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Prospectus
Bachelor of Arts Program in International Business: China
(International Program)
1. Degree Title
 Full Name: Bachelor of Arts (International Business: China)
 Abbreviated Name: B.A. (International Business: China)
2. Program Director
 Name: Aj.Oraphan Leenanithikul
 Contact Information: [email protected]
3. Duration of Study
__10__ semesters
4. Program Overview
a) Objectives
Graduates from IB program are expected to:
1. have ethics, the intercultural competencies, entrepreneurial skills, and life-long
learning abilities.
2. possess knowledge of business, economic systems, business models, organization
management, human resource management, marketing and communication technology used in
business operations.
3. possess knowledge and in depth understanding of a particular country or an area
related to their study program in terms of history, society, economy, politics, and culture.
4. have language skills on operational levels of both English and a third language of a
particular country related to their study program.
5. be able to apply knowledge, experience, skills and abilities learnt in professions in
private, government or self-employed sectors that lead to the development at local, regional,
and international levels.
b) Learning Outcomes
1. English communicative skills for professions
2. third language communicative skills for professions
3. knowledge on international studies for professions
4. intercultural communication skills
5. technological communication skills
6. moral and social responsibility for professions
7. leadership and team working skills
8. critical thinking skills and learning skills which facilitate life-long learning
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c) Career Opportunities
1. professions in government sectors and international organizations
2. professions in the Royal Thai Consulates in China
3. professions in private sectors, such as companies or industrial organizations in
China or those companies where Chinese and/or English are required
4. self-employed professions in which English and/or Chinese are required; for
instance, in SMEs business and the tourism industry
5. Tuition Fees
For exact tuition fees; please contact Program Director
6. Curriculum Structure and Components
Total credits ___135___
Category Credits
1. General Education 30
2. Specific Courses 96
2.1 Foundation Compulsory Courses of the Faculty 21

2.2 Compulsory Courses 30
2.3 Chinese Courses 30
2.4 Professional Courses 15
2.4.1 Elective Professional Courses (9-12 credits)
2.4.2 Internship (3 credits) or Cooperation Education
Courses (6 credits)
3. Free Elective 6
4. Thai Culture Courses for Non-Thai Students 3
TOTAL 135
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7. Study Plan
First Year Semester 1

Course
Course Title Credits
Code
001-102 The King’s Philosophy and Sustainable Development 2((2)-0-4)
980-023 PSU Volunteer 1((1)-0-2)
805-062 Mathematics in Daily Life 2((2)-0-4)
805-071 English for Fundamental Listening and Speaking 2((2)-0-4)
805-072 English for Fundamental Reading and Writing 2((2)-0-4)
980-xxx Physical Education 1((1)-0-2)
806-111 Thai for Effective Communication in the Digital Era 1 3(2-2-5)
or
806-112 Foundation Thai
806-121 Introduction to International Business 3(3-0-6)
806-xxx Chinese or Thai* 3(2-2-5)
TOTAL 19(17-4-36)
* Thai for students who use Chinese as a mother tongue
First Year Semester 2

Course
Code
980-022 Basic Lifesaving (CPR and AED) 1((1)-0-2)
001-103 Idea to Entrepreneurship 1((1)-0-2)
805-061 Logical Thinking 2((2)-0-4)
805-091 Music Appreciation 1((1)-0-2)
805-xxx English Language (Elective course in General Education) 2((2)-0-4)
806-113 Information Technology for International Organization 3(3-0-6)
806-122 Principles of Marketing 3(3-0-6)
806-101 Thai Cultures and Ways of Life** 3(3-0-6)
TOTAL 21(20-2-41)
** for Non-Thai Students
1Non-Thai students can take 806-112 (Foundation Thai) instead of 806-111. This depends on their Thai proficiency and it must be approved by the
curriculum management committee
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First Year Semester 3 (Study in China)
Course
Code
806-133 Business Chinese Conversation I 3(2-2-5)
xxx-xxx Free Elective 3(x-y-z)
TOTAL 6(x-y-z)
Second Year Semester 1

