Business Proposal

Blancia College Foundation Incorporated
Bachelor of Science in Nursing Chapter 1 – Executive Summary
Chapter
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EXECUTIVE SUMMARY
String bites offers a new variety of snacks. Our products are made up of bananas, a
herbaceous plants growing in every humid tropical regions. String bites produces different
flavors of banana fries, offering the market a lot of options for them to choose. Banana fries
are a strong demand in the market as the community loves to eat snacks especially when
travelling. Eating a nourishing snack that is rich in protein, fiber and healthy carbs will help
you stay energetic throughout the day and with time, reduces your appetite.
String Bites is a start-up small business located in Quezon St., Brgy. Madasigon,
Molave, Zamboanga del Sur. It can be found beside Maven Food hub. It is in front of the
main highway and it is also near Molave Vocational Technical School (MVTS) and Blancia
College Foundation Incorporated (BCFI). Customers can either order it online or they can
buy it directly from our store. Since our location is at the main highway, it would be easier to
find.
It aims to offer a product that is healthy and affordable to all people. Other than that, it
also aims to produce a food product with a packaging that can be reused. It also aims to
support our local farmers in the community, helping them sell their banana products to gain
income and uphold their business.
String bites can be used in multiple occasions such as hanging out with friends, an on-
the-go snack for travelling, a snack for Netflix and chill or during picnic. It can also be
consumed during a snack time in the afternoon called merienda for Filipinos, or when a
person is on a diet opting for healthy snacks that contains less fat and calories. String bites
has multiple of uses in an attempt to replicate potato fries in the market but with improved
ingredients suitable for every individual.
This small business venture is manage by a group of individuals and our team decided
on the "String Bites" as our business name as "string" means " a thin thread attach together",
and "bites" means a "small or finger-sized food or snacks". Therefore, it is a thinly sliced cut
snacks that was made by a group of individuals put together to innovate and to achieve our
goal or vision.
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I. VISION
To be able to offer new culinary delights to the community using local ingredients and
giving them the best and nutritious snack. Aiming to become the newest favorite
delight, not just in our community but also to our neighboring municipalities.
II. MISSION
To make a new food delight that is nutritious, delicious and will satisfy the customer’s
taste buds every time they take a bite. We also aspire to support our local farmers and
their goods and minimizing plastic waste as much as possible. We aim to give a new
travel friendly snack that last for a few days.
III. OBJECTIVES
The objectives of String Bites is to offer the citizens of our community a new variety
of snacks that is nutritious, affordable and travel friendly.
Short Term Objectives
 To promote an inexpensive snack to our community here in Molave
 To innovate a new favorite snack for our community
 To gain profits and sales
Long Term Objectives
 To gain more profits and sales
 To be able to expand our business all throughout the country
 To become the most favorite snack for a long time in various places in the
Philippines
IV. CORE VALUES

(T)ravel-friendly – We aim to produce a travel friendly snack that is a comfort food
for all our customers whenever they travel.
(R)eusable – We promote reusable packaging to minimize plastic waste.
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(S)atisfaction – We prioritize our customer’s needs and satisfaction when it
comes to our products and our services.
(S)afety – We prioritize our customer’s health and safety when it comes to our
product and services. Also, to our employees.
A. Name of Project
String Bites was founded by the joint forces of nine (9) people who are eager to
create and innovate a new food product. We came up with String Bites as the fries almost
represents a string and bites represents the customers taking a bite.
Business Logo
Our business logo, as shown above, was decided by all nine (9) people. We
brainstormed about what should be the design of our logo and we decided that it should
depict the main ingredient of our product, the banana. We believe that through this logo our
customers would be able to easily distinguish our product thus it should be easier to
remember.
“String Bites” is our main product. The banana in the upper center is our main
ingredient and the colors are chosen accordingly to its variety. The most dominant color, the
amber color represents our Classic Banana fries, the maroon color represents the Barbeque
Banana fries while the yellow color represents the Cheese Banana fries. With a tag line
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“Savor every bite!” it tells how tasty our product is and that would capture the
attention of our customers.
A. Description of the Industry

