Ho Chi Minh City Open University

Faculty of Foreign Languages

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INTERNSHIP REPORT

Intern’s name : Le Van Nhi

Organisation : PTKitchen Viet Nam Company Limited
Department : Marketing
Mailing address : 496 Dien Bien Phu Street, 21Ward, Binh
Thanh District, Ho Chi Minh City
Supervisor’s name : Vu Dang Khanh Huyen
Supervisor’s position : Director
Telephone number : 0988286652
Internship date : From February 6th to April 6th
Report date : April 6th, 2023

Ho Chi Minh City – 2023

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 Ho Chi Minh City Open University
Faculty of Foreign Languages
----------

Internship report

Intern’s name : Le Van Nhi

Organisation : PTKitchen Viet Nam Company Limited
Department : Marketing
Mailing address :496 Dien Bien Phu Street, 21 Ward, Binh
Thanh District, Ho Chi Minh City
Supervisor’s name : Vu Dang Khanh Huyen
Supervisor’s position : Director
Telephone number : 0988286652
Internship date : From February 6th to April 6th
Report date : April 6th, 2023

Ho Chi Minh City – 2023

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 ACKNOWLEDGEMENTS

First of all, I would like to express my sincere gratitude to the teachers in the
Faculty of Foreign Languages and the Board of Directors of Ho Chi Minh City
Open University. I would like to send my best wishes for health and my deepest
thanks for supporting and helping me and creating favorable conditions for me
during the process of studying and improving my knowledge at the school. In
particular, I would like to express my deep gratitude to Mr. Dr. Bui Do Cong
Thanh, who wholeheartedly guided and helped me in the process of making my
internship report.
Hereby, I would like to thank the management and employees of PTKitchen
Vietnam Company for their enthusiastic support in making this report successful. I
express my deep gratitude to all individuals and agencies that have helped me
during my internship at the company and shared experiences, as well as provided a
lot of information and data related to the content of the report, so that I can
complete the report in the most detailed and accurate way possible. Given the
limited time and experience of a practitioner, this report cannot avoid
shortcomings. I look forward to receiving the guidance and comments of the
teachers so that I can supplement and improve my awareness and better serve the
practical work in the future.

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CERTIFICATE OF INTERNSHIP

4
THE SUPERVISOR’ S REMARKS

5
 THE LECTURER’ S REMARKS

List of Contents Weighting

criteria
Criterion 1 Evaluation from the industry
Criterion 2 Positive attitudes: self-discipline, honesty,
willingness for self-improvement, and punctuality
Criterion 3 Clear and detailed introduction about the industry
and internship descriptions
Criterion 4 In-depth analysis and evaluation of internship
Criterion 5 Quality of discussions on the business or translation-
interpretation issues
The selection of sources from high-quality journals/
books/ web-pages … to back up the arguments
Criterion 6 Ability to wrap up the entire report and offer some
relevant recommendations

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TABLE OF CONTENTS

ACKNOWLEDGEMENTS................................................................................................3
CERTIFICATE OF INTERNSHIP..................................................................................4
THE SUPERVISOR’ S REMARKS..................................................................................5
THE LECTURER’ S REMARKS......................................................................................6
TABLE OF CONTENTS...................................................................................................7
CHAPTER ONE: INTRODUCTION................................................................................8
1. Overview of PTKitchen Vietnam Company:..................................................................8
2. Organizational structure:..................................................................................................9
3. Overview of marketing activities at the company:.......................................................10
CHAPTER TWO: DESCRIPTION OF INTERNSHIP................................................13
CHAPTER THREE: ANALYSIS AND EVALUATION................................................17
1. Lessons learned:...............................................................................................................17
2. Advantages and disadvantages during in the internship:............................................19
CHAPTER FOUR: KEY BUSINESS ISSUES/ SKILLS...............................................21
CHAPTER FIVE: CONCLUSION AND RECOMMENDATIONS..............................25
1. Recommendations:...........................................................................................................25
2. Conclusion:.......................................................................................................................25
REFERENCES.................................................................................................................27

