THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES

MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.

GOVERNMENT POLICY

Required Report - public distribution

Date: 12/27/2018
GAIN Report Number: JA8710

Japan

Exporter Guide

2018 Exporter Guide

Approved By:
Jeff Zimmerman - Osaka ATO Director

Prepared By:
Chika Motomura - Agricultural Marketing Specialist

Report Highlights:
Japan is the fourth largest export market for U.S. exporters of food and agricultural products.
The total Japanese food and drink market was valued at over $769 billion in 2017. The United
States exported $11.9 billion of agricultural products to Japan in that year. There are
tremendous opportunities for U.S. exporters willing and able to follow the strict Japanese
product regulations and keep up with the latest trends in this market.

Post:
Osaka ATO
Japan Market Overview Fact Sheet Food Processing Industry:
The Japanese food processing industry produced
Japan is a country which relies heavily on food $211 billion in food and beverage products in 2017.
imports -- accounting for over 60% of its caloric The Japanese food processing industry produces a
intake. The United States is the largest foreign wide variety of foods, including traditional Japanese
supplier of food and agricultural products to Japan foods, Western foods, and health-oriented foods for
(22% of the total import market share), and Japan is infants and the elderly. Japanese food producers
the 4th largest market for U.S. agricultural exports focus on maintaining market share with traditional
($11.9 billion in 2017). Japan’s food industries are product lines while developing creative products.
well-developed and innovative; including, retail, food
service, food processing, and distribution. Top Ten Growth Food Products
1) Beef & Beef 6) Food Preps. & Misc. Bev
Population: 126,451,398 (July 2017 est.) Products
GDP: $4.88 trillion (3rd) 2) Fish Products 7) Tree Nuts
GDP/Capita: $38,428 3) Dairy Products 8) Distilled Spirits
4) Pork & Pork 9) Poultry Meat & Prods. (ex.
Products Eggs)
5) Processed 10) Egg & Egg Products
Vegetables

2017 Food Industry by Channels (US$)

Consumer-Oriented Exports $3.2 billion
Consumer-Oriented Imports $31.9 billion
Food Processing Industry $211 billion
Retail $474 billion
Food Service $295 billion
Food Industry Gross Sales $769 billion

Top Ten Retailers in Japan

Food Retail Industry: AEON Retail Ito Yokado
In 2017, the total value of all retail food and beverage Seven Eleven Japan Lawson Inc.
sales in Japan was $474.3 billion. Supermarkets Familymart UNY Holdings U.S.M.H
represent the bulk of the retail food sales, at seventy- Life Corporation Izumi
two percent, but the fast-growing convenience store Arcs York Benimaru
sector now represents fourteen percent of total sales. Strength Weakness
Ready-to-eat meals (REM) or take-home food items High demand for Negotiations and
represent an area of growth. consumer-oriented decision-making can be
products. slow.
Food Service Industry: Opportunity Challenge
Japan’s hotel, restaurant and institutional food service U.S. products are in Management of
industry achieved record sales of $295.2 billion in demand and remain expectations is key. (e.g.,
2017 following six consecutive years of growth. trendy. the sales processes can
Increases in home-meal replacements, inbound take time)
tourism and corporate earnings have contributed to Data sources include Global Agricultural Trade System, Global
the industry’s success. Competition is intense and Trade Atlas, Japan Ministry of Finance, Japan Ministry of
Economy, Trade and Industry, Japan Food Service Association,
both Japanese consumers and foreign travelers The World Factbook, The World Bank. For additional information,
demand high-quality food and beverages as well as
contact [email protected]
unique eating experiences.
I. Market Overview

a. Profile of Japan

Japan is an island nation located off the eastern seaboard of the Eurasian continent. The
Japanese archipelago consists of the five main islands of Hokkaido, Honshu, Shikoku, Kyushu,
and Okinawa and over 6,800 smaller isles.

The Japanese population was 126.45 million in 2017. The population is concentrated in the
three major regions; Kanto which is around the capital of Tokyo (population 37.3 million);
Kansai, around Osaka (19.3 million); and Chukyo, around Nagoya (9.4 million).

Japan’s GDP totaled US$4.88 trillion, making it the world’s third largest economy, following
the United States’ and China’s. Tertiary industries (the service sector) represent the mainstay of
the Japanese economy, accounting for 72.7% of total GDP in 2015. Secondary industries
(manufacturing) followed with 26.2% and primary industries (agriculture, fisheries, and forestry)
lagged behind at only 1.1%. As the result, Japan relies for the bulk of its food supply on imports
from other countries.

