DV360 Masters Session

Proprietary + Confidential
Google Masters 2022

Session 3 - Media Consolidation
Starting at 11:05 SAST

Nana Gyima Harsh Golani Kerri Prissman
Agency Business Manager DV360 Media Manager Head of Agencies
What we will cover today
Media Consolidation: Setting the scene
Google’s approach to unifying media and reporting efficiencies
Snapshot: DV360 Inventory Management tool for Agencies
Supercharge Social Assets:
● Google Social Advertising Solutions
● Partners Spotlight: RebelRebel and Triplelift

Setting the scene

Harsh Golani
DV360 SSA Media Lead
As the ecosystem gets increasingly complex, advertisers are

presented with more and more options of where and how they can
buy media.
Agencies are realising increased value in their media buying

through their tech stack
You can buy media more

With a integrated Tech Stack
effectively and efficiently
Buying Data
● Intelligent Automation ● Data Driven Buying
● Focused Targeting & Decisioning ● Automated Audiences
Buying Data Attribution ● Buy at scale
BCG Study Auto Bidding

32% more process efficiency +67% Conversion rate - Nissan & OMG
48% Lower Cost per installs - Swiggy
BCG Marketing Maturity
“Companies that have achieved a multi moment maturity Data:
reported cost savings of up to 30% and revenue 15% decrease in cost-per-acquisition and 85% increase in sales
increases of as much as 20%” using Analytics 360 into DV360 - Rituals
Media buying is often fragmented with so many options, leading

to reach and performance inefficiencies
Cause Effect
Users reached by
media channel 1
(Freq 4)
Users reached by
media channel 3
(Freq 5)
Media Media
Channel Channel
Multiple DSPs and programmatic
1 3
networks
Up to 12
impressions
per user
Media
Channel
2
Users reached by
media channel 2
Siloed direct buys and
programmatic buys
(Freq 3)
However through Google’s new approach to frequency and value

reporting, the world is changing when unifying media buying in DV360
Privacy-safe frequency
Unmatched inventory access Real time value quantification
management
Reach your audience on premium Manage ad exposure across media Understand the efficiencies gained
inventory across all formats and buys while respecting user privacy from frequency managed media
devices. Maximize control over how even when third party cookies and unification with new in-UI widgets and
you buy with transaction types. identifiers are not present. reporting.
Unmatched inventory
access
Inventory Unification
DV360 inventory spans across exchanges and publishers to reach

your audience on premium content
*Sample of exchanges available on DV360. The full list of exchanges available on DV360 can be found in DV360 Help Center and the DV360 UI > Partner Settings
Multiple transaction types provide transparency and control

over how you buy inventory
Open Exchange Non-Guaranteed Deals Guaranteed Deals
Maximize flexibility and scale Customize deals with Secure premium inventory with
across publishers and publishers without the need to a set price and volume with a
exchanges through the real time commit to volume. Opt into 29% more efficient workflow
ad auction. pre-curated inventory packages than traditional direct
and deals for quick activation. reservations.
DV360 tools allow you to discover, plan, and activate seamlessly

across all inventory
Leverage Reach Planning in Display & Video

360 to understand how many people you can
expect to reach, for a given campaign budget,
targeting and flight date. Accurately
forecasting the unique reach and frequency
of your YouTube and open auction campaigns
(across all exchanges).
Use Marketplace to discover publishers and

inventory packages that align with campaign
goals. Kick off deal negotiations with
publishers or seamlessly opt into
already-curated inventory packages.
Privacy Safe Frequency

Management
DV360 enables frequency management across Desktop and

Mobile inventory
Frequency is currently
managed independently
Mobile Mobile
Desktop Desktop
Red = Blue =
Blue = Green = 3P Exchange Inventory
Deterministic Deterministic
(using signed-in identifiers) (using user-level identifiers when available*)
DV360 is increasingly investing in modeling to make frequency management durable in response to privacy changes, for
example when browser technology blocks or restricts 3P cookies.
CTV is at the cutting edge; you can now manage frequency across all
CTV buys, including YouTube!
Frequency is managed holistically
TV SCREEN INVENTORY via

on TV screens Google 3P Exchange
AdManager Inventory
3P Exchange Inventory
Deterministic MODELED Deterministic
For CTV, DV360 manages frequency in each inventory bucket deterministically using available signals (signed-in IDs, IFAs)
and uses modeling to manage frequency across both environments (YouTube + 3rd Party publisher inventory).
Red =
DV360 frequency management solutions now span Blue =
multiple inventory sources, formats, and devices Green = 3P Exchange Inventory
Modeled
CTV
Deterministic .FREQUENCY MANAGED INDEPENDENTLY. .
.FREQUENCY MANAGED INDEPENDENTLY. .