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 CHAPTER ONE: INTRODUCTION

1. Overview of PTKitchen Vietnam Company:

PTKitchen Vietnam Company Limited is located at 496 Dien Bien Phu, 21

Ward, Binh Thanh District, Ho Chi Minh City, where I completed my internship.
PTKitchen is a company established in October 2020. PTKitchen Co., Ltd. is a
young enterprise but was founded and operated by members with many years of
experience working in the field of furniture and household appliances in Vietnam
leading multinational corporations in this field. Along with understanding the
hearts of Vietnamese people, especially mothers and young families, who put
family at the core of their lives.
As a senior student at Open University of Ho Chi Minh University specializing
in Business English, I always desire to experience being a professional and
friendly entrepreneur where I have opportunities to apply my academic knowledge
to the working environment. I figured out this company while I was searching on
the Internet via Top.cv. After that, this organization was offered an Intern position
in Marketing. In this department, all of the employees are responsible for
researching the market, finding items, surveying orders, and transferring them to
the company. In this department, all employees are responsible for market
research, marketing support on social networks, website management, and
emailing customers.
 Vision: With pioneering aspirations and an investment strategy focused on
sustainable development, PTKitchen strives to become the leading company
specializing in providing high-class kitchen furniture and equipment in Ho Chi
Minh City and Vietnam, part of a group that brings domestic class and expands
into the international market. PTKitchen wishes to create a Vietnamese brand,
showing the intellectual stature and pride of Vietnam.

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  Mission: PTKitchen is built by elite people, always committed to providing the
most advanced kitchen equipment products along with perfect services for the
increasingly modern quality of life and the advancement of the community.
Our mission is to create core values and guide them throughout the entire
organization.
 Core values: Contributing to "breaking the source of happiness" for
Vietnamese families by providing suitable solutions for their kitchen.
Committed to ensuring core values through the production and distribution of
kitchen cabinets from traditional to modern and the selection and distribution
of genuine international standard kitchen equipment lines with clearly stated
origins, we clearly ensure the safety and health of Vietnamese people.
Communicating core values through service commitments, including
transportation, installation, and maintenance.

2. Organizational structure:

ORGANIZATIONAL CHART

Director

Accounting Transportation Marketing RA & QA Sales

Organizational chart of PTKitchen company

 Board of manager:

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  Director: As the head of the company, managing all activities of the
company, performing transactional relationships, signing contracts. Take
responsibility before the law and decide to organize the management
apparatus and business direction of the company. In order to carry out his
responsibilities, the director must provide drafts, operational orientations
and authorize operational units.
 Organization and Personnel Department:
 Accounting: Organizing the implementation of accounting, settlement, and
capital management for the company. Identify, analyze, and evaluate
business results and regularly report them to management.
 Transportation: Organize the delivery and transportation of goods according
to the delivery plan. Plan and implement company tasks. Organization and
management of the goods warehouse: manage the quantity (import, export,
and inventory) of inventory; perform import and export procedures; and
arrange, store, and preserve goods. Carry out the packing of the delivered
goods as required. Organize delivery, transportation, and delivery between
warehouses and customers as required. Control and check delivery
progress. Perform other arising tasks as directed by superiors and the Board
of Directors.
 Marketing: Organizing and implementing the strategic marketing plan of
the units and the company. Coordinate and implement the marketing,
advertising, communication, and events programs of the company.
Research and survey market and customer information.
 RA & QA (Registration and Quality Control): Responsible for product
registration and making sure the operation line is carried out according to
the correct process.
 Sales: Organizing consulting to help customers choose suitable products
and services. Answer questions about products and services, persuade
customers to buy them, and help increase revenue for the company. Build a
database of potential customers.

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3. Overview of marketing activities at the company:

The marketing department will be responsible for market research, target

customer research, and then orientation to build products that match consumer
tastes and compete with competitors in the market. After the product has been
built, the marketing department will develop a strategy for brand development and
sales based on marketing tools. At the same time, this department will also record
customer feedback on the product, thereby proposing plans to adjust products,
launch new products, or update marketing strategies. Whether the brand image is
eye-catching, the brand story is attractive, or the ads attract customers or not
depends on the capacity of the marketing department. A complete marketing
department organizational structure will include all levels, from marketing director
to marketing manager to specialist level.
 Departments in the marketing department:
 Marketing Research Department: The marketing research department is
responsible for researching the market, competitors, and customer tastes.
The marketing department repositions the brand, aiming to increase the
competitiveness of the product in the market and meet the tastes and needs
of customers.
 Trade Marketing Department: Trade marketing, also known as marketing
at the point of sale, is responsible for the activities of displaying and
arranging products at the store. The trade marketing department will
propose solutions to improve the image at the point of sale, such as
designing more banners, standees, leaflets, etc.; arranging more tables and
chairs; and providing sound. Sometimes this department is also responsible
for organizing activities and events at the point of sale. The main goal of
trade marketing is to increase the excitement and convenience of buying for
customers and to increase brand recognition at the point of sale.
 Content department: We often hear "Content is King", indeed the role of
the content department in the marketing department is very important. This
is the department that orients and builds content strategies for businesses;

