Bsbldr811 Task

BSBLDR811 - Lead strategic transformation
CHANGE MANAGEMENT STRATEGY
Learner Name Sharmin Alamgir
Workplace/Organisation Bounce Fitness
VERSION CONTROL AND DOCUMENT HISTORY
Date Summary of Modifications Version
23/05/2024 Proposed Change Management Strategy 1
25/05/2024 Proposed Change Management Strategy 1.1
INTENDED OUTCOMES OF THE CHANGE MANAGEMENT STRATEGY
Long-term goals
The targets set by the organisation over an extended time period.
GOAL TIME PERIOD (YEARS)
To be the number one fitness app in Australia 5-6 years
Short-term goals
The interim targets set by the organisation over smaller time periods to reach a long-term goal.
GOAL TIME PERIOD (MONTHS)
a. To grow 20% increase in sales revenue by the end of fiscal 1 year

year by introducing Bounce Fitness app that offers online
programs and services
b. Increase market penetration by 15% through utilisation of 1-3 years

marketing strategies every quarter.
Add rows as necessary.
Change Management Strategy Version 1.0 Produced 27 October 2021

© Precision RTO Resources Page 1
CHANGE MANAGEMENT STRATEGY
Timeframes
Broad schedule or master calendar for the strategic change initiative.
Start Date (dd/mm/yyyy) 01/07/2024
End Date (dd/mm/yyyy) 30/06/2025
Interim  Create proposal on developing a fitness app that

milestones provides
online programs and services.
interim
 Identify target market and the types of programs and
milestones Milestone 1 services to offer
refer to
01/07/2024  Conduct a marketing research and feasibility studies
completion
including KPI reports, and ROI then submit proposal
of key
and obtain approval from stakeholders.
activities in
the critical
path for  Develop the Bounce Fitness App
implementatio  Come up with programs and services to offer based on
n of the market research data.
change Milestone 2
management 30/09/2024
strategy
Innovation
The underlying revolutionary idea that will drive strategic change of the organisation.
Type of innovation
Degree of change proposed i.e.,

Developing a Bounce Fitness app aims to attain sustainability
Disruptive vs. sustaining innovation
as part of strategic change by offering online services and
Disruptive innovation refers to a program through the app. This app’s main objective is to
concept, product, or a service provide clients mobility access by giving them access to the
that either disrupts an existing programs offered, track and saved their fitness progress, allow
market or creates a completely them to customised fitness meal plan.
new market
segment. With this innovation it will encourage the client’s retention to
increase progressively by having them on a monthly
Sustaining Innovation refers to a subscription aligning towards Bounce Fitness sustainability in
significant improvement on a terms of revenue.
product
that aims to sustain the position

Page 2 © Precision RTO Resources
in an
existing market.
Source of innovation Updated Digital Marketing Services via App

Online service offered in the app includes:
Which aspect is being innovated
Online Classes
i.e., business model/product or
 Zumba Aerobics
service offerings/marketing
 Customised Exercise program
 Yoga Classes
 Meditation
 Steps
 Dance Class
 Pole Dancing
Restructuring
Realigning the organisational structure to suit the requirements of strategic change.
Current organisation structure Bounce Fitness existing organization solely relies on. Traditional
and
This refers to the existing way in outdated marketing approach such as:
which the organisation is  Client Walk-Ins
arranged, including roles,
 Brochure and Leaflets
reporting relationships and
 Enquiry via website
Workflows.
Proposed organisation structure  Hire a National Sales Manager to overlook sales activity
and monitor monthly subscription, will work above all
This refers to a proposal in the managers from every branch and monitor each branch
change management strategy to performance. Will report directly to CEO.
rearrange the organisation,
 Assign a Sales/Account Executive to perform app
including certain roles,
demonstration to clients.
reporting relationships and
workflows.
How will the proposed  Hiring a national sales manager will insure efficiency in
organisation structure support the monitoring progress for each branch. Simplifies the
strategic change? process of having to report only the national sales
manager instead of all 6 managers from every branch
This refers to the logic or
to CEO.
reasoning behind the proposed
 Sales Executive will drive up more membership
rearrangement of the
 Support ensures client retention and able receive real-
organisation to support
time feedback from customers.
strategic change.