Mobile
Mobile
.FREQUENCY MANAGED INDEPENDENTLY. .
Desktop
Desktop
Deterministic Deterministic
DV360 frequency management relies on deterministic signals, using modeling when these signals are not available.
Deterministic Frequency management is possible between YT CTV inventory and YT Desktop/Mobile inventory, as well as
between YT CTV inventory and GAM Desktop/Mobile inventory.
Real time value quantification

Unifying media buying drives efficiency and applying frequency

management reduces over exposure
FROM TO
3 standalone campaigns in silos Unified DV360 campaign with frequency management
Video Direct Publisher Buy Video Publisher Buy

Cap = 3 Cap = 3
YouTube Direct Buy YouTube Buy

Campaign
Cap = 3 Cap = 3
Cap = 3
Display Auction Buy Display Auction Buy

Cap = 3 Cap = 3
Reached = 9 Reached = 3
times times
By reducing overexposure, advertisers are realizing reach gains from

frequency managed unified campaigns
6%
unique reach gains when unifying media in a
frequency managed campaign, rather than
buying media in siloes.
12%
unique reach gains when the media unification
Find out more in our Blog Post.
includes YouTube.
Advertisers can now see the efficiency gains on their marketing dollars, verified by data.
To quantify the value of mixed media frequency management,

DV360 launched new reporting metrics and visuals
Unique Reach:
Added Impression Reach From Frequency Cap (NEW)
Additional unique users reached because of consolidating

mixed media in one campaign and applying frequency
management, rather than running campaigns in silos
Unique Reach:
Total Reach (EXISTING)
An already existing metric displaying the total number of

de-duplicated users reached by the campaign
Data is available in a campaign level info-snack in real time, instant

reporting and offline reporting
How to get media

consolidation and
frequency management
efficiencies activated and
measured?
How to activate this new feature in Display & Video 360

What you need to do to maximise efficiency and effectiveness of your campaigns:
Combine two or more line item types or transaction type groups under one campaign, and add a campaign level frequency cap
Any Line Item Type

YouTube Gmail Display Video Audio
Any Transaction Type

Non Reservation Reservation
e.g. Open Auction, Non guaranteed deals e.g. Programmatic Guaranteed
CASE STUDY BEAUTY & FITNESS
L’Oréal increases The challenge

After consolidating their programmatic media buys in Display &
“ With the new Frequency
Management Value Quantification
programmatic campaign Video 360 (DV360), L'Oréal's in-house team wanted to find a quick
and easy way to analyse the impact it was having. While DV360's widget, we are now able to see the
reach by 16%, with
frequency management solution can help advertisers increase
media efficiency across different inventories (such as youTube), exact added reach for each of our
calculating the improvement can often be a little time-consuming. campaigns, which is a big step up for
Display & Video 360 our campaign success evaluation.”
The approach
L'Oréal had previously trialled the new Frequency Management —Nils Lenzko, Precision Advertising Manager, L'Oréal
Value Quantification widget in DV360. Now they were keen to
measure the impact of consolidated media buying. After selecting
their ‘Garnier Greentalk' campaign, the team consolidated different
World's largest beauty company
1.29M 16%
media-buys into one campaign via DV360. Then they analysed the
Dusseldorf, Germany • loreal.de
number of additional impressions reached due to DV360's
frequency management during and after the campaign.
Additional users Higher reach*
reached* (vs. average 6-12%)
The results
In a first for L'Oréal, DV360's frequency management solution
allowed the team to measure the true impact of their programmatic
media buys. In this case, it proved that their campaign increased
reach by 16% – due to the consolidation of different media buys into
DV360.
*Results achieved during the campaign period from 1st August to 12th September 2021.
About Google Marketing Platform: Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better decisions
faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers.
Learn more at g.co/marketingplatform.
© 2021 Google LLC. All rights reserved. Google and the Google logo are trademarks of Google LLC. All other company and product names may be trademarks of the
respective companies with which they are associated.
Google In-Market Audiences for
Programmatic Guaranteed
Status Feature Description
Ability to apply Google in-Market Audience lists on