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 this department will produce content types suitable for marketing tools such
as websites, fan pages, YouTube, brochures, articles, etc., so that all content
released to the public is consistent in its message and innovative in its
expression.
 Digital division: The role of the digital marketing department is
increasingly being emphasized. This is the department responsible for
implementing and managing online marketing channels such as websites,
Facebook fan pages, YouTube, Instagram, etc. Running online advertising,
search engine optimization (SEO/SEM), and some other work.This is also
the department responsible for collecting lead data.
 Organizational structure of the marketing department of PTKitchen Vietnam
Company:
 Marketing Manager: Responsible for strategic planning, setting marketing
goals, and allocating a reasonable marketing budget. Urging and
supervising the activities of subordinates, ensuring that the marketing
strategy is closely followed to achieve the overall goals of the business.
Marketing directors need to have foresight, market acumen, and the ability
to build marketing strategies in 1–3 years.
 Head of Marketing Department: Responsible for developing short-term
marketing plans to achieve the set goals. Urging, supervising the activities
of the departments, ensuring the coordination of the departments, and
working together towards the common goal of the department.
 Heads of departments: They take on the main responsibility for the
expertise of the department they are in charge of and set KPIs for expert
level. Plan the department based on the approved general marketing plan.
 Specialist level: As the main executor, deploy marketing strategies and
plans, ensuring the completion of KPIs set by the head of department. In
each department, there may be many specialists in charge of different areas;
for example, the digital marketing department will include SEO and SEM
specialists, online advertising specialists, social media specialists, etc.

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 CHAPTER TWO: DESCRIPTION OF INTERNSHIP

During my two-month internship at PTKitchen Vietnam Company, I worked as

a Marketing intern. I was assigned the task of marketing Fagor's kitchen
accessories and other products in the company. The specific tasks for each week
are shown in the table below:
Job Task Task Breakdown
a/ Discussing in detail
about the internship
contents and activities of
Week 1 (6 Feb - 12 1/ Meet the instructor the Marketing
Feb) directly at the internship department
b/ Schedule a specific
internship.
a/ Reading documents to
learn about the process of
formation and
development, operation
2/ Learn the actual characteristics,
practice of the internship organizational structure,
facility and the resources, company
internship position, as culture, business situation
well as the rules of the and regulations of the
Marketing department company.
b/ Leader guides some

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 websites to apply for the
working process
a/ Designing images and
Week 2 (13 Feb – 19 1/ Design posters for writing ideas for Fagor
Feb) Fagor and Hafele
b/ Submitting ideas to
agencies
c/ Editing according to
the leader’s request
d/ Posting articles on
Facebook and interacting
with customers
e/ Making an analysis
table for the February
report of Fagor
1/ Create content and
design thinking for
Week 3 (20 Feb – 26 Fagor and some other a/ Designing images and
Feb) products content for Fagor
b/ Designing coupons
and gift box cards for
Hafele
c/ Leader reviews the
post and edits it at the
request of the leader
a/ Making a post tracking
2/ Monitor online board on the fanpage for
marketing activities Fagor and Hafele
b/ Making interactive
check files for Fagor and
Hafele posts

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 1/ Create content and
design thinking for a/ Designing images and
Week 4 (27 Feb – 5 Fagor and some other content for Fagor and
Mar) products Hafele
b/ Working with agencies
to post posts on fanpage
c/ Leader reviews the
post and edits it at the
request of the leader
a/ Consulting customers
on the fanpage of the
2/ Consult customers team in charge
b/ Calling customers to
get product feedback
1/ Create content and
design thinking for a/ Designing images and
Week 5 (6 Mar – 12 Fagor and some other content for Fagor and
Mar) products Hafele
b/ Leader reviews the
post and edits it at the
request of the leader
c/ Working with agencies
to post posts on fanpage.
2/ Learn more about a/ Training on photoshop
visual and content design is more intensive
b/ Writing content for
Fagor increased to 3-4
posts per week
c/ Designing happy
birthday and welcome
new employees template

