Project Report

On

Topic: Buying Behavior of Indian Tourists Towards Holiday Packages: An

Analysis of Tourist Online Applications

Submitted To

LOVELY PROFESSIONAL UNIVERSITY

In partial fulfilment of the requirements for the award of degree of

Master’s in Business Administration

SUBMITTED BY
Name of Student University Registration No
Aman raj 11908285
B sam karan 11909711
Kalyan 11910809
Ivs swamy 11915648

1
 ACKNOWLEDGEMENT

With immense please I am presenting ‘Buying Behavior of Indian Tourists Towards

Holiday Packages: an analysis of tourist online applications’ project report as a part of
curriculum of ‘Master of Business Administration’. I wish to thank all the people who
gave me unending support.

I express my profound thanks to all those who had indirectly guided me and help me
in preparing of the project. Last but not least I would like to thank my favorite persons
‘my parents’ for supporting and influencing me.

Finally, I must say that no height is ever achieved without some sacrifice made at some

end, it is here where I owe my special debt to my parents and other family members and

friends for showing their generous love throughout entire period.

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Decleartion

I , hereby declare that this project titled ‘Buying Behavior of Indian Tourists Towards
Holiday Packages: an analysis of tourist online applications is original to the best of
my knowledge and has not been published anywhere .It is our original work and the
project has not formed the basis for the award of any degree , associateship
,fellowship or other similar titles. This is only for the purpose of using in the Mittal
School of Business forMaster of Business Administration only and nothing else.

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 CONTENT

SL CHAPTER PAGE

1 Title 1-2

2 Introduction 2-6

3 Secondary data/ Literature

review

4 Research Gap

5 Problem statements

6 Research Objective

7 Research model

8 Research Hypotheses

9 Research Methodology

10 Data analysis and

interpretation

11 Recommendations

12 Limitations

13 Conclusion

14 Reference

15 Questionnaire

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 Title

‘’A study of buying behavior of Indian tourists towards holiday packages:

an analysis of tourist online applications.’’

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INTRODUCTION
Consumer buying behavior refers to selection, purchase and consumption of
products and services for satisfying their wants. Many factors such as attitude,
preferences, intentions etc. affect the consumer in their buying decision-making
process, shopping habits and making final purchases. A purchase decision is the result
of one of these factors. Initially, consumer make a decision for the commodities of its
type to consume then it selects those commodities that have greater utility. After
selecting the commodities, the consumer makes an estimate of the available money to
spend. Lastly, the consumer analyses the prevailing prices of commodities and takes
the decision about the commodities to consume. Meanwhile, there are various other
factors influencing the purchases of consumer such as social, cultural, economic,
personal and psychological.

Travel and tourism are the largest service industry in India that provides fuel to its
economic growth and progress of the nation. Tourism is the third largest foreign
exchange earner of the country that account 6.8% for country’s GDP1. In the year 1966,
government of India establishes the ITDC (Indian Tourism Development Corporation)
for the development and promotion of tourism in India (TMohd, A Mohd, Ansari,
2018).The campaign like “Incredible India” was launched to promote different tourism
destination through websites that have user-friendly interface for booking,
transportation, foreign exchange, etc.

The 21th century is the era of digitalization where a growing number of customers are
making purchases online. Through this report, we aim to analyze the effectiveness of
online travel agents (OTAs) and understand the purchase behavior of Indian travelers
using websites and other travel related applications. This research provides an insight
of online travel agents, e-mail marketing and social media on the path to purchase of a
consumer. This report includes valuable feedback from the consumers in India and
gives an understanding of the current state of the e-Travel industry in India. Consumers
are turning to the internet to take advantage of ease of booking and comparative pricing.
About 95% of consumers search online before making a travel purchase (Kaynama,
Black, 2000). The research indicates that majority of consumers are comfortable with
online ticket booking, but tour packages and hotels are still booked offline. It indicates
that there is a gap between expectations of consumers and actual facilities promised by
hotels when booked online.

The best way to encourage the customer to plan a trip is heavy discounts and
offers through websites and about 36% of the customer in India makes plans through
the same (Ip and Lee, 2010). This has led to an increase in the number of offerings
made by the e-Travel portals. Majority of the travel portals are offering a complete
experience through online hotel bookings, holiday packages, travel guides, air tickets,

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rail and bus tickets, customized holiday packages, shopping, bill payments, money
transfer, movies, car rentals and other utility services. These wide range of offerings
promise convenience in travel booking, planning and search. The offerings made by
major e-Travel portals are:

Many consumers use internet to take advantage of comparative pricing and enjoy the
best deals at lower prices. It avoids them the extra cost of booking through a travel
agent and saves the time consumed in visiting a traditional booking store. Features like
easy cancellation, personalized deals, ticket tracking and on-call customer service ease
the journey of a traveler. Travel companies are adopting user-friendly interfaces to
simplify the consumer experience: easier navigation, better interactivity and time saver
quick book options are amongst the most important ones. Marketers are using trip
advisors, travel blogs and social networking sites to build a brand name by encouraging
consumers to share their personal travel experiences. These sites spread word of
mouth and increase the credibility of the portals, thus increasing the lifetime value for
their customer. Discounts on booking through mobile and various cash-back offers are
mainly used to lure the customers. Also, discounts on last minute bookings, timed
discount offers help the portals to attract huge traffic on the travel booking websites.

