K&T SPECIAL TANGHULU

A Business Plan
Presented to the Faculty of Senior High School Department
College of Technological Sciences- Cebu
Cebu City

In Partial Fulfillment of the Requirements for

Entrepreneurship in Philippine Setting

BUSINESS PLANNERS:
Caniban, Maria Cristina H.
Branzuela, Kurt James

MRS. ELENA D. CONCON

Instructor

May 2024
 APPROVAL SHEET

This comprehensive business plan proposal for K&T Special Tanghulu,

meticulously prepared by graduating students under the guidance of their Entrepreneur

Instructor, has been thoroughly reviewed and approved by the Principal, ensuring its

alignment with academic standards and entrepreneurial principles.

BUSINESS PLAN ADVISORY COMMITTEE

MR. JUDAN SANCHEZ STATERESA, MAED

Principal

MRS. ELENA D, CONCON

Entrepreneurship Adviser
 TABLE OF CONTENTS

PAGES

Title page 1

Approval Sheet 2

Table of Contents 3

Introduction 6

Proposed Name of the Business 7

Address of the Business 7

Name of the Owner/s 7

Description of the business 7

Funding Requirements and Source 8

INTRODUCTION
 INTRODUCTION

This section provides a brief description of the business, proposed name and

address of the business, name of the owner/s, and the total funding requirements,the

possible funding source and the Products and Services.

Proposed name of the Business: K&T SPECIAL TANGHULU

Address of the Business: Sanciangko Street, Cebu City

Name of the owner/s: Maria Caniban

: Kurt Branzuela

Description of the Business

K&T Special Tanghulu brings you the irresistible delight of gourmet Tanghulu,

meticulously handcrafted using locally sourced oranges, grapes, and strawberries. Our

Tanghulu offers a harmonious blend of natural fruit flavors and our signature candy

glaze, providing a delightful treat for your taste buds. Made with care and attention to

detail, our Tanghulu promises satisfaction with every bite. Indulge in the goodness of

our premium Tanghulu at an affordable price and experience a refreshing escape from

the summer heat.Don't let the summer slip away without savoring the sweetness of our

frozen delight – indulge in K&T Special Tanghulu and stay cool in style!

Funding requirement and Source

 The capital for K&T Special Tanghulu comes from our team, with expenses and

bills divided among team members for payment. Profits will cover expenses and

workers' salaries, ensuring sustainable operations as student entrepreneurs.

Products and Services:

K&T Special Tanghulu offers a curated selection of Tanghulu treats, including:

● Orange Tanghulu: Sweet and tangy oranges coated in a crunchy candy glaze,

offering a delightful burst of citrus flavor with every bite.

● Grape Tanghulu: Juicy grapes enveloped in a crisp candy shell, combining the

natural sweetness of grapes with the satisfying crunch of our signature glaze.

● Strawberry Tanghulu: Plump strawberries coated in a glossy candy coating,

creating a harmonious blend of tartness and sweetness that tantalizes the taste

buds.
EXECUTIVE

SUMMARY
 EXECUTIVE SUMMARY

This section presents the VMGO,the business and production positions, wealth

improvement approaches,the parties supporting the study, and the Operation/Operating

Plan.

VISION

To establish K&T Special Tanghulu as the premier destination for Tanghulu

enthusiasts in [Location], renowned for our brand and taste that evoke nostalgic

memories.

MISSION

To enrich people's lives by offering delectable Tanghulu treats with exceptional

taste and quality, at affordable prices, serving customers across the Philippines.

GOALS AND OBJECTIVE

● K&T Special Tanghulu aims to provide customer satisfaction through our

affordable yet high-quality Tanghulu.

● We strive to deliver unforgettable taste experiences coupled with exceptional

customer service.
BUSINESS AND PRODUCT POSITION

K&T Special Tanghulu caters to the diverse needs of the community near

[Location], offering a refreshing solution to combat the sweltering heat. Situated in a

bustling area with high foot traffic, our Tanghulu provides a cool and sweet respite for

students, vendors, workers, and passersby alike.

WEALTH IMPROVEMENT APPROACHES

Compared to other frozen treats in the vicinity, K&T Special Tanghulu stands out

with its superior quality and unique flavor profile. Our Tanghulu is not only affordable but

also maintains its coolness due to our specialized coating process, ensuring customer

satisfaction with every bite.

PARTIES SUPPORTING THE BUSINESS

This section highlights the key stakeholders supporting K&T Special Tanghulu:

Consumers: Our valued customers not only drive business profits but also provide

invaluable feedback for product enhancement. Their satisfaction and loyalty are crucial

to our success.

Suppliers: Suppliers play a pivotal role by providing essential ingredients and

equipment for our Tanghulu production. Their reliability and support are essential for the

smooth operation of our business.