The String Bites is a retail business industry that produces and sells snack bites in
the Philippines, mainly in the municipality of Molave. This snack bites involves a
nutritious fruit which are made with banana that are thinly sliced. String bites has 3
varieties of flavors to offer. In this locality, we’ve only heard and seen in business
establishments about potato fries with multiple flavors, however we have not come across
a business venture about a different kind of fries being produced in this locale. Therefore,
our team created a brand-new variety aspect of fries that are healthy and manufactured
with fresh ingredients. There are no added chemicals in this product. Additionally, String
bites can be manufactured in large quantities and sold to the public by retail.
B. Description of the Product

The String Bites is a thinly sliced banana that are deeply fried mixed with extra
flavors of cheese and barbeque, as well as a classic variety in which it is a plain and
original banana fries. This product is best to suit the consumers’ taste buds wherever they
go.
I. Name of Product
o Cheesy Banana String Bites
- It is a thinly sliced banana fries flavored with cheese. It contains a
high- quality and healthy ingredients, making it the best snack for all. This product is
suited for those people who prefers cheese and sweetness.
o Barbeque Banana String Bites
- This product is the same with cheesy banana string bites but with a
barbeque flavors. You can taste the smoky feeling of a barbeque as you savor every
bite.
o Classic Banana String Bites
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- This product refers to the original or plain flavors of a deeply
fried banana fries. It is 100% natural and simple servings of a snack. Customers can
freely choose their own preference of flavors suited for their taste.
I. Use of Flavored Banana Snack Product

The String Bites offers a variety of flavors to the consumers to fully enjoy the flavors,
textures, and smell of the food as well as promoting overall well-being that includes
additional nutrients in your diet. Snack bites are always a staple food that we eat to curb our
hunger whenever we have spare time, bored in the afternoon, watching a movie with a special
someone or family, travelling, hanging out with friends, at work or during outdoor activities.
This flavored banana snack is made with nourishing ingredient that is best consumed
whenever we want to eat a nutritious snack and not just any snack, particularly junk foods.
Customers can also use the String Bites to satisfy their cravings, relieve stress, provide a
quick burst of energy during the day, and also a snack that is convenient for busy individuals
while also sustaining nutrients in the body.
II. Major Users/Consumers of a Product:

There are eighty percent (80%) of Philippine grocery stores, and at home are the
main users or customers’. Seventy percent (70%) of Filipinos are eating dried banana fries for
a healthy and convenient snack. In a week, thirty five percent (35%) of homes and fifty
percent (50%) of grocery stores purchase a dried banana fries.
III. Distribution Network
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In each and every distribution network it consist of producer, wholesaler, and
vendor/retailer before it reaches to the consumer.
This exclusive, selective, and intensive distribution are be used from the time our product
—Banana Fries— is ready to sale to our target customer. A company will select a distribution
channel that would give in the maximum profit and that could help compete with rivals in the
market based on the healthy and convenient snack Banana Fries product and to the target
customer.
Exclusive Distribution
 It is a marketing strategy in which manufacturer grants a single retailer

or distributor the exclusive rights to sell their products within a specific region.
Selective Distribution
 Selling through network of retailers, resellers, or wholesalers so that
they can distribute the goods on behalf. It is when a manufacturer only makes the
product available on a limited number of stores.
Intensive Distribution
 It involves making products available to customers in as many places
as possible. It is a marketing strategy so that consumers can see the product anywhere
they go.
IV. Banana Fries Making Materials