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 CHAPTER-

Literature Reviews

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LITERATURE REVIEW

The rapid increase of travel and tourism sector in India has increased the usage of
technology for online transactions. A research was conducted to know the satisfaction
of Indian customers about the online booking of travel packages. They segregated the
questionnaire into two dimensions related to trust and service attributes. The result
shows that correlation is high between customer satisfaction and services attributes
with travel websites. However, the study concludes that customers give less
importance to trust and services but are convinced by the interactive facilities, service
convenience attribute and user friendliness of travel website to make a vacation
planning (Khare and Khare, 2010). Internet plays an important role for the buying
behavior of travel packages. (Beldona, Racherla and Mundhra, 2011), determine the
factors for buying air travel tickets through multiple channels (both offline and online).
Result indicates that age, education, nature of internet usage orientation and time spent
online serve have different buying behavior on both the channels. The outcome
demonstrates that old travelers prefer offline channels as compare to young travelers
who chooses online mode for booking packages. (Chiam, Soutar and Yeo, 2009),
studied the effects of one of these components (values, bundle qualities, travel
operators and a seal of endorsement) in on the web and disconnected conditions were
analyzed utilizing conjoint examination. It was discovered that cost had the greatest
effect, although movement specialist and aircraft notoriety and dependability likewise
affected on individuals’ inclinations. Strikingly, there were no significant contrasts in the
quality’s effects in the on the web and disconnected condition. As the study done by
(Mandal, Roy and Raju, 2017), empirically showcase that website attractiveness is the
most important component for travel and tourism because customers will utilize
service of website only when relying upon how responsive the website services are to
the requirements of the clients. However, web attractiveness benefits to the success of
travel and tourism websites as it positively influences the people to revisit the website
again. The Internet has likewise highlighted the development and advancement of the
market by encouraging more noteworthy straightforwardness of costs joined with
omnipresent reach. Online portals offer attractive packages when compared to offline
as technology cut the cost and the saving in cost is transferred to customers in the
form of packages. Discounting, Time Saving and Advance Booking are the various
attributes that influence the decision making while choosing the online packages. The

9
values that draw customer to travel portal are attractive offers, generally a bundle of
offerings, & ease of booking (Kumar, A Kumar, Chakraborty, Abhishek & Rao 2017).Due
to the invention of internet and advance technology many companies of travel and
tourism industry are handling their customers by providing various information to the
customers and making a good relationship between them and makes easier while
handling the various data of the customers which are provided by customers while
accessing the company’s websites or internet based applications. But, due to lack of
trust to the company while buying or online transaction customers are more concerned
to their privacy and which give an impact on the customer’s willingness to buy online or
any other online transactions (Brown, M., Gottlieba, U., &Muchira, R. 2005).

Attitude sometimes affect the consumer behavior towards online shopping which is the
most important concern nowadays. (Wen,2009), developed a conceptual framework
based on theory of planned behavior and related literature reviews which was
empirically tested to check the bond between the factors and the framework, results
that the factors such as attitude, customer satisfaction, trust and e-commerce websites
design has a major role on online medium to make purchases.(Wen, 2012), investigated
that theory of attitude behavior consistency, communication theory and related theories
gives theoretical foundation for understanding factors such as information quality,
service quality, and system quality, which influence the customer for purchases. In
addition, customer’s attitude and trust are strong mediators that link the quality of
website with the buying decision. (Budeanu, 2007), contemplated that despite the
pronounced uplifting attitude towards feasible travel industry, vacationers do not act
alike by purchasing mindful the travel industry items. The low help from clients is one of
the fundamental boundaries for advancement towards reasonable travel industry.
Enlightening instruments are irreplaceable for making a move to practical vacation
conduct, which might be accomplished. Tourist destination is a specific product
composed of complexes of different attributes offered to tourists. The main research
question is which attributes of tourist destination are the most important for the
tourist’s perception and how they will evaluate the destination in comparison with other
visited destinations. However, the study will examine the components that add to trust
of Indian sightseers in e-the travel industry organizations so as to make more an
incentive for the clients. Trust-Building procedure of travelers will be examined by three
angles to be specific: Consumer Characteristics, Website Characteristics and Service
Quality (Nidhi Phutela 2014).

The key challenge that is face by the websites for its growth and development
nowadays is Trust. Research analyses six dimensions including order facilitation effort,
prior knowledge of vendor, website presentation and navigation, customer information
exchange, customer control and collaboration, transactional security and most
important enhancing consumer trust within the online travel marketplace (Austin, Ibeh,

10
Yee, 2008).(Chen and Barnes, 2007), Trust is one of the important elements of
consumer behavior for making purchases through online medium. It investigates how
trust can be developed in customers initially by the online channel and their purchase
intentions. They found that customer is concern about online security, privacy, policy of
websites and willingness to customized and are the important antecedents to online
initial trust. The demographic features such as income and age group influence the
online purchase attitude of travelers as examined by (Datta, M Sajnani and J Thomas,
2018). It concluded that gender do not affect the purchases through online websites but
trust, service and awareness seem to be major concerns for the travellers but
convenience and network play a major role in online travel purchase.

All the companies and hotels need to adopt and make a website which is a platform for
getting all the information regarding the customers hotel reservations or any other
information that customers are looking for. Many companies and hotels are maintaining
their websites by using various technology with the help of internet by providing online
transactions and many others features which can attract customers, thus hotel
websites are replacing the traditional mode of hotel reservations (Morosan, C., &Jeong,
M. 2006).

