SUMMER INTERNSHIP PROJECT REPORT ON

A STUDY ON RECRUITMENT AND

SELECTION PROCESS
IN

SHIVANGANI LOGISTICS

Submitted By

Prachi Singh

(2211310700043

Under the guidance of

Mr. Prashant Dwivedi

In Partial Fulfillment for the award of the degree

Master Of Business Administration

Dr. A P J Abdul Kalam Technical University

Allenhouse Institute Of Management, Kanpur

2022-24
 DECLARATION

I undersigned, hereby declare that the summer internship project titled – “A STUDY
ON GLOBAL IMPACT OF MUTUAL FUND IN INDIA” AT PRUDENT
CORPORATE ADVISORY. Submitted in partial fulfillment for the award of
Degree of Master of Business Administration of A P J Abdul Kalam Technological
University is a bonafide record of work done by me under the guidance Of Ms. Sneha
Gupta Master of Business Administration, Allenhouse Institute of Management
College. This report has not previously formed the basis For the award of any degree,
diploma, or similar title of any University.

ROHAN PAL
 CERTIFICATE

This is to certify that the report titled “Global Impact Mutual Fund In India”
AT PRUDENT CORPORATE ADVISORY being submitted by Rohan Pal under the
guidance of Ms. Sneha Gupta Roll No: 2211310700076, in partial fulfillment of
the requirements for the award of the Degree of “Master of Business
Administration” is a bonafide record of the project work done by Rohan Pal of
the Master of Business Administration, Allenhouse Institute of Management,
Rooma Kanpur.
 ACKNOWLEDGMENT

Through this acknowledgement I express my sincere gratitude towards all those

people who helped me in this project, which has been a learning experience. This
space wouldn’t be enough to extend my warm gratitude towards my project guide
Ms. Sneha Gupta for his efforts in coordinating with my work and guiding in right
direction. I escalate a heartfelt regards to our Institution Director Dr. Shivani
Kapoor for giving me the essential hand in concluding this work. It would be
injustice to proceed without acknowledging those vital supports I received from my
beloved classmates and friends, without whom I would have been half done. I also
use this space to offer my sincere love to my parents and all others who had been
there, helping me walk through this work.

Rohan Pal
 Table Of Contents

S.no. Aspects Page no.

1 Introduction 1
2 Project Objective 3
3 Company profile 17
4 SWOT Analysis 20
5 Business Model 23
6 Facts of Prudent 25
7 Products and Services 27
8 Transformation through digital and mobile platform 29
9 Research Methodology 31
10 Research Design 33
11 Data Analysis and Interpretation and Finding 36
12 Conclusion 55
13 Recommendation 56
14 References 57
 “MUTUAL FUND INVESTMENTS
ARE SUBJECT TO MARKET RISKS,
READ ALL SCHEME RELATED
DOCUMENTS CAREFULLY”
 EXECUTIVE SUMMARY

The objective of the study was to understand correlation between the global
factor and Mutual Fund market.
Prudent has various financial products and services to be offered to be offered
to clients/ investors. Prudent has been one of the pioneers in providing them.
The past few months have seen a toppling effect in the Indian stock market due
to global events leading to exiting of foreign institutional investors, bankrupting
of various corporates and thus sudden market crashes and in this launching of
long-awaited IPOs which were not much profitable hence, investor left with
huge losses to cover.
Along with it a brief introduction of Prudent Advisory Services in mutual funds,
life and general insurance, broking, fixed income products, loan and property
and how Prudent work.
The main objective of this project was to understand the Indian secondary
market with studying the advisory services provided by Prudent to the investors
to make them achieve their goals. Prudent act as a strong medium for Indian
investors while making their investing decisions.
Thus, I got interested to conduct a study on the title- “Global Impact on Mutual
Fund in India”.
 INTRODUCTION

INDUSTRY PROFILE

A mutual fund is a financial vehicle that pools assets from shareholders to

invest in securities like stocks, bonds, money market instruments, and other
assets. Mutual funds are operated by professional money managers, who
allocate the fund's assets and attempt to produce capital gains or income for the
fund's investors.

 A mutual fund is a type of investment vehicle consisting of a portfolio of

stocks, bonds, or other securities.
 Mutual funds give small or individual investors access to diversified,
professionally managed portfolios.
 Mutual funds are divided into several kinds of categories, representing
the kinds of securities they invest in, their investment objectives, and the
type of returns they seek.
 Mutual funds charge annual fees, expense ratios, or commissions, which
may affect their overall returns.
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  Employer-sponsored retirement plans commonly invest in mutual funds.

A strong financial market with broad participation is essential for a developed

economy. With this broad objective India’s first mutual fund was
establishment in 1963, namely, Unit Trust of India (UTI), at the initiative of
the Government of India and Reserve Bank of India ‘with a view to
encouraging saving and investment and participation in the income, profits and
gains accruing to the Corporation from the acquisition, holding, management
and disposal of securities.
In the last few years the MF Industry has grown significantly.
The AUM size crossed ₹ 30 trillion (₹30 Lakh Crore) for the first time in
November 2020. The overall size of the Indian MF Industry has grown from ₹
7.46 trillion as on 30th September 2013 to ₹ 46.58 trillion as on 30th
September 2023, more than 6 fold increase in a span of 10 years.

The AUM of the Indian MF Industry has grown from ₹ 7.53 trillion as on
August 31, 2012 to ₹46.58 trillion as on September 30, 2023 more than 6-
fold increase in a span of 10 years. The MF Industry’s AUM has grown from
₹ 30 trillion as on August 31, 2017 to ₹46.58 trillion as on September 30,
2023, around 3-fold increase in a span of 5 years.
The Industry’s AUM had crossed the milestone of ₹10 Trillion (₹10 Lakh
Crore) for the first time in May 2014 and in a short span of about three years,
the AUM size had increased more than two folds and crossed ₹ 20 trillion (₹20
Lakh Crore) for the first time in August 2017. The AUM size crossed ₹ 30
trillion (₹30 Lakh Crore) for the first time in November 2020. The Industry
AUM stood at ₹46.58 Trillion (₹ 46.58 Lakh Crore) as on September 30,
2023.

The mutual fund industry has crossed a milestone of 10 crore folios during the
month of May 2021. The total number of accounts (or folios as per mutual fund
parlance) as on August 31, 2023 stood at 13.65 crore (136.5 million), while the
number of folios under Equity, Hybrid and Solution Oriented Schemes, wherein
the maximum investment is from retail segment stood at about 10.89 crore
(108.9 million)

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 PROJECT OBJECTIVE

Objective of project titled “Global Impact Mutual Fund in India” is…….

1. Correlation between the Global factor and Mutual Fund market.

2. To study economics growth Mutual Fund market.

3. To protect the interest of investors.

4. All growth funds have the primary objectives, which is to achieve capital

appreciation between the medium and long term.

5. The main objective of Value funds is to make investments in undervalued

stocks and achieve profits when the inefficiencies are corrected.