Course
Code
805-031 Happy and Peaceful life 3((3)-0-6)
969-042 Digital Economy 2((2)-0-4)
806-211 World Civilizations 3(3-0-6)
806-221 Principles of Economics 3(3-0-6)
806-222 Entrepreneurial Behavior and Skills 3(3-0-6)
TOTAL 19(18-2-37)
Second Year Semester 2

Course
Code
969-041 Choose Wisely, Live Well 2((2)-0-4)
806-212 Introduction to International Studies 3(3-0-6)
806-213 International Leadership and Organizational Behavior 3(3-0-6)
806-223 Principles of Accounting and Finance 3(3-0-6)
806-224 Human Resource Management 3(3-0-6)
806-xxx Elective 3(3-0-6)
TOTAL 20(19-2-39)
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Second Year Semester 3 (Study in China)
Course
Code
806-237 Chinese for Sales 3(2-2-5)
TOTAL 6(x-y-z)
Third Year Semester 1

Course
Code
988-031 Global Citizenship 2((2)-0-4)
806-311 Intercultural Communication 3(3-0-6)
806-321 Supply Chain Management 3(3-0-6)
806-322 Business Strategic Management 3(3-0-6)
TOTAL 17(16-2-33)
Third Year Semester 2

Course
Code
Internship Plan
806-312 Research Methodology in Social Sciences and Humanities 3(3-0-6)
806-323 Project Management 3(3-0-6)
806-324 Business Ethics and Sustainable Development 3(3-0-6)
806-371 Pre-Internship 15 hours
806-xxx Chinese 3(2-2-5)
TOTAL 18(16-4-34)
Cooperative Education Plan
806-324 Business Ethics and Sustainable Development 3(3-0-6)
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806-372 Pre-Cooperative Education 30 hours
806-xxx Chinese 3(2-2-5)
TOTAL 15(16-2-33)
Third Year Semester 3 (Study in China)

Course
Code
806-335 Chinese for Presentation and Discussion 3(2-2-5)
xxx-xxx Free Elective 3(x-y-z)
TOTAL 6(x-y-z)
Fourth Year Semester 1

Course Code Course Title Credits
Internship Plan
815-481 Internship 3(0-18-0)
TOTAL 3(0-18-0)
Cooperative Education Plan
815-482 Cooperative Education 6(0-36-0)
TOTAL 6(0-36-0)
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8. Course Description
General Education Courses
001-102 The King’s Philosophy and Sustainable Development 2((2)-0-4)

Semester Offered: Semester 1
Meanings, principles, concepts, importance and goals of the
philosophy of sufficiency; work principles, understanding and
development of the King’s philosophy and sustainable
development; an analysis of application of the King’s philosophy
in areas of interest including individual, business or community
sectors at local and national level
980-022 Basic Lifesaving (CPR and AED) 1((1)-0-2)

Intro to first aid, roles and responsibilities, scene assessment,
precautions; medical emergencies, breathing problems, choking,
heart attack, diabetic emergency, stroke, seizure, bleeding from
mouth; injury emergencies, bleeding, controlling bleeding, shock,
head, neck, and spinal injuries, fractures and sprains, burn,
hypothermia; CPR, scene safety, chest compression, mouth to
mouth, equipment, AED
980-023 PSU Volunteer 1((1)-0-2)

Activities integrating body of knowledge, emphasizing the
philosophy of sufficiency economy and applying its principles of
work, principles of understanding, accessibility and development
for the benefit of society and the benefit of mankind, cultivating
morals, ethics and public-mindedness; team working within
and/or across disciplines under the supervision of advisors
988-031 Global Citizenship 2((2)-0-4)

The roles and responsibilities of members of society; respect for
rights of others; lawfulness; adaptation to a multicultural society,
both locally and internationally
001-103 Idea to Entrepreneurship 1((1)-0-2)

Introduction to new entrepreneur creation; entrepreneurship
appraisal; business opportunity analysis; project feasibility study;
SWOT analysis; market survey and research; marketing strategy
for new business; business marketing; marketing planning;
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production management; accounting financial analysis; financial
planning; business; investment funding sources; business
networking; public sector services and facilities; business ethics
969-041 Choose Wisely Live Well 2((2)-0-4)