(Bethapudi, 2013), articulated the role of Information communication and technology

(ICT) in today’s new era of internet to boost tourism industry. According to his study, it
was found that ICT helps tourists by providing various information about the location of
tourist destinations, hotels and e-ticket bookings of airlines in which a tourist can easily
access these facilities sitting in any place of the world.(Amaro and Duarte,
2013),studied and analyzed the further expansion in the advancement of the ICTs and
its influences to the customers who buys the travel packages in the market. According
to this study, the characteristics of online buyers are classified into three fundamental
classifications: Consumer Characteristics, Perceived Channel Characteristics, and
Website and Product Characteristics in which customer saw qualities of channel
attributes, and site and item attributes. The impacts of social media on buying
behaviour of the consumer has been immensely discussed in the tourism and travel
sector given the intangible nature of travel services and the perceived risk during the
travel decision-making process of the customer.(Sigala, 2013),provides a holistic supply
chain management which customers are involved in each and every stage to take care
of environment and to increases sustainability and eco-friendly practices. According to
his model, there are four dimensions which are factors like motivating customer’s
involvement, degree of customer involvement, management strategies of customer
involvement and outcomes of customer involvement. The essence of the intentions to
use social media has been articulated by many previous works (Lopez,
Gidumal,Tano&Armas 2011; Pappas 2015).

The most important thing which should be considered is that people are doing research

11
from information by experienced tourists who are contributing information regarding
vacations and holidays trip by uploading photos, videos and comments. Then, people
who are about to go their vacations evaluating according to this information. And also,
the intention of tourist to used social media tools are also increased because of
experience tourists are put forward and endorse to other to use the social media tools
in order to gather information related to their holiday’s packages, prices, planning
destinations, etc. Datta, B., Sajnani, M., & Thomas, J. (2018) focused on understanding
the consumer behavior on the buying decision making process where the studied was
confined in Delhi National Capital Region in India while booing the holidays trips through
online portals. Business travelers are investigating on various online travel portals for
booking their trips. According to this study, it was identified the nine fundamental values
that people are looking for when they are about to purchase: product quality, cost, time
to receive the product, convince, time spent, congeniality, shopping, business enjoyment,
security and environmental impact. Business travelers are taking keener about the
confidentiality, security and product quality the most when they are booking their
holidays trip. Pappas, N. (2016) focused on holidaymaker’s perspectives using internet
booking for their holidays. It was coming to know the association between the internet
perceived risks and relatively equal influenced of the product and e-channel risks in
consumer’s trust.

John Fotis (Bournemouth University, UK), DimitriosBuhalis (Bournemouth University, UK)

and NicosRossides (MASMI Research Group, Cyprus) 2011 predicted the impact of
social media in the buying behavior and decision-making process especially in travel
industry on holidays package segment. People are tremendously impacted by social
media on the travel planning process before, during and after the journey in which
tourists can gather more information from information shared by experienced people
and they are using these scopes of information to plan their holidays package. Pearce,
D. G., Reid, L., & Schott, C. (2009) contributed to the literature of tourism by analyzing
the behavior of 567 respondents from New Zealand outbound tourists on which they
have made their travel arrangement on holidays. They found that people are made their
travel arrangement by package tourists offer, independent travelers and an intermediate
group, plus packages. They also observed that there are differences among the three
categories in terms of travel characteristics, travel related information search, booking
and purchase. They also came to know about the variations in the channel behavior
which are examined in the four different sectors like transport facility to destinations,
their accommodation like hotels, attractions like beautiful scenery, monuments,
waterfalls and activities which includes things happening throughout the tour. Online
travel booking has been adopted by an increasing number of tourists (H Penge,XXu,W
Chen 2013)summarizes the three stages of online booking : online booking loyalty ,
based on the literature review , online based booking loyalty. In view of the writing
survey, the paper subsequently proposes another examination motivation for tourists,

12
practices in internet booking and suggests experimental strategies for future research,
the study not only provides a comprehensive and understandingofconsumerbehaviors
for the tourism marketers, but also sheds light on the future research in online booking.
(S Amaro, P Duarte 2015) determined the theory of planned behavior, the technology
acceptance model and on the innovation diffusions theory, this study proposes and
experimentally tests an incorporated model to investigate which elements influence
intentions to buy travel online, partial least squares structure equation modeling was
conducted to assess the hypotheses. The empirical results, obtained in a samples of
internet users, indicate the intentions to purchase travel online are mostly determined
by attitude, compatibility and perceivedrisk. The theoretical contributions of the study
and the practical implications are discussed and the future research directions are
detailed.

India is a place which having a large variety of tourist’s attractions but it has failed due
to 90% of the total international tourists who are coming to India do not buy any of
holidays packages. The reason for this is because of many factors viz., India’s image,
infrastructural bottlenecks, tough competitions and inappropriate marketing are
responsible for this (Chaudhary, M. 1996).Due to advancement in technology, modern
travelers across the world needs various information of good qualities about the
products and services, and other information which are related to their travel plan and
which in turn helps tourists to take their decision. Tourists are giving less importance
towards online transactions due to lack of trust and security aspects in online financial
transactions than other services provided by the websites (Khare, A., &Khare, A.
2010).Many tourists are not buying their holiday packages from e-commerce company
due to lack of trusts on their system like providing personal information (Grabner-
Kräuter, S., &Kaluscha, E. A. (2003).Sometimes many people found website navigation
issues on the interface of the web portal while they are looking for the products and
services offered by the company (Taylor, M. J., & England, D. 2006).Many tourists are
not doing electronic transactions due to security threats and lack of trusts on sharing
information through technology and other online portals (Chellappa, R. K., &Pavlou, P. A.
2002).

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14
 Chapter-

Research Gap

Research gap

Limitations of the study

No research is done without knowing the limitations we have faced in conducting a stud
y that will applyto the analysis the learning
like the others, this research has some drawbacks listed below:

 The responses have been collected only from the earners not from students.
 The study is mainly concentrated on online holiday packages.
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 The size of the sample will be limited to time and resources.
 The outcome is assuming that the respondents given accurate information.

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 Chapter

Objective

Objectives
Every journey has their own destination. Without destination there is no mean of journey.
Similarly, every research has some prefixed objectives that we should be follow in our
work. Every step that we would have been taken in this project is have some specific
objectives that how could I achieved it. The main objective of our project is as follow:

• To study the antecedents of the purchase intention towards online purchase through
travel websites in India.

