P Nonverbal
T Symbolic
T Para-language
23 In which of the following countryJournalists who cover cases of corruption have

been targeted the most?
T Pakistan
P Philippines
T China
T Nigeria
24 Which of the following article guarantees the freedom of expression and freedom
of the media, subject to “reasonable restrictions”?
T The Article 16
T The Article 17
T The Article 18
P The article 19
25 Pulling programme off the air is an example of:

P Censorship
T Legal Threat
T Attacks
T Impunity
26 BBC launched _____ in 1998 and it was a joint venture with Discovery.
T HBO
P Animal Planet
T Star World
T BBC Arabic
27 McDonalds developed a vegetarian version of the Big Mac in ____________

T Karachi
P Delhi
T Taiwan
T Kathmandu
34
28 Arne Konig, Chairman of the European Federation of Journalist, highlighted two

factors that affect quality of journalism in many parts. What are they?
P Job insecurity and poor wages
T Job insecurity and poor working environment MAHMOOD RANA
T Job insecurity and Govt. Influence MSc Mass Communication
FALL 2017
T Job insecurity and professionalism
29 All of the following are the reasons for the development of the world into a global
village of today, Except?
T Technology
T Communication
T Population migrations
P Subculture transformation
30 Who among the following conceptualised the idea of Global Village?

T MC-Comb
P Marshall McLuhan
T Donald Shaw
T Elizabath
31 When BBC introduce local editions of BBC magazine for the first time in Australia?
T 1996
T 1999
P 1998
T 1997
32 In non-verbal context Urn, uh or You know, is an example of which of the

following?
T Chronemics
T Kinesics
T Proxemics
P Paralanguage
33 Which of the following books published under the banner of News Corporation?
T Harper Collins General Book Group
T Regan Books
T Amistad Press
P All of the given above
34 Media is largely funded through _______________ ?

T Government
T Non-Government agencies
P Advertising
T Media Councils
35
35 According to liberal interpretation the term globalization has been described as:
T Fostering Cultural activities and promotion of global languages
P Fostering international economic intergration and promotion of global libral
MAHMOOD RANA capitalism
MSc Mass Communication T Fostering international trade and culture and promotion of liberalism
FALL 2017
T Fostering international cooperation and enhancing of mutual technological
benefits
36 ___________ is a major supplier for the US Defense services, designing and

launching the LEASAT satellites.
P Hughes Space and Communication
T Martin Space and Communication
T Laius Space and Communication
T Margaret Space and Communication
37 In which phase politicized Islam and nascent democracies begin to change the
landscape for media in the Middle East?
T 1945 to 1970
P 1980 to 1990
T 1990 to 2000
T 2000 to 2010
38 “Language determines our culture “this approach comes from which of the
following Hypothesis?
P Sapir-Whorf hypothesis
T Simon Whorf Hypothesis
T Edley-Whorf Hypothesis
T Napier-Whorf Hypothesis
39 ___________is the term that is related to marketing which means to express the
global production of the local and the localization of the global
T E-marketing
P Glocalization
T Hybridization
T Internationalization
40 In Egypt, the press was nationalized in_____?

T 1951
P 1952
T 1953
T 1954
36
41 Conglomerate means;
T Owner of a newspaper
T Media Corporation
T To form or gather into a mass or whole MAHMOOD RANA
P All of the above given FALL 2017
42 ________ refers to the communication between people from different cultures.

P Intercultural communication
T Intercultural communication
T Segmented communication
T Subcultural communication
43 Arne Konig, chairman of the European federation of journalists highlighted two

factors that affect quality of journalism in many parts. What are they?
P Job insecurity and poor wages
T Job insecurity and poor working environment
T Job insecurity and govt. influence
T Job insecurity and professionalism
44 Who among the following stated that “globalization for press and media means
much narrower concentration of media sources. It will reflect the points of view of
those who can amass the huge capital to run international media?
T Thomas Friedman
P Noam Chomsky
T Sean Siochru
T Ann Lislegaard
37
1 The Final Act of the Uruguay Round signed 1994 in ______.

P Marrakesh
T Turkey
MAHMOOD RANA T New York
FALL 2017 T Japan
2 WARC Stands for;

P World Administrative Radio Conference
T World Administrative Radio Charter
T World Accountability Conferences
T World Administrative Radio Conference
3 Which of the following is an example of a Rapid onset disaster?

P Environmental
T Religious
T Political
T Blurring
4 In 1998, how many channels were operating around the world ?

