JSPM BHIVRABAI SAWANT POLYTECHNIC,

WAGHOLI

Academic year 2023-2024

MICROPROJECT ON
Stock Marketing Strategies

Title of microproject: TradeTech Pro

Submitted by:

Roll no. Student Name Sign of Student

28 Aditya More

34 Mayur Kamble

25 Divya Tompe

33 Madhuri Umale

Signature of guide Signature of HOD

Mr.Sanjay Jagtap sir
 Bhivarabai Sawant Polytechnic Wagholi, Pune
ANEEXURE II
Evaluation Sheet for the Micro Project
Academic Year: 2023-24 Name of the Faculty: Mrs. Jagtap sir

Course: Entrepreneurship development Course code: 22032 Semester: VI

Title of the project: Stock Marketing Strategies

COs addressed by Micro Project:

A: ……………………………………………………………………………………………………………

B:……………………………………………………………………………………………………….……

C:…………………………………………………………………………………………………………….

D:…………………………………………………………………………………………………………….

Major learning outcomes achieved by students by doing the project

(a) Practical outcome:………………………………………………………………………………

(b) Unit outcomes in Cognitive domain:………………………………………………………………

(c) Outcomes in Affective domain:…………………………………………………………………

Comments/suggestions about team work /leadership/inter-personal communication (if any)

…………………………………………………………………………………………………………………………………..

Roll no. Student Name Marks out off 6 for Marks out off 4 for Total out
performance in group performance in off 10
activity oral/presentation
25 Divya Laxman Tompe
28 Aditya More
34 Mayur Kamble

(Name and Signature of Faculty)

--Introduction and Description of the project:

Welcome to the future of finance, where innovation meets opportunity! In the dynamic realm of global
markets, our Trading Application Project emerges as a beacon of empowerment for traders and investors
alike. In a world driven by real-time data and lightning-fast decisions, our application stands at the forefront,
designed to redefine the way individuals engage with financial markets.

Our mission is clear: to provide a seamless and intuitive platform that empowers users to navigate the
complexities of trading effortlessly. Whether you're a seasoned investor or a novice exploring the world of
finance, our Trading Application is tailored to meet your needs and elevate your trading experience.
 --Product/service details:

1. User-Friendly Interface: A sleek and user-friendly design ensures that traders of all levels can easily
navigate the platform, making informed decisions without unnecessary complexity.

2. Real-Time Market Data: Stay ahead of the curve with real-time market data, comprehensive charts,
and up-to-the-minute news feeds. Our platform is your window into the heartbeat of global financial
markets.

3. Advanced Analytics: Leverage powerful analytical tools to dissect market trends, assess risk, and
identify potential opportunities. From technical analysis to sophisticated algorithms, our application
is equipped to support your strategic decision-making.

4. Multi-Asset Support: Whether you're into stocks, commodities, cryptocurrencies, or forex, our
platform provides access to a diverse range of assets, allowing you to build a well-rounded portfolio
tailored to your investment goals.

5. Security First: We understand the importance of security in the financial landscape. Our Trading
Application employs state-of-the-art encryption and security protocols to safeguard your data and
transactions, ensuring a secure trading environment.

6. Educational Resources: Empower yourself with knowledge through our educational resources. From
tutorials for beginners to advanced trading strategies, we're committed to supporting your growth as a
trader.

7. Fast deposit and withdraw: we will provide the fast deposit and withdraw of the capital that the trader
do and advanced systems like bank transfer, UPI payment, google pay, trade to trade account
transfer, Bitcoin pay and many more.

8. Fast control: we will provide fast control over buying and selling of the trades for long term, medium
term as well as short term because many traders face the problem of fast buying and selling of the
stocks.

As we embark on this journey together, our Trading Application Project signifies not just a technological
advancement but a commitment to democratizing finance. Whether you're driven by the pursuit of financial
independence or the thrill of strategic trading, our platform is here to empower your journey. Welcome to a
new era of trading excellence!
--problem faced by traders and their solutions:

1.Complexity and Learning Curve:

Solution: Introduce an intuitive and user-friendly interface with easy navigation. Provide educational
resources, tutorials, and a demo mode to help users familiarize themselves with the platform before engaging
in real trades.