• Illustrate the relationship between the customers purchase intentionand actual

buying behavior towards travel websites.

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18
 Chapter

Research Model

Conceptual Model:

Benefits of Use
(Functional, Social,

Costs of Use (Effort, Intention of Online Buying Behaviour of

Usage Difficulty, Privacy) Tour Packages Tour Packages

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Incentives of Use (Trust,
Altruism, Access)

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 CHAPTER-

Research Methodology

Research Methodology
Research means different thing to different people and the reason to conduct research
on buying behavior of Indian tourists towards holiday packages.it details the procedure
necessary for obtaining the information needed to structure and solve the research
problem. It set the base for conducting the project.

Research Design:
It is a blueprint that we are used in research in this term we understand the detailed
procedure of the research and design.

The two-general type of research are

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  Exploratory Research
The aim of exploratory research is to provide insight and understanding of the research
er's question, the goal of definitive research is to test specific theories and investigate s
pecific relationships.

 Conclusive Research
Descriptive research design is intended to describe something that usually has function
al characteristics.Once the problem has been defined, the next step is to prepare a plan
to obtain the necessary information for the research.The present study should follow de
scriptive and casual approaches in which there is a need to collect a huge amount of inf
ormation before making conclusion if necessary.

Data Collection
Primary data is a main source of data collected through online method of digital survey
and as well as offline method of questionnaires

Research strategy
In this study, online survey method will be considered for collecting data and analyzing
the opinion of various customers. And data will also be supported by literature review of
previous researches undertaken.

Sample Selection
Sample will be selected by judgement of the various surveyor. Certain discussion was
taken care while selecting the sample:

Responded should be aware of English and should have planned for a tour by online
methods.

Sample Sizes
The Sample sizes of 201 respondents will be selected from Lovely professional
university and from employees.

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Data collection
Primary data will be the main source of data collections via online and offline mode of
questionnaires.

Statistical Tools
In order to identify factors that motivates and motivates and restricts to tourists
towards holidays packages. The technique of factor analysis was applied for which we
have used SPSS in order to apply factor analysis on the data variables.

23
 Chapter-

Data Analysis and Interpretations

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From the above Table-2, We came to know that 61.2% of total respondents i.e 123
respondents are of age less 30 years, 32% of respondents out of total respondents i.e
63 respondents are from age between 31-40 years, 5% of respondents out of total
respondents i.e 10 respondents are from age between 41-50 years, and the rest 2% of
respondents out of total respondents i.e 2 respondents are of age above 50 years.

From the above graphical representation, we came to know that 86% of total
respondents i.e 173 respondents out of 201 respondents are male and rest 14% i.e 28
respondents are female.

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From the above graph, we can see that 30.3% of total respondents are households
which having monthly income below Rs 30000. 38.3% of total respondents are
households which having monthly income between Rs 31000-60000. 15.9% of total
respondents are households which having monthly income between Rs 61000-120000.
9.5% of total respondents are households which having monthly income between Rs
91000-120000. And 6% of total respondents are households which having monthly
income above Rs 121000. But maximum number of respondents are having household
monthly income between Rs 31000-60000.

From the above graph, we can see that 6.6% of total respondents are having education
qualification up-to undergraduate, 53.7% of total respondents are having education

26
qualification up-to graduate, 29.4% of total respondents are having education
qualification up-to post-graduate and remaining 10.4% are having education
qualification above post-graduate. But, maximum number out of total respondents are
having education qualification up-to graduate.

From the above graph, we can see that 66.2% of respondents are private employee,
18.4% of total respondents are govt. employee, 12.9% of total respondents are self-
employed and remaining 2.5 percentages are shared between home-maker and student.
But, maximum number out of total respondents are private job employee. But,
maximum number of total respondents are private job employee.

From the above graph, we can see that there are 38.8% of total respondents i.e 78
respondents agreed that they are like online booking because it took less time. Also,

27
34.3% of total respondents i.e 69 responde*nts are strongly agreed that they are online
booking because took less time. Then, 21.9% of total respondents i.e 44 respondents
are neither agree nor disagree with online booking took less time. And 4% of the total
respondents says that they are disagree with online booking took less time and the
remaining 2% of total respondents says they are strongly disagreeing with online
booking took less time. But, maximum number out of total respondents are agreed that
they are like online booking because it took less time.

From the above graph, we came to know that there are 35.3% of total respondents i.e 71
respondents agreed and preferred online booking travel packages because it can used
anytime, anywhere. Also, 22.4% of total respondents i.e 45 respondents are strongly
agreed and preferred online booking travel packages because it can used anytime,
anywhere. Then, 28.4% of total respondents i.e 57 respondents are neither preferred nor
not preferred online booking travel packages because it can used anytime, anywhere.
And 9.5% of the total respondents i.e 19 respondents says that they are not preferred
and disagreed online booking travel packages because it can’t use anytime, anywhere
and the remaining 4.5% of total respondents i.e 9 respondents says they are strongly
disagreeing and not preferred online booking travel packages because it can’t use
anytime, anywhere. So, we came to know that maximum number of total respondents
are agreed and preferred online booking travel packages because it can used anytime,
anywhere.

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From the above graph, we can see that 32.8% of total respondents i.e 66 respondents
are agreed with social media tools permit them to get the most out of the resources
invested in the trip. 20.9% of total respondents i.e 42 respondents are strongly agreed
with social media tools permit them to get the most out of the resources invested in the
trip. Then, 36.3% of total respondents i.e 73 respondents are neither agree nor disagree
with social media tools permit them to get the most out of the resources invested in the
trip. 6.5% of total respondents i.e 13 respondents are disagreed with social media tools
permit them to get the most out of the resources invested in the trip. And 3.5% of total
respondents i.e 7 respondents are strongly disagreed with social media tools permit
them to get the most out of the resources invested in the trip. But maximum
respondents are saying that they are neither agree nor disagree with social media tools
permit them to get the most out of the resources invested in the trip.

