Decios National Polytechnic

Institute
Higher School of Commerce
And Administration

NS LADE N5
BUSINESS
ENGLISH
Unit IV:
Selected Management
Topics in the Entrepreneurial
Context

Final activity:
Evidence Portfolio

Teacher: VAZQUEZ CONDE MARIA BELEN

Group: 5DX10

Student: Carrasco Cervantes Edgar

Student number: 20210A0486
 INDEX

INDEX .................................................................................................................. 2

INTRODUTION .................................................................................................... 3

OBJETIVE OF THE ACTIVITY ............................................................................ 3

Unit 1. Activity 1. Social Conventionalism ....................................................... 4

Unit 1. Activity 2. Geography in the Business World ....................................... 6

Unit 1. Activity 3. Geopolitics and Trade .......................................................... 9

Unit 1. Activity 4. Social Conventionalism in the International Business .... 10

Unit 2. Activity 6. Presentation and Complaint Letters .................................. 12

Unit 2. Activity 7. Effective Electronic Communication. ................................ 13

Unit 2. Activity 8. Curriculum Vitae and Resume ........................................... 14

Unit 2. Activity 9. Consulting Proposal ........................................................... 16

Unit 3. Activity 11. TYPES OF WORK MEETINGS .......................................... 23

Unit 3. Activity 12. STAGES OF WORK MEETINGS ....................................... 26

Unit 3. Activity 12. STAGES OF WORK MEETINGS ....................................... 29

Unit 4. Activity 16. Selected Management Topics in Business ..................... 30

CONCLUSIONS: ............................................................................................... 34

2
 INTRODUTION

Commercial exchange among countries is an activity which takes place with the
influence of factors such as politics, demography, economy and statistics. Therefore,
to achieve a wider vision and contribute to the decision making process, it is necessary
to carry out a research on the topic.

OBJETIVE OF THE ACTIVITY

In this activity you will deliver an evidence portfolio that includes the documents of the
projects developed in this thematic unit; they must be already corrected based on your
teacher’s recommendations.

At the end of it, you should add a conclusion in which you mention and justify the
election of each of the activities.

3
 Unit 1. Activity 1. Social Conventionalism

4
5
 Unit 1. Activity 2. Geography in the Business World

MÉXICO
TRADE AND POLITICAL AGREEMENTS

North American Free Trade Agreements:

1. Trade between Mexico and the United States has grown 11.3%
2. Mexico's exports increased by 10.5% and imports by 7.7%
3. The United States is Mexico's first supplier with a share of 49.9%.

UNITED STATES Mexico-United States Bilateral Affairs:

- Includes various topics in political, economic, commercial, social,
environmental, energy, border technical and security areas.

Foreign Trade Information System (SICE)

Mexico and China have the Comprehensive Strategic Association which is

based on economic and commercial matters, facilitating the access of Mexican
products to the Chinese market and the signing of mutual recognition
agreements; This relationship is based on 3 pillars:
1. Institutional infrastructure
CHINA
2. Access to Markets in order to increase Mexican agri-food exports to China
3. Attraction of investments, whose objective is to attract the transfer of
technology and investment.

6
 High-level group (GAN): agreements between the Secretary of Economy and
the Ministry of Commerce of China. Its function is to renew the trade policy with
the promotion and facilitation of trade and investment between both nations.

Multilateral economic-political agreements, Mexico and India:

a) G20 members
B) They share and promote the idea of universal access to vaccines, medicines
and medical equipment.
C) Empowerment of young people, women and children.
D) They promote international order
INDIA E) They contribute to the development of Peace

Mexico's exports to India have been concentrated in products such as oil,

representing 80% of our country's exports to the Asian nation.

Treaty of Friendship, Commerce and Navigation in 1888, first commercial treaty

with an Asian country.