6. The main aim of Income Fund is generating income at regular intervals at

time. They didn’t seek capital appreciation in the long run, and are ideal
for those who seek regular cash flow to meet their financial requirements.

3
 TYPES OF MUTUAL FUND

The different types of mutual funds available can be classified broadly based on
structure, asset class, and investment goals. Going a step further, funds can also
be categorized based on risk.

4
 Open-ended Mutual Funds

The majority of mutual funds in India are open-ended in nature. These funds are
open for subscription (or in simple terms purchase) by investors at any time.
They issue new units to investors who want to get into the fund. After the initial
offering period (NFO), the units of these funds can be purchased.

Closed-ended Mutual Funds

These are funds that are closed for further subscription (or purchase) by
investors after the initial offering period (NFO). Unlike, Open-ended funds,
investors cannot buy fresh units of these types of mutual funds after the NFO
period.

1) Equity Mutual Funds

Equity Funds make money for investors by investing in the equity stock market.
This option is suitable for investors looking for long-term returns. Some of the
types of equity mutual funds are-

 Large Cap Funds

 Mid Cap Funds
 Small Cap Funds
 Sector/Thematic Funds
 ELSS
 Dividend Yield Funds
 Focused Fund.

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 2) Debt Mutual Funds

Debt fund invest in fixed income instruments, also known as Bonds & gilts.
Bonds funds are classified by their maturity period (hence the name, long term
or short term). As per tenure, the risk also varies. The broad categories of debt
mutual funds, such as:

 Overnight Funds
 Liquid Funds
 Ultra Short-Term Funds
 Money Market Funds
 Dynamic Bonds
 Corporate Bonds
 Gilt Funds
 Credit Risk Funds
 Floater Fund.

3) Hybrid Mutual Funds

Hybrid funds are a type of mutual fund that invests both in equity and debt.
They can be Balanced Fund or Monthly Income Plan (MIPs). The portion of
investment is higher in equities. Some of the types of hybrid funds are:

 Arbitrage funds
 Dynamic asset allocation
 Hybrid funds
 Balanced hybrid funds

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 4) Solution Oriented Schemes

Solution oriented schemes are helpful for those investors who wish to create
long-term wealth that mainly includes Retirement planning and a child’s future
education by investing in Mutual Funds.

5) Gold Funds

The Gold mutual funds invest in gold ETFs (exchange-traded funds). Ideally
suitable for investor who wants to take exposure in gold. Unlike physical gold,
they are easy to purchase and redeem (buying and selling). Also, they offer
transparency of price for investors for buying and selling.

 Top Mutual Fund Scheme In 2022

In India, here is the list of top 10 schemes of mutual fund:

1) Axis Bluechip fund
2) Mirae Asset large cap fund
3) Parag Parikh long term equity fund
4) UTI flexi cap fund
5) Axis midcap fund
6) Kotak emerging equity fund
7) Axis small cap fund
8) SBI small cap fund
9) SBI equity hybrid fund
10) Mirae asset hybrid equity fund

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 RISK FACTORS

STANDARD RISK FACTORS

 Mutual Fund Schemes are not guaranteed or assured return products.

 Investment in Mutual Fund Units involves investment risks such as

trading volumes, settlement risk, liquidity risk, default risk including the
possible loss of principal.

 As the price / value / interest rates of the securities in which the Scheme
invests fluctuates, the value of investment in a mutual fund Scheme may
go up or down.

 In addition to the factors that affect the value of individual investments in

the Scheme, the NAV of the Scheme may fluctuate with movements in
the broader equity and bond markets and may be influenced by factors
affecting capital and money markets in general, such as, but not limited
to, changes in interest rates, currency exchange rates, changes in
Government policies, taxation, political, economic or other developments
and increased volatility in the stock and bond markets.

Past performance does not guarantee future performance of any Mutual Fund
Scheme

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 SPECIFIC RISK FACTORS

1. Risks Associated With Investments In Equities

 Risk of losing money:

Investments in equity and equity related instruments involve a degree of risk

and investors should not invest in the equity schemes unless they can afford to
take the risk of possible loss of principal.

 Price Risk:

Equity shares and equity related instruments are volatile and prone to price
fluctuations on a daily basis.

 Liquidity Risk for listed securities:

The liquidity of investments made in the equities may be restricted by trading

volumes and settlement periods. Settlement periods may be extended
significantly by unforeseen circumstances.

 Event Risk:

Price risk due to company or sector specific event.

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2. Risks Associated With Investment In Debt Securities And Money
Market Instruments

 Interest Rate Risk

Market value of fixed income securities is generally inversely related to interest

rate movement. Generally, when interest rates rise, prices of existing fixed
income securities fall and when interest rates drop, such prices increase.

 Credit Risk

This is risk associated with default on interest and /or principal amounts by
issuers of fixed income securities. In case of a default, scheme may not fully
receive the due amounts and NAV of the scheme may fall to the extent of
default. Even when there is no default, the price of a security may change with
expected changes in the credit rating of the issuer.

 Spread Risk

Credit spreads on corporate bonds may change with varying market conditions.
Market value of debt securities in portfolio may depreciate if the credit spreads
widen and vice versa.

 Liquidity Risk

Liquidity risk refers to the ease with which securities can be sold at or near its
valuation yield-to-maturity (YTM) or true value. Liquidity condition in
market varies from time to time.

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  Counter party Risk

This is the risk of failure of the counterparty to a transaction to deliver securities

against consideration received or to pay consideration against securities
delivered, in full or in part or as per the agreed specification. There could be
losses to the fund in case of a counterparty default.

 Prepayment Risk

This arises when the borrower pays off the loan sooner than the due date. This
may result in a change in the yield and tenor for the mutual fund scheme. When
interest rates decline, borrowers tend to pay off high interest loans with money
borrowed at a lower interest rate, which shortens the average maturity of Asset-
backed securities (ABS).

 Re-investment Risk

Investments in fixed income securities carry re-investment risk as the interest

rates prevailing on the coupon payment or maturity dates may differ from the
original coupon of the bond (the purchase yield of the security). This may result
in final realized yield to be lower than that expected at the time

The additional income from reinvestment is the "interest on interest"

component. There may be a risk that the rate at which interim cash flows can be
reinvested are lower than that originally assumed.

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 HISTORY OF MUTUAL FUND

A strong financial market with broad participation is essential for a developed

economy. With this broad objective India’s first mutual fund was establishment
in 1963, namely, Unit Trust of India (UTI), at the initiative of the Government
of India and Reserve Bank of India ‘with a view to encouraging saving and
investment and participation in the income, profits and gains accruing to the
Corporation from the acquisition, holding, management and disposal of
securities.

