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    Marino THC8 Activity1

    Uploaded by

    Ally Marino
    The document discusses island hopping tours in Palawan, Philippines, covering the 4Ps of marketing: product, price, place, and promotion. It also examines the unique characteristics of tourism and hospitality relating to the tours, and how the tours adhere to fundamentals of marketing through segmentation, targeting, and positioning.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marino THC8 Activity1

    Uploaded by

    Ally Marino
    3 views2 pages
    The document discusses island hopping tours in Palawan, Philippines, covering the 4Ps of marketing: product, price, place, and promotion. It also examines the unique characteristics of tourism and hospitality relating to the tours, and how the tours adhere to fundamentals of marketing through segmentation, targeting, and positioning.

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    Marino_THC8_Activity1

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    The document discusses island hopping tours in Palawan, Philippines, covering the 4Ps of marketing: product, price, place, and promotion. It also examines the unique characteristics of tourism and hospitality relating to the tours, and how the tours adhere to fundamentals of marketing through segmentation, targeting, and positioning.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views2 pages

    Marino THC8 Activity1

    Uploaded by

    Ally Marino
    The document discusses island hopping tours in Palawan, Philippines, covering the 4Ps of marketing: product, price, place, and promotion. It also examines the unique characteristics of tourism and hospitality relating to the tours, and how the tours adhere to fundamentals of marketing through segmentation, targeting, and positioning.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    1.

    Product: Island Hopping Tours in Palawan


    • Product: Island hopping tours offer tourists the opportunity to explore multiple picturesque
    islands, coral reefs, and lagoons. It provides activities like snorkeling, swimming, and
    enjoying the natural beauty.
    • Price: Prices vary based on package inclusions, such as boat size, destinations, and amenities.
    The pricing should reflect the value of the experience.
    • Place: Palawan's island hopping tours are typically offered through local tour operators and
    travel agencies, making them easily accessible to tourists.
    • Promotion: Marketing involves showcasing stunning visuals of the destinations, highlighting
    adventure, relaxation, and eco-tourism aspects.

    2. Price: - Pricing must consider the cost of boat rental, crew, permits, and equipment, while still being
    competitive. Seasonal pricing and group discounts can be used.

    3. Place: - Palawan's unique selling point is its stunning natural landscapes, crystal-clear waters, and
    diverse marine life. The tours take advantage of this by visiting islands like El Nido and Coron.

    4. Promotion: - Marketing efforts should emphasize the natural beauty, adventure, and relaxation offered
    by the tours. Use of social media, travel websites, and partnerships with travel bloggers can be effective.

    5. Unique Characteristics of Tourism and Hospitality:

    • Intangibility: Island hopping tours provide an intangible experience of exploring nature's


    beauty and underwater marvels.
    • Inseparability: The service (tour) is inseparable from the experience. The crew's hospitality
    and the environment contribute to customer satisfaction.
    • Variability: Every tour may offer a slightly different experience due to weather conditions,
    wildlife sightings, and group dynamics.
    • Perishability: Tours can't be stored or inventoried, so unsold spots on a tour represent lost
    revenue.

    6. Fundamentals of Marketing:

    • Segmentation and Targeting: The product can be targeted towards adventure seekers, nature
    enthusiasts, and travelers seeking unique experiences.
    • Positioning: Position the tours as an opportunity to explore untouched beauty, emphasizing
    sustainable tourism practices.
    • Customer Relationship Management: Maintaining good customer relationships can lead to
    repeat business and positive word-of-mouth.

    In summary, the island hopping tours in Palawan exemplify the 4Ps of marketing by offering a unique
    product at varying prices, making it accessible through local operators, and promoting it with stunning
    visuals. The product aligns with the unique characteristics of tourism and hospitality, and adheres to the
    fundamentals of marketing by effectively segmenting, targeting, and positioning the experience.

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