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 for the HR department
d/ Designing product
manuals for Fagor
Week 6 (13 Mar – 19 1/ Design posters for a/ Designing images and
Mar) Hafele content for Hafele
b/ Making an analysis
table for the March report
of Hafele
c/ Designing advertising
and promotion posters for
Hafele
a/ Making a post tracking
Week 7 (20 Mar – 26 1/ Monitor online board on fanpage for
Mar) marketing activities Fagor and Hafele
b/ Making interactive
check files for Fagor and
Hafele posts
2/ Create content and
design thinking for
Fagor and some other a/ Designing images and
products content for Fagor
b/ Leader reviews the
post and edits it at the
request of the leader
c/ Designing invitation
cards for PTKitchen
a/ Consulting customers
Week 8 (27 Mar – 6 on the fanpages of the
Apr) 1/ Consult customers team in charge
b/ Calling customers to
get product feedback

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 a/ Designing images and
2/ Design posters for content for Fagor and
Hafele Hafele
b/ Writing content for
Hafele

CHAPTER THREE: ANALYSIS AND EVALUATION

1. Lessons learned:

Helen Hayes once stated, “Internships are just like footprints in the sand; each
step signifies the journey taken”. The internship gives me the opportunity to put
the knowledge I have gained into practice. Personally, after finishing my
internship at PTKitchen company, I have learned a number of skills and
knowledge in the Marketing field.
 Visual design skills:
The first skill I learned during my internship was designing images for
products according to different requirements. My daily job at the internship
position is in charge of the marketing of products; therefore, the design of
images is very necessary to easily convey the right message.
To be able to design images, the leader made me familiar with image
editing software such as Photoshop and Canva. It took me about a week to be
able to use the operations. In addition to self-study, I asked the seniors to teach
me how to come up with the right ideas for the product by researching the
products, the main color of the product, the content, the layout, etc. The team
leader assigned me the task of visual design so that I could hone and develop
this skill.
Hence, I have found that in online marketing, images are recognized as
having the ability to attract more attention than text. Image and video

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 marketing are taking over the Internet and are constantly expanding their
influence. Having my first experience in visual design, I will easily implement
the idea of marketing my brand. Then, it helps me create a beautiful, quality
image that is suitable for products and services. I finally realized that visual
design skills are extremely important for my career development.
 Writing SEO content skills:
During my internship, I participated in the company's online marketing
development campaign. From this practical experience, I learned how to
develop SEO-standard content writing skills. SEO stands for search engine
optimization. SEO is a form of marketing based on creating attractive content
that attracts customers' interest.
The first thing I learned in this skill was about the Internet and search
engines. In the field of SEO, it is important to understand the most popular
search engines today. These search engines are as diverse as Google, Bing,
Yahoo, etc., but the most popular and trusted search engine is still Google.
Google has some points to remember when developing its website, such as
meta title tags and meta descriptions.
Next, I also learned how to write concise, standard content. Content has
always been an essential part of SEO; if the content is of high quality and
helpful to the readers, it will be appreciated by Google, and the reputation of
the site will increase significantly.
The first problem I encountered when writing the article was that I did not
know enough about SEO as well as Google's algorithms. My posts did not
reach customers. Then I realized that in order to do a good job, it is necessary
to adjust the time and plan to fit the schedule and also to prepare carefully,
down to the smallest details. I planned to spend time outside of work to
educate myself more about SEO and Google, and then I practiced writing
articles every day. In addition, I always approach my colleagues to learn and
refer to how to write articles, as well as the necessary knowledge for the job.
In order to have an effective article, I applied the knowledge I learned from the
marketing course to identify the target audience, research the market, etc.

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 Since then, I have planned to choose a topic for which the best and most
optimized article title is available. Besides having quality content written, the
next step will be to share it. One of the best ways to share content is to
leverage the power of social networks like Facebook, LinkedIn, Google+, or
Twitter. After sharing content, I was instructed to monitor them regularly and
respond to comments from people interested in that content. This is critical for
establishing trust with followers, who may one day become potential clients of
the company.
In short, I recognized that planning a standard SEO article to increase
product interaction is extremely necessary for the company's marketing
development. I have also learned a lesson for myself: I need to make a daily
plan to use my time properly. This will help me form a professional working
style, always ready and full of confidence. Moreover, when everything is well
prepared, I can anticipate the risks and get the job done more easily. I need to
constantly learn and apply the knowledge I have learned to be able to
complete the job well.