FIRST PHASE - 1964-1987

The Mutual Fund industry in India started in 1963 with formation of UTI in
1963 by an Act of Parliament and functioned under the Regulatory and
administrative control of the Reserve Bank of India (RBI). In 1978, UTI was
de-linked from the RBI and the Industrial Development Bank of India (IDBI)
took over the regulatory and administrative control in place of RBI. Unit
Scheme 1964 (US ’64) was the first scheme launched by UTI. At the end of
1988, UTI had ₹ 6,700 crores of Assets Under Management (AUM).

SECOND PHASE - 1987-1993 - ENTRY OF PUBLIC SECTOR MUTUAL FUNDS

The year 1987 marked the entry of public sector mutual funds set up by Public
Sector banks and Life Insurance Corporation of India (LIC) and General
Insurance Corporation of India (GIC). LIC established its mutual fund in June
1989, while GIC had set up its mutual fund in December 1990. At the end of
1993, the MF industry had assets under management of ₹47,004 crores.

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 THIRD PHASE - 1993-2003 - ENTRY OF PRIVATE SECTOR MUTUAL FUNDS

In the year 1993, the first set of SEBI Mutual Fund Regulations came into
being for all mutual funds, except UTI. The erstwhile Kothari Pioneer (now
merged with Franklin Templeton MF) was the first private sector MF
registered in July 1993. The initial SEBI MF Regulations were revised and
replaced in 1996 with a comprehensive set of regulations. As at the end of
January 2003, there were 33 MFs with total AUM of ₹1,21,805 crores, out of
which UTI alone had AUM of ₹44,541 crores.

FOURTH PHASE - SINCE FEBRUARY 2003 – APRIL 2014

In February 2003, following the repeal of the Unit Trust of India Act 1963,
UTI was bifurcated into two separate entities, viz., the Specified Undertaking
of the Unit Trust of India (SUUTI) and UTI Mutual Fund which functions
under the SEBI MF Regulations. Following the global melt-down in the year
2009, securities markets all over the world had tanked and so was the case in
India. The abolition of Entry Load by SEBI, coupled with the after-effects of
the global financial crisis, deepened the adverse impact on the Indian MF
Industry, which struggled to recover and remodel itself for over two years

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FIFTH (CURRENT) PHASE – SINCE MAY 2014

The Industry’s AUM crossed the milestone of ₹10 Trillion (₹10 Lakh Crore)
for the first time as on 31st May 2014 and in a short span of about three years
the AUM size had increased more than two folds and crossed ₹ 20 trillion
(₹20 Lakh Crore) for the first time in August 2017. The AUM size crossed ₹
30 trillion (₹30 Lakh Crore) for the first time in November 2020. The overall
size of the Indian MF Industry has grown from ₹ 7.46 trillion as on 30th
September 2013 to ₹ 46.58 trillion as on 30th September 2023, more than 6
fold increase in a span of 10 years.

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 ADVANTAGES OF INVESTING IN MUTUAL FUNDS

1. Professional Management — Investors may not have the time or the

required knowledge and resources to conduct their research and purchase
individual stocks or bonds. A mutual fund is managed by full-time, professional
money managers who have the expertise, experience and resources to actively
buy, sell, and monitor investments. A fund manager continuously monitors
investments and rebalances the portfolio accordingly to meet the scheme’s
objectives. Portfolio management by professional fund managers is one of the
most important advantages of a mutual fund.

2. Risk Diversification — Buying shares in a mutual fund is an easy way to

diversify your investments across many securities and asset categories such as
equity, debt and gold, which helps in spreading the risk - so you won't have all
your eggs in one basket. This proves to be beneficial when an underlying
security of a given mutual fund scheme experiences market headwinds. With
diversification, the risk associated with one asset class is countered by the
others. Thus, risk diversification is one of the most prominent advantages of
investing in mutual funds.

3. Affordability & Convenience (Invest Small Amounts) — For many

investors, it could be more costly to directly purchase all of the individual
securities held by a single mutual fund. By contrast, the minimum initial
investments for most mutual funds are more affordable.

15
 4. Liquidity — you can easily redeem (liquidate) units of open ended mutual
fund schemes to meet your financial needs on any business day (when the stock
markets and/or banks are open), so you have easy access to your money. Upon
redemption, the redemption amount is credited in your bank account within one
day to 3-4 days, depending upon the type of scheme e.g., in respect of Liquid
Funds and Overnight Funds, the redemption amount is paid out the next
business day. However, please note that units of close-ended mutual fund
schemes can be redeemed only on maturity. Likewise, units of ELSS have a 3-
year lock-in period and can be liquidated only thereafter.

5. Low Cost — An important advantage of mutual funds is their low cost. Due
to huge economies of scale, mutual funds schemes have a low expense ratio.
Expense ratio represents the annual fund operating expenses of a scheme,
expressed as a percentage of the fund’s daily net assets. Operating expenses of a
scheme are administration, management, advertising related expenses, etc. The
limit of expense ratio for various types of schemes has been specified under
Regulation of SEBI Mutual Fund Regulations, 1996.

6. Well-Regulated — Mutual Funds are regulated by the capital markets

regulator, Securities and Exchange Board of India (SEBI) under SEBI (Mutual
Funds) Regulations, 1996. SEBI has laid down stringent rules and regulations
keeping investor protection, transparency with appropriate risk mitigation
framework and fair valuation principles.

7. Tax Benefits —Investment in ELSS up to ₹1, 50,000 qualifies for tax benefit
under section 80C of the Income Tax Act, 1961. Mutual Fund investments when
held for a longer term are tax efficient.
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 COMPANY PROFILE

Prudent Corporate Advisory Services Limited provides financial advisory

services. Prudence (prdns): the exercise of good judgment, common sense and
caution, especially in the conduct of practical matters. Incorporated in 2000
with a clear vision of providing professional services in the area of personal and
corporate investments, it has created a niche segment over a period of time with
an excellent quality client base with in-house capability of analysing various
products on various parameters before suggesting them to clients. Prudent
possess the essential state-of-the-art IT infrastructure which helps in delivering
cutting edge technology platform to its clients and channel partners. Prudent has
believed in the adage that the torchbearers of tomorrow should never be
weighed down by the legacies of yesterday. Prudent has always lived up to and
exceeded expectations. Prudent empowers clients by expediting change, helping
them harness the power of technology to deliver better solutions every time.
Besides having a large pool of its own clients, the company also manages its
geographically spread business operations through a unique platform for
independent financial advisors (IFA’s) which helps them to grow and expand
their services by providing them training & consultation, technology,
operations, back-office and support for sales and marketing. Prudent has been
working diligently to serve the investors for more than 2 decades. The team
approach worked wonders and in the short span of over one decade, the Prudent
Group expanded its horizon by offering specialized services in the areas of
Personal & Corporate Investment Planning through Mutual Funds, Equities,
Derivatives, Third Party Products, Fixed income Products, Life/General
Insurance, Commodities and Real Estate through various business vertical.