P 2600
T 2400
T 2500
T 2800
5 During the 1970s and 1980s the debates about global cultural flows were mainly
concerned with which of the following?
P News agencies
T Television
T Radio
T Internal
6 MCB stands for:

T Meridian East Broadcasting Centre
P Middle East Broadcasting Centre
T Medium East Broadcasting Centre
T Mushroom East Broadcasting Centre
7 The 1997 annual sales of General Motors surpassed the GDP of _________.
P Thailand
T Ireland
T Hong Kong
T Finland
38
8 UNCTAD stands for :

P United Nations Conference on Trade and Development
T United National Charter on Trade and Development
T United National Charter on Tax and Development MAHMOOD RANA
T United National Conference on Tax and Development FALL 2017
9 Who among the following is the World Richest Person ?

T Mark Zuckerberg
T Xi jinping
T George Bush
P Bill Gates
10 In which of the following era television dominated the media scene in virtually
every part of the world ?
T 1960’s
T 1970’s
T 1980’s
P 1990’s
11 After the end of the Cold War, in which of the following country global television
has helped promote Western consumerist culture?
T England
T Japan
T China
P Russia
12 DPA stands for;

T Denmark Press Agency
T Delhi Press Agency
P Deutsche Presse Agentur
T David Press Agency
13 Who claims to be the most comprehensive vertically-integrated satellite firm in the

world?
P Hughes Space and Communications
T Lockheed Martin
T Loral
T All of the give above
14 NAFTA stands for;

T North American Free Transport Agreement
P North American Free Trade Agreement
T North American Freedom Treaty Agreement
T North American Fight Treaty Agreement
39
15 _________ launched in 1995, extended the reach to cover large parts of former
Soviet Union and Australia.
P AsiaSat 2
MAHMOOD RANA T AsiaSat 5
MSc Mass Communication T AsiaSat 7
FALL 2017
T AsiaSat 1
16 Who among the following studied that how Islam had been viewed by the
Christian orthodoxy over recorded history?
P Norman Daniel
T James Kritze
T Homi K. Bhabha
T Da Moden
17 Who supports the idea of free flow of information in trade?

T UNESCO
T ITU
T NAFTA
P WTO
18 Who with III among the following recorded a duet Ekam Satyam Michael Jackson
in 1999?
P A. R. Rahman
T Nusrat Fatah Ali Khan
T Pit Bull
T Latha Mangaiesher
19 Most probably the focus of media coverage shifts towards which of the following
area when a war ends?
P Reconciliation & reconstruction
T Economic or ethnic tensions
T Political and religious harmony
T Construction & reconstruction
20 Which of the following is a Brazilian media giant?

P TV Globo
T Phoenix
T Bombay Dreams
T Sky TV
40
21 Which development of regional broadcasting was enabled by which of the

following technologies?
P Digital technology and satellite networks
T Information, communication and technology MAHMOOD RANA
T Non-Linear editing and digital formats MSc Mass Communication
FALL 2017
T Internet and computing
22 Who among the following recognized the ideological differences between Islam
and West in his renowned work The Islamic Threat: Myth or reality?
P John Esposito
T James Kritzeck
T Fred Halliday
T La Raza
23 When does “The Family Channel” launched in USA?

T 1988
T 1978
P 1977
T 1976
24 Who among the following stated that “propaganda consists of the planned use of
any form of public, or mass-produced communication designed to affect the minds
and emotions of a given group for a specific purpose, whether military, economic
or political”?
P Linebarger
T Lippmann
T Elizabeth Briant lee
T Alfred McClung
25 The Japanese fighting monsters, Pokemons, emerged as the most popular toy in
T 1996
T 1997
T 1998
P 1999
26 A dictionary of economic terms tells us that “political economy is the science of

__________
T Technology and deals with efforts made by man to supply wants and satisfy
desires
T Force and deals with efforts made by man to supply wants and
satisfy desires
P Wealth” and deals with efforts made by man to supply wants and satisfy
desires
T Communication and deals with efforts made by man to supply wants and
satisfy desire
41
27 British Sky Broadcasting Group is the originator of Famous cartoons ______

P The Simpsons
T Captain Planet
MAHMOOD RANA T Chota Bheem
FALL 2017 T Ninja Turtles
28 Famous cricket Shahid Khan Afridi appearing in a promotional ad of a product an

example of which of the following technique propaganda ?
P Testimonial
T Plain Folk
T Card Staking
T Bandwagon
29 Economy which is based on economies of all of the world’s countries is referred as

_________
T Interdependency
T Outsourcing
T Global Culture
P Global Economy
30 When did AsiaSat 1 launched in Asia ?

T 1988
T 1998
T 1997
P 1990
31 _______ breeds the need of communication which is imperative for

coordination.
P Interdependency (I think)
T Partnership
T Sharing
T Global Economy
32 Indentify Giovanni Da Modena’s controversial painting which was directed to

attack Prophhet Muhammad S.A.W Ideology?
P The last Judgement
T Orientalism
T Islam phobia
T La Raza
42
33 Which of the following is relative LESS effective technique to reduce anger?