2.Lack of Real-Time Information:

Solution: Implement real-time market data, live charts, and news feeds. Ensure that users have access to
up-to-the-minute information, enabling them to make informed decisions based on the latest market
developments.

3.Limited Asset Diversity:

Solution: Offer a wide range of tradable assets, including stocks, commodities, cryptocurrencies, and
forex. Diversification is key to risk management, and providing access to various markets caters to the
preferences and strategies of different traders.

4.Inadequate Analytics and Tools:

Solution: Equip the application with advanced analytical tools, technical indicators, and charting
features. Traders often rely on sophisticated analysis, and providing these tools within the platform enhances
their ability to assess market trends and make data-driven decisions.
5.Security Concerns:
Solution: Prioritize robust security measures, including end-to-end encryption, two-factor
authentication, and secure transaction protocols. Clearly communicate the security features to instill
confidence in users regarding the safety of their financial data and transactions.

6.Lack of Mobile Accessibility:

Solution: Develop a mobile-friendly application to cater to traders who are on the go. A responsive
design and a dedicated mobile app ensure that users can access and manage their trades anytime, anywhere.

7.High Transaction Costs:

Solution: Implement competitive and transparent pricing structures. Consider loyalty programs or
reduced fees for active users to incentivize continuous engagement.

By addressing these problem areas, your trading application can stand out as a comprehensive and user-
centric platform, offering solutions that cater to the diverse needs of traders across different experience
levels and trading styles.
Market analysis:

Stock analysis is the method used by a trader or investor to examine and evaluate the stock
market. It is then used to make informed decisions about buying and selling shares. Stock
analysis can also be referred to as market analysis, or equity analysis.

Stock analysis can be used to gain an insight in to the economy as a whole, the stock market, a
specific sector or an individual stock.

Stock analysis is based on the idea that by studying market data from the past and present,
traders can create a methodology for choosing which stocks to focus on, as well as a way to
identify entry and exit points for their trades.
Business model:

Investors can profit from stock buying in one of two ways. Some stocks pay regular dividends (a
given amount of money per share of stock someone owns). The other way investors can profit
from buying stocks is by selling their stock for a profit if the stock price increases from their
purchase price.

Target customer:

Start by identifying the specific group of people you want to target. For example, you might want
to target investors who are interested in trading tech stocks or day traders who focus on short-
term gains.

Your target market sets the tone for your entire marketing strategy — from how you develop and
name your products or services right through to the marketing channels you use to promote them.

Here’s a hint before we dig in: Your target market is not “everyone” (unless you’re Google).
Your task in defining your target market is to identify and understand a smaller, relevant niche so
you can dominate it. It’s all about narrowing your focus while expanding your reach.

In this guide, we’ll help you learn who’s already interacting with your business and your
competitors, then use that information to develop a clear target market as you build your
brand .
Management team and role of outline:

Most investors realize that it's important for a company to have a good management team. The
problem is that evaluating management is difficult. So many aspects of the job are intangible.
It's clear that investors can't always be sure of a company by only poring over financial
statements. Fallouts such as Enron, WorldCom, and ImClone have demonstrated the importance
of emphasizing the qualitative aspects of a company.

KEY TAKEAWAYS

 There is no magic formula for evaluating management, but there are factors to which
you should pay attention. In this article, we'll discuss some of these signs.
 When evaluating an equity investment, understanding the quality and skill of a
company's management is key to estimating future success and profitability.
 Looking at the stock price alone, however, can give false signals. In fact, several high-
flyers such as Enron and WorldCom, has soaring stock prices despite corrupt and inept
management operating behind the scenes.
 Look to indirect metrics such as how long the managers have worked there and what
type of compensation they get as well as factors like stock buybacks to see how well
management is doing.
Marketing & promotion strategy:

The main goal of stock marketing is to create demand for the stock and to increase its price. This
can be done by convincing potential investors that the company is a good investment, or by
convincing current investors that the stock is undervalued and should be bought back.
1. Growth Investing

Most people invest money in the share market intending to grow their capital. As such, growth

investing remains the most popular of all share trading strategies. In growth investing, you

typically pick stocks of companies that reinvest your profits. Here investors choose against

redeeming and exiting the shares upon booking profits and instead opt to reinvest their capital
and their profits. Reinvesting profits allows companies to improve their cash flows and

operations, which in turn leads to the growth of the company. Since the money is reinvested,

investors are not provided with a dividend pay-out. However, with no dividend pay-out,
reinvesting the capital and profits may lead to an increase in the price of shares, and by

extension, your profits. This, in turn, proves beneficial for you as the investor, as it leads to the

growth of the capital investment amount.