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 PRUDENT BY NUMBERS
Assets Under Management (AUM) of Prudent for the month of June 30 2023
stood at 63057
Live SIP’s stands at 2034469
1542847 Happy clients
27462 AMFI Registered Channel Partners
3rd Largest in Retail Wealth
4th Largest in No. of Transactions

OUR INVESTOR'S PRESENCE ACROSS INDIA

STATES & UT 36 Out of 36 (100%)

CITIES 719 Out of 732 (98.22 %)
TALUKAS 4471 Out of 5238 (85.36%)
PINCODES 16735 Out of 19301 (86.71%)

VISION & MISSION

VISION
To be the most preferred Group in
Financial Services catering to masses with the help of technology

MISSION
To build a strong organization based on our core values of

 Client First
 Focused Approach
 Fairness
 Dignity & Respect for each stakeholder
 Teamwork
 Integrity & Honesty
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  MANAGERIAL TEAM

Name Designation
Sanjay Shah Chairman and managing Director
Shirish Patel Whole time director and CEO
Chirag Shah Whole time director
Dhiraj Poddar Non- Executive Nominee Director
Karan Datta Independent Director
Deepak Sood Independent director
Shilpi Thapar Independent Director

With working all over India. As a company that imparts investments solutions
more than 600 employees based on personal parameters, employees see
ourselves as a team of financial advisors rather than business people. In the
fragile business business With working all over India. of handling other people
money, they always maintain high ethical standards in everything they do.
Integrity and honestly are at the heart of our business. In this, lies our belief-our
existence.
It is the professional expertise puts us in a position where investors money can
benefit from our guidance. Creation of investor’s wealth is not just a business. It
is ethos. Having understand the investment needs of the clients, Prudent team
provide the best possible solution; the focus always being on an optimal basket
of products rather than selling all available products. The focus hence, is quality
and not quantity.

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 SWOT ANALYSIS OF PRUDENT

STRENGTHS

 Prudent CAS ltd. is a national distributor.

 Company has harnessed the potential of information technology for excel
lentresearch and portfolio management through specialized software
which works on real-time market information and generates error-free
reports.
 For IT-savvy investors, Company possesses a secured user-friendly
website that contains excellent research and portfolio management tools
to help client to access their portfolios round the clock.
 The research team and the website are backed by a team of veteran IT pro
fessionals, developers, designers, programmers and high-
end Servers. The entirefocus is on security of information, integrity of
data, and accuracy of real-time reports.
 Company constantly endeavors to achieve optimum client & partner
satisfaction and confidence building by providing various tailor-made
reports according to client needs. Company possesses dedicated qualified
team that research and analyze the various financial products available in
the marketplace.
 Company has created in-house capabilities of analyzing funds on various
parameters before suggesting them to clients.
 4000 plus distributors are associated with the company
 Company is having 6% share in the market with having Rs. 3000 crores
plus assets.
 Fulltime Dedicated of Team RM & CRO for client support & Assistance.
 Regular Meeting with Partners on business and market Updates.
 Company provides an Online 24X7 query module to its clients and
associate.
 Company deals in various kinds of financial products which helps the
client in planning their financial management better.
 Wide Branch Network.
 Training at Regular Interval.

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 WEAKNESS

 Company is having major branches in big cities however; the presence in

remote areas has not been expanded much.

OPPORTUNITIES

 Company can grow and expand their services & support through sales
and marketing, technology, operations, back- office support, training &
consultation.
 Prudent Group expanded its horizon by offering specialized services in
the areas
of Personal and Corporate Investment Planning through Mutual Funds, E
quities, Derivatives, Third Party Products, Fixed Income
Products, Life/General Insurance and Real Estate which can help the
company become a global player.
 Besides having a large pool of their own clients, the company also has the
potential to manage its geographically-spread business operations through
a unique platform for independent financial advisors (IFA).
 Company is in the process of creating its national presence by opening
offices in various parts of the country.
 Company is a member with Bombay Stock Exchange (BSE) and it
applied for membership of National Stock exchange (NSE) & Central
depository services (India)Limited (CDSL).
 It also has strong hold on the corporate channel - it now wants to have a
greater reach to its clients which it has already developed through its
2000+ certified brokers just the beginning of the force that will grow in
leaps and bounds.

THREATS

 Company faces competition from various companies in the market.

 Due to few branches of the company in the north India it could affect the
company in the competition geographically.
 Company deals in limited products in turn competitor can lead the
competition by dealing in those products in which company does not
deal.

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 USP

 Company provides the online platform to its clients. Company’s 90%

dealing is web based and it provides an online 24 X 7 portfolio and query
module that helps a customer to see their money growing.
 Online Valuation report for all Mutual Fund investments.
 Unbiased advice across the product basket.
 Prudent CAS ltd. believes in sales through investing in different AMCs,
not in advertising their services. Advertising concept is not the part of
Prudent CAS ltd. though this concept has been taught to us in the
classroom.
 The diversity among the work force is not as creative as required as the
major difference between workforces is the age factor.
 Effective strategies are not developed to achieve the company’s goal in
concern.

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 BUSINESS MODEL

Prudent has a total of six pillars.

1. Product basket
2. People
3. Partners
4. Process
5. Presence
6. Prutech

Among these Prudent’s business and its growth depend on the partnership. Partnership is
one the most important driving factors of a company’s business.
Prudent’s business model is B2B, i.e., business to business. The partners are mostly
industry linked professionals providing advisory services to investors.
Prudent strives to ensure that its partnership positively impacts the business of Prudent’s
channel partners. More than 14500 channel partners enjoy the confidence and trust with
the brand Prudent.

Partners offering

Prudent’s wide spectrum of offerings to partners sets us apart from the rest.

• Client servicing: Relationship managers provide their assistance to partners if they

face any difficulty answering the client regarding schemes and funds' investments.

• Sales support: Reports and training are being provided to partners so that they can
pitch the right product to the right investor.

• Marketing support: One pager for SIPs, ELSS etc. and fact sheets are being
provided to the partners to support their efforts. Images, videos, emailers for
marketing campaigns help the partners to inform the customers about the schemes.
20

• Training and knowledge: Basic training is provided for the new channel partners.
Various research reports by fund managers are also provided to them. Time-to-time
meetings have been arranged to educate the partners about the products so that they
23
can tackle investors' queries regarding the product.

• Research and reports: updates of daily, weekly, monthly and annual reports are
provided to partners about the schemes and mutual funds' performances
.
• Back-office support: Back- office support is provided to partners. Partners desk
portals are being provided to every partner for their efficient performance. Query
submission through partner desk and toll-free no.

• Online transactions: Partners are well informed about the online transactions
through fundzbazar. Partner in

• Mobile applications: mobile applications such Fundzbazar, fundzbot, policy world,

prudent connect, prudent brokers are being provided to them and proper train them
so that they can handle the customers digitally as well by viewing their portfolios
reports.

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 FACTS ABOUT PRUDENT

Prudent is known for its efficacy as today that extra saving is no longer a tidy sum of
money tucked away in a fixed deposit or saving account, but a liquid asset that needs
a range of investment products along with strategic to build wealth.

