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    Marketing Journal

    Uploaded by

    isabelle

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Journal

    Uploaded by

    isabelle
    5 views16 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views16 pages

    Marketing Journal

    Uploaded by

    isabelle

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    -

    Marketing Journal

    Isabelle Sourty Year1


    Group
    -
    Service Characteristics levels of products :

    Product create
    Strategy Decisions >
    care custumer value
    -

    Product >
    Branding > Packaging >
    -
    Labelling > Productsupport
    -
    - -

    attributes &
    logos services

    >
    communicate/deliver ben
    by /Sv attributes >
    text/design/symbol/logo/instruction
    and suggestions for usage
    <
    designing/Plucing
    Dior Bacha
    container/wrapper of P-ec :
    ,

    - powerful assets
    Brand the: name , logo , symbol
    , other marks associated n organizat/Y
    person , distinguish
    from others in same
    category >
    -

    represents the brand

    Brand Personality : Set


    of meaning which describe "inner characteristic
    of brand (traits
    , goals , values I .

    ↳
    Branding is creating a
    meaningful relationship
    w customer ,
    ppl buy for emotional reasons
    X
    logical reason
    Brand value: total brand
    financial value of a

    Brand ?
    Equity

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