 Allow overtime and software test run for IT developers
to fast track apps development

Reengineering
Redesigning the organisation’s business processes to achieve major performance improvements.
Core processes to be redesigned The development of this app is geared towards digital
automation process. Come up with process flow.
Core processes are critical Apply penetration on market through marketing promotions
sequence of tasks that generate and information drive.
value for the organisation.
Redesigning implies making
significant changes in a process.
Use of technology to enable  HubSpot Lead automation platform

improvements  MS Project using Gantt chart as part of timeline
implementation and task distribution
This implies adoption of
 Cloud base server.
technological solutions for
performance improvement.
Organising teams to achieve better  National Sales Manager to overlook sales activity
outcomes and monitor monthly subscription, will work above
At least one reorganisation of all
teams to achieve better  managers from every branch and monitor each
outcomes. This implies making branch
adjustments in how a team is  performance. Will report directly to CEO
organised to ensure better  Assign a Sales/Account Executive to perform app
workflows and coordination  demonstration to clients
 Assigning training support available 24/7.
Monitoring and continuous HubSpot automation allows bucketing report on progress as

improvement of business processes follows:
 Enquiry
At least one monitoring process.
 Demo Booked
This implies periodic tracking and
 Trial
reporting of outcomes to enable
 Proposal sent
continuous improvement.
 Training
 Subscription
 Update

COMMUNICATION CHANNELS FOR ORGANISATIONAL PERSONNEL TO CONTACT MANAGEMENT
a. Email
b. Regular face to face/virtual weekly meetings
Add rows as necessary.
Task 2B: Consult with Stakeholders

 Present the change management strategy that we developed in Task 2a to at least three
relevant stakeholders in our organisation, expressing opinions and information using
language appropriate to the audience. Relevant stakeholders are personnel in the
organisation who can impact or get impacted by the change management strategy, such as
board members, heads of departments, managers or team members.
 Seek feedback from the stakeholders on the change management strategy during the
presentation.
 Respond to other people’s views using language appropriate to the audience.
 Discuss at least two potential risks on implementation of the change management strategy.
 For all the above tasks, you need to make a PPT presentation to your Trainer- Dr Asad. The
PPT should be based on the report of Task 2A.
END OF CHANGE MANAGEMENT STRATEGY


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BSBLDR811 - Lead strategic transformation

CHANGE MANAGEMENT STRATEGY

Learner Name Sharmin Alamgir

Workplace/Organisation Bounce Fitness

VERSION CONTROL AND DOCUMENT HISTORY

Date Summary of Modifications Version

23/05/2024 Proposed Change Management Strategy 1

25/05/2024 Proposed Change Management Strategy 1.1

INTENDED OUTCOMES OF THE CHANGE MANAGEMENT STRATEGY

The targets set by the organisation over an extended time period.

GOAL TIME PERIOD (YEARS)

To be the number one fitness app in Australia 5-6 years

GOAL TIME PERIOD (MONTHS)

a. To grow 20% increase in sales revenue by the end of fiscal 1 year

b. Increase market penetration by 15% through utilisation of 1-3 years

Add rows as necessary.

Change Management Strategy Version 1.0 Produced 27 October 2021

Broad schedule or master calendar for the strategic change initiative.

Start Date (dd/mm/yyyy) 01/07/2024

End Date (dd/mm/yyyy) 30/06/2025

Interim  Create proposal on developing a fitness app that

Degree of change proposed i.e.,

Change Management Strategy Version 1.0 Produced 27 October 2021

Source of innovation Updated Digital Marketing Services via App

Realigning the organisational structure to suit the requirements of strategic change.

Change Management Strategy Version 1.0 Produced 27 October 2021

Change Management Strategy Version 1.0 Produced 27 October 2021

Redesigning the organisation’s business processes to achieve major performance improvements.

Use of technology to enable  HubSpot Lead automation platform

Monitoring and continuous HubSpot automation allows bucketing report on progress as

Change Management Strategy Version 1.0 Produced 27 October 2021

b. Regular face to face/virtual weekly meetings

Add rows as necessary.

Task 2B: Consult with Stakeholders

END OF CHANGE MANAGEMENT STRATEGY

Change Management Strategy Version 1.0 Produced 27 October 2021

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