-AAEMJ: Agreement to strengthen the economic association between the

United Mexican States and Japan: free trade agreement: trade and investment
liberalization, market access, investment protection, dispute resolution
JAPAN mechanisms, customs procedures, rules of origin, sanitary and phytosanitary
measures, cross-border trade in financial services, mobility of people for
business purposes, public sector procurement, competition and improvement
of the business environment and bilateral cooperation

7
 CONCLUSIONS

Our country: Mexico, has been the spearhead for the economic growth not only of Latin
America, but also of North America and even Europe and some countries in Asia and
our country has one thousand two hundred and seventy treaties, of which 653 are
bilateral. , 617 are multilateral and 11 are trade agreements, although the nations that
we study only the United States is the only country with which Mexico has established
trade and economic agreements, there is a lack of relationship with the other
geographic areas such as countries in Asia, Europe of which Mexico could benefit and
conclude trade agreements and treaties.

REFERENCES
De Economía, S. (s/f). Strategic agendas. gob.mx. Retrieved on February 22, 2024,
from https://www.gob.mx/se/acciones-y-programas/agendas-
estrategicas?state=published

of the Republic EPN, P. (s/f). Mexico-United States Relationship. gob.mx. Retrieved on

February 22, 2024, from https://www.gob.mx/epn/articulos/relacion-mexico-estados-
unidos-49795

Trade relations between Mexico and China, evolution and importance. (s/f).
@TLCMagazineMx. Retrieved on February 22, 2024, from
https://tlcmagazinemexico.com.mx/index.php/2023/05/04/las-relaciones-comerciales-
entre-mexico-y-china-evolucion-e-importancia/

Mexico-India Bilateral Relationship. (s/f). Gob.mx. Retrieved on February 22, 2024,

from https://embamex.sre.gob.mx/india/index.php/emba/relacion-bilateral-mexico-
india-mexico-india-bilateral-relation

8
 Unit 1. Activity 3. Geopolitics and Trade

- Which countries does Mexico hold trade with and which products are
commercialized between them?

Currently, our country Mexico has 1,270 treaties in force, of which 653 are bilateral, 617
are multilateral and of them 14 are trade treaties that cover 50 countries, which allows
you to have access to the best markets around the world, gradually eliminating the
commercial barriers of products and services.

It has the most important trade agreements with the neighboring countries of the United
States and Canada with the Free Trade Agreement (T-MEC: United States – México –
Canada Agreement), mainly marketing machines for data processing, passenger cars,
vehicles for transporting goods, parts and accessories. of vehicles and televisions, as
well as petroleum oils except crude, petroleum gas, gaseous hydrocarbons, parts and
accessories for vehicles, diesel engines, corn.

Another important treaty of our country is with the European Union (TLCs: Free Trade
Agreement with México and the European Union) seeks to promote commercial relations
between both blocks and sells electronic goods, oil, gas, coal, machinery, mechanical
accessories, among others.

- How important are political conditions for each of these countries when it
comes to trade?

Although there are many free trade agreements between many regions of the world,
there are political conditions that certain countries may apply for the marketing of certain
products. We call these restrictions Tariffs and these are applied to goods for the purpose
of export and import; These duties applied to goods produced in a certain country.

9
 Unit 1. Activity 4. Social Conventionalism in the International Busi-
ness

On this occasion we will talk about cross-cultural business, and we can refer to this topic
as the efficiency of communication as a greater impact on the results of cross-cultural
negotiations.

It is important to analyze the quality of communication since this will allow a better quality
of negotiation, obtaining benefits to manage cultural barriers, examples of these may be
television programs, personal experiences, books, movies, etc.

On some occasion in our professional life we will have the need to interact or generate
business with other people from different areas where there are different language
speakers, different cultural and social environments that in many cases these aspects
can influence in favor or against closing said business. . . talks.

When preparing for cross-cultural communication in business negotiations we want to

do so with respect to the way of life and culture of the people we are going to market, it
is necessary to carry out an investigation of the culture of the counterpart, time must also
be dedicated to getting to know them. individuals, their profession, work experience,
education, areas of experience, personality, negotiation experience, all information must
be collected so that we can treat every negotiator as an individual and respecting
communication.