Founders: As the business planners and founders of K&T Special Tanghulu, our

dedication and hard work are fundamental to the success of the venture. Our passion

for delivering quality Tanghulu drives us to innovate and grow, ensuring the continued

prosperity of the business.

Operation/Operational Process

At K&T Special Tanghulu, we pride ourselves on our meticulous attention to

detail and unwavering commitment to quality in every step of our operations. Our

production process begins with hand-selecting the freshest oranges, grapes, and

strawberries sourced from trusted local suppliers. Each fruit is carefully inspected to

ensure optimal ripeness and flavor before being delicately coated in our signature candy

glaze.

Key operational strategies include:

● Ingredient Selection: We only use the highest quality oranges, grapes, and

strawberries in our Tanghulu, ensuring that each bite bursts with fresh, natural

flavor.

● Handcrafted Perfection: Our skilled artisans meticulously handcraft each

Tanghulu to perfection, paying close attention to detail to ensure uniformity in

size, texture, and taste.

● Quality Control: We maintain stringent quality control standards throughout the

production process to uphold the integrity and consistency of our products,

delivering an exceptional experience to every customer.

BUSINESS

DESCRIPTION
 BUSINESS DESCRIPTION

This section shall describe the product description, and the equipment needed in

the operation of the business.

Product Description

K&T Special Tanghulu is a gourmet confectionery venture that specializes in the

production and sale of premium Tanghulu. Founded by passionate entrepreneurs, our

business is driven by a commitment to delivering exceptional quality and flavor in every

bite. Inspired by the traditional Chinese candied fruit treat, our Tanghulu offerings are

meticulously crafted using only the finest ingredients, including locally sourced oranges,

grapes, and strawberries.

At K&T Special Tanghulu, we pride ourselves on our dedication to craftsmanship

and innovation. Each Tanghulu is handcrafted to perfection, ensuring uniformity in size,

texture, and taste. Our signature candy glaze, made from premium ingredients, adds a

delightful crunch and sweetness to the natural flavors of the fruits, creating a truly

indulgent experience for our customers.

 Our business operates with a customer-centric approach, focusing on providing

an unparalleled level of service and satisfaction. Whether enjoyed as a personal

indulgence or shared with friends and family, our Tanghulu treats are designed to

captivate the senses and leave a lasting impression.

In addition to our core product offerings, we are committed to continuous innovation and

exploration of new flavor combinations and variations. Our goal is to delight customers

with an ever-expanding range of gourmet Tanghulu options, catering to diverse tastes

and preferences.

As we embark on this exciting journey, we are guided by a strong sense of

purpose and passion for our craft. We believe that K&T Special Tanghulu has the

potential to become a beloved brand synonymous with quality, creativity, and culinary

excellence in the confectionery industry.

Equipment/Materials Needed

For crafting our premium Tanghulu treats, K&T Special Tanghulu requires the following

ingredients:

● Fresh oranges, grapes, and strawberries

● High-quality sugar for the candy glaze

● Bamboo skewers for serving

Packaging materials for presentation and preservation

● Our dedication to quality ensures that each ingredient contributes to the

exceptional taste and experience of our Tanghulu.

OBJECTIVES
Objectives:

K&T Special Tanghulu aims to achieve the following objectives:

● Brand Differentiation: Differentiate ourselves in the market by focusing exclusively on
premium Tanghulu made from select fruits, offering a unique and distinctive product
offering.
● Market Expansion: Expand our presence in key markets through targeted marketing
initiatives, strategic partnerships, and experiential events to reach new customers and
increase brand awareness.
● Revenue Growth: Achieve sustainable revenue growth over the next [2] years, with
projected annual revenues increasing by [50]% year-over-year through a combination of
online sales, retail partnerships, and direct-to-consumer channels.

Finances:

K&T Special Tanghulu's financial projections include:

● Revenue Forecast: We anticipate steady revenue growth as we expand our product line
and reach new markets, with projected annual revenues reaching [1Mt] by the end of
Year [year].
● Profitability: We aim to maintain a healthy profit margin of [50]% by optimizing production
efficiency, controlling operating costs, and implementing strategic pricing strategies to
reflect the premium quality of our products.
● Investment Requirements: To support our growth objectives, we are seeking [50k] in
funding to invest in marketing campaigns, operational expansion, and product
development initiatives.
SUMMARY
 SUMMARY:

K&T Special Tanghulu is poised to revolutionize the confectionery industry with

our focus on premium Tanghulu made from select fruits. With a dedication to quality,

innovation, and customer satisfaction, we are confident in our ability to establish K&T

Special Tanghulu as a leading provider of indulgent and unforgettable confectionery

treats.