29
From the above graph, we can see that 34.8% of total respondents i.e 70 respondents
are agreed that their friends and peer vacation experience motivate them to plan their
vacation. 18.9% of total respondents i.e 38 respondents are strongly agreed that their
friends and peer vacation experience motivate them to plan their vacation. 34.3% of
total respondents i.e 69 respondents are neither agreed nor disagreed that their friends
and peer vacation experience motivate them to plan their vacation. 7.5% of total
respondents i.e 15 respondents are disagreed that their friends and peer vacation
experience motivate them to plan their vacation. And, 4.5% of total respondents i.e 9
respondents are strongly disagreed that their friends and peer vacation experience
motivate them to plan their vacation. But, maximum number out of total respondents
are agreed that their friends and peer vacation experience motivate them to plan their
vacation.

30
From the above graph, we can see that 31.3% of total respondents i.e 63 respondents
are agreed that they have heard many a times that people booking travel packages
online. 29.9% of total respondents i.e 60 respondents are strongly agreed that they have
heard many a times that people booking travel packages online. 28.4% of total
respondents i.e 57 respondents are neither agreed nor disagreed that they have heard
many a times that people booking travel packages online. Then, 7.5% of total
respondents i.e 15 respondents are disagreed that they have heard many a times that
people booking travel packages online. And, 3% of total respondents i.e 6 respondents
are strongly disagreed that they have heard many a times that people booking travel
packages online. But, maximum number of respondents are agreed that they have heard
many a times that people booking travel packages online.

31
From the above graph, we can see that 31.3% of total respondents i.e 63 respondents
are agreed that they are sharing their tourist experienced in social media. 26.4% of total
respondents i.e 53 respondents are strongly agreed that they are sharing their tourist
experienced in social media. Then, 33.3% of total respondents i.e 67 respondents are
neither agreed nor disagreed sharing their tourist experienced in social media. 6.5% of
total respondents i.e 13 respondents are disagreed on sharing their tourist experienced
in social media. And 2.5% of total respondents i.e 5 respondents are strongly disagreed
on sharing their tourist experienced in social media. But, maximum number out of total
respondents are neither agreed nor disagreed on sharing their experienced on social
media.

From the above graph, we can see that 31.3% of total respondents i.e 63 respondents
are agreed that they are reading e-catalogs and e-advertising about travel sites. 20.9%
of total respondents i.e 42 respondents are strongly agreed that they are reading e-
catalogs and e-advertising about travel sites. Then, 31.3% of total respondents are
neither agreed nor disagreed that they are reading e-catalogs and e-advertising about
travel sites. 12.4% of total respondents i.e 25 respondents are disagreed that they are
reading e-catalogs and e-advertising about travel sites. And 4% of total respondents i.e
8 respondents are strongly disagreed that they are reading e-catalogs and e-advertising
about travel sites. But, maximum number out of total respondents are agreed that they
are reading e-catalogs and e-advertising about travel site.

32
From the above graph, we can see that 44.3% of total respondents i.e 89 respondents
are agreed that their personal relationships with the people of same interest motivates
them to go for a trip. 23.9% respondents i.e 48 respondents are strongly agreed that
their personal relationships with the people of same interest motivates them to go for a
trip. Then, 19.9% of total respondents are neither agreed nor disagreed that their
personal relationships with the people of same interest motivates them to go for a trip.
9.5% of total respondents i.e 19 respondents are disagreed that their personal
relationships with the people of same interest motivates them to go for a trip. And, 2.5%
of total respondents i.e 5 respondents are dtrongly disagreed that their personal
relationships with the people of same interest motivates them to go for a trip. But,
maximum number out of total respondents are agreed that their personal relationships
with the people of same interest motivates them to go for a trip.

33
From the above graph, we can see that 41.8% of total respondents i.e 84 respondents
are agreed on their personal time and efforts needed for searching travel related
information is huge. 17.4% of total respondents i.e 35 respondents are strongly agreed
on their personal time and efforts needed for searching travel related information is
huge. Then, 30.3% of total respondents i.e 61 respondents are neither agreed nor
disagreed on their personal time and efforts needed for searching travel related
information is huge. 8% of total respondents i.e 16 respondents are disagreed on their
personal time and efforts needed for searching travel related information is huge. And
2.5% of total respondents i.e 5 respondents are strongly disagreed on their personal
time and efforts needed for searching travel related information is huge. But, maximum
number out of total respondents are agreed on their personal time and efforts needed
for searching travel related informationishuge.

34
From the above graph, we can see that 34.8% of total respondents i.e 70 respondents
are agreed that high monetary cost is involved in the process of organizing that
vacation trip online. 15.4% of total respondents i.e 31 respondents are strongly agreed
that high monetary cost is involved in the process of organizing that vacation trip online.
Then, 36.3% of total respondents i.e 73 respondents are neither agreed nor disagreed
that high monetary cost is involved in the process of organizing that vacation trip online.
11.4% of total respondents are disagreed that high monetary cost is involved in the
process of organizing that vacation trip online. And, remaining 2% of total respondents
i.e 4 respondents are strongly disagreed that high monetary cost is involved in the
process of organizing that vacation trip online. But, maximum number of respondents
are saying neither agreed nor disagreed that high monetary cost is involved in the
process of organizing that vacation trip online.

