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    LinkedIn Tips

    Uploaded by

    Kshitij Singh

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    LinkedIn Tips

    Uploaded by

    Kshitij Singh
    83 views24 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    83 views24 pages

    LinkedIn Tips

    Uploaded by

    Kshitij Singh

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 24

    My LinkedIn Profile

    Optimization Guide:
    How to get people to
    notice you in 2024

    Justin Welsh
    justinwelsh.me
    First, think of your LinkedIn
    profile as your “sales page.”

    It should encourage people to:

    Follow you

    Engage with your content

    Become a customer
    of your business
    Your profile should clearly
    communicate:

    What you do
    Who you help
    The outcome they can
    achieve by working with you

    Knowing this, let’s refine


    your profile from the top:
    Tip #1:

    Banner image

    This horizontal image at the


    top of your profile is prime
    real estate.

    Use it to share more about


    your business, products,
    newsletter, etc.
    Chris Donnelly did a stellar
    job with his banner:

    It’s clean, specific, and easy


    to understand, conveying his:

    Newsletter Subscriber Frequency Topic


    name count
    Tip #2:

    Profile photo

    Think of this as your digital


    first impression.

    Invest in a professional,
    high-quality image that
    aligns with your brand.
    I love Jay Clouse’s photo.

    It:
    Is warm
    Is inviting
    Shows his friendly,
    creator-first attitude
    Remember:
    Your photo should invoke the
    right emotion.

    Do you want to be seen as...

    Trustworthy? Funny?

    Serious? Kind?

    Make it match.
    Tip #3:

    Tagline

    Make this clear, not clever.

    Don’t make someone read it


    and wonder, “What exactly
    does this person do?”
    Clearly tell people what you
    do and who you help, like
    Dan Go does:
    If you’re struggling to write
    an effective tagline, start
    with these frameworks:

    The Value Who do you help? What


    Statement: do you help them do?
    What outcome should
    they expect?

    The
    Curiosity- What unique project are
    you working on? What
    Inducer:
    can people expect if
    they follow you?
    Tip #4:

    Community Top
    Voice Badge
    This new(ish) feature is an easy
    way to lend more credibility to
    your profile:
    To earn one:

    01 02

    Go to Find a topic that aligns


    linkedin.com/pulse/ with your brand and
    topics/home knowledge

    03

    Top Voice Pick one article a day, and


    add your thoughts and
    opinions

    Within 3-4 weeks...

    You should have a badge to


    showcase your expertise.
    Tip #5:

    Featured section

    Use this to direct people off


    LinkedIn to places where you
    control the narrative, like your:

    Newsletter Products Website


    I see a lot of people using their
    Featured section to show off
    their best LinkedIn posts...

    But there’s a better


    way to use it:
    Highlight one or two places
    people can go from your profile.

    Avoid overwhelming them with


    choices. Here’s how I did it:
    Tip #6:

    About section

    Tell your story here.

    Share your journey and how


    you ended up in your
    current position.

    People love a good story.


    For example, here’s what mine
    looks like:
    Also, don’t be afraid to brag
    about your tangible results.

    This is your chance to show


    people:

    Why they should pay


    attention to you
    How your story translates
    into results for you and your
    clients
    In summary:

    LinkedIn is still the most


    underrated platform for
    creators and business owners.

    Having 560,000 relevant


    followers on the platform has
    helped my business 10x...

    More than having 480,000


    followers on X/Twitter.
    But before you can
    play in the game...

    Make sure your profile is


    ready to compete.
    Give your profile an
    overhaul with these tips...

    And I guarantee:

    People will take your


    content more seriously

    You’ll see a boost in


    impressions and followers
    Want to get really serious
    about LinkedIn?

    In my 120-minute course, The


    LinkedIn Operating System...

    You can join 20,000+ students


    and learn the complete system
    I used to:

    Grow from 0 to 500K


    followers
    Earn $7.5M+ in income
    Get started now by
    clicking “Visit My Website”
    on my profile.

    (or visit justinwelsh.me)

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