Around the world we find a great difference in cultures, some that are a little more
complex because they have to take different points to be successful:

The communication style used in different cultures, since all the information in the
dialogue is found in the words used, so it is important to understand what is meant and
respond in the best way. Negotiation style In some cultures it is believed that you win or
lose while in others it is considered an opportunity to win and execute negotiation
strategies. Relationships, value trust between people. Socialize, when we want to close
businesses in other areas there are cultures and ways of life involved, we have to take

10
care of the way we dress, sit, greet, dine, etc. Perception of time dictates what we must
do, prioritizing, planning, scheduling and implementing how time is perceived in the place
where we are. Decisions, in some cultures decisions are made based on rules,
processes, systems, and this influences the degree to which what is agreed upon with
people is expected. Authority is estimated based on age, gender, ethnicity, tribe, or
relationship with the people in the negotiation. Cultural responsibility, people can think,
behave and perceive the world very differently than their own reaction to circumstances.
Effort, shows true curiosity and interest in understanding cultural situations. Humility,
respect and understand the identity and way of life of others.

With this series of steps we will surely be successful in any negotiation where we have
to interact with other ways of life and cultures.

CONCLUSIONS
International business is not only carried out in our country, but most of the time in other
areas where borders but also cultures have to be crossed, these come to have influence
so that people change their way of communicating, behaving and even the way of
thinking, which is why negotiations can be affected if we do not find a way to handle
them, perhaps we will have to learn a new language, or adjust to the way of thinking and
speaking of others. The great diversity of cultures in the world may be impossible for any
negotiator but only his skill and experience will lead him to success.

REFERENCES

Salacuse, J.W. (2007). How culture can affect a negotiation. https://www.harvard-

deusto.com/como-poder-afectar-la-cultura-a-una-negociacion

11
 Unit 2. Activity 6. Presentation and Complaint Letters
PRESENTATION LETTER

COOPERATIVA TRABAJADORES CAL “TEAM 3”

Carrasco Edgar
Licenciatura en Administraciòn y Desarrollo Empresarial
ESCA STO TOMAS
Adolfo Ruiz Cortínes
Mexico City Mex, 04630

Subject: Offers hydrated lime for construction and industry.

25 February 2024

Dear Carrasco Edgar,

My name is Sara Beatriz Castro Escobar and I am the commercial manager of Cal
“TEAM 3”, a leading company in the sector of industries dedicated to the manufacture of
non-metallic mineral products. I am writing to offer you our range of hydrated lime
products.

"TEAM 3" hydrated lime offers its clients greater resistance and waterproofing at a low
cost, which makes them the best option in gluing partitions, coatings, foundations,
coatings and soil stabilization.

It has a great diversity of applications in all household needs, since its quality of 82%
purity, unique in the market, allows its high resistance, great adhesiveness and plasticity
to provide benefits that you will not find in any other product.

I would like to meet you in person to talk more about the products and services we have
for you, and tell you about the special benefits we offer our customers.

In advance I attach a catalog of our products so you can review it in detail.

In case you are interested, please contact me via e-mail at [email protected],

or at +52 55 8110 6432. I look forward to hearing from you soon.

Yours sincerely,
Sara Beatriz Castro Escobar
Business Manager

12
 Unit 2. Activity 7. Effective Electronic Communication.

To: Emilio Ramírez Trejo-CEO Team1

([email protected])

From: Decorations Team 3

([email protected])

Date: 26 February 2024

Subject: In response to your disagreements

Dear Emilio Ramírez Trejo,

My name is Sara Beatriz Castro Escobar and I am the Business Manager at "Decorations
team 3", a leading company in the distribution and manufacturing sector of materials for
interior and exterior decoration.

Thank you for the letter of complaint, letting us know about the problem Sara Castro has
had in our store in "Decorations team 3". I am so sorry that you have been subjected to
such a frustrating sequence of events. We will always want to respond very quickly to
our customers' concerns and what you have experienced is inexcusable.