P Social modeling
T Punishment
T Apologies as aggression controllers MAHMOOD RANA
T Social skills training FALL 2017
34 Everybody is doing it, or We are all doing it “ refers to which of the technique of
propoganda?
T Card stacking
P Bandwagon approach
T Plain Folks
T Testimonial
35 A propaganda is directed to alter

P Public opinion
T Planned decision
T Personal image
T Information
36 MBC stands for

T Meridian East Broadcasting Centre
P Middle East Broadcasting Centre
T Medium East Broadcasting Centre
37 How much Brazil reduced tariff on industrial products

T 41%
P 27%
T 71%
T 20%
38 When did World Trade Organization (WTO) established?

T January 1996
T January 1997
P January 1995
T January 1947
39 Who among the following first used the term ‘Peace Journalism’?
P Johan Galtung
T Johan Gullileo
T Johan Galbeerto
T Johan Guhanesa
43
40 Which of the following trend was introduced in global broadcast with the boast of
global television?
T Increasing in rating and income
MAHMOOD RANA P Live broadcasting of historic events
MSc Mass Communication T More quality and less expensive broadcast
FALL 2017
T Live broadcasting of united nations events
41 The ______ has allowed business instant access to a larger audience worldwide.
P Internet
T Telephone
T Fax
T Teleprompter
42 The 1997 annual sales of GENERAL Motors surpassed the GDP of______.
P Thailand
T Ireland
T Hong Kong
T Finland
43 Who among the following write the book “press and foreign policy” ?
T Bernard Shaw
P Bernard Cohen
T James Cohen
T Micheal Cohen
44 Satellite Industry Association (SIA) ,which represent the leading commercial

satellite corporations, is ________ institution.
T UK based
P US based
T German
T French
45 Which among the following is the owner of ESPN sport channel?

T Times warner
T Bertelsmann
T Viacom and News Corporation
P Walt Disney and Hearst Corporation
46 _________ is the study of the power relation, its affects on production distribution
and consumption of resources.
T Cultivation theory
P Political economy of communication
T Hegemony
T Imperialism
44
47 Which of the following is the old name of Agence France Press (AFP)
P Havas
T Hamas
T France Press MAHMOOD RANA
T Associated Press FALL 2017
48 With other objectives, the bandwagon technique of propaganda also focuses on

__________.
P Appeals to sentiments of loyalty and nationalism
T Increase in Sales and brand loyalty
T Perception making and persuasion
T National identify and regionalism
49 The twenty-first century opened with the world’s biggest merger between America
Online with_____
T Benetton
T Marks& Spencer’s
T Walt Disney
P Time Warner
50 _______ is the largest telecommunication equipment maker in the world.

T Intelsat
T DoCoMo
P Huawei
T Warid
51 Which of the following satellite channel was established by Kurds?

T NED-TV
P MED-TV
T SAT-TV
T NDTV-HD
52 Who launched the world’s first Satellite?

T USA
P Soviet Union
T Germany
T France
53 _______ was one of the first to realize the commercial importance of digital
television , investing a great deal of money to get it off the ground.
P Murdock
T Warner’s Brother
T Tony Blair
T Margaret Thatcher
45
54 Who among the following established the neoclassical paradigm that continues to
provide a model for mainstream economics?
P William Jevons and Alfred Marshall
MAHMOOD RANA T William Nason and Alfred Marshall
MSc Mass Communication T William lichen and Alfred Marshall
FALL 2017
T William Steves and Alfred Marshall
55 Identify the country whose President was killed as he was addressing on TV

P Armenian
T Somalian
T Iranian
T Italian
56 The European Commission’s Green Paper on ________ published in 1998.

P Radio Spectrum Policy
T Fiber-Optic Policy
T Broadcasting Rules and regulation
T Telecommunication
57 Which continent showed the highest growth in tripling the number of television
sets around the world?
T Antarctica
T Europe
T Africa
P Asia
58 ________ operating under Russian Ministry of communication and Mass Media.

T Associated Press (AP)
T Interfax
T Deutsche Press-Agentur (DPA)
P RIA Novosti
59 When did first satellite launched by Soviet Union?