 Banana (Cardava)
 Vegetable Oil
 Cheese Powder
 BBQ Powder
 Frying pan
 Salt
 Chopping Board
 Tissue
 Strainer
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V. Packaging and Labelling
Packaging and labelling are one of the key factors that affects the sales of a product.
Customer’s tend to look through the packaging before buying. The color of each packaging in
every variety is different. In our yellow packaging, it depicts the cheese flavor. Our amber
color is the classic flavored one while the maroon colored packaging is the barbeque flavor.
Through these colors, our customers will be able to remember our product easily. The team
came up with this strategy upon observing customers in the market. Moreover, the packaging
is aesthetically pleasing and reusable. Aside from that, the labelling was designed to seal and
secure the banana fries inside the container to keep it safe and prevent it from early spoilage.
Our customers can reuse the packaging thus upholding our goal to manage plastic waste in
everything we do. Informations of the product can be seen at the front of the packaging such
as the nutritional facts, the ingredients used, date of expiry, the manufactured date and the
team’s informations for contact purposes.
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History
On April of 2024, the founding members of our team gathered to explore potential
business ventures. It was during this time that Ms. Monida proposed her innovative concept
of the String Bites that’s made by a banana. Recognizing the potential and uniqueness of this
idea, the team collectively decided to pursue it as our primary line of business. A while ago,
Ms. Valdueza shared with us that her grandfather owns a banana farm. This revelation
sparked excitement among us, as we realized the tremendous opportunity it presented to
reduce our expenses and source of high quality bananas for our business.
It was nearly a decade ago when Valdueza's grandfather, planted banana trees on his
farm. His love for farming paid off when the banana trees grew well under his care. Her
grandfather's banana farm is in a nice, sunny place where the soil is perfect for growing really
good bananas. For generations, the Valdueza family has nurtured this land, passing down
their agricultural knowledge from one generation to the next. However, despite their
dedication, they faced a challenge an abundance of ripe bananas with no viable market to sell
them to. And so, it was this time that Valdueza remembered her family's banana farm and
thought it could work well with our business. She saw that we needed good bananas, and they
had lots to offer. So, we decided to team up, make good bananas and respect Valdueza' s
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family history of farming. We're turning extra bananas into money while keeping their
traditional farming ways alive.
C. Location of the Project
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The proposed establishment will be located at Quezon Street, Brgy.
Madasigon Molave Zamboanga del Sur. It is found beside Maven, a food hub store.
We choose this location because it is at the center of the community. It will be easier
for our customers to find our establishment and aside from that, the location is near
the school premises. Students can easily visit the store. Moreover, our adult and
elderly customers will be able to locate our store more easily as it is in front of the
street. The location is also safe for our customers.
Highlight of Major Assumptions