The wealth one creates using investment products will depend on the advice provided
by one’s investment advisor and this is precisely where Prudent steps in.

To a less informed investor, a volatile market brings as much despair as hope but to
the wise it confers wealth.

1542847 Happy clients

2034469 Live SIPs
63057 Asset under management
27462 AMFI registered channel partners

For more than 22 years, Prudent has grown steadily and evolved by bringing changes
and embracing challenges. The heart of its success lies in its people, partners and the
core belief in creating money through wisdom.

That is why prudent has more than 1 Cr happy clients with SIPs growing faster as
compared to the past 5 years. Digitization has transformed the investment landscape
in India. Millennial investors demand speed, security and anywhere investing. Prudent
offers dedicated future-ready investment platforms and tools to our partners and clients
to the partners and investors that deliver an exceptional digital investing experience.

25
WHOLLY OWNED SUBSIDIARIES
As the flagship company, Prudent CAS Ltd. remains the primary arm of the
Prudent Group. Below are Wholly Owned Subsidiaries:
1. Prudent Broking Services Pvt. Ltd.
Incorporated in 2004, Prudent Broking Services Pvt. Ltd. is a Stock
Broking and Depository Participant. The company is a stock broking and
depository participant service provider. The company is member of BSE,
NSE, MSEI & CDSL. With solid research, well trained people, State of
the art infrastructure and Strong IT, Prudent broking is fastest growing
company in the field of stock broking. The company provides cutting
edge stock, derivatives, commodity and currency trading through a wide
spectrum of products on both app &web platforms.

2. Gennext Insurance Brokers Pvt. Ltd.

Is an IRDA registered insurance broker. The company provides both life
and non-life insurance solutions offline as well as online through state-of-
the-art portal www. Policyworld.com. One can select, compare, buy,
renew & manage their policies online from anywhere through the portal
and mobile application.

3. Prutech financial services pvt. Ltd.

Is SEBI registered advisor offering customized financial planning
services to clients so that they can achieve their financial goals in a
planned and systematic manner.

26
 PRODUCT AND SERVICES

Prudent offer a comprehensive range of Investment products such as

Mutual Funds, Insurance, Stock Broking, Fixed Income Products and
Properties as well as lending solutions through dedicated web, App and
Chabot platforms.

1. Mutual funds
India’s 5th largest Mutual Fund distributor offering a wide range of
Mutual Fund products & services like SIP, ELSS, INSTAFUNDZ, SIP
with Insurance, Gold Accumulation Plan, Smart Combos and Asset
Allocation Combos all under one place at www.fundzbazar.com. One can
invest through App and Chat bot as well.

2. Insurance
India’s 5th largest Mutual Fund distributor offering a wide range of
Mutual Fund products & services like SIP, ELSS, INSTAFUNDZ, SIP
with Insurance, Gold Accumulation Plan, Smart Combos and Asset
Allocation Combos all under one place at www.fundzbazar.com. One can
invest through App and Chat bot as well.
Policy world had partnered with leading insurers to provide insurance
solutions related to Life, Health, Personal Accident, Critical Illness,
Travel, Car and Two -wheeler. It is a team of certified and experienced
insurance experts helps the clients in providing insurance at the most
competitive premiums and terms.
Prudent’s approach has always been clients centric and not product and
idea specific. The idea is provides the right coverage at the right time,
through the right product and at the right cost.
3. Stock broking
Providing Stock Broking solutions through trading platform, web and
trading App. The platform offers regular trading as well as research based
thematic stock basket products and unique investment management
product called PruGrow. Prudent Broking Services Pvt. Ltd. Is a Stock
Broking and Depository Participant having membership of BSE, NSE,
MSEI & CDSL. Stock Broking is offered through online platform
www.prudentbroking.com as well as www.fundzbazar.com.

27
4. Fixed income products
Catering to our conservative investors who need fix and regular income
and also who wants to diversify their portfolio as well as looking for safer
investment. Through Fundzbazar.com we provide paperless Investment
solution for Secondary Bond & Fixed Deposits.

5. Property
Property is one of the important asset class. The efforts and paperwork
involved in purchasing the same can be intimidating. Prudent Properties,
a RERA Registered Property solution platform that provides Buy, Sell,
Rent & Lease options for Residential & Commercial Properties.
It has a strategic tie up with top notch developers and real estate
companies to provide not only the best option in terms of design, location
and construction quality but also offer an advantage in terms of pricing
and payment options to its customers.
Prudent Property provides real estate solutions not only in creating an
asset class but is also helping the customers in buying their dream realty,
whether it is home or office. Prudent also help its clients for their housing
loan needs through our tie up with various Housing Finance Companies
(HFCs).
The team includes experts from the industry who understand the trend
movements in property prices. The team liaises with top real estate and
construction companies to keep a watch on their existing and up-coming
projects.
The aim is simple, to advise the client in finding the right property by
using the market knowledge.

6. Loan
Credit Basket, a web-based platform that provides smooth access to
finance through wide range of Retail Loan (Personal, Home & Loan
against Properties), Loan Transfer and Credit Card products. One can
choose and compare qualified offer from leading financial institutions
based on his/ her requirement online.

28
 TRANFORMATION THROUGH DIGITAL AND MOBILE
PLATFORMS

Nowadays people have very less time to go for offline procedures and
formalities as they take time and effort, and with the busy schedule of
office workers sometimes don’t get time to visit the local branch or it
might happen they are out of city and want to check their account
working or want to invest after studying the reports furthermore, they
want fast working and thus they need some digital assistance.
That’s where prudent came up two applications that any investor can use
easily without any hassle.

1. Fundzbazar
It is a quick, hassle free, secure and online mutual fund investment
platform which help investor in taking informed investment decisions
providing research, analysis, investment tools, apps and other features.

Features
a. Product offerings: Fundzbazar offers facilities to investors to
invests in mutual funds, NPS, FD, LAS, Gold accumulation plan
(GAP) online and without any human interaction.
b. Account options: product provide the option of single login
account for individual, minor, huf and NRI with multiple holding
combinations.
c. Planning : Investors can choose to risk profile themselves to know
their current financial standing, investors can also go for financial
calculator, goal planning, shubh shuruat and wrap portfolios to
start their journey with the company and that to digitally where
they can plan and invest all by themselves.
d. Transactions: options are available for purchase, SIP, STP, SWP,
switch redemption trigger facility and instafundz.
e. Reports : Investors can make use of portfolio valuation reports,
capital gain/loss report, dividend income statement, STP/SIP
report, Transaction report.
f. Scheme research : Few research tools have also been provided to
investors for better experience with their investments like fudnz
analyzer, peer comparison, SIP return comparison, rolling return
comparison, debt fundz analyzer.