Link and integration of product and service consumption from
business providers and daily activities; relevance of business
activities and daily life; the exploitation of business services to
facilitate daily life; the development of business mindset to help
organizing daily activities; the implications of business in daily life
969-042 Digital Economy 2((2)-0-4)

Basic theory of the digital economy, Value creation model, Digital
Business model, Market regulation, Digital economics in context,
How digital economy influences societies and environment, City
development
805-031 Happy and Peaceful Life 3((3)-0-6)

Consciousness and mindfulness; happiness; self-awareness;
social literacy; understanding and respecting diversity;
communication and collaboration skills; creative problem-
solving; living in diversity
805-061 Logical Thinking 2((2)-0-4)

Exploring logically necessary truth and deductive validity;
methods of analyzing and evaluating arguments of all types using
both formal and informal techniques; identifying fallacies and
introducing elementary symbolic logic; involving the practical
study of logical reasoning; assessing the logical coherence of what
we read and write using critical thinking, deductive reasoning and
decision-making theory
805-062 Mathematics in Daily Life 2((2)-0-4)

Percentage, ratio, basic statistics and their applications for
everyday life. Financial mathematics such as profit, loss,
commission, tax, interest, etc.
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805-071 English for Fundamental Listening and Speaking 2((2)-0-4)
Semester Offered: Semester 1-2
Reinforcement of English listening and speaking skills for effective
communication in both daily life and academic settings;
consolidation of autonomous learning and language skills for
academic use
805-072 English for Fundamental Reading and Writing 2((2)-0-4)

Reinforcement of reading and writing skills for comprehension of
general and basic academic texts; reading literature;
academic use; practice of writing skills targeted at a sentence level
805-091 Music Appreciation 1((1)-0-2)

Gaining knowledge of Thai, international, and folk music through
various perspectives including history, politics, society, language,
beliefs, regions, environment, and culture
980-081 Badminton 1((1)-0-2)

Historical background, evolution of rules, regulations and safety,
practicing badminton to develop personal health
980-084 Volleyball 1((1)-0-2)

Basic knowledge, rules; volleyball skills practice
980-085 Basketball 1((1)-0-2)

Basic knowledge, rules; basketball skills practice
980-086 Tennis 1((1)-0-2)

Basic knowledge, rules; tennis skills practice
980-091 Swimming 1((1)-0-2)

Basic knowledge, rules, swimming skills practice
980-092 Aerobic 1((1)-0-2)

Knowledge about aerobics, movement with music skills, and
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Practice
980-093 Yoga 1((1)-0-2)

Basic knowledge, evolution of rules, regulations and safety,
practicing yoga to develop personal health
980-095 Tai Chi 1((1)-0-2)

Basic knowledge, evolution of rules, regulations and safety,
practicing Tai Chi to develop personal health
980-096 Scuba Diving 1((1)-0-2)

Principles, equipment and methods for diving; science for diving;
planning, recording and problem solving in diving; sample and
data collecting techniques; diving practice in both swimming
pool and sea
980-097 Social Dance 1((1)-0-2)

Basic social dance skills and etiquette; social dance music;
emphasis on practice
805-073 English for Intermediate Listening and Speaking 2((2)-0-4)

Reinforcement of listening and speaking skills to enhance
communication skills at an intermediate-level in both daily life
and academic settings; consolidation of autonomous learning
and language skills for academic use
805-074 English for Intermediate Reading and Writing 2((2)-0-4)

Reinforcement of exchanging ideas and expressing oneself with
regards to academic issues; further development of
understanding general and academic texts; reading literature;
academic use; practice of writing skills targeted at a paragraph
level; practice and development of writing process
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805-075 English for Advanced Listening and Speaking 2((2)-0-4)
Reinforcement of advanced listening and speaking skills;
development of effective communication in both daily-life and
academic settings; consolidation of autonomous learning and
language skills for academic use
805-076 English for Advanced Reading and Writing 2((2)-0-4)

Consolidation of skills in exchanging ideas and expressing oneself
related to advanced academic issues; reinforcement of
understanding general and academic texts; reading literature;
academic use; practice of writing skills targeted at an essay level;
introduction to reading and writing research; further practice and
development of writing process
805-001 English for Pronunciation 2((2)-0-4)