2. Income investing

Another common reason why people turn to the share market is that it has the potential to create
an additional source of income. All you have to do is invest a fixed sum, say 15% of your

primary income, regularly, and with discipline in a few share market instruments of your

choosing. For instance, you can invest in shares, bonds, growth or dividend mutual funds and

other such investments, so that you get an additional income source. The percentage of the

income you invest should ideally be in proportion to your age and the years of employment you

have ahead of you. For instance, younger people may have lower monthly incomes so they can

invest a smaller percentage, but as you age and your income increases, you can invest more.

3. Value investing

Value investing is one of the most prominent share market trading strategies, usually employed

by experienced investors. Under this strategy, investors generally purchase underpriced stocks of
strong companies when they are trading below their intrinsic value. Intrinsic value is simply the
measure of the actual value of a share and not its market value. Investors determine a share’s

intrinsic value by fundamentally analysing the company offering the stock. Upon identifying the

currently undervalued stocks, investors buy them in huge volumes and hold on to them for

relatively longer tenures. Once the market realises the actual value of the stock, its price

increases on an upwards trajectory. At this time, investors sell their shares to book huge profits.

Value investing thus allows investors to get shares of good companies at relatively low rates and

assists them in fetching substantial, returns in the long term.

4. Quality investing

While investing in the share market, you must choose your stocks prudently. If you are beginner,

with little to no experience in the world of share trading, you should implement the share trading

strategy known as quality investing. Quality investing means that you should pick stocks of
excellent and renowned companies. Such companies are known as blue-chip companies, which

have been around for several years, and show stability. These are stocks of established

companies which have remained unaffected even in highly volatile market conditions. You can

conduct a qualitative analysis of a company based on its fundamental information available in

the public domain – its leadership, its prospects, and so on. Note that the stock prices of blue-

chip companies are typically higher than most other stocks, but you can purchase a few units and

gradually increase them.

5. Follow the trends

While speaking of stock market strategies, we must mention trend following, also known as

riding the trend. As a trend following investor, you need to buy stocks when its prices begin to

go up and sell them when your target price is reached. As such, with stock trading trends, your
aim should not be to predict the market price of your stock, but rather to follow and keep up with

trends that are emerging. When you follow a trend, you get access to several factors and

mathematical calculations that can help determine the movement of the stock. This, in turn,
enables you to generate the trade signals and calculate the current market price of stocks as well
as channel breakouts and moving averages. Trend following takes a lot of learning and

understanding of the market. It would help if you learned about the different types of share

trading charts and patterns to identify trends.

6. Long term investing

Long-term investing is one of the most basic stock market strategies for beginners. It merely

means that you should only invest the money that you will not need in the next five years. Now,

most people invest in schemes like these – PPF, EPF, and other 80C schemes. But these

investments don’t provide higher returns as compared to shares. Moreover, there are penalties

associated with premature withdrawals. And while you should invest in the schemes mentioned

above, you should also try to invest money, typically a lump sum amount, in stocks from the

long-term perspective. You could choose good quality equity schemes or other forms of equity
investments, and give them the time they need to grow. Staying invested in the long term allows

your stocks to weather the ups and downs of the market and can gradually lead to capital

appreciation. In the long-term investment strategy, patience is critical.