29
 g. Industry research : fundzbazar offers investor to analyse the trends
in FIIs, AUM analysis, cash analysis, what’s in / what’s out and
sectoral analysis.
h. Manage account : fundzbazar is an app which lets the investor
manage their accounts through checking account details, add
clients, managing joint holder, manage mandate, manage query.

2. FundzBot
Fundzbot is a multi-channel conversational interface deployed on
fundzbazar’s website, Whatsapp and Facebook messenger that let’s
clients invest and redeem in no time.

Features
a. Secure : Fundzbot is secure as it is backed by a bank grade security
that doesn’t let you invest without an OTP based verification.
b. Easy : It is easy to use. Simple login is required through mobile no.
and PAN details.
c. Investing and more : with fundz bot investors can chat with the
experts and invest in the schemes. They can also opt for redeem,
switch, SIP and STP.
d. Transaction : as an investor it is very important to know your
recent transactions to make a proper record of your finances with
the feature of experts chatting investors can get the details of last
10 transactions.
e. Investment details : investors can chat and get details of their
account statements instantly in their mailbox.
f. FAQs : If any investor has any doubts regarding their mutual fund
investments they can openly ask their questions and get the
answers.
g. Availability : Fundzbot is available on fundzbazar’s web platform,
whatsapp as well as facebook messenger.
h. Care : customer care service is also available for investors to
answers their specific queries.

30
 RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problems.

It may understand as a science of study how research is done scientifically. In a
research paper, the methodology section allows the reader to critically evaluate
a study's overall validity and reliability.

“Research methodology is the specific procedures or techniques used to

identify, select, process, and analyze information about a topic”

In this Chapter, the methodology associated with each of the research objectives
has been discussed in detail, covering areas like questionnaire development,
validity and reliability, respondents of the study, increasing response- quality
and quantity, data analysis and limitations.

OBJECTIVE

1. The main objective of the study is to study economic growth of Mutual Fund
market.
2. To give a brief idea about the benefits asset mix.
3. To know the preference of common investors for asset allocation strategy
4. To give an idea of the types of strategy available.
5. To know the market condition with the help of dynamic asset allocation.
6. To study awareness of mutual fund.
7. To know the preference of systematic approach.
8. Observe the fund management process of mutual funds.
9. Explore the recent developments in the mutual funds in India.
10.To give an idea about the regulations of mutual funds.

31
 HYPOTHESIS

HYPOTHESIS 1

H0- Some Investors Don’t prefer to Invest in the Mutual

Funds. H1- Some Investors do prefer to Invest in the Mutual
Funds.

HYPOTHESIS 2

H0- Some Investors are not to prefer to Invest in the Systematic Investment
Plan (SIP).
H1- Most Investors are to prefer to invest in the Systematic Investment Plan
(SIP).

HYPOTHESIS 3

H0- Some Investors doesn’t know about the Mutual Funds.

H1- Most of the Investors know about the Mutual Funds.

32
 RESEARCH DESIGN

The research design refers to the overall strategy that we choose to integrate the
different components of the study in a coherent and logical way.

A research design is purely and simply the framework of plan for a study that
guides the collection and analysis of data. The study is done to know global
Impact mutual fund in India. The study design is “Exploratory” in nature.

Exploratory research is a research conducted for a subject which has few or no

earlier studies to refer to or to rely upon to predict an outcome, or it has not
been studied more precisely.

This research project is Exploratory in nature because there has been no study
conducted till date studying global impact mutual fund in India.

This study is conducted for the first time to know the investors choice of mutual
fund in India according to the market condition

33
 SOURCES OF DATA

The sources of data can be classified into two types: statistical and non-
statistical. Statistical sources refer to data that is gathered for some official
purposes, incorporate censuses, and officially administered surveys. Non-
statistical sources refer to the collection of data for other administrative
purposes or for the private sector.

Data can be gathered from two places: internal and external sources. The
information collected from internal sources is called “primary data,” while the
information gathered from outside references is called “secondary data.”

PRIMARY DATA:

A research design is purely and simply the framework of plan for a study that
guides the collection and analysis of data. Primary data-collected through
structured questionnaire will be done. Analysis tool will be used: Percentage,
Graphs & charts.

SECONDARY DATA:

Secondary data is the data that have been already collected by and readily
available from other sources. Such data are cheaper and more quickly
obtainable than the primary data and also may be available when primary data
cannot be obtained at all. The sources of secondary data are as follows:
Newspapers, News channels, internet-websites, magazines, books-libraries,
other projects. In this report, I had use primary data as well as secondary data.

34
 SAMPLE DESIGN

Sample Design is a definite plan to obtain a sample from the sampling frame.
The method which is adopted by the researcher in selecting the unit of sampling
from the population is called sampling design.

POPULATION:

A population is the entire group that you want to draw conclusions about. For
this research, I had choose those investors who live in Kanpur.

SAMPLE SIZE:

It represents how many investors you have chosen to fill up your questionnaire.
I had chosen sample of 53 investors.

SAMPLING METHOD:

The sampling method or sampling technique is the process of studying the

population by gathering information and analyzing that data. In this research, I
had used probability method.

METHOD OF DATA COLLECTION

The data was collected using questionnaire from professionals/Common man

like those who wants invests in mutual funds .

A study on research design which has been made use of is the descriptive
research design which describes the awareness and perception of the population
that is being studied. In this we used the Quantitative research.

Primary data has been collected the information through survey.

35
 DATA ANALYSIS AND INTERPRETATION

Data is the backbone of any data analysis work done in the research process.
Data is a collection of unorganized facts and numbers from different sources.
The sources of data can be different depending on what the research needs. Data
analysis and interpretation are based solely on gathering different kinds of data
from their sources. Researchers or analysts do the work of data collection to
collect information.

For data analysis, it all must be collected through primary or secondary

research. A data source is a pool of statistical facts and non-statistical facts that
a researcher or analyst can use to do more work on their research.

1. AGE WISE DISTRIBUTION OF INVESTORS IN KANPUR

AGE Frequency Percent Valid Percent Cumulative Percent

18-30 155 78.3 78.3 78.3

31-45 36 18.2 18.2 96.5

Valid

46>ABOVE 7 3.5 3.5 100.0

Total 198 100.0 100.0

36
 INTERPRETATION

From the above data we can see that the highest number of respondents fall in the age
group of 18 to 30 years it is 79%. Lowest no. of respondents is above 46 years’ age group
that no. is 3%. And remaining of respondent age group are 18% of respondents.

2. GENDER WISE DISTRIBUTION OF RESPONDANTS

. INTERPRETATION

In showing above chart for respondent of gender basis. We have to collect data from
female also. They are interactive of investment avenues. There are 28% of female
respondent and approximately 72% of male of respondent. Also we are doing observation

37
method when they give their respondent.

38
3. QUALIFICATION OF RESPONDENT:

INTERPRETATION

Based on the analysis, it can be concluded that following qualification wise respondents
who have participated in these study on behavior and investment pattern of investor for
different avenues. There are 50 %, 24%, 6% and 20% are Graduation, Post Graduation,
Professional and Others respectively.