2. Advantages and disadvantages during in the internship:

 Advantages:

During my internship at the company, thanks to the enthusiastic guidance of

colleagues in the marketing department, I was able to get rid of the initial
confusion when I first got a job. Starting a new job is never easy for an
inexperienced person. Most of the colleagues in the company are very
enthusiastic, happy, sociable, and friendly. They always know how to share
work with each other so that everyone can achieve the best results. That makes
it simple for me to learn, develop, and enhance my major. At the same time, I
also acquired some knowledge in the fields of marketing and design. The
internship gave me different challenges and situations in which I could
improve my existing skills, such as analytical skills, negotiation skills,
communication skills, and teamwork skills. Furthermore, the working

19
 atmosphere at the organization is full of experience and the best equipment for
the job, making it simple for me to utilize it to practice my work.

 Disadvantages:
The work that I have been doing all this time is mostly related to marketing,
image design, and product development strategy on digital platforms, so it can
be said that my knowledge of online marketing is still quite new for me. This
is the first time to practice as well as enter a working environment with
realistic collisions, so when starting a new job, it is inevitable to be confused
and surprised at first. I tried to stay calm and confident and actively
communicate with people to feel more comfortable. Besides, I observe how
colleagues in the department work to get used to the job.
The first difficulty is that, because this is a company that provides mainly
kitchen accessories and furniture, the staff uses a lot of specialized terms in the
industry, which causes a lot of complicated information that I initially did not
understand and found challenging to rapidly digest. It takes a while to
understand, approach, and apply each part of my work.
Next is the use of online marketing tools (running ADS, tracking reach
metrics, etc.). At first, I was completely surprised because I had not been
exposed to this job before, but after being guided by my seniors, I somewhat
understood; however, with a short internship at the company, I have not yet
mastered the tools. I can master the tools on my own, but I also have to rely on
support from colleagues in the company and agency.
The third issue is that I was fairly reserved in my first interactions with
coworkers at the company because, as HR had announced, the company had
not accepted internships in a while. As a result, I was the only one who
completed an internship during this time. The company does not have any
employees my age, so the first few days are still quite tough since I do not
know how to communicate well. However, the coworkers have gotten to know
each other, making it more comfortable.

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 CHAPTER FOUR: KEY BUSINESS ISSUES/ SKILLS

Currently, in the face of the trend of integrating into the world economy to be
able to survive and develop in a dynamic world and in the face of fierce
competition among businesses in the market, one of the factors that improves the
competitiveness of enterprises is a marketing tool. Over the years, PTKitchen
Vietnam has also partly focused on its marketing to encourage customers to
consume the products provided by the company and maintain and develop the
company's market, with its quality goal being: "PTKitchen strives to become one
of the leading furniture distributors in Vietnam with prestige and quality."
However, this work at the company is still not professional and methodical. The
company has not yet developed the potential of online marketing. Being aware of
the importance of marketing online for businesses and the internship period at
PTKitchen Vietnam Company, this essay analyzes the situation of online
marketing at PTKitchen Vietnam Company Limited.

21
 Figure 4.1: Retail revenue and growth in Vietnam (2014 – 2020)
Looking from an overall perspective, the figure for retail revenue fluctuated
during the four years from 2014 to 2018. At the end of the period, there was a
significant increase from 13% in 2018 to 21% in 2020. Due to COVID-19, the
plague has motivated the domestic retail market, especially e-commerce sites such
as Tiktok Shop, Shopee, Lazada, etc., with many promotions and discounts for the
customers.
According to data from eMarkerter, global digital marketing spending will
reach about $571.16 billion in 2022, with a growth rate of 16.2%. Digital
marketing accounts for 65.9% of the world's total advertising and marketing
spending. It is expected that this number will increase to 785.08 billion USD in
2025, with a growth rate of over 9% and accounting for about 70%.
The Vietnamese advertising market is in the midst of a big shift from traditional
to digital, especially as mobile phones have changed consumers' lifestyles and they
will spend more time surfing the net every day (Duong, 2022). Unlike nearly 20
years ago, most businesses have no idea about digital channels such as SMS
marketing, mobile marketing, and digital signage. Very few businesses build their
own websites, if any, only to provide information or advertise new products.
Currently, businesses have also focused on exploiting the basic application of
digital marketing, which is electronic mail, with 86% of businesses using email for
business purposes, where the usage rate of large enterprises is 95% and that of
small and medium enterprises is 78%. Most businesses have been interested in