T 1958
T 1954
P 1957
T 1953
60 Which of the following is an example of a Non-conflict related disasters?

T Religious
P Disease
T Political
T Ethnic tensions
46
61 Which of the following is not an example of a Latent conflict?

T Political
T Religious
T Economic MAHMOOD RANA
P Light weapons FALL 2017
62 TV Globo is a/an _____ TV channel.

T Somalian
P Brazilian
T Romanian
T Arabian
63 Political economy has also broadened its traditional focus on examining dominant
powers and processes of exploitation to address standpoints of resistance that
include _________?
P Labor perspectives
T Money perspectives on media and communication
T Technological perspectives on media and communication
T Political perspective on media and communication
64 Which news organization has strategic alliance with MSNBC.com?

T USA Today
T New York Times
T Times of India
P The Washington post
65 British Sky Broadcasting Group (BSkyB) is a ________ based Company?

P London
T USA
T German
T France
66 CBS Corporation 50% focuses on____ news.

P Entertainment
T Politics
T Business
T Music
67 Which among the following is the world largest media conglomerate?

T Viacom
T Bertelsmann SE and Co.
P Walt Disney
T All of the given above
47
68 Who among the following stated that a new cold war would take place not on the
basis of economics or politics but based upon culture and civilization marked by
epistemic orders and religions?
P Samuel Huntington
MAHMOOD RANA
MSc Mass Communication T Homi K. Bhabha
FALL 2017
T Elizabeth Poole
T James Kritzeck
48
MCM604 > International Communication NOTES FINAL EXAM > SPRING 2017
World Trade Organization (WTO) and what was its agenda? 3 Marks
World Trade Organization was established on 1st January 1995 in Geneva, Switzerland.
It is the result of the negotiations held 1986-94 called Uruguay Round and earlier
negotiations under the General Agreement on Tariffs and Trade (GATT). Its member
countries are 164.
MAHMOOD RANA
SPRING 2017
WTO was set up for privatization and liberalization. It is the only global organization
for promoting trade between nations by lowering trade barriers, revising trade rules
to ensure smooth and free trade flows. Economic growth is only possible if free flow
of information is available for goods and services. It also help to settle trade disputes
between nations .
Following are the key areas where WTO operates:

• Trade negotiations
• Implementation and monitoring
• Dispute settlement
• Building trade capacity
• Outreaching International and non govt organizations about its activities.
Explain characteristic of conflict area?

A disagreement among people with opposing opinions are called conflict. It could
happen between people, groups, political parties or different countires. After the end
of cold war there have been many conflicts which took lifes of millions of people and
displaced many millions. The pattern of conflicts differs from state to state or within
state. Often it takes the shape of violence and it remains present for a long time due to
which achieving peace is very difficult. Following are the characteristics of conflict:
• Violence is committed by law enforcement agencies, non-state actors or armed

groups. Sometimes non-state actors commit violence along with paramilitary
forces also.
• In conflict area the economy is based on looting, taking people hostage and
releasing them for ransome, smuggling arms, drugs, oil and other necessary
commodities.
• Terror and fear of life is the main tactic used in the war area. Attacks on civilians,
women’s rape and violation of human rights are common.
• Conflicts within states occur if the state writ is weak and criminal and terrorists
have easy access to their targets and political institutions are not stable.
• Media is under threat and deos not have access to the affected areas and not free
to inform people truth. Journalists facing life threats, strict censorship and control
over media especially local media is one of the causes.
Which satellite system help US denfense servises in 1990s?

Hughes Space and Communications Company is one of the world biggest satellite
manufacturers providing services in commercial satellites worldwide. Hughes was a
vertically integrated satellite firm and a major supplier who helped US defence services
in designing and launching the Leasat satellites in 1984, 1985 and 1990. These satellites
were used for military communication and doing surveillance world wide. In Boeing
bought Hughes in January 2000 and became world’s biggest producer of defence
related information and communication systems.
49
NOTES FINAL EXAM > SPRING 2017 MCM604 > International Communication
What is liberalization and privatization?

Liberalization is focused on the local economy. It means relaxation of government rules
and eliminating state control over economic, social or political activities. Privatization
means transfer of assets or services from public sector to private sector. It means all
MAHMOOD RANA under corporate rule and working for profit. Liberalization and Privatization gives
SPRING 2017 greater autonomy to the business industry and essential for economic growth.
Who got benefit from liberalization and privatization?