We have realized that we had an error/delay in your order and we are aware of your
disagreement. We fully understand your inconvenience and ...appreciate that you have
notified us about this problematic.

We are sorry that you went through a situation that should not have happened. We
greatly value our clients' time and experience. Rest assured that we are following up on
your request.

We appreciate your patience. Please give us the opportunity to correct our mistake. I
have spoken to the sales manager at Team 3 Decorations and have instructed him to
give you a full refund plus a 20 percent discount.

I sincerely apologize for the inconvenience this issue has caused you. It is very
clear ...that the temporary staff should be trained thoroughly.

Thank you for your understanding, if you have any questions, please let me know. We
hope to continue doing business with you in the near future.

Regards,
Sara Beatriz Castro Escobar
Business Manager
Decorations team 3

13
 Unit 2. Activity 8. Curriculum Vitae and Resume

14
15
 Unit 2. Activity 9. Consulting Proposal
CUSTOMER: HOME4US

ABOUT HOME4US:

It is a home improvement
retailer and the largest in the
United States with more than
2,000 stores in the US and
Canada, selling products
including easy-to-assemble
furniture and accessories, DIY
furniture as well as equipment
and tools, has been on the
market for approximately 10
years.

EXECUTIVE SUMMARY

Principal problem:
Home4us needs to expand its market to the Hispanic world, particularly to Mexico and
Puerto Rico where its income is higher than its budget, which is why it is looking for
consulting for the management of household items that it can distribute.
The company requires positioning and acquisition of market share. Previously, a
campaign was presented where it was intended to be attractive to the Hispanic
community, representing a sales campaign designed to attract the market where the
main concepts were family, sports such as soccer and dance like salsa, however they
did not seem to obtain attractive results.

16
BACKGROUND

Furniture and
UNITED home
accessories,
10 YEARS STATE
2,000 assembly, DIY
AGO AND furniture
CANADA equipment
and tools
FOUNDED STORES STORE REGIONS SALES AREA

PROJECT SCOPE:

Our consulting proposal for the Home4us Company will include:

1. Initial evaluation:
- Analysis of the current situation and the implemented campaign:
We are aware that currently the company needs to expand its sales in the Hispanic
market, mainly Mexico and Puerto Rico, and that a sales campaign designed to attract
attention was previously carried out using themes such as family values, sports, and
salsa music. However, the results of His campaign was seen as stereotypical and did
not obtain the expected results.

- Identification of gaps:

The aim is to establish a business plan in which, when the Home4us Company is
established in the regions it intends to reach the market, it can have sales success,
gaining market share, greater income and growth of the company in these regions.

17
 - Understanding of the project requirements: we will collaborate with all inter-
ested parties to define the specific needs and objectives.
-
- Deliverable:

At the end, a complete report and evaluation with recommendations will be delivered.

2. Implementation:

- Implementation of the campaign in order to choose the important elements that

can attract customers and begin to generate and increase market share as well
as participation in it.

- Implementation with previous or existing campaigns: guarantee perfect in-

teroperability with current technologies and campaigns in order to complement
them.

- Testing: carrying out market tests and measurements to guarantee the function-
ality and reliability of the activities carried out. Carrying out rigorous tests and
evaluations to guarantee functionality and reliability.

- Deliverable: the advertising campaign as well as the business plan will be fully
functional and ready to be executed.

3. Training:

- Comprehensive training: practical training will be provided to all people in the

regions of Mexico and Puerto Rico, especially at the management level with the
sales and marketing departments in order to establish the activities that will be
carried out so that Home4us is successful in launching its products in these mar-
kets.