The food self-sufficiency rate of Japan was 38% in terms of calories and 65% in terms of value
in 2017. The rate has been around 40% (caloric basis) and 65-67% (value basis) in recent years.
(Source: Statistics Bureau, Ministry of Internal Affairs and Communications)

b. Japanese Food Market

1. Japanese Food Market Size
The Japanese food market is valued at US$ 769.5 billion in 2017 with retail food and beverage
sales of US$ 474.3 billion and food service sector of US$ 295.2 billion. The retail sector
amounted to over 60% of the total food market in Japan. The U.S. is the leading agricultural
product supplier with a 22.7% import market share in 2017, followed by China at 11.3% and
Australia at 7.1% (value basis).

2. Market trends

i. Traditional Taste with Western and Ethnic Cuisine Influences

While traditional menus and tastes still generally guide the average Japanese consumer’s
consumption, Western and other Asian ethnic cuisines are increasingly influencing the market.
Although there is a tendency to prefer domestic products over imports, Japanese consumers also
enjoy products from other countries.

ii. Competitive Market

The Japanese market is highly competitive. While Japanese consumers tend to accept higher
prices for quality and convenience, at the same time they also seek value. Consumers have a
number of options to choose from in order to satisfy their food needs; ranging from restaurants,
fast food, convenience stores and a variety of retailers. Major supermarket chains are coping
with this demand by introducing their own private labels, while many restaurant chains are
reducing their prices or differentiating themselves with new menu offerings in order to stay
competitive.

iii. Latest Trends: Focus on Functional and Healthy Food

Japanese consumers are, in general, highly health-conscious. The Japanese food and beverage
market continues to focus on functional, healthy and nutritious products. Anything perceived as
providing benefits for health and beauty has a stronger appeal and greater chance of becoming
popular, particularly among women. Healthy food trends from the U.S. also have some
influence, with special diets (e.g. gluten free) and trendy “superfoods” often popular in the
Japanese market as well.

iv. Social issues to be considered

Population decline and aging

Due to a decrease in the birth rate, the Japanese population is experiencing a gradual decline and
steadily aging. The share of people 65 years old or over in the total population exceeded 26% in
2015. Although there are many concerns about the impact of an aging and decreasing
population on society in general and food demand in particular, overall food demand remains
strong and the market continues to offer great opportunities for individual exporters. Average
Japanese life expectancy is 87.1 years for women and 80.8 years for men, and retirees tend to
have large savings and active life style. The demand for high-quality and high-value food
ingredients and finished products is expected to become stronger in the future.
(Source: Statistics Bureau, Ministry of Internal Affairs and Communications)

Inbound tourists/2020 Olympics in Tokyo

The number of foreign visitors to Japan was a record high of 28.7 million in 2017, up 19.3%
from the previous year. The government of Japan has been promoting tourism in order to
increase visitors to Japan. Their spending in Japan amounted to US $39.4 billion, up 17.8%
from 2016, out of which 20.1 % was spent on meals during their stay. With the Olympic Games
in Tokyo scheduled in 2020, the number of visitors to Japan is expected to grow further. A
number of hotels and restaurants are trying to draw these visitors and accommodate their diet
needs and preferences into their menu offering.
(Source: Japan Tourism Agency, Ministry of Land, Transport and Tourism)
 c. U.S. Advantages vs. U.S. Challenges in the Japanese Market
The Japanese market offers a number of benefits to U.S. exporters, but it is not without
difficulties.

U.S. Advantages U.S. Challenges

• U.S. food cost/quality competitiveness • Increasing safety concerns on food
• The wide variety of U.S. food products products among Japanese consumers, and
• Reliable supply of U.S. food products frequent distrust of imports
• Advanced U.S. food processing • Long distance from Japan
technology • Consumer antipathy for biotech foods
• Relatively low U.S. shipping costs and food additives
• Science-based U.S. food safety • High expectations for quality and
procedures appearance
• Growing Japanese emulation of U.S. • Consumers preference for domestic
food trends products
• Japanese food processing industry • High cost of marketing in Japan
seeking new ingredients • High import duties on many products
• Changes in the Japanese distribution • Competition with other exporting
system, becoming more similar to that countries, some with lower duties due to
of the United States free trade agreements with Japan
• Japan’s dependence on foreign food • Importers expectation of long-term
supply involvement and commitment

II. Exporter Business Tips

a. Doing Business with Japanese / Business Culture in Japan

When you work with Japanese people, please be reminded of the following points:

• Japanese people tend to prefer formal business approach.