The biggest beneficiaries of liberalization and privatization are Transnational
corporations (TNCs). TNC’s are the parent enterprises which have foreign affiliations
with other organisation outside their home country. They control their assets and
services by owning their shares or investing heavily in it.
TNC’s dominate the global trade and shape the global economy. They are so powerfull
that their annual sale is more than many countries GDP.
TNC’s has three basic characteristics:

• Coordination and control of production units in different countries.
• Take advantage of geographical differences in production like availability of
natural resources, cheap labour and govt policies and taxes.
• Have geographical flexibility to move its resources and operations internationally
or globally.
Philosphy behind open skies.

There was rapid development and technology change in 1980. Private companies
were trying to get licenses for commercial satellites. Telecommunication traffic
increased and TNC’s were asking for reduction in tarriffs in local and international
services. US Government were promoting international business development
through liberalization and privatization. The US President Ronald Reagan announced
Open Skies Policy in 1984 to allow private companies to compete with state owned
companies in satellite communications. Private companies enter in telecommunication
network and as a result the biggest US telecom company American Telephone and
Telegraph (AT&T) was split into 22 local companies and telecommunication sector
liberalized and privatised. British followed US a year later by privatising British Telecom
51% shares. This policy started deregulizing some of the state owned organizations
and cut the redtape, a hurdle in economic growth.
If media is can not solve the problem then it is part of problem

Elaborate this statement.
“Journalist have to decide whether they are going to be part of the problem or part of
the solution” said former British Ambassador Sir Robin Christopher.
Media has an important role to play during conflict and must promote peace.
Journalists have thier own ideology and they should contribute for peace and justice
by framing stories in fair way with accurate information and providing insight news of
conflict is called peace journalism. The journalism must be peace/conflict, people and
solution oriented. Giving voices to all parties, humanization of all sides and preventing
more violence. It should expose untruth from all sides, focus on human suffering,
naming evil doings and highlighted peace initiatives along with resolutions and
reconciliation.
50
Describe Intelsat?
INTELSAT stands for International Telecommunications Satellite Organization. It is a
Non-Profit company jointly owned by 100 countires to operate global satellite system.
Currently INTELSAT has a one of the largest fleet of 52 satellites used for domestice and
international communications. INTELSAT endoresd UN resolution in 1971 by giving
MAHMOOD RANA
access to satellite communication to every nation. To make sure that less developed SPRING 2017
countries also benefit from satellite technology. It used revenues from high traffic
routes (Europe , Japan andNorth America) and subsidized less profitable routes.
In 1999, INTELSAT woned 19 satellities and providing video and internet services to
more than 200 countries. Many countries still depend on INTELSAT for their internationl
communication.
Exlain the social construction of reality?

Peter Berger and Thomas Luckmann wrote a book in 1966 called “The Social
Construction of Reality” They argued that society is created by humans with their
interaction also called habitualization. Any action repeated over time and become
a pattern and will be done again in the same manner in future. It creates mental
representation of each others action and labelled those actions according to the
pictures created in our head. It means meanings of actions are in our head which is
embedded by society. Therefore is is said that Reality is socially constructed. We accept
this reality because it was created by others for us.
For instance school existes as a school not for the building because it was embedded in
our mind that it is school not biulding.
Explain Traditional system and modern system? 5 marks

Media was a tool to organized relationship between the rulers and its population
during the Ottoman Empire. It was based on traditional system on the principles
of respect, obedience and loyalty for rulers and political authorities. The concept of
western media came when countries tried to come our of colonialism. Nationalists win
and kept media under their control. Censorship and legislation stoped free speech and
independent press.
In the modern system many gulf and middle eastern countries spend billions of dollars
earned from oil on the development of media inside and outside the country and kept
media under the control of Ministry of Information. Media was used to support the
governments. In 1996 Al Jazira established in Qatar not due to the freedom of press
because of the liberalisation and change the Qataris view about world and how world
sees Middle East. The power of satellites and internet has changed the media. People
saw how US forces captured Baghdad, what happened in Gaza and fighting in Kosovo
through the eyeys of CNN. In modern system media play a role to support government
inestablishing their writ and promote their version of nationalism.
51
How did the ‘Arab Spring’ begin?

