Media Guide

2022
 SWISS – the airline of
Switzerland
As the airline of Switzerland, SWISS is
a byword for traditional Swiss values,
and is firmly committed to delivering
the highest product and service quality.

Media Guide 2022 | 2 Media Guide 2022 | 3

 Facts and figures

Montreal
Boston
Chicago
San Francisco New York JFK
New York Newark Beirut Tokyo
Los Angeles
Tel Aviv Shanghai
Marrakech Cairo Delhi
Miami Hurghada Sharm El-Sheikh
Dubai Hong Kong
Mumbai
Bangkok

Singapore

São Paulo
Johannesburg

93
Buenos Aires

aircraft
in SWISS service
worldwide.

6 million
passengers
opted for SWISS quality
in 2021.

Media Guide 2022 | 4 Media Guide 2022 | 5

 SWISS First, Senator and
SWISS Business
Our frequent flyers and
premium customers

brand-loyal

luxury-inclined

cosmopolitan

enjoyment-minded affluent

Media Guide 2022 | 6 Media Guide 2022 | 7

 SWISS Economy
Leisure travellers,
families and groups

design-inspired price-minded

down-to-earth

happy to shop spontaneous

Media Guide 2022 | 8 Media Guide 2022 | 9

 Your advertising options

On board On the ground

SWISS Magazine Video Magazine Infomercials / documentaries SWISS Lounges
Target groups / Seating classes Target groups / Seating classes Target groups / Seating classes Target groups / Seating classes
SWISS First, SWISS Business, SWISS First, SWISS Business, SWISS First, SWISS Business, SWISS First, SWISS Business
SWISS Economy SWISS Economy SWISS Economy

SWISS
Magazine
#171
March 2019

Readership 12 Rates 18 Rates 20 Overview and options 30

Rates Copenhagen: 14
the shape Advertising rates for
of today
Screens 34
SM1903_Copenhagen_Cover_7145904.indd 1 13.02.19 17:46

Refreshing tissue Boarding pass Showcases and Publication placements 36

Target groups / Seating classes Target groups / Seating classes Illuminated images 38
SWISS Business SWISS First, SWISS Business, SWISS Economy
Display areas
SWISS Lounges, Zurich Dock E 40
Zurich Airport, Check-in 1 42

Online advertisement
Data-based banner ads, Standard ad-bundle 46
Data-based banner ads, Premium ad-bundle 48

Rates 24 Rates 26

Media Guide 2022 | 10 Media Guide 2022 | 11

 SWISS Magazine

SWISS
Readership
The magazine appeals to Swiss and in- Exciting stories of the last 20 years of
ternational leaders, managers and world fascinating world of SWISS and profiles
travellers of our attractive destinations

Magazine
The SWISS Magazine is your gateway to an excep- The SWISS anniversary edition offers aviation and
tional audience with a wide range of interests, SWISS fans as well as travelers exciting content
sizeable incomes and high educational levels. produced exclusively for the magazine by our
This anniversary issue of the SWISS Magazine is travel experts. In addition to stories about desti-
placed in every seat pocket in every seating class nations abroad, readers are also offered exciting
on every flight over 3 months, with passengers reports about beautiful Switzerland.
specifically invited to take a personal copy home,
too.
#171
March 2019

Gender profile
Female 37.1 %
Male 62.9 %

Age profile
Under 21 1.7 % The SWISS Magazine earned the
21–30 9.5 % Silver Prize in the “best of content
marketing 2019” awards as “Cover
31–40 19.0 %
of the Year” in the category “B2C
41–50 26.3 % Tourism and Transport”.
51–60 25.7 %
Over 60 17.8 %

SWISS Magazine
Readers’ SWISS flights per year Special –
Up to three 62.6 % 20 years SWISS
Four to nine 23.9 %
Ten or more 13.5 %

Readers’ total flights per year

Up to three 28.2 %
Four to nine 33.3 % Copenhagen:
Ten or more 38.5 % the shape
Source: SWISS Passenger Satisfaction Trackig (PST 2018)
of today
Media Guide 2022 | 12 SM1903_Copenhagen_Cover_7145904.indd 1 Media Guide 202217:46
13.02.19 | 13
 SWISS Magazine NEW:
Anniversary edition Digital platform
“World of SWISS”
20 years SWISS from summer
2022 – prices on
request