22
online sales, market research, and other research, especially advertising and
customer support through digital channels. There are an increasing number of
programs, seminars, and meetings organized for businesses and people who enjoy
digital marketing activities.
Investing in digital marketing is one of the greatest advantages for businesses.
Consumers can access product information and make transactions anytime,
anywhere. Businesses using digital marketing can save on sales costs such as
space rental costs, reduce the number of sales staff, etc. Online marketing also
helps businesses access a large market and develop globally (Karan Shah, 2023).
In addition, compared with other media such as print, radio, and television, digital
marketing has the great advantage of being low-cost. Online marketing activities,
when deployed, can be easily monitored and evaluated. For example, with the
website, the 'Web analytic' service allows tracking the number of visitors and the
content of interest, from which it is possible to assess whether the message
transmitted is in accordance with the wishes of the customer. As predicted, digital
marketing is growing faster than other types.
Some marketing problems online were identified during my internship at
PTKitchen. Firstly, the company has applied several online marketing strategies.
However, some of the online marketing strategies that companies use have
limitations and lack serious investment, like social networks. Therefore, the online
marketing forms that PTKitchen Vietnam Company uses are not effective on
social networks such as Facebook and Google+. The company still has many
shortcomings in building a business website to introduce the products and services
of the business to consumers as well as create a bridge for online interaction
between businesses and customers. It is not difficult to see that websites have a lot
of applications in modern life. Especially with the development of smartphones,
websites are giving people more and more outstanding applications than ever
before. In addition to serving ordinary personal needs, the website also brings
great benefits to businesses. E-commerce sites are a prime example of the impact
of a website on a business. It creates a shopping "addiction" for consumers and
satisfies them.

23
 Secondly, the use of online marketing through search engines, in the form of
SEO, has partly helped the company achieve certain successes, but the company
needs to consider and go deeper in building keywords to improve the ranking of
those keywords on search engines more effectively.
Finally, for the two forms of online advertising and marketing through social
media channels, the company has not fully utilized and studied these two forms
but has only focused on offline marketing and marketing on regular social
networking sites. Hence, the advertising on the online website still has nothing
particularly outstanding.
In short, the construction and development of a marketing strategy must be a
serious investment process with a methodical plan for each implementation step.
Therefore, PTKitchen Viet Nam Company needs to seriously consider and find out
for themselves an orientation for developing online marketing forms that are as
effective and consistent with the capabilities of the business as possible. In
addition to the business policies and strategies, the company needs to invest in the
website as well as the keywords reminiscent of the business. These are tools that
can help develop online sales to increase attention and make customers remember
the company more easily. In addition to the company's growth in the rankings,
they need to pay attention to the problem that many customers are only looking for
online shopping, so this area really needs a lot of attention. To do that, businesses
need to urge the marketing team to expand the scope of the company's advertising
and website, as well as work with advertising agencies to increase the performance
of the business in a more professional way.

24
 CHAPTER FIVE: CONCLUSION AND RECOMMENDATIONS

1. Recommendations:

During the 2 months of my internship at the company, I realized that the

knowledge I had gained at school helped me a lot in completing the assigned tasks.
Firstly, general computer science has helped me easily manipulate my work on
computers. Besides, the business negotiation subject helps me understand business
knowledge to easily persuade customers and communicate with them confidently
and sympathetically. Next is the basic marketing subject, a special subject that
helps me complete most of the assigned work at the company. I know and
understand the basics of marketing. Hence, I can easily catch up with work and
easily integrate with the colleagues in the marketing department, and at the same
time, I can develop skills and think faster. In addition, the intensive training in the
English language also helps me a lot in communicating with foreign customers
and drafting and translating company documents and contracts.

25
 But the most important thing is still the valuable experiences that the teachers at
the school have shared. In addition, I hope that the school will add more practice
sessions for current subjects and that the lecturers will offer more topics and pose
more problems for students to participate in research and apply the knowledge
they have learned. As a result, students will gradually get used to reality, hone
their skills, and gain more experience.

2. Conclusion:

During my internship at PTKitchen Vietnam, I learned many useful things

related to the marketing industry and was directly exposed to the work of the
marketing department. Although I am still quite immature and have many
shortcomings, thanks to my seniors at the unit who helped me and took the time to
guide me, I was able to get used to the working environment at the company.
After two months of internship at the company, this is a good opportunity that
the school and the company have created for me. This helps me to have practical
exposure to work so that I can apply the knowledge studied in school to work. I
have improved many skills and added much new knowledge to be able to plan my
future work.

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 REFERENCES

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