Make appointments as far in advance as practical.

Use e-mail and fax, rather than telephone, whenever possible.
Carry business cards (meishi) and present them formally.

• Decision making takes time in Japan.

Be prepared for negotiations which move slowly and require a number of meetings to reach an
agreement.
Expect requests for very detailed information on ingredients, production process and quality
controls, etc.
 • Be aware of units used in Japan.

Use metric terms and quote price in CIF (cost, insurance and freight), unless your importer
specifically requests FOB (Free on Board).

• Be aware of major Japanese holidays.

The New Year holiday (approximately from December 30 to January 3); Golden Week, a
combination of national holidays (April 29 - May 5); and Obon, a period for respecting ancestors
lasting for a week in mid-August, during which many companies close and people take
vacations.

b. Food tastes and preferences of Japanese consumers

These ideas may help you consider your product approach in Japan.
Japanese consumers:

• Are highly concerned about food safety and traceability;

• Place great importance on quality and aesthetic appearance;
• Are well-educated and knowledgeable about food;
• Are highly brand-conscious;
• Care a great deal about seasonal foods and freshness;
• Are increasingly health-conscious;
• Have small homes with minimal storage space. Large bulk packaging is often
impractical;
• Eat less than the average American and prefer small-sized portions or small packages;
• Prefer clean labels with fewer ingredients and are turned off by many food additives.

III. Food Standards & Regulations and Import Procedures

U.S. exporters doing business with Japan for the first time may find Japanese food standards and
regulations difficult to deal with. Please refer to the following:

a. Food Regulations and Standards

• Refer to USDA’s “Japan Food and Agricultural Import Regulations and Standards
(FAIRS) Country Report.” This document provides information on the general food laws
and the regulations on food additives, pesticides, packaging and containers, labeling, and
other specific standards. It is updated annually and can be found at
http://www.usdajapan.org/reports/
• Refer to Japan Food Sanitation Law. This is one of the basic laws that regulate foods in
Japan in order to ensure food safety and prevent sanitation hazards.
(http://www.jetro.go.jp/en/reports/regulations/)
 • Refer to JETRO’s report, “Specifications and Standards for Foods, Food Additives, etc.
under the Food Sanitation Law”. This report summarizes specific technical import
procedures, especially for processed food products.
(http://www.jetro.go.jp/en/reports/regulations/)

b. Import Procedures

• Refer to USDA’s “Japan Food and Agricultural Import Regulations and Standards
(FAIRS) Country Report.” This document provides information on import procedures
and required documents. http://www.usdajapan.org/reports/
• Tariff rates in Japan are calculated on a CIF basis to all imports. Japan tariff rates can be
found here: http://www.customs.go.jp/english/tariff/

IV. Market Sector Structure and Trends

Following is summaries of each food sector. Detailed report on each sector can be found at:
http://www.usdajapan.org/reports/

a. Retail Sector

In 2017, the total value of all retail food and beverage sales in Japan was $474.3 billion dollars.
Supermarkets represent the bulk of the retail food market, at 72 percent, but the fast-growing
convenience store sector now represents 14 percent of sales. Ready to eat meals (REM) or take
home food items represent a very strong area of growth, and are key to sales throughout the food
& beverage retail industry to increase revenue. Japanese consumers look for convenience,
quality, and single-serving sizes. Recent trends also include growth of Private Brands (PB),
healthy and functional foods, time-saving foods (i.e. frozen foods), and new retail ideas to meet
new demands. Desserts also have exhibited strong growth in the past few years.

b. HRI Food Service Sector

Japan’s hotel, restaurant, and institutional food service industry achieved $295.2 billion in 2017
following six consecutive years of growth. Increases in home-meal replacements (HMR),
inbound tourism, and corporate earnings have contributed to the industry’s success. Competition
is intense and both Japanese consumers and foreign travelers demand high-quality food and
beverages as well as unique eating experiences. The variety of restaurants and menu items
available continues to expand as Japanese consumers are interested in trying new cuisines.
Foods from Europe, Asia, Australia, and the Americas are becoming increasingly popular, partly
due to the large number of Japanese traveling abroad every year.
 c. Food processing

The Japanese food processing industry is one of the most advanced and sophisticated in the
world. The Japanese food processing industry manufactured $211.4 billion worth of food and
beverage products in 2017. Much of Japan’s food processing industry relies on imported
ingredients, and the United States is the number one supplier. In addition to the scale of this
industry, technological advances combine with changing demographics and consumer
preferences to create constant product churn and opportunities for new exporters.

