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    Unit 2-Tourism Intermediaries

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    paridhik1123
    The document discusses different types of tourism intermediaries including tour operators, travel agencies, guides, and escorts. It provides definitions and details about their roles and functions in facilitating tourism.

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    Unit 2-Tourism Intermediaries

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    paridhik1123
    6 views10 pages
    The document discusses different types of tourism intermediaries including tour operators, travel agencies, guides, and escorts. It provides definitions and details about their roles and functions in facilitating tourism.

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    The document discusses different types of tourism intermediaries including tour operators, travel agencies, guides, and escorts. It provides definitions and details about their roles and functions in facilitating tourism.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views10 pages

    Unit 2-Tourism Intermediaries

    Uploaded by

    paridhik1123
    The document discusses different types of tourism intermediaries including tour operators, travel agencies, guides, and escorts. It provides definitions and details about their roles and functions in facilitating tourism.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Tourism Intermediaries

    Sakshi Sharma
    2024
    B.Sc. HHA Sem II
    Basics of Tourism
    Definition
    • Any dealer who acts as a link in the chain of distribution between the
    company and its customers.
    • Agents or businesses that facilitates the connection between tourism
    suppliers and consumers.
    • Play a vital role in the tourism marketing process, as they help to
    distribute, promote and sell tourism products and services.

    Tour Travel
    operators Guides Escorts
    agents

    B.Sc. HHA Sem II


    Basics of Tourism
    Marketing channel

    B.Sc. HHA Sem II


    Basics of Tourism
    Structure of distribution channel

    B.Sc. HHA Sem II


    Basics of Tourism
    Benefits
    For producers
    • They are able to sell in bulk.
    • Reduce promotion cost.
    For consumer
    • Gain from specialist knowledge
    • Availability of low prices
    • Easy accurate service
    • Convenience

    B.Sc. HHA Sem II


    Basics of Tourism
    Tour operator
    • They are viewed as a wholesaler as they buy a range of different tourist
    products in bulk, packaging these for subsequent sale to travel agents or to
    the tourists directly.
    • It typically combines tour and travel components to create a holiday.
    • Design, organize and sell packaged tour and travel services. They prepare
    itinerary.
    • They manage and coordinate all aspects of a trip, from transportation to
    activities.
    • They work with service providers to create complete travel packages for
    clients.
    • They may specialize in adventure, luxury, cultural and educational tours.
    B.Sc. HHA Sem II
    Basics of Tourism
    Travel Agency
    • They form retail sector of the distribution chain, buying services on the
    request by their clients.
    • It is a private retailer or public service that provides travel and tourism
    services to the public on behalf of suppliers.
    • They receive commission on each sale they negotiate.
    • They can be independent agencies-privately owned and unaffiliated
    • Agency chain- large groups regionally nationally branded agencies
    • Consortium- affiliated agencies
    • Services offered include booking tickets, hotels, rental cars, cruises and
    tours.
    • Additional services- travel advice, travel insurance, tour packages.
    B.Sc. HHA Sem II
    Basics of Tourism
    B.Sc. HHA Sem II
    Basics of Tourism
    Guide
    • A professional guide is in varying degrees a business person - often
    freelance, sometimes employee; a travel industry representative; a
    public relations representative for his or her site, city, region, and
    country - as well as an educator, an entertainer, and a public speaker,
    among other roles.
    • Public relations representative for his site, city, region, and country in
    situations all and sundry.
    • He or she must, therefore, possess a broad-based knowledge of the
    "areas" or subject being dealt with so as to be able to "inform" the
    tourists about it.

    B.Sc. HHA Sem II


    Basics of Tourism
    Escort
    • The role of an escort begins as soon as the tourist/s arrives at his place. It
    ends only with the departure of the tourists.
    • During the stay of the tourist/s an escort may get a few intermissions,
    but unlike a guide, he may not be free from his responsibilities
    throughout the duration of the tourist/s stay.
    • In escorted tours the job also involves looking after facilitation, aspects
    like getting the custom clearances done or check in etc. at the airports.
    • In fact an escort is responsible for the entire group during the journey
    and at the destination.
    • Planning, Preparation and Situation Handling

    B.Sc. HHA Sem II


    Basics of Tourism

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