Our shop will be opening this coming 29th of July. Since its also the
opening of classes and our shop is near the school, rest assured that it will
have plenty of customers as it is a marketable place. Before the month of
opening we have to be ready, all the materials and supplies must be intact to
avoid any unnecessary issues by the next month of the opening. By the end of
the first month, we will be able to gain money and secure the capital. We must
then be able to gain at least 30% profit from our capital by next month. After a
year in business, our brand can afford to have an advertisement through
Facebook ads, radio, and television and we will be planning to expand our
business to other neighboring provinces and then the whole country.
D. Summary of Findings and Conclusions
Market Feasibility
This area discusses the project’s potential in the existing market. It involves analyzing
the customer’s needs, demands, market trends as well as competitions to better understand the
potential opportunity of the project. It also determines if the project can penetrate the market.
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This area will also cover the general business situation such as the competitive
market, demand and supply, pricing, marketing strategy, promotions, as well as the
packaging.
Technical Feasibility
String Bites
- is a banana fries that is cut thinly into crinkle sticks. It is then
added with 3 different kinds of flavors; classic, barbeque and
cheese. This is a good snack for all ages and can be brought when
traveling.
Processing Equipment: To make string bites, the bananas will be cut thinly into crinkle
sticks. It should not be deep fried in a long period of time so it will not be overcooked or
seared. Then after deep frying, it needs to be cooled down in room temperature with a tissue
under to avoid the banana fries from sagging, then the three (3) different flavors will be added
separately to have the three (3) varieties of flavors. After that, it will be transferred in their
respective containers.
Packaging: To maintain the safety and cleanliness of the banana fries, it is packed in a small-
sized, round Tupperware . This packaging prevent harmful substances from spoiling the
banana fries earlier as it should be. This will also ensure that the banana fries stays fresh and
crunchy until its expiry date. Also, in each packaging, there are different labels with different
colors emphasizing the three (3) different flavors.
Food Safety and Quality Control: To ensure the safety of the consumers of the product.
String Bites ensures that their banana fries are safe for consumption and are able to meet the
quality standard for food handling. From the beginning of the process, the team follows the
safety protocols in food handling to meet the best quality of the banana fries. Wearing of
PPE, proper sanitation of the place and the tools and equipment used are cleaned and
sanitized regularly to ensure cleanliness and sanitization of the banana fries.
Financial Feasibility
This area is an assessments of the financial aspects of our business proposal. In this
case, it includes all the most important things to consider when
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starting up a business. These includes the expenses and revenues, the assets and
liabilities as well as the cash in and out.
EXPENSES REVENUES
Expected Total Sales: Php 40,000 Expected Units – 500 pcs. each
 Banana – Php 2000 flavor
 Vegetable oil – Php 500 Unit Selling Price:
 Cheese Powder – Php 500  Cheese – Php 30
 BBQ Powder – Php 500  BBQ – Php 30
 Packaging – Php 2,500  Classic – Php 30
Total Expenses: Php 6,000 Expected Total Sales: Php 40,000
ASSETS LIABILITIES
Cash Money Rent
Inventory Taxes Owed
Stocks Unearned Revenues
Raw materials
Cash In
The expected total sales would be Php 40,000. Each flavor of banana fries will have a
selling price of Php 30 and will have 500 packs of stocks in each flavor.
Cash Out
The following will be the expenses for the business:
 Rent – Php 5000
 Taxes – Php 2000
 Cheese Powder – Php 500
 BBQ Powder – Php 500
 Vegetable Oil – Php 500
 Packaging – Php 2,500
 Banana – Php 2000
Total expenses: Php 13,000
Expected Total Sales: Php 40,000
Expected Total Profit: Php 27,000
Socio-Economic Feasibility
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Planting bananas will help our environment by providing fresh and clean air,
as banana plants absorb carbon dioxide. Their roots also help prevent soil erosion, absorb
water during rainfall to prevent floods, and improve soil quality, making the land better for
farming that will produce abundant ripe bananas for farmers.
Our banana product is organic, so it's better for the environment and healthier for
everyone because it's grown without harmful chemicals. In making banana fries, instead of
throwing the banana peels, they can be used as fertilizers. Our product would not only offers
health benefits but also contributes positively to the environment by using these banana peels
as effective soil fertilizers. We are not just making good banana fries for our business, but we
also make a positive contribution to our environment.
Moreover, our business requires manpower for its production thus giving job
opportunities for our communities. Our business offers a lot to our community, from our food
product, to its production up until its packaging.
General Conclusion
Banana fries retain many of the nutritional benefits of bananas. Bananas are a good
source of essential nutrients such as potassium, vitamin C, vitamin B6, and dietary fiber.
Bananas are known for their natural sugars, including glucose, fructose, and sucrose. These
sugars provide a quick and natural energy boost, making banana fries a great and healthy
snack.
The purpose of Banana fries can serve as a tasty and satisfying snack option. They
provide a crunchy texture and with its variety of flavor, the customers will have different
options. Banana fries can be used as a healthier alternative to traditional potato fries. By
using bananas instead of potatoes, individuals can enjoy a similar texture and taste while
reducing the overall fat and calorie content.
The aim of Banana fries is to produce a new varieties of snacks that is healthy and
good. It is also made to be travel-friendly and it doesn’t have to be eaten immediately so it
can be enjoyed up until its expiry. Other than that, it also aims to support the local farmers
who are having trouble selling their banana products.
In conclusion, our business of banana fries offers a delicious and healthier alternative
snack option with potential for innovation and market opportunities.
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Blancia College Foundation Incorporated

Bachelor of Science in Nursing Chapter 1 – Executive Summary

IV. CORE VALUES

A. Description of the Industry

B. Description of the Product

I. Use of Flavored Banana Snack Product

II. Major Users/Consumers of a Product:

III. Distribution Network

 It is a marketing strategy in which manufacturer grants a single retailer

IV. Banana Fries Making Materials

V. Packaging and Labelling

C. Location of the Project

Highlight of Major Assumptions

D. Summary of Findings and Conclusions

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