Reinforcement of oral skills with correct pronunciation; reading
aloud and memorizing written speeches with an emphasis on
English vowels, intonation, stress, and consonant clusters
805-002 English for Creative Writing 2((2)-0-4)

Consolidation of writing skills and creative thinking through
critical reading and exchanging ideas
805-003 English for International Studies 2((2)-0-4)

Learning languages related to the history of relational culture
with the focus on the diplomacy and communication to attain
the international goals in the globalization era
805-004 English for International Business 2((2)-0-4)

Consolidation of the basic skills used in business English;
enhancing listening, speaking, reading and writing skills applied
in multiple business settings in English
805-007 English for Presentation and Discussion 2((2)-0-4)

Theories and general characteristics of English for discussion and
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presentation; practice of academic and general discussion;
expressing viewpoints and responding to questions in
discussions and presentations
Specific Courses: Foundation Compulsory Courses of the Faculty
806-111 Thai for Effective Communication in the Digital Era 3(2-2-5)

Overview of language, communication and information
technology; art of Thai language usage for effective
communication; practicing analytical and critical thinking
through listening, speaking, reading and writing via
information technology; challenges of Thai language usage in
changing times
806-112 Foundation Thai 3(2-2-5)

Thai sound and writing systems; practicing basic skills in
listening, speaking, reading and writing Thai for survival in
Thailand
806-113 Information Technology for International Organization 3(3-0-6)

Knowledge and skills in information technology for
international organizations; software applications for
international studies and careers; presentation and
multimedia software; website design; laws and ethical
implications in information technology
806-211 World Civilization

Background and development of important civilizations of the
world starting from ancient times to modern times with an
emphasis on major civilizations of Egypt, Mesopotamia,
China, India, Southeast Asia, Greece, Raman, Medieval
Europe, Islamic civilization during the Renaissance, and
Industrial Revolution, Western and Eastern civilizations in
modern time, the influence and impact of world civilization
on Thai society
806-212 Introduction to International Studies 3(3-0-6)

Interdisciplinary approaches in Social Sciences and
Humanities for International Studies; Concepts and
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mechanism of Localization, Internationalization, and
Globalization; Analysis of social dynamism, local/global
nexus, sustainable development, and challenges from global
issues
806-213 International Leadership and Organizational Behavior 3(3-0-6)

(Project-Based Learning)
Concepts and theories of leadership and organizational
behavior, social behavior, personality, well-being, team
building and teamwork, adjustment, leadership roles and
group interaction in international and multicultural
environments
806-311 Intercultural Communication 3(3-0-6)

Definitions and backgrounds of intercultural communication;
principles of intercultural communication by means of
languages, customs, social classes, genders, races, cultural
patterns, and communicative strategies; structuring social
relations of differing ethnic groups

Meaning, paradigms and types of research; an introduction to
research methodology: quantitative and qualitative methods
Specific Courses: Compulsory Courses
806-121 Introduction to International Business 3(3-0-6)

Global business environment, strategies and structures of
international business and accesses the distinct features of an
international business in different functions, unique issues
faced by firms engaging in international activities, formulate
and execute strategies, plans, and tactics in international
business contexts
806-122 Principle of Marketing 3(3-0-6)

Basic knowledge of marketing, marketing framework, viral
issues related to both local and international contexts,
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application of marketing frameworks in organizational
decision making
806-221 Principles of Economics 3(3-0-6)

Principles and meaning of economics including topics of
production, exchange, distribution, consumption; economic
principles of product values, resource management, customer
behavior, factors influencing supply and demand, and services
in a perfect and non-perfect competition market
806-222 Entrepreneurial Behavior and Skills 3(3-0-6)

The entrepreneurial mindset for business startup; the roles of
entrepreneur; the entrepreneur skills required for business
operation and sustainable growth; the way to handle
challenges in business environment changing
806-223 Principles of Accounting and Finance 3(3-0-6)

The basic concepts and methods in financial accounting; the
fundamental terminologies and principles as well as the basics
of recording and reporting of business transactions and
preparation of financial statements; uses of accounting data;
the necessary tools for the analysis of financial and strategic
decisions undertaken by corporations; financial management
techniques
806-224 Human Resource Management 3(3-0-6)