Rates for advertisements and advertorials

One-off issue, 3 months (about 3 million contacts) Rates in CHF
Single page 24,900
Double-page spread 29,000
1/2 page portrait or landscape 14,500
2-page advertorial 32,000
4-page advertorial 56,000

Rates for cover pages in CHF Technical details

Issue type 2nd cover page 3rd cover page 3rd cover page 4th cover page Format Bled off (width x height) Type area (width x height)
double page Finale
Double issue 33,000 27,000 32,000 36,000 Full page 200 × 265 mm + 3 mm bleed 179 × 251 mm
Double page 400 × 265 mm + 3 mm bleed 386 × 251 mm
1/2 page portrait 100 × 265 mm + 3 mm bleed 93 × 251 mm
Discounts, commissions and surcharges
1/2 page landscape 200 × 132.5 mm + 3 mm bleed 179 × 125 mm
Agency commission 15 %
Fixed-placement surcharge 10 %
SWISS combination discount (with Ambient Media) 10 % Further details Cover ads Inside ads
Printing Offset printing Rotary offset
Printing data High-end PDF (PDFX-3 or PDFX-4), CMYK High-end PDF (PDFX-3 or PDFX-4), CMYK
Publication date and deadlines Paper Coated Coated
Publication date 1st July to 30th September 2022 Colour profile ISOcoated_v2_300_eci.icc ISOcoated_v2_300_eci.icc
Deadline for advertorials 2 months before publication Total area coverage (UCR) Max. 300 % Max. 300 %
Deadline for advertisements 3rd June 2022 Black text Must overprint Must overprint
Deadline for copy 10th June 2022 All customers receive print approval.
Insert / supplement details On request. All rates shown are exclusive of VAT.
Deadline for cancellations 2 months before publication

Advertising Direction Printing details contact

Airpage AG, Peter Furrer, Aathalstrasse 40, 8610 Uster, Switzerland Swissprinters AG, Premedia, Brühlstrasse 5, 4800 Zofingen, Switzerland
Phone +41 43 311 30 00, [email protected] [email protected]
Media Guide 2022 | 14 Media Guide 2022 | 15
 Video Magazine
and infomercials

600,000
passengers*
view the Video Magazine every
month on SWISS flights.

All flights
show the Video Magazine aloft
(except Airbus A220 flights).

*amount of passengers in 2021

Media Guide 2022 | 16 Media Guide 2022 | 17

 Video Magazine
Rates
Advertise your product where the customer has time to
really take it in. We offer attractive communication plat-
forms via our inflight entertainment system in the course
of our flights. One excellent option for commercial spots
here is the Video Magazine, which is our SWISS news
channel. On our long-haul services, the Video Magazine
is always shown on all screens in all three seating classes
before we activate the inflight entertainment system.
And it’s also shown on our European (Airbus, except
A220) services via the cabin screens.

Advertising options
Single issue (1 month) Fleet Contacts Length Rates in CHF
Video Magazine with sound Long-haul 200,000 30 s 15,000
Video Magazine without sound Short-haul 400,000 30 s 10,000

Multi-order discount 3 ×: 5 %, 5 ×: 10 %, 8 ×: 15 %, 10 ×: 20 %
Surcharge 60 s + 30 %
> 60 s On request
All rates excluding VAT and data carrier production costs.

Technical details
Data carrier Codec Pro Res or MP4, pixel ratio 1,280 x 720 px or 1,920 x 1,080 px

Spots must generally be submitted with soundtrack, even if they will be

broadcast via the cabin screens on short-haul flights.

Submission deadline 6 weeks before showing

Media Guide 2022 | 18 Media Guide 2022 | 19

 Infomercials /
documentaries
Rates

Boredom is never an issue on any SWISS flight. On our long-haul

services, our extensive film programme provides pleasant entertain-
ment. And you can be part of it – through a documentary, for instance,
about your company or organisation. Passengers in all three seating
classes on our long-haul flights can put together their own inflight
movie and video programme. Full details of all the choices available here
are provided both within the system and in our SWISS Magazine. And
since every passenger has their own personal inflight entertainment
screen, your message can get straight to every single passenger.