Tunisia is the Birthplace of the Arab Spring and it started in late 2010 when Mohamed
Bouazizi set himself on fire infront of the government building after being humilated
by local police by slapping and spatting on his face. He sells fruit to earn livings for his
MAHMOOD RANA widow mother and 6 siblings. Protest began and it was captured on cell phones and
SPRING 2017 shared on internet. After his death the protest spreads all over the country and forced
President Zine El Abidine Ben Ali and his govt to step down. Soon after Tunisia, people
in Egypt stood agains President Hosni Mubarak, who was in office since 1981. After
Egypt it affect Yemen uprising, Libya Revold and Syria Uprising.
What do you about The Press, Newspapers and News Agencies

Registration Ordinance 2002? Expalin
The Press, Newspapers and News agencies Registration Ordinance (PNNARO) replaced
Press and publication Ordinance in 1963 and Registration of Printing Press Ordinance
in 1988. This law introduced self governing code of conduct for the press. This put
made some regulations to the affairs of the news agencies in Pakistan. Before anyone
can assuem the role of news agency with a fax and e-mail service. With this law
government can not ban publishing of any newspaper but may impose some financial
penelties against violating rules or on irresponsible reporting.
“Page-in-charge” is responsible for checkking the contents of the pages and make sure
the material sent to the printer and publisher is accurate and fullfill the requirements.
This law made journalists responsible at each and every step of press media. Govern
claim that this law will protect the press freedom and on the other hand make
journalist accountable for their wrong doings.
Write about the cold war propaganda against the third world
countries (5 Marks)
Cold war make the world hostile in East-West blocs. East block represented by Russian
and its allies to promote communism and west block represents USA and its allies to
promote capitalist and democracy. It had deep consiquences on the development of
Third World Countries (conutires not part of any block. In 1952, the French economic
historian alfred Sauvy used this terminlogy. Pro-Americian values were promoted in
fildm, television, music and literature. They propogated thorugh Radio dramas that
people living in capitalist countires are living properous life.
Propaganda used for the Third world countries that people in their countires are
uneducation, uncivilised. They do not have basic health facilites and are religious
extremists. The benefits of things such as the nuclear family, school, community,
obedience and loyalty were openly promoted.
What is Propaganda and explain Origin of Propaganda?

The term “Propagnada” first used in 16th century to promote Faith and Missionary
activities of Catholic church. In its origin it is an honourable word associated with
religious activities and got respectful attention
Later on it was used for selfish, dishonest and manipulated views for malicious
intentions and used during World War II. It explains how to control the mind of public
through manipulated spoken or written words or in pictorial representation in mass
media. Propaganda is used to spread information with malicious intentions or gaining
support for an openion or belief. It lacks truth and generally an appeal to emotion, not
intellect.
52
Propaganda can be devided into three types:

Black propaganda - White propaganda - Grey propaganda
Black Propaganda
It is deliberately created and distributed with malicious intentions. It could be true or MAHMOOD RANA
false but released with bad intent. Its effectiveness is that it look like to be produced by SPRING 2017
a legitimate or trustworthy source. Deliberately dessiminated rumurs or gossips also
comes under this category. Used in world war II by Nazi’s.
White Propaganda
Although it does not tell complete truth but most of the information is based on truth
and factual elements. Its source is clearly identified. It is dessiminated in a way that
convience people that the sender has good reputation. It is also used to distract people
attention from problematic issues. Like testimonials of war prisoners that they are
treated well and life is much better there.
Grey Propaganda
It is in between white and black propaganda. The dessiminated information might
or might not be false. The information passed without checking its authentication
because it suits his/her interests. Sometimes its source also not be correctly identified.
Exemplify a situation describing hyperreality of media. (3 Marks)

Hyperreality is a term introduced by Jean Baudrillard. It is simulation or representation
of reality. It distorts the reality or sometimes project things which does not exists
in reality. It is based on imagination which convience people that it actually exists.
It has negative affect on society because some times it is difficult to realize that
the experience is real or not. For example ‘Disneyland’ is purely imagination but it
convience us that it is real. another example is the Micky Mouse which in reality does
not exists but you can find in Disney land and take photos with him.
Keeping in mind the concept of dependency theory, discuss the role

of United States in Afghanistan. (5 Marks)
In late, Dependency Theory was introduced by Raul Prebisch who was Director of the
United Nations Economic Commission for Latin America. It is an economic concept
that explains how poor nations become financial dependent on rich nations. The
realized that economic growth in developed countires does not lead to growth in poor
countries but instead lead to economic problems. It is based on Marxist view of the
world which consider globalization is the spread of capital market and it exploit the
resources and cheap labour of poor countries in return of technology from developed
countries.
USA has control over Afghanistan in terms of financial and economic aid. To run daily
matters and shape political policies USA has dominence because Afghan govt depends
on USA for most of the thing. Its population is not educated, lacking infrastructure and
basic amenities of life.
53
How the arrival of new media platform has induced development in