Human resource planning; recruitment; selection; staff
training; compensation; fringe benefits; work motivation and
job satisfaction; moral support; performance appraisal;
promotion; transferring; disciplinary actions; void contract;
negotiating and workforce unions
806-321 Supply Chain Management

Basic concepts and strategies adopted in the Supply Chain 3(3-0-6)
Management (SCM); strategic, tactical and operational issues
of SCM; the integration of various SCM entities
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806-322 Business Strategic Management 3(3-0-6)
The components of business strategies; strategic analysis,
strategic formulation, strategic implementation, and
evaluation and control; management of international
strategies and trade alliances; levels of strategies; business
culture; ethics and social responsibility in strategic
management; formulating and planning business project to
support business strategies

Develop, plan, manage, and control business projects
successfully in a business environment
806-324 Business Ethics and Sustainable Development

Semester Offered: Semester 2 3(3-0-6)
The importance of ethics, ethical theories and applies ethical
practices to business, ethical cultivation in organizations,
ethical decision making in business and corporate social
responsibility
Chinese Language
806-131 Chinese I 3(2-2-5)

Chinese alphabetical characters and writing system;
pronunciation, grammar and fundamental vocabulary; basic
sentence structures; cardinal and ordinal numbers; greetings;
talking about oneself and daily life; self-introduction;
buying/selling things; mastery of at least 250 Chinese words
806-132 Chinese II 3(2-2-5)

Prerequisite: 806-131 Chinese I
Chinese alphabetical characters and writing systems;
pronunciation; grammar and fundamental vocabulary; basic
sentence structures; practicing all skills: listening, speaking,
reading and writing; mastery of at least 500 Chinese words
806-231 Chinese III 3(2-2-5)

Prerequisite: 806-132 Chinese II
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pronunciation; grammar and fundamental vocabulary;
intermediate-level sentence structures; practicing all skills:
listening, speaking, reading and writing, mastery of at least
750 Chinese words
806-232 Chinese IV 3(2-2-5)

Prerequisite: 806-231 Chinese III
pronunciation: grammar and fundamental vocabulary;
intermediate sentence structures; practicing all skills:
listening, speaking, reading and writing; mastery of at least
1200 Chinese words
806-331 Chinese V 3(2-2-5)

Prerequisite: 806-232 Chinese IV
pronunciation; grammar and fundamental vocabulary; upper-
listening, speaking, reading and writing at a higher level and in
various situations, mastery of least 1800 Chinese words
806-332 Chinese VI 3(2-2-5)

pronunciation; grammar and fundamental vocabulary; upper-
listening, speaking, reading and writing at a higher level and in
various situations, mastery of least 1800 Chinese words
806-133 Business Chinese Conversation I 3(2-2-5)

Prerequisite: 806-131 Chinese I
Semester Offered: Summer Semester
A practice in business conversation; vocabulary and
expressions in business communication and negotiation;
business negotiation in various situations: bidding, ordering,
freight, meeting customers, foreign trade policy
806-233 Business Chinese Conversation II 3(2-2-5)

Prerequisite: 806-133 Business Chinese Conversation I
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A practice in business conversation; vocabulary and
expressions in business communication and negotiation;
business negotiation in various situations: shipping terms,
delivery, contract signing, auction, investment, insurance,
distributor
806-234 Chinese for Natural Tourism 3(2-2-5)

Vocabularies, common sentences and dialogue about
travelling in Thailand
806-235 Chinese for Cultural Tourism 3(2-2-5)

Vocabularies, common sentences and dialogue about
travelling in Thailand
806-236 Chinese for Hotel and Spa 3(2-2-5)

Vocabularies, sentences and conversations of basic Chinese
related to careers in hotel and spa, integrating the knowledge
of Intercultural communication
806-237 Chinese for Sales 3(2-2-5)

related to career in sales, especially in duty free shop,
integrating the knowledge of Intercultural communication
806-238 Chinese for Airline Service Industry 3(2-2-5)

related to careers in airline service industry, integrating the
knowledge of Intercultural communication
806-333 Chinese for Business Reading and Writing I 3(2-2-5)