7. Don’t keep tracking the market

Contrary to popular belief, you should not track the market every day. Daily tracking is
recommended for day traders, not delivery traders. Day traders are those who buy and sell their

shares, every day, on the same day, intending to book small, albeit daily profits. On the other

hand, delivery traders are those that buy shares intending to hold them and sell them for a profit,

at a later date. As a delivery trader, it is sometimes best not to think about the money you have

invested. This is an especially crucial strategy to implement in bear markets, i.e. when stock

prices of most companies are falling due to unfavourable market sentiments. At this time, it is

essential to remember that the market is down in general, so the chances are that stocks of most

other companies are also under- performing. As such, it is best to avoid tracking the market at
such times.
 8. Avoid investing based on rumors
Most new investors make the mistake of investing in companies based on rumors. They may have
received advice from a friend, a family member or a colleague, who is not a market expert. Indeed,
sometimes, you cannot rely on market experts as well. Tune out the voices of shouting anchors on
business news channels and instead back your investments based on research. Rumor-based investing
often has negative results and can put you off the share market altogether. Instead, it would help if you
based your investment on factual data which you can find on reliable sources like websites of the NSE,
BSE, and the company offering the shares.

Financial plan/Projections:
A financial operating plan (FOP) is a financial plan outlining the revenues and expenses over a
period of time. A financial operating plan uses past performances, incomes, and expenses to
forecast what to expect in the following years. It then incorporates past and recent trends into
the planning so as to most accurately forecast what is to come. It will define goals for areas such
as budgeting, sales, and payroll as well as create a cash flow projection.

KEY TAKEAWAYS

 A financial operating plan (FOP) outlines a firm's financial situation for the current and
future periods.
 Using past data, the FOP projects future operating income and expenses in order to
understand a firm's growth or areas of weakness.
 More extensive than an annual budget or financial statement, the FOP helps a company's
insiders and potential investors understand its current and future financial situation.

Understanding Financial Operating Plans

Similar to a business plan for a new company, a financial operating plan helps managers and
key investors understand how the company will operate and grow in the future. It helps keep the
company on track and identify areas that need attention.

A good financial operating plan will need to be amended and updated due to any extraordinary
events relating to finances, as well as to see if it is still relevant to the current situation. If
prepared and amended accordingly, an FOP can be a useful tool in creating and managing the
budget, improving control of management operations, and ultimately creating profitability
Funding Required:
A company can raise capital by selling off ownership stakes in the form of shares to investors
who become stockholders. This is known as equity funding. Private corporations can raise capital
by offering equity stakes to family and friends or by going public through an initial public
offering

 Crowdfunding
If you are passionate about a cause, you may harness the power of the internet to generate the money
you need. Crowdfunding services like GoFundMe have been more well-liked in recent years among
companies, creators, and the general public. They are easy to set up, and if you can show your
enthusiasm in the fundraiser’s description, you may be able to gain the support of people all over the
world.

 Angel backers
High net worth people who invest in businesses with relatively small sums of money—often between
a few thousand and a million dollars—are known as angel investors.

Angel investors are a crucial component of the ecosystem for raising equity because they are
frequently one of the more easily available sources of early-stage finance for an entrepreneur.

Working with angel investors has the most advantages because they can frequently decide on an
investment on their own. The angel investor can place bets that they feel comfortable with personally
because they don’t have to manage a partnership or corporate hierarchy of decision-making.

 Bootstrapping
The greatest method of raising capital for a firm is probably bootstrapping if you don’t want to give
up any ownership or freedom. You have to use your own resources. This can entail using your
savings or getting a mortgage on your possessions.

 Venture capital
Venture capitalists, like angel investors, fund start-up, early-stage, and emerging businesses with
significant development potential. The distinction is that instead of taking a stake in the business,
they often offer finance that frequently has greater rates of return. However, some people can decide
to purchase company stock.
  Microloans
For individuals seeking for ways to obtain money for business expansion or growth, there are many
microloan choices available. Because they frequently have fewer restrictions, shorter payment terms,
and in some situations, medium to low interest rates, loans continue to be a popular choice for
businesses.

 SBA

If you’re wondering how to raise money for business expansion, the Small Business Administration
(SBA) government programs offer a route worth looking into.
A loan that is supported by the Small Business Administration is known as an SBA small business
loan (SBA).
The SBA is a federal government organization that was established in 1953 and offers assistance to
small business owners through mentoring, workshops, counseling, and small business loans.

Retained earnings are any net income that is left over after a business pays its debts and expenses.
Debt capital is money that a company acquires from lenders in the form of loans or corporate bond
sales. A publicly listed company can produce or raise capital by offering new shares to shares.