V. Agricultural and Food Imports (Please see Appendix I for import data)

a. Top Growth Sectors

U.S. Lean Beef and Beef Products

Demand for U.S. lean beef and products continues to increase in Japan, mainly through food
service and restaurant channels. This longstanding growth sector can be attributed in part to
Japan’s aging population and single-person households coupled with health conscience
attitudes. U.S. lean beef lends itself to larger portion sizes when compared to traditional very
highly marbled Japanese beef. New and existing restaurant chains that feature U.S. lean beef are
expanding rapidly as overall beef consumption in Japan continues to climb.

Tree Nuts & Peanuts

U.S. tree nuts have made large in-roads into the convenience health snack sector in Japan.
Peanuts, almonds, pecan, walnuts, among others, in plain, roasted and salted forms can now be
readily found in single-serve snack packaging at convenience stores across Japan. These serve
the large fast-paced health conscience Japanese working population. In addition, candy- and/or
chocolate-coated tree nuts snacks continue increasing both sales and the scope of new product
offerings. Japanese food service is beginning to explore new salad creations, many of which
incorporate tree nuts.

Fish Products

Japan has the highest rate of seafood consumption in the world: Total consumption of seafood
was 5.8 million MT in 2016, and the Japanese seafood imports totaled 2.5 million MT in 2017.
Top imported seafood items are Salmon, Shrimp and Tuna. Black Cod, King Crab and Snow
Crab from Alaska are also popular and imports of Pollock Surimi and Pollock Roe have
exhibited very strong growth; up 24% in 2017 to 130,412 MT.

Processed Vegetables

Japanese consumers are seeking more convenience and easy-to-prepare meals to save time due
partly to an increase in working women and single-person households. A rise in demand for
processed vegetables is notable under this social change. The United States is the second largest
supplier of processed vegetables to Japan with about 20% import market share in volume,
following China. The United States is the major supplier of prepared potatoes, tomato paste,
prepared sweet corn, etc. The demand for processed vegetables is expected to increase further
while the on-going social trends continue.

b. Best High-Value Prospect Categories

Lamb and Lamb Products

The U.S. recently gained access to Japan for lamb and lamb products after a 14-year absence
from the market. As a result, safe and delicious U.S. lamb and lamb products are expected to
see growth in the coming year among high-end hotels and restaurants.

Ice cream

Ice cream consumption in Japan has increased steadily over the past years, with sales increasing
at an annual rate of 4%. Industry contacts credit marketing campaigns to promote cold weather
consumption, whereas ice cream was traditionally viewed as a summertime treat. The Japanese
ice cream market is highly competitive with thirteen manufacturers supplying most of the
market, with imports dominated by suppliers from New Zealand, Belgium and the United
States. Annually, May 9th marks the national Ice Cream Day in Japan.

Cheese

The Japanese government utilizes import controls through tariff and quota measures to restrict
foreign dairy product imports in support of the domestic dairy industry. However, cheese is an
exception and can be imported without an import quota license. Domestic cheese consumption
has been expanding year by year, and the imports are also expected to increase along with the
growth of wine consumption. Meanwhile, there are trends among aging population to intake
more animal protein, such as cheese and meats, to be healthier and energetic. This trend is
evidenced through a broader variety of cheeses served at restaurants and even at home. On the
other hand, the cheese producers in Oceania and European countries have established a quality
image in the market along with increased variety and compelling production history. Recent
strong U.S. dollar against Japan yen situation and excessive discount sales done by EU countries
also accelerated their cheese export to Japan. In order to compete with the European and
Oceanian products, a branding program with fancy cheeses, such as Artisan cheese and contest
winner cheeses may attract Japanese up-scale consumers.