Advertising options
Infomercial / documentary as part of our inflight entertainment programme with appropriate details in SWISS Magazine
Media Fleet Contacts Length Rates in CHF
Infomercials Long-haul Around 200,000 > 30 to max. 60 min 15,000 / 2 months*
> 60 to max. 120 min 25,000 / 2 months*
*Rates for four months On request. Rates stated do not include VAT and production costs.

Technical details
Data carrier DVD for SWISS approval
Digital data must be uploaded to a server.
We can process 4:3 or 16:9 formats.

For publication in SWISS Magazine and Brief description in German and English (max. length of each:
on system screens 120 characters including spaces) and one high-resolution image

Submission deadlines
DVD for SWISS approval 12 weeks before appearance
Text and image 10 weeks before appearance
Data carrier 10 weeks before appearance

Media Guide 2022 | 20 Media Guide 2022 | 21

 Refreshing tissue
and boarding pass

6 million
passengers
opted for SWISS quality in 2021.

Media Guide 2022 | 22 Media Guide 2022 | 23

 Refreshing tissue
Rates
Advertising options
Placement Class / fleet Production Exposure* Rates in CHF
On the back of the SWISS Business 300,000 Around 3 months 35,000
packaging short- and long-haul
SWISS Business 600,000 Around 6 months 60,000
short- and long-haul
*Shorter periods also possible, subject to verification. Precise commencement dates and lengths of exposure cannot be guaranteed.
Rates include all production costs but exclude VAT.

Technical details
Format 70 × 140 mm
Advertising space (portrait) 55.6 × 125.6 mm
Print data High-resolution PDF
Ordering deadline 4 months before appearance
Print data submission deadline 12 weeks before appearance

Media Guide 2022 | 24 Media Guide 2022 | 25

 Boarding pass
Rates
The back of the SWISS boarding pass is a great place to bring your company
or product to the attention of any departing traveller. Customers receive their
boarding pass at check-in or at the airport ticket desk.

Advertising options
Boarding pass for flights from Switzerland
Placement Production Exposure* Rates in CHF
Back of boarding pass 1,000,000 Around 3 months 35,000
2,000,000 Around 6 months 65,000
*Precise commencement dates and lengths of exposure cannot be guaranteed.
Rates exclude VAT and additional production costs.

Technical details
Back-of-pass dimensions 193 × 72 mm (stub: 50 × 72 mm)
Ordering deadline 12 weeks before appearance
Print data EPS or high-resolution PDF
Print data submission deadline 10 weeks before appearance

Media Guide 2022 | 26 Media Guide 2022 | 27

 SWISS Lounges

13 % in 0–30 min
36 % in 30–60 min
32 % in 60–120 min
19 % in 120–240 min

Media Guide 2022 | 28 Media Guide 2022 | 29

 SWISS Lounges
Overview and
advertising options
SWISS First Lounges Senator Lounges
Zurich Schengen Zurich Dock E Geneva Zurich Schengen Zurich Non-Schengen Zurich Dock E Geneva

Total area Total area Total area Total area Total area Total area Total area
650 m² 750 m² 213 m² 595 m² 243 m² 852 m² 193 m²
Advertising options Advertising options Advertising options Advertising options Advertising options Advertising options Advertising options
Screens, showcases Screens, showcases Illuminated images Screens, showcases Publication placements Display screens, showcases Illuminated images
Publication placements Showcases Publication Placements Showcases
Publication placements Publication placements

Our guests Our guests

– SWISS and Lufthansa First Class passengers – Miles & More Senators
– Miles & More HON Circle members – Star Alliance Gold members
– VIP passengers

SWISS Business Lounges SWISS Arrival Lounge Zurich Airport

Zurich Schengen Zurich Non-Schengen Zurich Dock E Geneva Zurich Schengen Check-in 1

Total area Total area Total area Total area Total area Total area
940 m² 274 m² 875 m² 438 m² 690 m² 160 m²
Advertising options Advertising options Advertising options Advertising options Advertising options Advertising options
Screens, showcases Publication Placements Display screens, showcases Illuminated images Showcases Exposition
Publication placements Publication Placements Showcases
Publication placements

Our guests Further platforms and placement options

– Business Class passengers of Star Alliance carriers (such as product samplings or placements)
– Frequent Traveller Miles & More members of Star Alliance carriers can also be provided On request.
Please note that in light of the current situation, not all SWISS Lounges are open.
Please contact us to learn more about our current offer.

