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    Abhishekh Kr. Chauhan Nift, Rae-Bareli

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    shaky4u
    Adidas is launching a new collection of sunglasses. The key features of the sunglasses are ultimate vision, optimum protection, customized fit, and maximum durability. The target market is urban youth who value brand, comfort, durability, style, price, and brand. The geographic segments are urban and semi-urban cities in India. The demographic segments are ages 18 to 35, with income over Rs. 20,000 and from upper middle, lower upper, and upper social classes. Both males and females are targeted.

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    Abhishekh Kr. Chauhan Nift, Rae-Bareli

    Uploaded by

    shaky4u
    12 views15 pages
    Adidas is launching a new collection of sunglasses. The key features of the sunglasses are ultimate vision, optimum protection, customized fit, and maximum durability. The target market is urban youth who value brand, comfort, durability, style, price, and brand. The geographic segments are urban and semi-urban cities in India. The demographic segments are ages 18 to 35, with income over Rs. 20,000 and from upper middle, lower upper, and upper social classes. Both males and females are targeted.

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    Eye Wears

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    Adidas is launching a new collection of sunglasses. The key features of the sunglasses are ultimate vision, optimum protection, customized fit, and maximum durability. The target market is urban youth who value brand, comfort, durability, style, price, and brand. The geographic segments are urban and semi-urban cities in India. The demographic segments are ages 18 to 35, with income over Rs. 20,000 and from upper middle, lower upper, and upper social classes. Both males and females are targeted.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    12 views15 pages

    Abhishekh Kr. Chauhan Nift, Rae-Bareli

    Uploaded by

    shaky4u
    Adidas is launching a new collection of sunglasses. The key features of the sunglasses are ultimate vision, optimum protection, customized fit, and maximum durability. The target market is urban youth who value brand, comfort, durability, style, price, and brand. The geographic segments are urban and semi-urban cities in India. The demographic segments are ages 18 to 35, with income over Rs. 20,000 and from upper middle, lower upper, and upper social classes. Both males and females are targeted.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    Abhishekh Kr.

    Chauhan Nift, Rae-Bareli

    Sunglasses new collection from adidas original.


    Ultimate vision, optimum protection, customized fit and maximum durability are the key characteristics of a quality sports frame.

    Target market of adidas sunglasses is the urban youth with brand proposition Principle consumption centers mainly the metros are also potential target market.

    MARKET NEEDS Comfort Durability Style Price brand

    Geographic segment
    Urban and semi urban cities

    Demographic segmentationAge 18 to 35 years Income level - > Rs20,000 Social class upper middle, lower upper, upper class. Gender- male and female

    Behavioral segmentation
    Athletes Gym regulars Brand freaks Image seekers User status Attitude

    Psychographic segmentation
    Achievers Image drivers Strivers

    Premium

    high quality high price Medium value- medium quality medium price High value high quality medium price (only for preferred customers )

    Business/Executive: Inflexible; relatively price insensitive (Small number of people, but travel often)

    AN EXECUTIVE IS

    A person responsible for the An employee in a top level

    administration of a business.

    management position; who has major decision making authority in an organization.

    LIFESTYLE OF AN EXECUTIVE
    Irregular

    and odd working hours.

    Frequent traveling. Long sitting hours with computer or in meetings. Irregular sleeping hours. Frequent dinning out. Drinking alcohol or smoking due to work pressure or to entertain clients/ colleagues.

    TRAVELLING A HAZARD Erratic schedules

    Disorderly eating
    Disturbed sleep Digestive problems Mental and physical fatigue Poor performance at work

    Family work conflict

    PROBLEMS FACED BY AN EXECUTIVE


    Extreme

    work pressure to achieve goals to survive competition in business.

    Irregular eating hours / Often no time to eat. Stressful life.

    Little time for family, recreation and self.


    Eating fast food or junk food due to lack of time or easy availability.

    SIGNS OF DEPRESSION
    Persistent lack of energy

    Irritability and mood swings


    Recurring sense of hopelessness Feelings of unworthiness or guilt

    Recurrent early morning awakening or changes in


    sleep pattern Lasting sadness

    Continuing negative view of life


    Overeating or loss of appetite Inability to concentrate, poor memory Inability to enjoy pleasurable activities

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