18
HOME4US STRATEGIES TO ACQUIRE GREATER MARKET SHARE

1. Lower prices:
It would be a quick and effective way to attract more customers by establishing a
campaign with discounts.
2. Innovating:
By introducing new models of products, equipment and furniture with differentiators
with the competition we could grow market share, feedback with customers and
carrying out an analysis of the competition stores that are in the same market in
Mexico and Puerto Rico, in addition the largest Part of the new customers will
become loyal, reducing the market share of your competitors.
3. Improve customer retention:
Strengthening the relationship with customers, creating a loyalty and loyalty plan
towards the brand will help gain market share through consumer satisfaction.
4. Finding new markets:
Home4us is looking for new markets in other countries or regions other than where it
already competed, such as in the United States and Canada, now it would invest in
Mexico and Puerto Rico.
5. Strengthening brand recognition:
Using effective branding and marketing tactics will help achieve the objective, the
more customers know who HOME4US is, the more chances we will have of attracting
them, becoming a benchmark in the industry and growing market share.

6. Learn from competitors

Use digital tools like Market Explorer to discover the tactics that competitors are using
to improve their market share. If we analyze the traffic generation strategies and the
distribution strategy on social media, we can find out what channels they are using
to reach their audience and analyze channel performance.

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BRAND POSITIONING STRATEGIES

1. Discover the needs and preferences of our consumers:

For Home4us to be successful with brand positioning in the market, it is necessary to
carry out an analysis to know what consumers want, as well as to know what type of
consumers are part of our market.

2. Competitor analysis
Carry out a solid and rigorous audit of the digital presence of our competitors, analyzing
what they do, what their audience perception is regarding their actions, subsequently
developing a brand positioning campaign.

3. Connect with values, perceptions and thoughts.

It is necessary for Home4us to connect with the values, perceptions and thoughts of
consumers so that solid business relationships can be established, and even gain brand
ambassadors who promote sustainable positioning.

4. Connect with users on a human level

You need to look for real and human connections with users, generating strategically told
stories that can evoke feelings and foster connections, such as success stories and
stories of the beginnings of your business and evolution processes.

5. Add value
Use the content marketing strategy as an alternative to add value to business processes,
offer loyalty programs, allow free trials of certain products or services and organize
events such as webinars, among others.

5. Reinforce differentiating qualities:

A well-positioned brand differentiates itself from the rest, Home4us must have a unique
and characteristic tone of voice, also design strategies, content and actions inspired by
other experiences in other regions such as the United States and Canada.

20
STRATEGY CALENDAR, GANTT CHART

CONCLUSIONS
The company Home4us wants support to develop a consulting proposal, as background
it is a large home improvement distributor in the United States with more than 2000
stores and also in Canada, they sell home products that include easy-to-assemble
furniture, furniture, equipment and tools, this company has been in business for more
than 10 years. The income has been higher and they want to establish sales strategies
since they want to expand into the Hispanic world, particularly to Mexico and Puerto

21
Rico. Previously, the sales department presented a campaign that was not successful
and wants a consulting proposal to achieve its objectives.

REFERENCES

Castro, R. M. (2021, septiembre 27). Cómo calcular la cuota de mercado y encontrar

nuevas oportunidades de crecimiento. Semrush Blog; Semrush.
https://es.semrush.com/blog/como-calcular-la-cuota-del-mercado/
Cimec. (2023, enero 20). ¿Qué beneficios tiene una consultoría empresarial? CIMEC.
https://www.cimec.es/beneficios-consultoria-empresarial/
Cómo hacer una propuesta de consultoría. (2013, febrero 2). wikiHow.
https://es.wikihow.com/hacer-una-propuesta-de-consultor%C3%ADa

Corrales, J. A. (2021, febrero 3). Guía del posicionamiento de marca: cómo consolidar
la fuerza de tu empresa en el mercado consumidor. Rock Content - ES; Rock Content.
https://rockcontent.com/es/blog/posicionamiento-de-marca/

22
 Unit 3. Activity 11. TYPES OF WORK MEETINGS

23
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25
 Unit 3. Activity 12. STAGES OF WORK MEETINGS
Work meetings are an essential aspect of any organization. They provide a platform for
communication, collaboration and decision making. However, not all meetings are
effective and some can even be considered a waste of time. This essay explores the
relevance and effectiveness of business meetings, highlighting the factors that contribute
to their success and the challenges that may hinder their effectiveness.