Essential Oils

The United States is a leading supplier of essential oils to Japan. Essential oils exported to Japan
for industry application - food, medicine, cosmetics - are regulated under the Food Sanitation
Act or the Pharmaceutical Affairs Act of Japan (JETRO Report). Essential oils destined for
other uses, such as aromatherapy and fragrances, are deemed general merchandise and do not
fall under any specific applicable regulation. For this latter category, Japanese consumers prefer
the citrus family of essential oils (lemon, orange, lime, grapefruit, etc.) being less inclined to
other essential oils; such as, eucalyptus, rosemary, and cinnamon. Essential oils are perceived
as providing benefits for health and beauty, which continues to propel the growth of the product
category.

VI. Key Contacts and Further Information

a. Agricultural Trade Offices (Tokyo/Osaka) and Office of Agriculture Affairs in

Japan stand ready to assist you in your efforts to bring products to market in
Japan.

ATO Tokyo ATO Osaka

U.S. Embassy, Japan U.S. Consulate General Osaka-Kobe
[email protected] [email protected]
tel +81 3.3224.5115 tel +81 6.6315.5904
fax +81 3.3582.6429 fax +81 6.6315.5906

Office of Agricultural Affairs

U.S. Embassy, Japan
[email protected]
tel +81 3.3224.5102
fax +81 3.3589.0793

b. U.S. Cooperator representatives in Japan (Please see Appendix II)

c. USDA Japan website:

There are a wide variety of reports on Japanese market and regulations available at the following
website, including “Retail Foods,” “HRI Food Service Sector Report,” “Food Processing
Ingredients report,” and “FAIRS report.”
For Reports on the Japanese markets: http://www.usdajapan.org/reports/

d. Japan External Trade Organization (JETRO) website:

Information on the Japanese market and regulations https://www.jetro.go.jp/en/reports/

Appendix I. Import Data

Select growth category and best high-value prospects import data is shown in the table below.
For additional U.S. agricultural trade data available in customizable reports, please consult the
Global Agricultural Trade System (GATS) here.

2017 U.S.
share of
Yearly Japanese Imports from the United States total
Product Category Unit import
(value) to
Japan
2013 2014 2015 2016 2017 (%)
MT NA NA NA NA NA
Consumer-oriented
US$ 20.3%
Product Total
(mln) 6,742 6,829 5,931 5,988 6,494
MT 216,850 221,739 198,504 230,049 282,001
Beef & Beef
US$ 47.0%
Products
(mln) 1,355 1,507 1,339 1,487 1,859
MT 251,168 285,845 305,490 269,448 314,556
Fish Products US$ 9.9%
(mln) 1,193 1,241 1,292 1,226 1,447
MT 97,462 118,686 101,961 103,716 110,578
Dairy Products US$ 16.0%
(mln) 312 418 295 233 300
MT 376,408 359,674 349,006 366,489 399,378
Processed
US$ 17.5%
Vegetables
(mln) 562 521 514 518 571
MT 46,814 49,382 47,446 47,888 54,462
Tree Nuts US$ 52.3%
(mln) 383 473 507 389 401
MT 294 239 231 169 182
Tea US$ 3.3%
(mln) 6 6 6 6 7
MT 1,897 2,087 1,944 2,105 2,014
Essential Oil US$ 20.8%
(mln) 60 73 71 83 81
Source: Global Trade Atlas (GTA) Official Japanese import statistics
Appendix II. U.S. Cooperator representatives in Japan

Organization Name Telephone/Fax/e mail/URL Address

Tel: 81(0)3-3225-0089 / Fax: 81(0)3- International Place
Alaska Seafood Marketing 3225-0071 26-3 Sanei-cho, Shinuku-
Institute www.alaskaseafood.org ku, Tokyo, 160-0008
Tel: 81(0)3-4360-9000 / Fax:81(0)3- 10th Floor, Izumi Garden
4360-9001 Tower
Almond Board of
http://www.almonds.jp/ 1-6-1 Roppongi, Minato-
California
ku, Tokyo 106-6010
Tel: 81(0)6-6315-5101 / Fax: 81(0)6- c/o American Consulate
6315-5103 General
American Hardwood
E mail: [email protected] 2-11-5, Nishitenma, Kita-
Export Council
www.ahec.org / www.ahec-japan.org/ ku, Osaka 530-8543
Tel: 81(0)3-3221-6410 / Fax: 81(0)3- Seibunkan Bldg., 5F
3221-5960 1-5-9, Iidabashi, Chiyoda-
American Peanuts Council E mail: [email protected] ku,Tokyo, 102-0072
www.usdec.org
Tel: 81(0)3-3501-2131 / Fax: 81(0)3- Aios Toranomon 9F, 1-6-
3501-2138 12 Nishishimbashi,
American Softwood Japan
www.americansoftwoods.com/ Minato-ku, Tokyo 107-
Office
0003
Tel: 81(0)3-5226-5601 / Fax: 81(0)3- 4-8-26 Kojimachi
5226-5603 Chiyoda-ku, Tokyo 102-
Blue Diamond Growers
www.bluediamond.com 0083
Tel: 81(0)3-3584-7019 / Fax: 81(0)3- Residence Viscountess,
3582-5076 Suite 310
California Blueberry
http://calblueberry.org/ 1-11-36 Akasaka,Minato-
Commission
ku, Tokyo 107-0052