the globalized world? Discuss
New Media means of mass communication using digital technologies such as the
Internet. Digital technologies that take advantage of computers and the Internet have
MAHMOOD RANA led to products and services that provide information or entertainment. Social media,
SPRING 2017 blogs, video games and online news outlets are typically referred to as “new media.”
These channels of communication have far-reaching implications for society, including
in business and politics.
=================================================
Final Exam > August 2017
=================================================
Differentiate between leftist and rightest approach in Gramsci

theory of hegemony
Herman and Chomsky argued that the propaganda models succeeds because there
is not clear indication of government to use force to persuade people. They were
following the ideology and role of state power in a capitalist society.
In 1971, the ideas of Italian Marxist Antonio Gramso has got major influence in Great
Briton when his notes prepared in jail, translated into English and titled “Selections
from the Boson Notebooks” It is called the Theory of Hegemony which was based on
his political experience. He explained that it is not necessary for the ruling class to use
military force to retain power they have much influence through intellectual means
and with moral direction to build a new system which supports their aim.
Discuss the concept of convergence of telecommunication media

along with examples.
Convergence of telecommunicabon means the combination of many technologies and
devices into one. As the technology advances many actions which were done by many
things are combined together and done by one device. Smart phone is one of the
example in which we used for calling other people, see the current time, taking photos,
recording videos, checking emails, managing daily work schedule. To do all things you
need to depend on many devices.
The development of fast speed Internet also made possible to use of communication
on a single network and it makes communication cheaper and faster. Watching TV
channels, provide telephone connections plus high speed data and Internet access is
also example of Govergence of telecommunication.
How Telecommunication helped is making sports a major industry

globally?
Telecommunication has made sports as a major industry globally due to its fast speed
and data transmission of photos, videos and live transmission. It is possible for people
to watch sports events live on their TV screens or on computers as well as mobile
phones. Many international brands want to adevertise their products and services
during sports events. The sports personalities are considered as public figures. People
all over the world watch their favourite sports channels and keep themselves updated
on their favourite sports activities.
54
What do you know about Inter Press Service (IPS)?

Inter Press Service is a leading universal news agency. It establisehd in 1964 and
focused on production of news and it makes analysis on news. Issues focused on such
as development, human rights, civil society and environment.
MAHMOOD RANA
Dunng War it has become a practice that media reporters report SPRING 2017
the war under the guidance and permission of the forces involve
in conflict. This practice of media reporters is termed as embedded
journalism. Considering this practice what do you think that
embedded Journalism creates one-sided and biased projection to
the audience? Discuss by giving your point of view with the help of
real time example.
Yes It is true that embedded Journalism creates one-sided and biased projection
The reason is that the forces involved in the conflict wants to show their victory and
advancement and highlight the damage done by other parties. It help them to make
propaganda in the media because the war is not only fought in the battle field but also
in the communication field.
Look at the Syria war where US and its supported forces are shown in the western
world, a moderate, struggling for their basic human rights, providing local people
peace, justice and represents them. On the other side Government forces are shown
as dictators, ruling countries for many years and people are suffering under their rule.
Where as the Syrian govent projects US supported forces as terrorist, destroying the
country and paying in the hands of foreign elements.
Embedded Journalism is used in the name of patriotism, loyally with motherland or

highlighting issues for religious or greater human cause.
Explain Outsourcing. Also you are supposed to discuss one such

example in which an organization outsources their company to get
efficient services and decrease its expanses.
Outsourcing is a term used in the modern world to assign some of the task to
another company where the production of goods and services becomes cheaper and
organization focus on their main targets. Big organization prefer to outsources its
services to cut down cost.
For instance many Banks and large organization outsourced call centers because
keeping manpower and paying them huge salaries have financial burden on them.
Most of the call centers are transferred to undeveloped countries because of cheap
cost. The salaries of employees, their HR issues, annual appraisal, annual and medical
leave all can be taken care by other companies.
Apple has also outsourced its production to china due to its cheap labour and low
taxes.
What was the purpose behmdformation of General Agreement OD

Tariffs and Trade (GATT)?
It was established after world war II. Its main motive is to minimize Tariffs and
eliminating other barriers to promote trade. It will help to expand International Trade
and services between countries.
For more detailed answer, please refer to the handout.