In progress
Programmatic Guaranteed Deals.
Beta
Launched
Market
Global Feature Benefit

Find customers who are researching products or
services and actively considering buying
something like what you offer across your high
value guaranteed inventory.
DV360 Inventory
Management tools for
Agencies
Maximize negotiations and publisher relationships
Scale your publisher agreement across all buyers to Increase publisher incentives
Agency Publisher
Leverage your enterprise scale to strike large, cross-advertiser deals and provide Inventory Management Users
your clients with market leading rates. Then, seamlessly share a single deal Users who negotiate, manage and track
publisher agreements and investments
across multiple clients.
New Inventory Tools
Beta Launches:
● Share scaled deals across partners (PD/PA/PG)

● Give partners and advertisers different priority to a deal (PD only)
● Allocate portions of a deal for better distribution (PG only - Q1 beta) Deal #1
● Ensure deal fulfillment and track with central reporting (2022)
● Prioritize deal over auction spend to ensure fulfillment (2022)
Realize value of Google’s deal fulfillment (One YouTube and Advertiser DVIP) for
additional savings and value Across DV360 Partner Accounts
Partner 1 Partner 2 Partner 3 Partner 4 Partner 5 Partner 6 Partner 7

Realize additional value with curated packaging & pricing
Tap into upcoming features to secure premium inventory, apply priority for advertisers and customize pricing
Pub 1 Pub 2 Pub 3 Pub 4 Pub 5 Pub 6 Pub 7 Pub 8
Inventory Management Users

Apply wealth of industry knowledge and access to exclusive rates to
Users who negotiate, manage and track
create custom inventory packages (Eg: Holidays .., Tokyo Olympics)
publisher agreements and investments
● Custom agency level bundles New Inventory Tools

● Flexible pricing levers to enable flexible campaign needs (2022)
Package 1
Example: Vertical /
Seasonal Package
Across DV360 Partner Accounts

Better connect teams on inventory priorities and drive efficiencies

Centralized deal management connecting investment and buying, reducing duplication across partners
Inventory Management Teams

Through DV360’s inventory module you can begin to Teams which negotiate, manage and track
better connect inventory management with trading publisher agreements and investments
teams on your high priority deals that matter most to
your business.
Central inventory management provides

New Inventory Tools
● Saved time on media setup doing it once
centrally vs multiple times per partner.
● Connect inventory investment priorities with
programmatic trading
………...And more, lets go deeper
Programmatic Activation
Activate priority deals and monitor real-time performance
Across DV360 Partner Accounts

Programmatic Guaranteed Impression Allocation
Status Feature Description

Holding
Holding
Agency
Company
Company Publisher
Publisher 1 Easily distribute your guaranteed impression delivery across
In progress brands and agency clients in Display & Video 360. PG
Impression Allocation allows you to dedicate a specific
Beta
impression volumes (%) across partners and advertisers a
Launched Programmatic Guaranteed deal is shared with,.

Deal
Deal
#1#1
Feature Benefit
60% 20% 20%
Market Enables agency investment leads multi-brand advertisers to
save time and maximize their negotiation power and publisher
Partner 1 Partner 2 Partner 3 relationships by curating a single enterprise-level deal and
sharing it across multiple advertiser clients instead of setting
Global
up multiple PG deals. With PG Allocation, customers can now
10% 10% take control over how a deal delivers across each of the
Advertiser 1 Advertiser 2 shared agency partners and enables multi-brand advertisers to
distribute guaranteed impressions across their brands.
How to start using

inventory management
tool?
Supercharge your
Social Assets with
Google Advertising
Solutions
Offer an innovative approach to Social with diversified Social
Media plans respecting Social expectations
Premium Brand Native Look