Media Guide 2022 | 30 Media Guide 2022 | 31

 Screens
SWISS Lounges Zurich

Media Guide 2022 | 32 Media Guide 2022 | 33

 SWISS Lounges Terminal A / First, Business und Senator
Floor 03

Screens 1

SWISS Lounges Zurich

1

Screens
Type Screen (portrait format) 1 2 Screens Collage (landscape)* 3

1 2 3
SWISS Lounges Terminal A / First, Business und Senator
Floor 01–02
FID 2
1
2
1
1

Format Portrait (9:16) Landscape (48:9 [3×16:9])

Size 1,080 × 1,920 px 5,760 × 1,080 px (3 × 1,920 × 1,080)
(Display size: 46") (Display size: 3 × 46") 1 2
1
Length 20 s 20 s 1
1
1
2 2 2 2
*Files for collages must be individually submitted. For 1
still-and-moving-image combinations, the still images
must be submitted in film form (and with the same
length / duration as the moving image component).

475 tra
ns
SWISS Lounge branding package SWISS Lounges Dock E / Business SWISS Lounges Dock E / First
1 loop miss
: 12 io
0s n
Ad v
sp

A
ve
rt er
Number of screens Exposure Cost 1 2 1
er

t
Ad
da y
B

2
33 1 month 15,000 1
during of cia l ope

1 1
Adv

Adv

Advertising units
ert S WISS

ert SWISS

20 s each
Transfer formats: still images
Ad
Resolution 72 dpi, RGB
nin

ve tD
rt E er
Adv
gh

SWISS Lounges Dock E / Senator

ou
rs Formats JPG, PNG, TAG

Transfer formats: video

Order deadline: 8 weeks before appearance
Frame Rate 30 fps 2
Submission deadline: 5 weeks before appearance 2
Container .m2v 3
1
All appearances begin on the 1st of the month. Codec MPEG-2 1 1

SWISS Business SWISS Senator SWISS First

Media Guide 2022 | 34 Media Guide 2022 | 35
 Showcases and
Publication placements
Media rates
SWISS First Lounges Showcases Publications
Location Rates in CHF* Rates in CHF**
Zurich Schengen (Terminal A) 4,500 2,500
Zurich Dock E – 1,500
Geneva 2,000 1,000

SWISS Senator Lounges Showcases Publications

Location Rates in CHF* Rates in CHF**
Zurich Schengen (Terminal A) 4,500 2,500
Zurich Non-Schengen (Terminal D) – 1,200
Zurich Dock E 3,000 1,500
Geneva 3,000 2,000

SWISS Business Lounges Showcases Publications

Location Rates in CHF* Rates in CHF**
Zurich Schengen (Terminal A) 4,000 2,500
Zurich Non-Schengen (Terminal D) – 1,200
Zurich Dock E 3,000 1,500
Geneva 2,500 2,000

SWISS Arrival Lounge Showcases Publications

Location Rates in CHF* Rates in CHF**
Zurich 3,000 1,500

*per month
– All rates are for one showcase and excluding VAT.
– All showcase bookings should preferably be for 3 months or more.

**per month
– All rates are for 1 month’s placement of the publication concerned.
– Such publications may be magazines, catalogues, brochures or flyers
(publication and format to be agreed with SWISS in advance).
– The number of copies to be supplied will vary depending on the publication type.
Rates shown are exclusive of VAT. Rates may also be subject to change.

Media Guide 2022 | 36 Media Guide 2022 | 37

 Illuminated images
Media rates
SWISS First Lounges
Location Rate in CHF* Production size Visible size
Geneva 2,000 680 × 530 mm 640 × 490 mm

SWISS Senator Lounges

Location Rates in CHF* Production size Visible size
Geneva 3,000 680 × 530 mm 640 × 490 mm

SWISS Business Lounges

Location Rates in CHF* Production size Visible size
Geneva 2,500 420 × 530 mm 380 × 490 mm

*per month

– All rates are for one illuminated image and are exclusive of VAT.
– All bookings should preferably be for 3 months or more.
– The costs of printing, installation and removal will be additionally charged.

