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    How To Gaps in Business With: Bridge Stories

    Uploaded by

    ShubhamAggarwal
    The document discusses how stories can be used to bridge gaps in business by capturing attention, influencing audiences, and facilitating transformation. It explains that the best stories focus on all three elements and transport listeners into the world of the story, adopt the story's perspectives, and create lasting effects.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    How To Gaps in Business With: Bridge Stories

    Uploaded by

    ShubhamAggarwal
    8 views10 pages
    The document discusses how stories can be used to bridge gaps in business by capturing attention, influencing audiences, and facilitating transformation. It explains that the best stories focus on all three elements and transport listeners into the world of the story, adopt the story's perspectives, and create lasting effects.

    Original Title

    1645467160912

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document discusses how stories can be used to bridge gaps in business by capturing attention, influencing audiences, and facilitating transformation. It explains that the best stories focus on all three elements and transport listeners into the world of the story, adopt the story's perspectives, and create lasting effects.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views10 pages

    How To Gaps in Business With: Bridge Stories

    Uploaded by

    ShubhamAggarwal
    The document discusses how stories can be used to bridge gaps in business by capturing attention, influencing audiences, and facilitating transformation. It explains that the best stories focus on all three elements and transport listeners into the world of the story, adopt the story's perspectives, and create lasting effects.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Stories That Stick by Kindra Hall 1/10

    HOW TO
    BRIDGE
    GAPS IN
    BUSINESS
    WITH
    STORIES

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 2/10

    Regardless of the
    type of gap a business
    will face, using these
    three elements can
    bridge the gaps:
    Attention
    Influence
    Transformation

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 3/10

    The best bridges must


    capture attention &
    captivate the audience.

    When done correctly,


    attention is not stolen,
    its given.

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 4/10

    Influence comes
    second, to compel the
    audience to take action.
    As audiences lose
    themselves in a story,
    their attitudes change
    to reflect the story.
    To fall in love & or
    appreciate the value of
    the service or product.

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 5/10

    Transformation comes
    third, creating lasting
    impact & leaving the
    audience changed.
    Meaning, they won’t
    consider returning to
    the other side of bridge.
    Thereby, closing the gap.

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 6/10

    The challenge is, we


    often focus on just
    one of the elements,
    rarely all three.

    Resulting,
    talking at people
    instead of engaging
    with them.

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 7/10

    If we default to
    what is easiest
    or flashiest, the
    result is a flimsy
    fleeting bridge.

    And sometimes
    we convince
    ourselves this
    is sufficient.

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 8/10

    A story has an ability


    to transport the listener
    into the world of the
    that story. (attention)
    The more engrossed in
    a story, they adopt to
    the perspectives of the
    story. (influence)
    Resulting in long-lasting
    effects from the story.
    (Transformation)

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 9/10

    In business,
    there is more than
    meets the eye.
    Something
    bigger at play.
    Telling the story
    of that something
    can transform the
    business entirely.

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022


    Stories That Stick by Kindra Hall 10/10

    I highly recommend
    checking this book out!
    Stay tuned for part 2 & 3.

    What is the
    something
    bigger story
    your business
    is telling?

    Notes by Andres Ramirez // IG: @andresramirez.design // 02-21-2022

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