Business meetings are essential to provide a forum to clarify goals and objectives.
Meetings allow team members to discuss the organization's goals and how each
individual's role contributes to achieving those goals. By clarifying goals and objectives,
meetings ensure that everyone is on the same page and working toward a common
purpose. Meetings also provide a platform for communicating progress and updates.
They allow team members to share information about their progress, discuss challenges,
and identify solutions. This communication helps ensure that everyone is aware of what
is happening within the organization and can help address any issues that may arise.
Additionally, meetings are essential to identify challenges and solutions. They provide
an opportunity for team members to discuss the challenges they face and propose
solutions. This discussion ensures that everyone is aware of the challenges and can
contribute to finding solutions that benefit the organization.

To ensure meetings are effective, several factors must be considered. One of the critical
factors is having a clear agenda and purpose. A clear agenda ensures that the meeting
stays on track and all necessary topics are covered. A purpose ensures that the meeting
is focused and that everyone in attendance understands why they are there. Preparation
and participation of attendees are also essential to ensure that meetings are effective.
Attendees should come prepared with relevant information and be willing to participate
in the discussion. This preparation ensures that the meeting is productive and that
decisions can be made efficiently. Effective communication and listening skills are also
essential to ensure that meetings are effective. Attendees must be able to communicate
their ideas clearly, actively listen to others, and provide constructive feedback. Effective
communication and listening skills ensure that everyone is heard and decisions are
made based on the best ideas.

26
Despite the importance of business meetings, several challenges can hinder their
effectiveness. One of the important challenges is the over-reliance on meetings as a
solution. Meetings should not be the only solution to address organizational challenges.
Other solutions should also be considered, such as email, phone calls, or online
collaboration tools. Lack of preparation and organization is another challenge that can
hinder the effectiveness of meetings. When attendees are not prepared, the meeting can
become unproductive and decisions may not be made efficiently. Lack of organization
can also lead to a disorganized meeting, causing attendees to lose focus and disengage.
Finally, the dominance of certain individuals or groups can also hinder the effectiveness
of meetings. When certain individuals dominate the discussion, others may feel
marginalized and their ideas may not be heard. This dominance can also lead to
decisions being made based on personal biases rather than the best ideas.

Business meetings are a crucial part of any organization's operations. They provide a
platform for decision making, problem solving, and collaboration among team members.
Planning, organizing and closing business meetings are three essential steps that
ensure the success of the meeting. In this essay, we will discuss each of these steps in
detail, including their key points and examples.

The first step in planning a successful business meeting is to identify the purpose and
objectives of the meeting. This involves determining what needs to be discussed and
accomplished during the meeting. For example, if the purpose of the meeting is to
introduce a new product, the objectives may include discussing the product's features,
benefits, and pricing strategy. Once the purpose and objectives are clear, the next step
is to determine attendees and select a suitable venue.

27
 CONCLUSIONS

This essay explores the relevance and effectiveness of business meetings, highlighting
the factors that contribute to their success and the challenges that may hinder their
effectiveness. Meetings allow team members to discuss the organization's goals and
how each individual's role contributes to achieving those goals.
They allow team members to share information about their progress, discuss challenges,
and identify solutions, they provide an opportunity for team members to discuss the
challenges they face and propose solutions.This discussion ensures that everyone is
aware of the challenges and can contribute to finding solutions that benefit the
organization. To ensure meetings are effective, several factors must be considered.
A purpose ensures that the meeting is focused and that everyone in attendance
understands why they are there. Preparation and participation of attendees are also
essential to ensure that meetings are effective.

28
 Unit 3. Activity 12. STAGES OF WORK MEETINGS
The debate is an oral discourse that can be classified as a type of structured
conversation. Its objective is to confront two or more opinions about a certain
controversial topic, or to less, debatable from various points of view.