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Practice in reading Chinese Business documents and making
simple sentences with appropriate vocabulary for various
forms including short messages, memos, receipts, name cards,
menus, etc.
806-334 Chinese for Business Reading and Writing II 3(2-2-5)

Prerequisite: 806-333 Chinese for Business Reading and
Writing I
Introduction, Structure & Form, and key principles of reading
and writing Business letters, Practice in reading and writing
business documents such as Arrival Card, Schedule, Resume,
Order list, etc.
806-335 Chinese for Presentation and Discussion 3(2-2-5)

Learning oral presentation and discussion skills in Chinese in
dairy life contexts; preparing a detailed outline of speech and
practicing to deliver an effective presentation; skills for
discussion focusing on questions and answers
806-141 Thai I 3(2-2-5)

Practicing pronunciation & spelling basic vocabulary, idioms
and communication skills in daily life in listening, speaking,
reading and writing Thai
806-142 Thai II 3(2-2-5)

Prerequisite: 806-141 Thai I
Vocabulary, idioms and key characteristics of Thai language;
practicing Thai skills for everyday conversations, short
listening and reading short paragraphs and writing sentences
and short paragraphs
806-241 Thai III 3(2-2-5)

Prerequisite: 806-142 Thai II
Vocabulary and idioms for intermediate level; more
complicated characteristics of Thai language; Thai language
usage in social and cultural contexts; practicing discourses
and exchanging opinions in informal contexts; taking notes
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from short listening and reading; writing short notes,
personal letter and longer paragraphs
806-242 Thai IV 3(2-2-5)

Prerequisite: 806-241 Thai III
Vocabulary and idioms for upper-intermediate level; Thai
language and culture; comprehension and interpretation
from long listening and reading; writing essays; discourses
and exchanging opinions in formal contexts; creative writing
806-341 Thai V 3(2-2-5)

Prerequisite: 806-242 Thai IV
Principles of Thai language use for communication,
integration of communication skills in various contexts in
daily life, use of Thai language at the appropriate level
according to the social status of the interlocutor and
knowledge of communication between language and culture
in Thai society
806-342 Thai VI 3(2-2-5)

Prerequisite: 806-341 Thai V
Analyzing relation between Thai language & culture and
society; etiquette of Thai usage in socio-cultural contexts;
analytical and critical usage of Thai language in different
media; art of language usage; skills for effective
communication in different occasions
Elective Course
806-243 Thai for Tourism 3(2-2-5)

Particular characteristics and topics of Thai language related
to tourism, practice Thai language skills in explaining, giving
information and answering inquiries in tourism in an
authentic situation through listening, speaking, reading and
writing
806-244 Thai for Hospitality 3(2-2-5)

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Particular characteristics of Thai language in the service
context, practicing listening and making courteous responses,
learning to take comprehensible notes from service
correspondences in an impressive manner, practicing verbal
and non-verbal intercultural communication
806-245 Thai for Business Communication 3(2-2-5)

Principles, arts, and etiquette in Thai language used for
business communication; skills of Thai listening, speaking,
reading and writing for business communication and job
application; language usage through press technology
806-343 Thai for Presentation and Discussion 3(2-2-5)

General characteristics of Thai and principles for discussion
and presentation; practice general discussions and
presentations in informal and formal situations in Thai;
learning how to make points, to take notes and to answer
questions in discussions and presentations, etiquettes of
listening and speaking in Thai social and cultural contexts
806-344 English to Thai Translation 3(2-2-5)

Linguistic distinctions between Thai and English language;
English interference in translation into Thai; translations
across cultures and societies; practical translation of various
texts in informal and formal contexts from English to Thai;
machine translation; challenges of translation in the digital
era
806-345 Characteristics of Thai Language 3(3-0-6)

Thai phonology, morphology and syntax; language variation
and the art of Thai usage in different contexts; Thai as a
foreign language; language change and trend of Thai
linguistics in the digital era; comparison of characteristics of
Thai language with English
Professional Foundation
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806-251 Development of Chinese Society and Life 3(3-0-6)
Basic knowledge about the development of Chinese society
and life from the past to the present, focusing on studies
about Chinese cultures, i.e., etiquette and customs,
recreational activities, transportation and living conditions,
China’s reform, and foreign policies
806-252 Development of Contemporary Chinese Economy and 3(3-0-6)