Virality Engagement
Experience Love and Feel
Francois Birade
Triplelift EMEA
DV360 x TripleLift
Africa focus
TripleLift Showcase
François Birade / DV360 Engagement Lead

Q1 2022
Agenda 01 A little TripleLift Refresher
02 Exceed Social with Native TripleLift

formats
03 TripleLift formats
04 TripleLift & Your Full-funnel strategy

Triplelift’s Engagement Team is here to support you
We provide dedicated support for DV360 account teams to better commercialize our
partnership
Custom Collateral Strategic Consulting
⎼ Creative Mocks ⎼ RFP response tailored to client goals/KPIs

⎼ Product One-Sheeters ⎼ SOV % Analysis
⎼ Solutions Decks ⎼ Best Practices
Market Research Proof of Success

⎼ Industry & Consumer Trends ⎼ Case Study development across
⎼ Verticalized Insights Product Line / Targeting Type / Vertical
⎼ Product Line Benchmarks
Reach out to your Engagement team for more information!

François Birade | [email protected]
TripleLift Offerings
We Have Invented And Improved Ads Across The Landscape
Customize Commodit
d
Invented yImproved
Core Ad Tech
Display In-Feed Native Direct Display
Video Branded Video In-Stream Video
New Ad Tech
Content Content Dial* -
Connected TV OTT Advanced TV* OTT Spots*

Suite of Modern Ad Products
Direct Relationships
Built, bought and run on

the same technologies
Dynamic Templates and processes
Computer Vision
Pre-Bid Fraud Scan
Performance Deal IDs
Owned & Operated Programmatic Exchange

The Marriage of Scale and Safety
Verified for Safety

Monthly avails and Key publishers
Native: 13Bn Branded Video: 4Bn
Display: 16Bn Instream Video: 0.8Bn
Social Native
Native Exceeds Social Success
TripleLift
It’s never been more important to have a transparent, fraud free partner. That means you shouldn’t have
to worry that your ads are running next to misinformation.
TripleLift offers tools to help marketers make decisions that align with their brand’s ethos, messaging,
and as always: performance goals. Our 100% direct relationships with our massive publisher network Facebook
means you don’t need to compromise scale and reach for quality.
If you’re a marketer looking to allocate dollars with confidence to a partner that is brand safe and
effective, TripleLift can help.
Native Outperforms Social
-76% +.06% -85%

TripleLift CPM vs. TripleLift CTR vs. Facebook TripleLift Cost per Click vs.
Facebook News Feed Right Hand Rail Placement Instagram News Feed
-37% -57% -36%

TripleLift Cost per Click vs. TripleLift average CPM vs. TripleLift CPM vs.
Facebook News Feed Twitter Ads Pinterest Ads Logo Headline Caption Call To Action
Source: Ad Stage Q1 2020 Benchmark report

Our Formats Native
Not All Native is Created Equal
The design of Native Placement Types varies and each offer very different user experiences
Peripheral Recommendation Engines

Outside the core content – including right rail Displayed alongside other editorial content,
and banner-style placement near the content ads, and/or paid content, typically below or
In-Article Native In-Feed Native alongside publisher content
In the atomic unit of In the feed of content including

the content organic feed/grid/listing/carousel
Performance differs by placement type
In-Feed Native has the In-Ad Native, gets

highest CTR only about 1/10th of the CTR
among native formats of in-feed
Our Suite of Native Formats
Image Scroll Cinemagraph Carousel
Best for:
Engagement, CTR,
Brand Lift
Best for: Best for: Best for: Best for:

Engagement & Brand Engagement, Increasing Traffic/Brand Engagement and Product
Awareness, CTR, CTR, Awareness, CTR, Brand Sales, CTR, Sales Lift
Viewability Brand Lift Lift, Cost per Action
Native In-Feed: Easy To Build, Scale and Optimize
Step 1 Step 2 Step 3
Creative Assets Computer Vision Technology Dynamic Templating
1 Creative 2 Logo
3 Copy 4 URL
Escape with Southwest!