Tel: 81(0)3-3225-0008 / Fax: 81(0)3- International Place

California Fig Advisory
5363-1118 26-3 Sanei-cho, Shinuku-
Board
https://www.californiafigs.com/home.php ku, Tokyo, 160-0008
Tel: 81(0)3-3403-8288 / Fax: 81(0)3- 1-26-4-7C Minami
3403-8289 Aoyama
California Milk Advisory
www.realcaliforniamilk.com/ Minato-ku, Tokyo 107-
Board
0062
Tel: 81(0)3-3584-7019 / Fax: 81(0)3- Residence Viscountess,
3582-5076 Suite 310
California Olive
www.floridajuice.com 1-11-36 Akasaka, Minato-
Committee
ku, Tokyo 107-0052
Tel: 81(0)3-3584-0866 / Fax: 81(0)3- Higashiazabu IS Bldg.,5F
3505-6353 1-8-1 Higashiazabu,
California Prune Board www.californiadriedplums.org / Minato-ku, Tokyo 106-
www.prune.jp/ 0044
 Tel: 81(0)3-3221-6488 / Fax: 81(0)3- Seibunkan Bldg., 5F
3221-5960 1-5-9, Iidabashi,
California Walnut E mail: [email protected] Chiyoda-ku,Tokyo, 102-
Commission www.walnuts.org / 0072
www.californiakurumi.jp/
Tel: 81(0)6-6231-2665 / Fax: 81(0)6- Mengyo Kaikan
6231-4661 2-5-8 Bingomachi, Chup-
Cotton Promotion Institute,
http://www.cottonusa.org / ku, Osaka 541-0051
Japan
www.cotton.or.jp/
Tel: 81(0)3-3221-6410 / Fax: 81(0)3- Seibunkan Bldg., 5F
3221-5960 1-5-9, Iidabashi, Chiyoda-
Dairy Export Council, U.S. E mail: [email protected] ku,Tokyo, 102-0072
www.usdec.org
Tel: 81(0)3-3584-7019 / Fax: 81(0)3-
Residence Viscountess,
3582-5076 Suite 310
Florida Department of
www.floridajuice.com 1-11-36 Akasaka, Minato-
Citrus
ku, Tokyo 107-0052
Tel: 81(0)3-3221-6410 / Fax: 81(0)3- Seibunkan Bldg., 5F
3221-5960 1-5-9, Iidabashi,
Food Export –
E mail: [email protected] Chiyoda-ku,Tokyo, 102-
MIDWEST/NORTHEAST
http://www.foodexport.org/ 0072
Tel: 81(0)3-6206-1041 / Fax: 81(0)3- Toranomon Denki Bldg
6205-4960 No.3,
E mail: [email protected] 1-2-20 Toranomon,
Grains Council, U.S.
www.grains.org / http://grainsjp.org/ Minato-ku, Tokyo 105-
0001
Tel: 81(0)467-81-3921 / Fax: 81(0)467- Otani Bldg. #12., 2-11-11
23-6987 Komachi,
Hawaii Papaya Industry
www.hawaiipapaya.com/ Kamakura, Kanagawa
Association
248-0006