Politics
An overview of the development in contemporary Chinese
Economy and Politics; to evaluate the policies and economic
choices in various sectors of the economy; to explore various
aspects of China’s economic development, including the
reforms of government policies and policy processes in order
to accelerate the economic development; the ideological
changes in government policy making and among Chinese
citizens due to the economic development; dynamic changes
in China’s economic regimes including those in the industrial
structure, urban-rural relations, and the social welfare
system; and the challenges faced by the Chinese society
during the economic development such as the income
inequality, regional gaps, the maintenance of financial
stability, the environmental governance
806-253 Chinese Business Culture 3(3-0-6)

Impact of various factors on Chinese business culture: politics,
economics, social values, lifestyles, etiquette and social
manners with emphasis on social and cultural factors
including the art of negotiation
806-351 Sino-Thai Relations 3(3-0-6)

Historical background and major events in the relations
between the P.R. China and Thailand from Sukhothai period
to the present; analysis of the two states’ current political,
economic and cultural relations under the regional
cooperation framework; as well as the role of the two states’
relations in promoting regional stability
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806-352 Chinese E-commerce 3(3-0-6)
The theories and concepts underlying e-commerce; business
model for e-commerce; the practice of e-commerce theories
and concepts to what e-marketers are doing in Chinese
market; the current challenges and issues in Chinese e-
commerce
806-353 Chinese Tourist Behavior 3(3-0-6)

Tourist behavior from both theoretical and practical
perspectives; analysis of Chinese tourist behavior
806-354 Chinese Organizational and Consumer Behavior 3(3-0-6)

Chinese organizational behavior, values and attitudes,
individual behavior, leadership styles, the relationship
between individual and group behavior impact organizational
change and development; analysis of consumer behavior,
cultural and social factors affecting consumer behavior in the
Chinese context; focusing on discussion through Chinese
organizational and consumer behavior cases studies
806-355 Physical Geography of P.R. China for Business 3(3-0-6)

Examination of physical geography of each province of the
P. R. of China to indicate the feasibility of doing business
either as a joint venture or by forming a limited company
806-356 Financial Technology for International Business 3(3-0-6)

The current and future impact on global finance, banking and
financial services; the principles of financial technology; peer
to peer lending platforms; internet finance; bitcoin; digital
currencies; digital payments; cybersecurity; the practical
impact on global banking and finance
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806-357 Tourism in the Andaman Sea Region 3(3-0-6)
Knowledge of history, society, culture and tourism resources
in the Andaman coastal area; positive and negative impacts of
tourism on society, economics, culture and natural resources
in the Andaman coastal area; development of social
awareness and sustainable tourism
806-358 Integrated Marketing Communication 3(3-0-6)

Communication processes applied to marketing management
in order to motivate target audiences to act; integration of
public relations; traditional advertising and marketing;
building good relations with the public; and response to the
needs of target markets within the ethical framework
806-359 International E-Business 3(3-0-6)

The meaning of E-Business and identification of current/
future trends; political, cultural and ethical aspects of
international E-Business; privacy and security in E-Business;
International E-Business barriers; understanding of the social
and economic forces driving international E-Business
806-361 International Trade Law 3(3-0-6)

History and development of international trade law; conflict
of laws applying to international trade contracts; unity of laws
for international sales; state sanctions on the international
barter system under the laws of the World Trade
Organization; legal agreements on international manufacture;
payments and money transfers; marine transportation,
insurance, problems encountered by enterprises in dealing
with international commerce, management and resolution of
those issues
806-362 Cultural-Based Creative Economy 3(3-0-6)

Knowledge of creative economic development; adaptation
and preventions for economic strength; the use of cultural
capital for economic development of Thailand; an analysis of
relationships between creative economy and Thai cultures;
economic development guidelines for culture-base creative
economy development
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806-371 Pre-Internship 15 hours
Preparation on skills for working in the private sector; contact
and selection of suitable workplaces, preparation for job
recruitment, resume writing and job interview techniques,
personality development and good social manners training,
professional ethics, basic competency for psychological and
organizational culture; report writing and presentation
methods
806-471 Internship 3(0-18-0)