35
From the above graph, we can see that 28.4% of total respondents i.e 57 respondents
are agreed that contributing opinions on travel websites often involves complex
procedure. 14.9% of total respondents i.e 30 respondents are strongly agreed that
contributing opinions on travel websites often involves complex procedure. Then, 38.3%
of total respondents i.e 77 respondents are neither agreed nor disagreed that
contributing opinions on travel websites often involves complex procedure. 12.9% of
total respondents i.e 26 respondents are disagreed that contributing opinions on travel
websites often involves complex procedure. And 5.5% of total respondents i.e 11
respondents are strongly disagreed that contributing opinions on travel websites often
involves complex procedure. But, maximum number out of total respondents are neither
agreed nor disagreed that contributing opinions on travel websites often involves
complex procedure.

36
From the above graph, we can see that 30.8% of total respondents i.e 62 respondents
are agreed that sometimes they find it difficult to get familiar with travel websites.
16.4% of total respondents i.e 33 respondents are strongly agreed that sometimes they
find it difficult to get familiar with travel websites. Then, 35.3% of total respondents i.e
71 respondents are neither agreed nor disagreed sometimes they find it difficult to get
familiar with travel websites. 14.4% of total respondents i.e 29 respondents are
disagreed that sometimes they find it difficult to get familiar with travel websites. And
3% of total respondents i.e 6 respondents are strongly disagreed that sometimes they
find it difficult to get familiar with travel websites. But, maximum number out of total
respondents are neither agreed nor disagreed sometimes they find it difficult to get
familiar with travel websites.

37
From the above graph, we can see that 31.85 of total respondents i.e 64 respondents
are agreed that sometimes they do not find accurate information online regarding
vacations packages. 16.4% of total respondents i.e 33 respondents are strongly agreed
that sometimes they do not find accurate information online regarding vacations
packages. Then, 36.8% of total respondents i.e 74 respondents are neither agreed nor
disagreed that sometimes they do not find accurate information online regarding
vacations packages. 10.9% of total respondents i.e 22 respondents are disagreed that
sometimes they do not find accurate information online regarding vacations packages.
And 4% of total respondents i.e 8 respondents are strongly disagreed that sometimes
they do not find accurate information online regarding vacations packages. But,
maximum number out of total respondents are neither agreed nor disagreed that
sometimes they do not find accurate information online regarding vacations packages.

38
 From the above graph, we can see that 32.8% of total respondents are agreed that as
comparing with other methods of purchasing, online shopping is riskier. 20.9% of total
respondents i.e 42 respondents are strongly agreed that as comparing with other
methods of purchasing, online shopping is riskier. Then, 26.4% of total respondents i.e
53 respondents are neither agreed nor disagreed that as comparing with other methods
of purchasing, online shopping is riskier. 13.9% of total respondents i.e 28 respondents
are disagreed that as comparing with other methods of purchasing, online shopping is
riskier. 6% of total respondents i.e 12 respondents are strongly disagreed that as
comparing with other methods of purchasing, online shopping is riskier. But, maximum
number out of total respondents are agreed that as comparing with other methods of
purchasing, online shopping is riskier.

39
From the above graph, we can see that 31.8% of total respondents are agreed that
sometimes they hesitate in posting their opinions online regarding service provider due
to the risk of losing of their privacy. 17.4% of total respondents are strongly disagreed
that sometimes they hesitate in posting their opinions online regarding service provider
due to the risk of losing of their privacy. Then, 30.3% of total respondents i.e 61
respondents are neither agreed nor disagreed that sometimes they hesitate in posting
their opinions online regarding service provider due to the risk of losing of their privacy.
13.9% of total respondents i.e 28 respondents are disagreed that sometimes they
hesitate in posting their opinions online regarding service provider due to the risk of
losing of their privacy. And 6.5% of total respondents i.e 13 respondents are strongly
disagreed that sometimes they hesitate in posting their opinions online regarding
service provider due to the risk of losing of their privacy. But, maximum number out of
total respondents are agreed that sometimes they hesitate in posting their opinions
online regarding service provider due to the risk of losing of their privacy.

40
From the above graph, we can see that 37.8% of total respondents i.e 76 respondents
are agreed and there are uncertainties of data loss associated with purchasing travel
online. 15.9% of total respondents i.e 32 respondents are strongly agreed and there are
uncertainties of data loss associated with purchasing travel online. Then, 30.3% of total
respondents i.e 61 respondents are neither agreed nor disagreed that there are
uncertainties of data loss associated with purchasing travel online. 10.9% of total
respondents i.e 22 respondents are disagreed that there are uncertainties of data loss
associated with purchasing travel online. And, 5% of total respondents are strongly
disagreed that there are uncertainties of data loss associated with purchasing travel
online. But, maximum number out of total respondents are agreed that there are
uncertainties of data loss associated with purchasing travel online.

41
From the above graph, we can see that 34.8% of total respondents i.e 70 respondents
are agreed that they are always shared what they know about the vacation trip
destination with their friends and colleagues. 25.9% of total respondents i.e 52
respondents are strongly agreed that they are always shared what they know about the
vacation trip destination with their friends and colleagues. Then, 26.9% of total
respondents i.e 54 respondents are neither agreed nor disagreed that they are always
shared what they know about the vacation trip destination with their friends and
colleagues. 9.5% of total respondents are disagreed and they are not always shared
what they know about the vacation trip destination with their friends and colleagues.
And 3% of total respondents i.e 6 respondents are strongly disagreed and they are not
always shared what they know about the vacation trip destination with their friends and
colleagues. But, maximum number out of total respondents are agreed that they are
always shared what they know about the vacation trip destination with their friends and
colleagues.