Tel: 81(0)3-3501-6328 / Fax: 81(0)3- Toranomon Denki Bldg.,

6205-7330 No.3,
Meat Export Federation,
E mail: [email protected] 1-2-20 Toranomon,
U.S.
www.usmef.org / www.americanmeat.jp Minato-ku, Tokyo 105-
0001
Tel: 81(0)90-8487-8293 7-14-3C1, Fukazawa
E mail: [email protected] Setagaya-ku, Tokyo 211-
Napa Valley Vintners
www.napavintners.com/ 0012
Tel: 81(0)3-3584-7019 / Fax: 81(0)3- Residence Viscountess,
National Watermelon
3582-5076 Suite 310
Promotion
www.watermelon.org/ 1-11-36 Akasaka, Minato-
Board
ku Tokyo 107-0052
Northwest Cherry Growers Tel/Fax: 81(0)50-3488-4172 9F UCF Win Aoyama
e mail: [email protected] Bldg.
www.nwcherries.com 2-2-15 Minami Aoyama,
Minato-ku,
Tokyo 107-0062
Tel: 81(0)3-5904-8950 3-53-7 Minamiotsuka,
http://www.oregonwine.org/ Toshima-ku, Tokyo 170-
Oregon Wine Board
0005
Tel: 81(0)3-5771-6426/ Fax: 81(0)3- Harajuku OM Bldg., 3-13-
Pomegranate Council
5771-6427 7 Sendagaya,
Public Relations
www.pomegranates.jp/ Shinjuku-ku, Tokyo 151-
Japan Office
0051
Tel: 81(0)3-3586-2937 / Fax: 81(0)3- Higashiazabu IS Bldg.,5F
3505-6353 1-8-1 Higashiazabu
Potatoes USA www.potatoesusa.com/ Minato-ku, Tokyo 106-
www.potatoesusa-japan.com 0044
Tel: 81(0)3-3403-8288 / Fax: 81(0)3- 1-26-4-7C Minami
3403-8289 Aoyama
Poultry and Egg Export
www.usapeec.org Minato-ku, Tokyo 107-
Council, USA
0062
Tel: 81(0)3-3221-6410 / Fax: 81(0)3- Seibunkan Bldg., 5F
3221-5960 1-5-9 Iidabashi
Raisin Administrative
E mail: [email protected] Chiyoda-ku, Tokyo 102-
Committee
www.raisins.org / www.raisins-jp.org 0072
Tel: 81(0)3-3292-5507 / Fax: 81(0)3- M&C Bldg., 2-3-13
3292-5056 Kandaogawamachi
Rice Federation, USA www.usarice.com / www.usarice-jp.com/ Chiyoda-ku, Tokyo, 101-
0052
Tel: 81(0)3-6205-4971 / Fax: 81(0)3- Toranomon Denki Bldg.,
6205-4972 No.3,
Soybean Export Council. www.americanmeat.jp 1-2-20 Toranomon,
U.S. Minato-ku, Tokyo 105-
0001
Tel: 81(0)3-3523-0717 / Fax: 81(0)3- New River Tower, 8F
3523-0710 1-6-11, Shinkawa, Chuo-
Sunkist Pacific Ltd.
www.sunkist.com ku, Tokyo 104-0033

Tel: 81(0)3-3221-6410 / Fax: 81(0)3- Seibunkan Bldg., 5F

3221-5960 1-5-9 Iidabashi
U.S. Dry Bean Council
E mail: [email protected] Chiyoda-ku, Tokyo 102-
http://www.usdrybeans.com/ 0072
Tel: 81(0)3-5574-7890 / Fax: 81(0)3- 33F ARK Mori Bldg.
5574-7887 1-12-32 Akasaka,
U.S. Highbush Blueberry
E mail: [email protected] Minato-ku, Tokyo 107-
Council
http://www.usdrybeans.com/ 6033
 Washington Wine Tel: 81(0)3-5904-8950 3-53-7 Minamiotsuka,
Commission E mail: [email protected] Toshima-ku, Tokyo 170-
https://www.washingtonwine.org/ 0005
Tel/FAX: 81(0)3-3991-3290 Uchino Bldg., #501, 5-24-
www.wga.com 15 Toyotamakita
Western Growers
Nerima-ku, Tokyo176-
Association
0012
Tel: 81(0)3-5614-0798 / Fax: 81(0)3- Seifun Kaikan 9F
5614-0799 15-6 Nihonbashi
Wheat Associates, U.S. E mail: [email protected] Kabutocho
www.uswheat.org Chuo-ku, Tokyo 103-0026
Tel: 81(0)3-3208-5672 2-3-26 Nishiwaseda
Wine Institute of www.wineinstitute.org Shinjuku-ku, Tokyo 169-
California 0051