39
4. OCCUPATION OF RESPONDENT:

INTERPRETATION

In above chart Based on the analysis, it can be concluded that following

occupation wise respondents who have participated in these study on behavior and
investment pattern of investor for different avenues. There are 52%, 24%, 12% and
12% are Student, Job, Business and Others respectively.

40
 5. HOW MANY OF INVESTORS ARE INTEREST TO
INVEST IN MUTUAL FUND?

18.90%

Yes No
81.10%

INTERPRETATION

This chart shows us that 81.10% investors are interested to invest in mutual
fund schemes and rest 18.90 % of them are not invest in mutual fund schemes.

41
 6. PERCENT OF INVESTORS INCOME WHICH THEY
WANT TO INVEST

5.70%
3.80%

20.80%

Less than 10
10%
20%
30.20% 30%
More than 30%

39.60%

INTERPRETATION

The above pie chart helps us to know the percent of investors’ income which
they want to invest in mutual fund. So 39.60% investors are invest their income
at 10% , 30.20% Investors are invest their income at 20%, 20.80% investors
are invest their income at Less than 10% , 5.70% investors are invest their
income at more than 30%, 3.80% investors are invest their income at 30%

42
 7. WHICH SYSTEMATIC APPROACH YOU ARE
MOST PREFERRED TO INVEST?

1.90%

5.70%

Systematic Investment Plan (SIP)

Systematic Withdrawal Plan (SWP)
Systematic Transfer Plan (STP)

92.50%

INTERPRETATION

The above bar chart shows that Systematic Investment Plan (SIP) is most
preferred by the investors as compare to other approach. With the help of this
chart we can see that 92.50% investors use SIP approach, 5.70% investors use
SWP approach and only 1.90% investors use STP approach.

43
8. WHICH COUNTRY DO YOU THINK IMPACT INDIA THE
MOST?

18.90%

USA
Russia China
European Market
Others
15.10% 54.70%

11.30%

INTERPRETATION

In Above chart USA (54.70%), Russia (11.30%), China (15.10%), European

Market (18.90%) are Impact the India most

44
 9. HOW MUCH RETURN DO YOU EXPECT FROM THE
MUTUAL FUND MARKET?

1.90%
9.40%
13.20%

5% to 10%
10% to 15%

15% to 20%
32.10%
20% to 25%
more than 25%

43.40%

INTERPRETATION

In above chart 5% to 10% expected return is 13.20%, 10% to 15% expected

return is 43.40%, 15% to 20% expected return is 32.10%, 20% to 25%
expected return is 9.40%, More than 25% expected return 1.90%

45
 10. WHAT CHALLENGES INDIAN MUTUAL FUND
MARKET FACING?

13.20%

1.90%
3.80%
Decrease in the value of Indian
1.90%
Rupees
Foreign Investors pulling out money
Imported Inflation

Central Bank has not been able to curve the inflation ra

All the Above

79.20%

INTERPRETATION

In above chart following challenges Indian Mutual Fund market facing;

Decrease in the value of Indian rupees (13.20%), Foreign Investors pulling out
money is (1.90%), Imported Inflation (3.80%), Central Bank has not been able
to curve the inflation rate (1.90%) and option all the above (79.20%) most of
investors selected as Indian mutual Fund challenges has to faced.

46
 11. WHICH OF THE FOLLOWING IS THE RIGHT
TIME FOR INVESTING?

5.70%

26.40%

1997 Financial Crisis

32.10% 2008 Global Crisis
Covid 19
Post Covid 19

35.80%

INTERPRETATION

In above Chart 35.80% Investors Invest at time of Covid 19, 32.10%

Investor invest on 2008 Global crisis, 26.40% Investor invest after Post
Covid 19, 5.70% only some Investors invest at the time of 1997 Financial
Crisis

47
ONE WAY ANOVA

ANOVA is carried out to test various hypothesis formulated in this study.

1. The first hypothesis is concerning about Investment Avenues and

age.

H0: There is no significance difference in the behavior toward investment

avenues on the basis of age.

H1: There is significance difference in the behavior toward investment

avenues on the basis of age.

ANOVA
OBIA

Sum of df Mean F Sig.

Squares Square
Between
6.776 2 3.388 4.337 .014
Groups
Within Groups 152.325 195 .781
Total 159.100 197

Interpretation

The table show the Null hypothesis (H0) is rejected and Alternative (H1)
is accepted. Because of significance level is 0.014 it is less than 0.05. So,
it indicates that there is significance difference in the behaviour toward
investment avenues on the basis of age.

48
2. The second hypothesis is concerning about Investment Avenues
and gender.

H0: There is no significance difference in the behavior toward investment

avenues on the basis of gender.

H1: There is significance difference in the behavior toward investment

avenues on the basis of age.

ANOVA
OBIA
Sum of df Mean F Sig.
Squares Square
Between
.154 1 .154 .189 .664
Groups
Within Groups 158.947 196 .811
Total 159.100 197

Interpretation:

The table show the Null hypothesis (H0) is accepted and Alternative (H 1)
is rejected. Because of significance level is 0.923 it is greater than 0.05.
So, it indicates that there is no significance difference in the behavior
toward investment avenues on the basis of gender.

49
3. The third hypothesis is concerning about Investment Avenues and
Family income.

H0: There is no significance difference in the behavior toward investment

avenues on the basis of family income.

H1: There is significance difference in the behavior toward investment

avenues on the basis of family income.

ANOVA
OBIA
Sum of df Mean F Sig.
Squares Square
Between
2.140 3 .713 .882 .452
Groups
Within Groups 156.961 194 .809
Total 159.100 197

Interpretation:

The table show the Null hypothesis (H0) is accepted and Alternative (H 1)
is rejected. Because of significance level is 0.151 it is greater than 0.05.
So, it indicates that there is no significance difference in the behavior
toward investment avenues on the basis of family income.

50
 CHI SQUARE TEST

1) AGE AND INCOME

Ho: There is no significance difference association between age and monthly income.

H1: There is significance difference association between age and monthly income.

AGE * FAMILY INCOME CROSS TABULATION

Count
FAMILY INCOME Total
<25000 25001- 35001- 45001>ABO
35000 45000 VE
18-30 85 30 15 25 155
31-45 8 10 10 8 36
AGE
46>ABO
2 0 3 2 7
VE
Total 95 40 28 35 198

Chi-Square Tests
Value df Asymp. Sig.
(2-sided)
Pearson Chi-Square 21.640a 6 .001
Likelihood Ratio 21.901 6 .001
Linear-by-Linear
10.823 1 .001
Association
N of Valid Cases 198
a. 4 cells (33.3%) have expected count less than 5. The
minimum expected count is .99.
Interpretation:

The above table show Alternative hypothesis (H1) is accepted and Null hypothesis
(H0) is rejected. So, there is significance association between age and monthly
income.