From the above graph, we can see that 31.8% of total respondents i.e 64 respondents
are agreed and they have trust to the service provider for sharing personal credentials.
9.5% of total respondents i.e 19 respondents are strongly agreed and they have trust to
the service provider for sharing personal credentials. 39.3% of total respondents are
neither agreed nor disagreed that they have trust to the service provider for sharing
personal credentials. Then, 13.4% of total respondents i.e 27 respondents are disagreed
and they do not have trust to the service provider for sharing personal credentials. And
6% of total respondents i.e 12 respondents are strongly disagreed and they do not have
trust to the service provider for sharing personal credentials. But, maximum number out

42
of total respondents are neither agreed nor disagreed that they have trust to the service
provider for sharing personal credentials.

From the above graph, we can see that 38.3% of total respondents i.e 77 respondents
are agreed and they have planned trips and destination based upon the feedback
available online. 21.4% of total respondents i.e 43 respondents are strongly agreed that
they have planned trips and destination based upon the feedback available online. Then,
around 29.4% of total respondents i.e 59 respondents are neither agreed nor disagreed
that they have planned trips and destination based upon the feedback available online.
8.5% of total respondents i.e 17 respondents are disagreed and they have no planned
trips and destination based upon the feedback available online. And, 2.5% of total
respondents i.e 5 respondents are strongly disagreed and they have no planned trips
and destination based upon the feedback available online. But, maximum number out of
total respondents are agreed and they have planned trips and destination based upon
the feedback available online.

43
From the above graph, we can see that 40.8% of total respondents i.e 82 respondents
are agreed and they have shared their experience to help other people to make their
vacation trips. 17.9% of total respondents i.e 36 respondents are strongly agreed and
they have shared their experience to help other people to make their vacation tips. Then,
33.8% of total respondents i.e 68 respondents are neither agreed nor disagreed that
they have shared their experience to help other people to make their vacation trips. 5%
of total respondents i.e 10 respondents are disagreed and they have no shared their
experience to help other people to make their vacation trips. And 2.5% of total
respondents i.e 5 respondents are strongly disagreed and they have no shared their
experience to help other people to make their vacation trips. But, maximum number out
of total respondents are agreed and they have shared their experience to help other
people to make their vacation trips.

44
From the above graph, we can see that 38.8% of total respondents i.e 78 respondents
are agreed and they are getting information for planning vacations easily if they book it
online. 22.9% of total respondents i.e 46 respondents are strongly agreed that they are
getting information for planning vacations easily if they book it online. Then, 31.3% of
total respondents i.e 63 respondents are neither agreed nor disagreed that they are
getting information for planning vacations easily if they book it online. 5% of total
respondents i.e 10 respondents are disagreed and they are not getting information for
planning vacations easily if they book it online. And 2% of total respondents i.e 4
respondents are strongly disagreed and they are not getting information for planning
vacations easily if they book it online. But, maximum number out of total respondents
are agreed and they are getting information for planning vacations easily if they book it
online.

45
From the above graph, we can see that 39.8% of total respondents i.e 80 respondents
are agreed that internet connectivity through mobile makes all services available to
them. 23.9% of total respondents i.e 48 respondents are strongly agreed that internet
connectivity through mobile makes all services available to them. Then, about 28.4% of
total respondents i.e 57 respondents are neither agreed nor disagreed that internet
connectivity through mobile makes all services available to them. 6% of total
respondents i.e 12 respondents are disagreed that internet connectivity through mobile
do not makes all services available to them. And 2% of total respondents i.e 4
respondents are strongly disagreed that internet connectivity through mobile do not
makes all services available to them. But, maximum number out of total respondents
are agreed that internet connectivity through mobile makes all services available to
them.

46
From the above graph, we can see that 41.8% of total respondents are agreed and they
have access to the receipts of all the payments made online for holidays packages.
18.4% of total respondents i.e 37 respondents are strongly agreed that they have
access to the receipts of all the payments made online for holidays packages. Then,
about 28.8% of total respondents i.e 58 respondents are neither agreed nor disagreed
that they have access to the receipts of all the payments made online for holidays
packages. 9% of total respondents i.e 18 respondents are disagreed and they have no
access to the receipts of all the payments made online for holidays packages. And 2%
of total respondents i.e 4 respondents are strongly disagreed and they have no access
to the receipts of all the payments made online for holidays packages. But, maximum
number out of total respondents are agreed and they have access to the receipts of all
the payments made online for holidays packages.

47
From the above graph, we can see that 35.3% of total respondents are agreed and they
are intended to use social media tools for reading the reviews posted by other tourists.
20.9% of total respondents i.e 42 respondents are strongly agreed and they are intended
to use social media tools for reading the reviews posted by other tourists. Then, 33.3%
of total respondents i.e 67 respondents are neither agreed nor disagreed that they are
intended to use social media tools for reading the reviews posted by other tourists. 9%
of total respondents i.e 18 respondents are disagreed and they are not intended to use
social media tools for reading the reviews posted by other tourists. And 1.5% of total
respondents i.e 3 respondents are strongly disagreed that they are not intended to use
social media tools for reading the reviews posted by other tourists. But, maximum
number out of total respondents are agreed and they are intended to use social media
tools for reading the reviews posted by other tourists.

48
From the above graph, we can see that 33.3% of total respondents i.e 67 respondents
are agreed that they have plan to look at various online applications for collecting
information of sight-seeing. 25.4% of total respondents i.e 51 respondents are strongly
agreed that they have plan to look at various online applications for collecting
information of sight-seeing. Then, 32.8% of total respondents i.e 66 respondents are
neither agreed nor disagreed that they have plan to look at various online applications
for collecting information of sight-seeing. 6.5% of total respondents i.e 13 respondents
are disagreed that they have no plan to look at various online applications for collecting
information of sight-seeing. And 2% of total respondents i.e 4 respondents are strongly
disagreed that they have plan to look at various online applications for collecting
information of sight-seeing. But, maximum number out of total respondents are agreed
and they have plan to look at various online applications for collecting information of
sight-seeing.