55
Discuss that how technological advancement has benefited the field

of e-commerce? Give examples
As the technology advanced, it offers more and more features at a minimal cost. High
speed Internet, seeing product and services on the Internet, flexibility of payment
MAHMOOD RANA through credit cards made it possible for people to buy and sell things on Internet.
SPRING 2017
Abbaba is the one of the richest web portal which sell items online. Govt has started to
promote basic services through online and on mobile phones. Smart phones made it
possible to access all type of information and placed order or request services. Sending
money is possible through multiple channels and people have easy access to all the
services becasue it is available on their fingure tips.
Payment of utilities bills, renewal of ID cards, driving licences, vehicle renewal buying
items online, getting services in different field is all possible and make e-commerce a
major payer in digital economy.
‘Media can evoke emotional responses, demand attention, threaten

us, influence memories, and change ideas of what is natural. Media
are full participants in our social and natural world’. Comment
on the varying role of media in present era by keeping the above
statement.
=================================================
What do you know about ‘bourgeois public sphere’? Discuss
How US solve the Palestine and Kasmir issue.
Pamela shoemaker ki statment thi aik is k behind factors btane

thay...
Define and Explain Critical Theory (5 Marks)
Discuss the similarity basis in Galtung’s theory of structural

imperialism with Schiller’s definition of cultural imperialism.
Discus how the development countries influencing under

development countries?
Considering the features of dependency theory, which countries

could take the position of core countries in recent past and also
discuss why u think so.
In what areas you think that law are required to be promulgated in

regards to cyber space in Pakistan?
Explain the Rostov’s evolutionary ladder of development regarding

modernization of a society?
Discuss when did the popular music industry get started in the
world?
56

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MCM604 > International Communication Quiz 1 > Lectures 1-7 > Fall 2017

1 How many countries are involved in the Non-Aligned Movement?

3 Who establish Radio Bari in southern Italy?

4 When International Radiotelegraph Union was born?

5 When the MacBride Commission does submit its report to UNESCO?

6 Who discovered electromagnetism to make the first transatlantic telegraph

7 Which one of the following invented the electric telegraph?

9 Who was Mustapha Masmoudi?

11 International communication occurs between which of the following ?

13 NIEO stands for ;

14 By 1870 how many newspapers were being printed in Indian languages ?

15 At which place first radio factory opened ?

16 Which of the fallowing was a slogan of Coco-Cola’s in 1970?

17 CNN stands for ;

18 The Times of India was founded in ..................... .

19 Why people started considering radio as a threat to newspapers?

20 Which one of the following news agency belongs to France?

21 Which one of the following is another name of Telegraphy?

22 Which one of the following country led the Capitalist World?

25 Who invented the phase “Third World”?

26 Which of the following country led the Communist World?

27 Most important factors that play vital role in international communications

28 In which period of Indian history, Kindgs employed the tvaqi’a-nawis (news

30 Many voices One World Report released in 1982, made ...................

31 In which of the following field Harold Lasswell had a major contribution?

32 Which Chinese dynasty created a formal hand-written publication?

33 When does first wireless telegraphy invented?

34 By 1870 how many newspapers were being printed in India language?

35 In which of the following field Walter Lippmann had a major contribution?

36 how many countries were involved in the Non Aligned Movement?

37 Which of the following was a slogan of Coca-Cola in 1970?

3 Which of the following is the main player of imperialism?

5 Which theory advocates that ideological control of cultural production and

6 McDonald and KFC is helping to promote which of the following concept?

7 Public sphere debates give rise to which of the following

6 All of the following are example of cultural codes except:

8 According to Habermas which of the following is main condition of the public

9 In which of the following study Castells gives an extensively researched and

11 Who identified the idea of Cultural Imperialism more clearly?

12 Who among the following coined the word ‘global villagization’?

13 The leftist class in hegemony propounded which of the following ideology?

14 Imperialism has the basic aim to control which of the following?

15 Who presented the concept of Evolutionary Ladder of development?

18 Which of the following issue Schiller worked on?

21 Who wrote the book Mass Media and National Development?

24 According to Vladimir Lenin imperialism is the highest form of which of the

25 Which one of the following stance belongs to Rogers regarding Modernization?

27 Hatred related to a group of people is referred to be_____:

28 Which of the following country comes under the umbrella of Semi-peripheries?

31 According to Habermas which of the following is a main condition of the public

33 All of the following are the examples of culture code, expect.

34 Which of the following stance belongs to Rogers regarding Modernization?

35 Hatred related to a group of people is referred to be

36 According to Habermas which of the following is a main condition of the public

41 Why a Dutch film maker was killed in 2009?

39 In which of the following approach of Curran media has been termed as a

41 Who presented the concept of Evolutionary of development?

5 In __________, under Benito Mussolini, a ministry of Print and propaganda was

6 Which of the following is an argument made against globalization by scholars?