It is characterized by being a structured discussion with responses by a team defender

and by another who is against the statement raised. Requires a Rigorous documentary
research to be able to replicate with foundations. Debate can be used as a strategy to
work with students within from the classroom, or the group can be taken to observe and
listen to debates related to the profession.

Assertiveness is a communication style in which we honestly, appropriately, respectfully

and directly express the opinions, ideas and thoughts we have without dismissing those
of others. It is the balanced way in which we present our points of view, defending and
respecting the convictions and beliefs of other people. The word assertive comes from
the Latin assertus which means “affirmation of the certainty of a thing”, so we can see
that assertiveness is related to the certainty or veracity of our position in life, therefore
an assertive person is one who it is affirmed with certainty through how it communicates
with others. Knowing and taking into account the characteristics of assertiveness along
with the way assertive people behave are fundamental factors for building effective
interpersonal relationships.
The most important characteristics are:
1. They trust themselves
2. They respect the point of view or beliefs of others
3. They inspire confidence in others
4. They listen actively
5. Possess emotional intelligence
6. Maintain serenity in the face of conflict
7. Express feelings
8. Act adaptively

Assertiveness is governed by certain principles that must be applied with resistance and
solidity to reinforce our communication strengths when sharing with others.

CONCLUSIONS

A debate is an organized contrast of ideas and points of view between two or more
people, at the end of which they must reach some kind of agreement or intermediate
point, thanks to the organized and peaceful presentation of their arguments. The debates
are generally oral, although they can also take place in writing through appropriate
communication platforms, as long as they form a structured conversation.
-

29
 Unit 4. Activity 16. Selected Management Topics in Business
RECRUITMENT

The recruitment or selection of a company's personnel is a phenomenon from which no

organization can exclude since through different processes the appropriate personnel
are identified and chosen for the needs of each job, the requirements of the position are
also defined and subsequently announced to choose the most suitable one. This practice
is vital for the success of any company and must guarantee the efficiency of the internal
and external processes used in order to build qualified teams that adapt to their positions
and required functions.

In general terms we are going to define recruitment as a necessary process within

any organization that identifies, attracts and selects potential candidates to fill va-
cant positions. This strategic process involves searching for and attracting the
most qualified professionals to fill its vacancies.

Recruitment is the first step to attract new talent to a vacancy within a company, so you
must know the importance of establishing a defined and efficient process that helps se-
lect the best applicants in accordance with the policies and requirements of the company.

It is also important to analyze the benefits of establishing a good recruitment process

within companies, they are described below:

1. You create a brand since candidates can investigate the company's processes, sala-
ries, practices, so a clear and ethical process will be successful in the selection.
2. Reduction of staff turnover by selecting ideal candidates who have the appropriate
skills and personality, reducing turnover and increasing efficiency.
3. Fast processes with strategies designed to quickly fill jobs.

To achieve effective recruitment of a person, it is important to define what functions and

tasks the employee would perform, which is why the following tips must be taken into
account for successful recruitment:

30
 a) Contrast objectives ensuring that the candidate matches the characteristics of the
position.
b) Do not act against the clock by developing specific questions and going deeper
in order to obtain as much information as possible about your experience, per-
sonality, values and interests.
c) Test them with problem-solving activities in everyday company environments.
d) Make the expectations of the position clear.

1. HIRING OF PERSONNEL

The hiring of personnel includes the last phase of recruitment and selection, it consists
of the formalization of the entry of the candidate as a new worker. Therefore, this stage
is where all the legal documentation must be done and the candidate must read the legal
settings and decide whether to sign the contract.

But it is not only important to take into account the legal aspects, there are also other
factors such as the negotiation of the employment contract itself. In this way, an agree-
ment can be reached that benefits both the employee and the employer.

In addition, it is important that the candidate complies with the selection rules and has
successfully completed all the stages that comprise it. In this way, the recruiter can de-
termine if the professional profile adapts to that required by the company. Staffing is a
crucial phase that includes estimating staffing needs, preparing a work model, selecting
professionals, and creating a talent pool. A fundamental part of the hiring process is
defining the right requirements for candidates. The documented basis for the develop-
ment of these requirements is the job description and professional organization chart.