The perfect beach weather is
southwest.co
waiting for you this winter. m
Our Formats Display
Direct Display
• 100% Direct–to-Publisher Inventory is 20% more

efficient
• Scanned pre-bid for fraud eliminating wasted

media spend
Our Formats Video
In-Feed
Create Context. Drive Performance.
Action Consideration Awareness
Performance benchmarks:
9x 2x 10x
Purchase Intent Lift Engagement Time Spent
Formats available:
Branded Video
Source: Triplelift: Millward Brown Brand Lift, Video Format Study 2021
In-Break
Drive awareness and consideration.
+10% +12% 4.4x

Brand Consideration Positive Perception Brand Favorability
Lift
Formats available:
In-Stream CTV Spots
Source: TripleLift: Millward Brown Brand Lift, Video Format Study 2021,
TripleLift Ad Format Perceptions (n=1,000)
In-Show. (BETA)
Engage and breakthrough.
12x 3.6X 77%

Brand Awareness Lift Engagement Less intrusive
Formats coming soon:
Split Screen Dynamic Overlay Brand

Integrations
Source: TripleLift: Millward Brown Brand Lift, Video Format Study 2021, TripleLift Ad Format
Perceptions (n=1,000), TripleLift/MediaScience Integrations Study
Full-service,
Custom Creative Production
Added Value Creative Build

Any TripleLift format can be created from your arsenal
of creative assets. Once TripleLift receives assets, the
first set of creative proofs will be ready for your
approval within five business days
Leverage Existing Assets

Your existing still images or video assets are the
perfect start for creating a Cinemagraph or other
In-Feed format
Seamless Production
TripleLift takes the heavy lifting out of production by
managing the full creation process
Easy Approval And Launch

Your Cinemagraph will be ready in 2-4 weeks. Once
approved, your campaign can launch in 1-2 business
days
How to win with TripleLift
Leverage TripleLift Solutions for every stage of the funnel and bolster
performance with custom deals
CPM Guides* Key KPIs Deals

AWARENESS
Branded Video| In-Stream Branded Video - $3 - $4 VCR High Viewability
Cinemagraph InStream - $3 - $4 Viewability VCR
Cinemagraph- $1 - $2

CONSIDERATION
Branded Video | Cinemagraph | Image - $0.5 - $1.5 CTR High CTR
Image | Scroll | Carousel Scroll - $2 - $3 Traffic
Carousel - $2 - $3

ACTION
Direct Display | Image Direct Display- $1 - $2 Conversions Shopper
Image - $0.5 - $1.5 Traffic
* CPM prices are indicative guidelines and subject to change.

Our deals bring Placement-Level Optimization
70% Viewability Placement

TripleLift’s offers platform-wide
optimization at the placement-level,
which is more granular and efficient
than domain-level optimized deals,
whitelists or blacklists. What this looks like
50%
Viewability
Instead of removing an entire site,
TripleLift optimizes by placement to Domain Viewability Placement
provide access to highly performant might average ~50%
placements.
The deals are refreshed to 40% Viewability Placement

reflect only the most
performant placements.
Introducing Evergreen Performance Deals for DV360 & TripleLift
What is it? Viewability
Evergreen Deals for are always-on deals you can

reuse across multiple campaigns to help you hit 50% Select
your campaign KPIs efficiently.
60% Select
How do I activate?
Activate the existing following deals:
70% Select
*NATIVE:
● HiCLICK Select
● HiVIEW (MOAT)
50%
*VIDEO:
● HiVCR 60% Select
*DISPLAY:
● HiCLICK
● HiVIEW 70% Select
*for any contextual or other performance deals reach out to fbirade@@triplelift.com

Scale your strategy with TripleLift Evergreen Performance Deals
Available directly on DV360 marketplace
Curated Deal KPI Deal Name Deal ID Format