49
From the above graph, we can see that 31.8% of total respondents i.e 64 respondents
are agreed that they are intended to compare prices of the travel packages on various
online packages. 34.8% of total respondents i.e 70 respondents are strongly agreed that
they are intended to compare prices of the travel packages on various online packages.
Then, 23.4% of total respondents i.e 47 respondents are neither agreed nor disagreed
that they are intended to compare prices of the travel packages on various online
packages. 8% of total respondents i.e 16 respondents are disagreed and they are not
intended to compare prices of the travel packages on various online packages. And 2%
of total respondents i.e 4 respondents are strongly disagreed and they are not intended
to compare prices of the travel packages on various online packages. But, maximum
number out of total respondents are agreed and they are intended to compare prices of
the travel packages on various online packages.

50
From the above graph, we can see that 37.8% of total respondents i.e 76 respondents
are agreed that they are look forward to evaluate the photos and videos uploaded on
social media by their known travelers. 22.9% of total respondents i.e 46 respondents are
strongly agreed that they are look forward to evaluate the photos and videos uploaded
on social media by their known travelers. Then, about 29.4% of total respondents i.e 59
respondents are neither agreed nor disagreed that they are look forward to evaluate the
photos and videos uploaded on social media by their known travelers. 6.5% of total
respondents i.e 13 respondents are disagreed and they are not look forward to evaluate
the photos and videos uploaded on social media by their known travelers. And 3.5% of
total respondents i.e 7 respondents are strongly disagreed that they are not look
forward to evaluate the photos and videos uploaded on social media by their known
travelers. But, maximum number out of total respondents are agreed and they are look
forward to evaluate the photos and videos uploaded on social media by their known
travelers.

51
From the above graph, we can see that 34.3% of total respondents i.e 69 respondents
are agreed and they are going for online vacation trip booking whenever it gives huge
discount. 21.4% of total respondents i.e 43 respondents are strongly agreed that they
are going for online vacation trip booking whenever it gives huge discount. Then, about
30.8% of total respondents i.e 62 respondents are neither agreed nor disagreed that
they are going for online vacation trip booking whenever it gives huge discount. 8.5% of
total respondents i.e 17 respondents are disagreed that they are not going for online
vacation trip booking whenever it gives huge discount. And about 5% of total
respondents i.e 10 respondents are strongly disagreed that they are not going for online
vacation trip booking whenever it gives huge discount. But, maximum number out of
total respondents are agreed that they are going for online vacation trip booking
whenever it gives huge discount.

52
From the above graph, we can see that 26.9% of total respondents i.e 54 respondents
are agreed that they bought tour packages regularly as it gives a comprehensive
solution. 12.4% of total respondents i.e 25 respondents are strongly agreed that they
bought tour packages regularly as it gives a comprehensive solution. Then, about 33.8%
of total respondents i.e 68 respondents are neither agreed nor disagreed that they
bought tour packages regularly as it gives a comprehensive solution. 19.4% of total
respondents i.e 39 respondents are disagreed and they do not buy tour packages
regularly as it gives a comprehensive solution. And about 7.5% of total respondents i.e
15 respondents are strongly disagreed and they do not buy tour packages regularly as it
gives a comprehensive solution. But, maximum number out of total respondents are
neither agreed nor disagreed that they bought tour packages regularly as it gives a
comprehensive solution.

53
From the above graph, we can see that 27.4% of total respondents i.e 55 respondents
are agreed that social pressure motivates them every time to go for online booking.
13.9% of total respondents i.e 28 respondents are strongly agreed that social pressure
motivates them every time to go for online booking. Then, 33.8% of total respondents i.e
68 respondents are neither agreed nor disagreed that social pressure motivates them
every time to go for online booking. About 15.4% of total respondents are disagreed and
social pressure do not motivate them every time to go for online booking. And 9.5% of
total respondents i.e 19 respondents are strongly disagreed and social pressure do not
motivate them every time to go for online booking. But, maximum number out of total
respondents are neither agreed nor disagreed that social pressure motivates them
every time to go for online booking.

54
From the above graph, we can see that 40.3% of total respondents i.e 81 respondents
are agreed that they kept on subscribing tour packages online since it was convenient.
About 16.4% of total respondents i.e 33 respondents are strongly agreed that they kept
on subscribing tour packages online since it was convenient. Then, 30.8% of total
respondents i.e 62 respondents are neither agreed nor disagreed that they kept on
subscribing tour packages online since it was convenient. About 9% of total
respondents i.e 18 respondents are disagreed and they do not keep on subscribing tour
packages online since it was convenient. And about 3.5% of total respondents i.e 7
respondents are strongly disagreed and they do not keet on subscribing tour packages
online since it was convenient. But, maximum number out of total respondents are
agreed that they kept on subscribing tour packages online since it was convenient.

55
 Chapter-6

Recommendation

56
Recommendation
 There should be more respondent for questionnaires.
 The rural area should be covered as well as with urban areas across the country.
 The study should more focus on authenticity of the information provided on
social media platforms.

57
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59
 Chapter-8
Conclusion

Conclusions
After analyzing all the data collected from questionnaires and further interpretation with

60
factor analysis and regression analysis, we came to know that Indian tourists are
Collecting various information before going a vacation trips through reviews available in
the websites given by the experienced tourists and they also gathered other travels
related information like packages through company’s websites and applications. Indian
tourists are also very price sensitive, they are comparing different prices, offer, and
discounts given by various companies available in the market. Whatever company
giving more discounts, Indian tourists bought that packages. The above mention points
motivates tourists to buy holidays packages.

61
Chapter-9
Reference

62
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Questionnaire

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