Media Guide 2022 | 38 Media Guide 2022 | 39

 Display areas
SWISS Lounges,
Zurich Dock E

Our lounge display areas provide an excellent platform

for you to present your products to our customers in
appreciable concrete form. We can offer you areas of
various dimensions here, which can be individually de-
signed in a close consultative process. Needless to say,
all such display items must also contribute to and help
enrich the overall lounge experience.

Display area
Lounge Area Min. period Rates in CHF
Senator 18.7 m² 3 months On request
SWISS Business 18.7 m² 3 months On request

Media Guide 2022 | 40 Media Guide 2022 | 41

 Flächen
Spaces 1-346A
1-346Aand
und1-349A
1-349A
Wartezone
Waiting zone
1 1und
and22

Display areas
Flächenvermietung
Zurich Airport,
Flughafen Zürich,
Check-in 1
Check-in 1
Terminal 1 is the most sought-after area at Zurich Airport.
Check-in 1 now offers you the unique opportunity to
make your top-class products come alive for a limited
time on up to four display spaces. All display spaces are
Das Terminal 1 in azählt
high-traffic
zu denlocation, enabling
begehrtesten you to reach
Flächen a diverse
am Flughafen
audience.
Zürich. Am Check-in Spaces
1 bietet sichof different
Ihnen jetztsizes are availableMöglichkeit,
die einzigartige for staging
your Produkte
Ihre hochkarätigen products; these einer
während can begrenzten
be individually designed
Zeit auf bis zu
according erlebbar
vier Ausstellungsflächen to your zu
wishes
machen.by Alle
arrangement. Wherever
Ausstellungsflächen
befinden sich anpossible, the display items must
einer hochfrequentierten fit into
Lage und the spatial expe-
ermöglichen es
rience Publikum
Ihnen, ein vielseitiges and offer zu
added value for
erreichen. Für the passengers inIhrer
die Inszenierung the 2 1
Produkte stehen terminal.
unterschiedlich grosse Flächen zur Verfügung, die
nach Absprache individuell nach Ihren Wünschen gestaltet werden
können. Die Ausstellungsobjekte müssen sich nach Möglichkeit in das
räumliche Erlebnis einordnen und einen Mehrwert für die Gäste im
Terminal bieten.

SWISS Economy
SWISS Economy SWISSBusiness
SWISS Business
and SWISS
und SWISS Premium
Premium und
andFamilien
Family
Economy
Economy Check-in
Check-in Check-in
Check-in

Queues
Warteschlangen Queues
Warteschlangen Group
Gruppen Flächen 1-204und
Spaces 1-204 und1-203
1-203
Check-in
Check-in Wartezonen
Waiting zone33und
and 4

2
4 3

1 4 3

SWISSEconomy
SWISS Economy SWISSFirst
SWISS First SWISSBusiness
SWISS Business
and SWISS
und SWISSPremium
Premium andHON
und HONCircle
Circle andSenator
und Senator
EconomyTicket
Economy Ticketoffice
office Check-in
Check-in Ticketoffice
Ticket office

Overview space rental Check-in 1*

Übersicht Flächenvermietung Check-in 1*
Area Waiting zone Area Total cost per month
Fläche Wartezone Fläche Gesamtkosten pro Monat
Area 1-346A Waiting zone 1 55 m² CHF 22,075.–
1 Fläche 1-346A Wartezone 1 55 m² CHF 22 075.–
Area 1-349A Waiting zone 2 46 m² CHF 19,375.– *The total costs break down as follows:
2 Fläche 1-349A Wartezone 2 46 m² CHF 19 375.– – Rental
*Die costs, incidental
Gesamtkosten setzen sichrental costs,
wie folgt cleaning, maintenance
zusammen:
Area 1-204 Waiting zone 3 26 m² CHF 19,190.–
3 Fläche 1-204 Wartezone 3 26 m² CHF 19 190.– – Dismantling
- Mietkosten, and assembly,Reinigung,
Mietnebenkosten, logistics Unterhalt
and storage of the existing furniture of the area
Area 1-203 Waiting zone 4 33 m² CHF 19,600.– – Internal
- Ab- fees Logistik und Einlagerung des bestehenden Mobiliars der Fläche
und Aufbau,
4 Fläche 1-203 Wartezone 4 33 m² CHF 19 600.– - Interne Gebühren
Media Guide 2022 | 42 Media Guide 2022 | 43
 Online ads
Data-based banner ads