HiCLICK CTR DV360_Evergreen_Native_HiCLICK 21791 Native
HiCLICK CTR DV360_Evergreen_Display_HiCLICK 16835 Display
HiVCR VCR DV360_Evergreen_BrandedVideo_HiVCR 21792 Branded Video
HiVCR VCR DV360_Evergreen_InStreamVideo_HiVCR 23377 InStream Video
HiVIEW Viewability DV360_Evergreen_Display_HiVIEW 16837 Display
HiVIEW Viewability DV360_Evergreen_Native_MOAT60_HiVIEW 25578 Native
HiVIEW Viewability DV360_Evergreen_Native_MOAT70_HiVIEW 21790 Native
Pick your country, your format and your KPI

TripleLift will take care of the rest
Using Native Placement Type Targeting
The quality placements advertisers want, the buying transparency they deserve
Leverage DV360’s Native placement type targeting to select the most premium, viewable inventory
1. Select the Campaign, Insertion Order or Line Item
2. Select “Targeting”
3. Select “Position”
4. Refer to the Native panel to select position in content
5. Apply to campaign
Native Placement Type Targeting

Google’s Affinity & In-Market Audiences - NEW!
Targeting
Affinity In-Market
Expansion
Scale Capture audiences most Deliver performance, Ideal for finding
likely to convert based on mid-funnel marketing, and audiences who are
their interests. remarketing campaigns. similar to your
Performance existing customers.
• Auto Enthusiasts • Apparel & Accessories
• Beauty Mavens • Autos & Vehicles By expanding your
Available globally across all • Business Professionals • Baby & Children’s Products targeting, you can
devices at no additional cost • Cooking Enthusiasts • Beauty Products & Services reach more potential
• Gamers • Consumer Electronics customers who are
• Music Lovers • Financial Services likely to engage,
• Shoppers • Home & Garden click, or convert with
• Sports Fans • Sports & Fitness your ads.
...and more ...and more
Next Steps & Action Items
How to quickly test and leverage TripleLift?
Launch Provide Vertical Reach out for Connect

Evergreen deals Materials RFPs & Brands with us
for your KPIs
● Media & ● RAIN
● CTR Entertainment ● Discovery
● Telecom Holdings
● VCR [email protected]
● CPG ● Pick N Pay
● Viewability
● Automotive
● Custom ● Retail
Thank You.
Francois Birade
DV360 Engagement Lead
[email protected]
Danny Greff
RebelRebel Digital
Danny Greeff
Founder & Managing Director
Helping brands & agencies build better

online ad experiences.
Digital marketing, for all its promise,

remains an unfortunately siloed business
Social media teams and paid media teams rarely, if ever, work together at all.
We know that this is because the metrics & skill sets differ between disciplines.
Why not bring the two together?

Combining the beauty of social, with the

power of programmatic
Social Display
Use social display to unlock the full value of your social

media content
Spaceback is a creative automation platform purpose-built for the

programmatic era.
By combining the freshness of content on social media with the reach

and targeting power of DV360, Spaceback’s unique brand of social
display creatives executions drive better performance and efficiencies
that standard banners could ever hope to achieve.
A truly traffic agnostic product, Spaceback allows users to quickly build

beautiful, engaging creative executions from existing posts across all
social media platforms, and execute them as part of their
programmatic display campaigns via DV360.
Ads are able to run anywhere

Supports all major social platforms
Build display & video ads in seconds
5-8x improvement in performance
Never wait for creative again
Managed & self-service opportunities

available to DV360 clients
The problem with traditional display advertising is that we’ve become

comfortable with mediocre performance.
It’s not our fault though.

Programmatic advertising enables us to reach the right person, at the

right time, in the right environment, on the right device…
…with terribly looking, single function ads, that whisk users away from
the content they were consuming.
What would happen if we actually created quality ad units that allowed

consumers to interact with brands in a non-interruptive fashion?
Conversational Display
Engage prospects, capture leads & drive more sales with

conversational advertising
AdChat’s conversational display ads utilise the number one preferred

method consumers choose to communicate with a business:
messaging
This ad format uses conversational AI to give consumers the specific

information they’re looking for, instantly. It’s an engaging,
personalised alternative to the ‘one size fits all’ approach of standard
display banner ads.
134s Average
Engagement Time
15% Average
Click Out Rate
Built according to IAB HTML5 standards, you can be assured that

AdChat offers seamless integration with DV360.
Drive full-funnel results for brands within any vertical.

