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    KENNETH CHAUNODA CHL V3 Prog Unit 6 Task 6 Response 2

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    kenneth chaunoda
    The report from the Retail Market Assessment Team provides information about the rice market. A market map identifies key players, demonstrates interactions between them, and visualizes supply chains. It also shows trends, risks, and opportunities. The document includes a market map of the rice market depicting farmers, importers, wholesalers, traders and consumers. It notes concerns about price volatility, supply chain vulnerabilities, quality control, market competition and sustainability in the rice market.

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    KENNETH CHAUNODA CHL V3 Prog Unit 6 Task 6 Response 2

    Uploaded by

    kenneth chaunoda
    8 views4 pages
    The report from the Retail Market Assessment Team provides information about the rice market. A market map identifies key players, demonstrates interactions between them, and visualizes supply chains. It also shows trends, risks, and opportunities. The document includes a market map of the rice market depicting farmers, importers, wholesalers, traders and consumers. It notes concerns about price volatility, supply chain vulnerabilities, quality control, market competition and sustainability in the rice market.

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    The report from the Retail Market Assessment Team provides information about the rice market. A market map identifies key players, demonstrates interactions between them, and visualizes supply chains. It also shows trends, risks, and opportunities. The document includes a market map of the rice market depicting farmers, importers, wholesalers, traders and consumers. It notes concerns about price volatility, supply chain vulnerabilities, quality control, market competition and sustainability in the rice market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8 views4 pages

    KENNETH CHAUNODA CHL V3 Prog Unit 6 Task 6 Response 2

    Uploaded by

    kenneth chaunoda
    The report from the Retail Market Assessment Team provides information about the rice market. A market map identifies key players, demonstrates interactions between them, and visualizes supply chains. It also shows trends, risks, and opportunities. The document includes a market map of the rice market depicting farmers, importers, wholesalers, traders and consumers. It notes concerns about price volatility, supply chain vulnerabilities, quality control, market competition and sustainability in the rice market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    MEMO SCILaid

    From: KENNETH CHAUNODA


    Date: 09 May 2024

    RE: [KENNETH CHAUNODA] CHL V3 UNIT 6 - TASK 6 – MARKET MAPPING

    The report from the Retail Market Assessment Team is back and it includes a lot of information!
    We need to understand what it all means.

    1. How does a market map help explain how the market functions?
    Explanation of Market Mapping:
    A market map is a graphic depiction that shows the linkages, exchanges, and dynamics between
    various participants and components of the market ecosystem, aiding in the explanation of how a
    market operates. A market map can be used to explain how a market operates in the following ways:

     Identify Key Players: Visually identifying and mapping out the major actors in the market,
    including producers, suppliers, distributors, retailers, consumers, and other pertinent
    stakeholders, is possible with a market map. This aids in comprehending the market's network
    of relationships.
     Demonstrating Interactions: A market map offers insights into the movement of goods and
    services from producers or farmers to consumers by illustrating the relationships and
    exchanges among various market participants. It facilitates comprehension of the production,
    exchange, and distribution of value within the market.
     Visualize Supply Chain: Supply chain visualization is possible via market maps, which
    illustrate the movement of goods, information, and resources among different players in supply
    chains and distribution routes. This supply chain visualization aids in locating inefficiencies,
    bottlenecks, and areas that could use optimization.
     Showcasing Market Trends: Information on customer preferences, pricing, competition, and
    regulatory impacts are just a few of the facts that can be included in a market map.
    Stakeholders can make more informed decisions and have a better understanding of market
    dynamics by visualizing these trends.
     Identifying Risks and possibilities: Market maps are useful for locating potential risks and
    obstacles as well as market gaps and growth possibilities. Market potential, competitiveness,
    and opportunities for innovation can all be evaluated by stakeholders by visualizing the market
    landscape.
     Facilitate Strategic Planning: A full understanding of the market dynamics and structure is
    crucial for stakeholders to build marketing strategies, operational decisions, and strategic
    plans. Market maps facilitate this process by offering a comprehensive view of the market
    environment.
    MEMO SCILaid
    In general, a market map is a useful tool that helps stakeholders understand a market's workings in a
    clear, succinct, and visual way. This understanding enables them to take well-informed decisions,
    maximize opportunities, and improve operations.

    2. Can you please draw a map of the market for rice.


    Market Map for Rice:

    FIND BELOW

    EXTERNAL ENVIRONMENT

    Poor Economic High Duty Rates


    Conditions Poor
    Weather
    Conditions
    MEMO SCILaid
    Inflation
    Limited transportation

    Modes
    Small Holder farmers

    Imports from Wholesalers/Importers District Rural Bagor


    Malawi, India, traders traders camp
    Thailand, Pakistan

    Rural
    Households
    Nator
    Food Aid Camp

    Urban traders
    Provincial
    Urban traders
    Households

    Pana
    Camp

    Warehouse Storage Transport Facilitation

    Infrastructure of the Market

    3. What concerns do you have about the market for rice in Betaland?
    Concerns about the Rice Market in Betaland:
     Price Volatility: Fluctuations in rice prices due to factors like weather conditions, market demand,
    or import tariffs can affect food security and purchasing power.
     Supply Chain Vulnerabilities: Issues in transportation infrastructure, storage facilities, or
    distribution networks may lead to supply disruptions and impact market availability.
    MEMO SCILaid
     Quality Control: Ensuring consistent quality standards from production to retail is crucial to
    maintain consumer trust and prevent health hazards.
     Market Competition: Intense competition among rice sellers can lead to price wars, compromising
    profit margins and sustainability.
     Sustainability Practices: Concerns about environmental sustainability and ethical practices in rice
    production, including water usage, land management, and labor conditions.

    Kenneth Chaunoda

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