Prerequisite: 806-371 Pre-Internship
An internship at public or private organizations in
relation to international business
806-372 Pre-Cooperative Education 30 hours

Concepts of cooperative education and practical training;
process of cooperative education and practical training;
regulations and permissions related to cooperative education
and practical training; contact and selection of suitable
workplace, preparation for job recruitment, resume writing
and job interview techniques, personality development and
good social manners training, social psychology, professional
ethics, basic competency for psychological and organizational
cultures; report writing and presentation methods
806-472 Cooperative Education 6(0-36-0)

Prerequisite: 806-372 Pre-Cooperative Education
Practical experience in the area of international business
under supervision and guidance of the academic advisor or
the cooperative education advisor, as well as the guidance of
the managers of the establishment, report and presentation
of cooperative education project
Thai Culture Courses for Non-Thai Students
806-101 Thai Culture and Ways of Life 3(3-0-6)

Concepts, philosophy, values, and factors influencing Thai
ways of life in the past; knowledge and understanding of
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nature and its application to daily life; creation and
inheritance of cultural heritage and wisdom
Page 25 of 25

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6. Curriculum Structure and Components

Total credits ___135___

2.1 Foundation Compulsory Courses of the Faculty 21

First Year Semester 1

First Year Semester 2

** for Non-Thai Students

Second Year Semester 1

Second Year Semester 2

Third Year Semester 1

Third Year Semester 2

Third Year Semester 3 (Study in China)

Fourth Year Semester 1

General Education Courses

001-102 The King’s Philosophy and Sustainable Development 2((2)-0-4)

980-022 Basic Lifesaving (CPR and AED) 1((1)-0-2)

980-023 PSU Volunteer 1((1)-0-2)

988-031 Global Citizenship 2((2)-0-4)

001-103 Idea to Entrepreneurship 1((1)-0-2)

969-041 Choose Wisely Live Well 2((2)-0-4)

969-042 Digital Economy 2((2)-0-4)

805-031 Happy and Peaceful Life 3((3)-0-6)

805-061 Logical Thinking 2((2)-0-4)

805-062 Mathematics in Daily Life 2((2)-0-4)

805-072 English for Fundamental Reading and Writing 2((2)-0-4)

805-091 Music Appreciation 1((1)-0-2)

980-081 Badminton 1((1)-0-2)

980-084 Volleyball 1((1)-0-2)

980-085 Basketball 1((1)-0-2)

980-086 Tennis 1((1)-0-2)

980-091 Swimming 1((1)-0-2)

980-092 Aerobic 1((1)-0-2)

980-093 Yoga 1((1)-0-2)

980-095 Tai Chi 1((1)-0-2)

980-096 Scuba Diving 1((1)-0-2)

980-097 Social Dance 1((1)-0-2)

805-073 English for Intermediate Listening and Speaking 2((2)-0-4)

805-074 English for Intermediate Reading and Writing 2((2)-0-4)

805-076 English for Advanced Reading and Writing 2((2)-0-4)

805-001 English for Pronunciation 2((2)-0-4)

805-002 English for Creative Writing 2((2)-0-4)

805-003 English for International Studies 2((2)-0-4)

805-004 English for International Business 2((2)-0-4)

805-007 English for Presentation and Discussion 2((2)-0-4)

Specific Courses: Foundation Compulsory Courses of the Faculty

806-111 Thai for Effective Communication in the Digital Era 3(2-2-5)

806-112 Foundation Thai 3(2-2-5)

806-113 Information Technology for International Organization 3(3-0-6)

806-211 World Civilization

806-212 Introduction to International Studies 3(3-0-6)

806-213 International Leadership and Organizational Behavior 3(3-0-6)

806-311 Intercultural Communication 3(3-0-6)

806-312 Research Methodology in Social Sciences and Humanities 3(3-0-6)

Specific Courses: Compulsory Courses

806-121 Introduction to International Business 3(3-0-6)

806-122 Principle of Marketing 3(3-0-6)

806-221 Principles of Economics 3(3-0-6)

Total credits _135_