Create highly engaging experiences that demand attention.
114s 103s 89s

Avg. Time Spent Avg. Time Spent
Avg. Time Spent
11% 17% 19%

Click Out Rate Click Out Rate
Click Out Rate
Dive deep into the

engagement data to inform
your next campaign.
Managed & self-service opportunities

available to DV360 clients
Thank You
[email protected]
Please complete the

attendance form
Link in the chatbox…

Key Takeouts
Media Unification Programmatic Social Automation &

Reporting
With DV360’s access to DV360 allows easy access DV360’s agency focussed
publishers and networks, towards scaling your social tools helps unlock
Youtube, Display, Video, CTv assets, resulting in amplified operational and reporting
and Audio, a unified inventory reach and media efficiencies but more
planning and activation performance importantly Agency
results in strong incentives and margins
performance
Thank you!
Appendix
Programmatic Guaranteed
frequency management is
revolutionizing reservation buying New Reach Widget (JULY 2021)
For the first time, guaranteed media can be

optimised toward frequency within a DSP.
PG with Frequency Management balances

campaign level frequency goal and deal
delivery across consolidated guaranteed and
non-guaranteed buying
Measure the value of media consolidation

with PG frequency management directly in
*For illustrative Purposes Only
DV360
Answers:
Allows you to quickly view What incremental PG reach was gained due to
bid requests passed and added impression frequency management?
reach metrics
(Reflects deal level reach only when Campaign
frequency cap is set)

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Proprietary + Conﬁdential

Google Masters 2022

Starting at 11:05 SAST

What we will cover today

Media Consolidation: Setting the scene

Google’s approach to unifying media and reporting efficiencies

Snapshot: DV360 Inventory Management tool for Agencies

Supercharge Social Assets:

● Google Social Advertising Solutions

● Partners Spotlight: RebelRebel and Triplelift

Setting the scene

As the ecosystem gets increasingly complex, advertisers are

Agencies are realising increased value in their media buying

You can buy media more

BCG Study Auto Bidding

Media buying is often fragmented with so many options, leading

However through Google’s new approach to frequency and value

DV360 inventory spans across exchanges and publishers to reach

Multiple transaction types provide transparency and control

Open Exchange Non-Guaranteed Deals Guaranteed Deals

DV360 tools allow you to discover, plan, and activate seamlessly

Leverage Reach Planning in Display & Video

Use Marketplace to discover publishers and

Privacy Safe Frequency

DV360 enables frequency management across Desktop and

TV SCREEN INVENTORY via

Deterministic MODELED Deterministic

multiple inventory sources, formats, and devices Green = 3P Exchange Inventory

Deterministic .FREQUENCY MANAGED INDEPENDENTLY. .

.FREQUENCY MANAGED INDEPENDENTLY. .

Real time value quantification

Unifying media buying drives efficiency and applying frequency

3 standalone campaigns in silos Unified DV360 campaign with frequency management

Video Direct Publisher Buy Video Publisher Buy

YouTube Direct Buy YouTube Buy

Display Auction Buy Display Auction Buy

By reducing overexposure, advertisers are realizing reach gains from

To quantify the value of mixed media frequency management,

Additional unique users reached because of consolidating

An already existing metric displaying the total number of

Data is available in a campaign level info-snack in real time, instant

How to get media

How to activate this new feature in Display & Video 360

Any Line Item Type

Any Transaction Type

L’Oréal increases The challenge

Ability to apply Google in-Market Audience lists on

Global Feature Benefit

● Share scaled deals across partners (PD/PA/PG)

Partner 1 Partner 2 Partner 3 Partner 4 Partner 5 Partner 6 Partner 7

Pub 1 Pub 2 Pub 3 Pub 4 Pub 5 Pub 6 Pub 7 Pub 8

Inventory Management Users

● Custom agency level bundles New Inventory Tools

Across DV360 Partner Accounts

Better connect teams on inventory priorities and drive efficiencies

Inventory Management Teams

Central inventory management provides

Across DV360 Partner Accounts

Status Feature Description

Launched Programmatic Guaranteed deal is shared with,.