3. THE COMPANY AND RECRUITMENT IN MEXICAN COMPANIES

31
The process of recruitment in Mexican companies involves several key aspects that con-
tribute to the overall success and growth of the organization. This includes understand-
ing the local labor market dynamics, cultural nuances, and legal requirements related to
hiring practices.

Mexican companies typically prioritize a thorough recruitment process that involves iden-
tifying specific skills and qualifications required for each position. This often includes
conducting interviews, skills assessments, and background checks to ensure the suita-
bility of candidates. Additionally, companies in Mexico may also focus on diversity and
inclusion initiatives in their recruitment efforts, aiming to create a workforce that reflects
the diverse population of the country.

Mexican labor laws govern recruitment practices. Companies must adhere to regulations
related to employment contracts, working hours, benefits, and termination procedures.
Registration of the “Instituto Mexicano del Seguro Social” (IMSS) is mandatory for em-
ployees, ensuring access to healthcare and social security benefits. Overall, recruitment
in Mexican companies is a strategic process that aligns with the company's goals and
values while complying with local regulations and fostering a diverse and talented work-
force.

CONCLUSION

In the current business context characterized by globalization, the speed of change or

the technological innovation, recruitment and selection of personnel are factors determi-
nants to achieve the objectives of a company.

The human resources department of an organization has numerous responsibilities and

one of them is to select personnel, power be able to choose between different applicants
to the most qualified, since this greatly affects the production process of the company,
as it is the personal the precious human capital of the organization it is important to select
the best and most qualified individuals who can fulfill their functions and participate in
the economic progress of the company.

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Selecting personnel is a filter to allow organizations to enter only some people, and these
are the ones who cover the previously established requirements that allow protecting the
intellectual capital of the organization because it is necessary to be able to evaluate the
behavior of each individual because each person has different variants of thought.

It is considered as an investment for the company, and despite this the main objective is
that, when choosing personnel highly trained will allow the return of this investment as
soon as possible, it also brings I get more benefits for the company in different levels
such as the social, material and financial, since the workforce allows the company to
fulfill its functions properly.

Selecting personnel today goes further simply to find the ideal candidate to fill the posi-
tion vacant, if not, in addition, manage to obtain a personnel willing to be promoted by
the developer to demonstrate their capabilities to the maximum and thus commit them-
selves to the company.

Being able to select personnel to cover the existing vacancies is a process that must be
thorough, orderly and planned so that the best candidate can be chosen, capable of
covering the needs of the vacant position in the organization.

To become an efficient and competitive company, it is important to develop human re-

sources management that guarantees the availability of trained, competent, updated and
motivated personnel towards productive work and committed to the future.

One of the keys to the success of any company is having the right personnel, at the right
time and with sufficient motivation to be able to perform their function in the best possible
way. Given the importance of the human factor, a poor recruitment process, selection
and socialization will make it very difficult to meet strategic objectives, leading to loss of
profitability, a bad work environment, a lower productivity or lack of involvement.

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 CONCLUSIONS:

We have reached the end of this Business English subject, which gives us a broader
overview of businesses today, the way they are changing, how they are structured, how
to conduct ourselves when carrying out negotiations and also the elements that can be
taken into account. counts for those arguments. Without a doubt, one of the fundamental
areas within business administration and development will help us train as future
administrators with deep-rooted and consistent knowledge, to be able to know about the
different circumstances that we may face along the way.

On behalf of my co-workers, thank you very much because we were always able to
coordinate in the activities requested by the platform, there was always a climate of
respect and responsibility. I thank my advisor for taking the time to review each of the
activities we carried out without a doubt. All possible feedback will guide us on the
professional path.

I found the subject extremely attractive and interesting, many thanks to the multi-virtual
system for allowing us to delve deeper into knowledge in the non-school area.

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