Media Guide 2022 | 44 Media Guide 2022 | 45

 Data-based banner ads
Standard ad-bundle Leaderboard
Leaderboard

Address your target groups across all digital formats with

data-based banner ads. The data basis for the targeted,
overarching playout of the banner ads is based on the in-
Wide
terests and search behaviour of visitors to swiss.com. Wide
Skyscraper
Skyscraper
With cookie-based targeting, your advertising message
is displayed in a tailored manner on thirdparty websites
and reaches your target groups with pinpoint accuracy –
without wastage.

– Direct address of all relevant users through intelligent

data targeting
– Flexibility in the duration and timing of the campaign
– Adjustment possible at any time if required
(e.g. when changing target groups)
– Guaranteed and plannable net reach

Standard ad-bundle Standard ad-bundle

Database Price / CPM Other parameters Price / CPM
General travel interest CHF 25 First-/ Business Class + CHF 15 Mobile
Mobile
Travel intent CHF 30 Origin / Destination + CHF 5
Booked CHF 35 Departure Dates + CHF 5
Travel duration + CHF 5
Geo-/ Language Targeting + CHF 5 Datenbasierte
Data-based
banner ads
Banner Ads

General information
Booking period flexible
Booking deadline 3 weeks prior to circulation
Motif approval 2 weeks prior to circulation
Delivery deadline 1 weeks prior to circulation

Kontaktieren Sie uns! Artikel auf Website wählen!

Technical data
Display formats Mobile formats
Wide Skyscraper | 160 × 600 pixels Medium Rectangle | 300 × 250 pixels
Medium Rectangle | 300 × 250 pixels Mobile Banner | 320 × 50 oder 640 × 100 pixels
Leaderboard | 728 × 90 pixels Leaderboard | 728 × 90 pixels

Media Guide 2022 | 46 Media Guide 2022 | 47

 Data-based banner ads
Premium ad-bundle
Leaderboard

Increase the visibility and success of your advertising

campaigns with our Premium ad-bundle. Address your
target groups across all digital formats with data-based Billboard Wide
banner ads. Skyscraper
The data basis for the targeted, overarching playout of the
banner ads is based on the interests and search behaviour
of visitors to swiss.com. Halfpage Ad
With cookie-based targeting, your advertising message is
displayed in a tailored manner on thirdparty websites and
reaches your target groups with pinpoint accuracy – with-
out wastage.

– Direct address of all relevant users through intelligent

data targeting
– Flexibility in the duration and timing of the campaign
– Adjustment possible at any time if required
(e.g. when changing target groups)
– Guaranteed and plannable net reach
– Premium placement suitable especially for
brand campaigns
Mobile

Mobile

Premium ad-bundle Premium ad-bundle

Database Price / CPM Other parameters Preis / TKP
Datenbasierte
Data-based
General travel interest CHF 45 First-/ Business Class + CHF 15 banner
Banner Ads ads
Travel intent CHF 50 Origin / Destination + CHF 5
Booked CHF 55 Departure Dates + CHF 5
Travel duration + CHF 5
Geo-/ Language Targeting + CHF 5

General information
Booking period flexible
Kontaktieren Sie uns! Artikel auf Website wählen!
Booking deadline 3 weeks prior to circulation
Motif approval 2 weeks prior to circulation
Delivery deadline 1 weeks prior to circulation

Technical data
Display formats Mobile formats
Halfpage Ad | 300 x 600 pixels 300 × 75 oder 300 × 150 pixels
Billboard | 800 x 250 oder 970 x 250 pixels 320 × 75 oder 320 × 100 oder 320 × 150 pixels

Media Guide 2022 | 48 Media Guide 2022 | 49

Contact

Ambient Media

Swiss International Air Lines

Content Development
[email protected]