51
2) QUALIFICATION AND OCCUPATION

Ho: There is no significance difference association between qualification and

occupation.

H1: There is significance difference association between qualification and occupation.

QUALIFICATION * OCCUPATION CROSS TABULATION

Count
OCCUPATION Total
STUDE JOB BUSINE OTHER
NT SS S
GRADUATION 58 26 8 8 100
POSTGRADUAT
QUALIFICA 27 12 3 4 46
E ION
TION
PROFESSIONAL 4 1 6 1 12
OTHERS 14 8 6 12 40
Total 103 47 23 25 198

Chi-Square Tests
Value df Asymp. Sig.
(2-sided)
Pearson Chi-Square 35.635a 9 .000
Likelihood Ratio 27.457 9 .001
Linear-by-Linear
15.494 1 .000
Association
N of Valid Cases 198
a. 4 cells (25.0%) have expected count less than 5.
The minimum expected count is 1.39.
Interpretation:

The above table show Alternative hypothesis (H1) is accepted and Null hypothesis
(H0) is rejected. So, there is significance association between qualification and
occupation.

52
3) OCCUPATION AND INCOME

Ho: There is no significance difference association between occupation and income. H1:

There is significance difference association between occupation and income.

OCCUPATION * FAMILY INCOME CROSS TABULATION

Count
FAMILY INCOME Total
<25000 25001- 35001- 45001>AB
35000 45000 OVE

STUDENT 55 21 10 17 103

OCCUPATI JOB 23 9 10 5 47
ON
BUSINESS 6 5 3 9 23

OTHERS 11 5 5 4 25
Total 95 40 28 35 198

Chi-Square Tests
Value df Asymp. Sig.
(2-sided)
Pearson Chi-Square 14.249a 9 .114
Likelihood Ratio 13.241 9 .152
Linear-by-Linear
3.138 1 .077
Association
N of Valid Cases 198
a. 5 cells (31.2%) have expected count less than 5. The
minimum expected count is 3.25.

Interpretation:

The above table show Null hypothesis (H0) is accepted and Alternative hypothesis (H1) is
rejected. So, there is no significance association between occupation and income.

53
 FINDINGS

 According to this survey, we know that Mutual Funds was most preferred
by the investors.
 In Kanpur, In the age group of 30-40 years and 40 years and above of
investors were more in number to take interest in mutual fund industry,
the second most investors were in the age group of 20-30 years and the
least investor were in the age group of 10-20 years.
 In occupation group most of investors were Government Employee and
Employee, the second most investors were Students and the least were
Owned Business.
 Mostly investors preferred Systematic Investment Plan, the second most
preferred Systematic Withdrawal Plan and the least preferred Systematic
Transfer Plan.
 Only 86.8% investors were aware about the mutual fund and 13.2% were
not aware about the Mutual fund.
 81.8% respondents were interested to invest in mutual fund and rest
18.9% were not interested to invest in mutual fund.
 39.6% Investors want to invest their income 10% in Mutual Fund, 30.2%
Investors want to invest their income 20% in Mutual Funds, 20.8%
investors want to invest their income less than 10% in Mutual Funds,
5.7% Investors want to invest their income more than 30% in mutual
funds, only 3.8% Investors want to invest their income in 30% in mutual
funds.
 92.5% Investors preferred as Systematic Investment Plan (SIP) to invest,
5.7% Investors preferred as Systematic Withdrawal Plan (SWP), only
1.9% Investor preferred as Systematic Transfer Plan (STP).
 USA 54.7% Impact the India, European Market 18.9% impact the India,

54
China 15.1% impact the India, Russia 11.3% impact the India most.

55
 43.14% Investors want 10% to 15% return, 32.1% Investors want 15% to
20% return, 13.2% Investors want 5% to 10% return, 9.4% Investors
want 20% to 25% return, and 1.9% Investors wants more than 25%.
 35.8% Investors think Covid 19 is right time for investing, 32.1%
Investors think 2008 Global crisis is right time for investing, 26.4%
Investors think Post Covid 19 is right time for investing, 5.7% Investors
think 1997 Financial Crisis is right time for investing.

56
 CONCLUSION

Investment companies and mutual funds are very important financial

institutions in capital markets that by providing various of benefits for investors,
attract of savings and investments them and send resources into the capital
markets, has an important role on stability, balance and development in capital
markets. According to status and role of intermediary finance in the
capital markets and economy, in all countries for establishment and
operation of investment companies, ordain rules and clear procedures and as
usual, the supervisory authority market has monitoring in process of
establishment and operation them.

Financing for fixed capital helpful to build new capacity completion them; also
financing for working capital is cause of increasing capacity for achieving goals
production. Of course, part of the funds (fixed and working capital) should be
funded by the internal resources of the firm.

Indian market does is affected by the global events taking place now and then.
The effect of which can be seen in the investment patterns of the investors both
Indian and FIIs. Indian investors are cautious regarding their investments in the
present scenario and are playing how the events turn up. Given that the situation
is so dynamic and fast-changing, the best estimates and projections remain
subject to change and are clearly at the behest of global developments.

57
 RECOMMENDATIONS

 The most vital problem spotted is of ignorance. Investors should be made

aware of the benefits but nobody will invest until and unless they are
fully convinced. Investors should be made to realize that ignorance is no
longer bliss and what they are losing by not investing.
 Mutual Fund Company needs to give the training of the Individual
Financial Advisors about dynamic asset allocation strategy or funds and
its objective, because they are the main source to influence the investors.
 Before making any investment Financial Advisors should first enquire
about risk tolerance of investors, their need and time-period.
 Younger people aged under 35 will be a key new customer group into the
future, so making great efforts with young customers who show some
interest in investing should pay off.
 SIP is one of the innovative products launched asset management
companies very recently in mutual fund industry. SIP is easy for monthly
salaried person as it provides the facility of do the investment in EMI.
Though most of the prospects and potential investors are not aware about
SIP. There is a large scope for the companies to tap the salaried persons.

58
 REFERENCES

1) https://www.fincash.com/l/types-mutual-funds-india
2) https://www.amfiindia.com/investor-corner/knowledge-center/history-
of-MF-india.html#accordion3
3) https://mutualfund.adityabirlacapital.com/blog/growth-of-mutual-fund-
industry-in-india
4) https://www.edelweissmf.com/investor-insights/mutual-fund-
investment-tips-and-articles/market-ke-saath-saath-chalo
5) https://icraanalytics.com/Home/MFI
6) https://economictimes.indiatimes.com/mf/analysis/top-10-mutual-
funds-to-invest-in- 2022/articleshow/88606817.cms?
utm_source=contentofinterest&utm_
medium=text&utm_campaign=cppst
7) https://www.prudentcorporate.com/
8) https://docs.google.com/forms/d/e/1FAIpQLSdlxb1b4KwrlY2iFK0YdeHKt
geGnfnlb1ecYTn_uBXXQqa4tw/viewform?usp=sf_link

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