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Method Definition Classification Types

- Simple Linear Regression: One


independent variable. - Multiple
Predicts a dependent variable based on Linear Regression: Multiple
Multiple Regression multiple independent variables. Supervised Learning independent variables.

- Linear Discriminant Analysis (LDA):


Linear combinations of predictors. -
Classifies observations into predefined Quadratic Discriminant Analysis
Discriminant Analysis groups based on independent variables. Supervised Learning (QDA): Non-linear boundaries.

- Hierarchical Clustering: Builds a


tree-like structure of clusters. - K-
Groups similar observations into clusters Means Clustering: Divides data into
Cluster Analysis based on their characteristics. Unsupervised Learning K clusters.

- Principal Component Analysis


(PCA): Reduces dimensionality. -
Examines relationships among multiple Factor Analysis: Identifies latent
Multidimensional Analysis variables in a multi-dimensional space. Unsupervised Learning factors.

- Choice-Based Conjoint (CBC):


Assesses consumer preferences by Respondents choose preferred
analyzing trade-offs among product options. - Profile-Based Conjoint:
Conjoint Analysis attributes. Market Research Technique Ranking or rating profiles.
Measures Application Examples

- Coefficient of Determination (R- - Sales Forecasting: Predicting sales based - Predicting house prices based on square footage,
squared): Explains variance. - on advertising spend, seasonality, etc. - location, and number of bedrooms. - Estimating
Regression Coefficients: Impact of Economic Modeling: Predicting GDP crop yield based on rainfall, temperature, and soil
predictors. growth based on various factors. nutrients.

- Discriminant Function Coefficients: - Credit Scoring: Determining - Categorizing customers into high, medium, or
Influence of predictors. - Wilks’ Lambda: creditworthiness. - Medical Diagnosis: low risk for loan approval. - Diagnosing diseases
Overall significance. Identifying disease categories. based on patient symptoms.

- Silhouette Score: Cluster quality. - - Market Segmentation: Identifying - Segmenting customers based on purchasing
Centroid Distances: Measure of customer segments. - Image behavior. - Identifying distinct regions in satellite
similarity. Segmentation: Grouping pixels in images. images.

- Eigenvalues and Eigenvectors: - Marketing Research: Understanding - Reducing features in a dataset while preserving
Variance explained. - Factor Loadings: consumer preferences. - Social Sciences: variance. - Identifying underlying factors
Strength of associations. Studying interrelationships. influencing survey responses.

- Part-Worth Utilities: Attribute - Product Design: Optimizing features. - - Determining optimal smartphone features based
importance. - Importance Scores: Pricing Strategies: Understanding trade- on user preferences. - Pricing a subscription
Relative impact. offs. service considering different plan features.

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