Managing E-Business

Report

Topic- How intelligent chatbots’ outstanding

content might help sports teams boost fan loyalty

Submitted to – Dr. Savita Sodhi

Submitted
by- Himanshu singh PGP25155

Abhinav Dixit PGP25014

Palash Misal PGP25243

Navin Nishad PGP25230

Sachin Bharadwaj PGP25307

 How intelligent chatbots’ outstanding content might help
sports teams boost fan loyalty
Introduction
In today's digital age, where fan engagement is important for sports teams, the use of smart chatbots has e
merged as a great idea. Powered by artificial intelligence (AI) and linguistic processing (NLP), these chat
bots offer sports organizations a powerful way to engage with fans, deliver personalized content, and ulti
mately increase fan loyalty. This report looks at the various roles of intelligent chatbots in the sports indus
try and explores their potential to improve the fan experience. Chatbots can use analytics to understand ea
ch fan's personal preferences. This information may be used to provide fans with personalized content suc
h as news, updates and important details about their favorite teams and individuals. Chatbots can also rec
ommend events, products, and services that will appeal to all fans.

Objective
The aim of this study is to explain what intelligence is and how it can be used in today's world. This articl
e contains the results of a qualitative analysis and literature review regarding intelligence and intelligence
in sports. The theoretical framework of the article discusses the past, present and future of intelligence. Th
e article also examines artificial intelligence from a business perspective, with a close focus on current an
d future investments and global leaders. Discuss more about the impact of AI on society as you learn abou
t the threats and opportunities that AI can bring.

This article uses qualitative research data as a research method. In this study, 20 electronic resources and
publications on cognitive skills in sports were examined.

In this form, sports are considered as a whole; from the perspective of players, clubs and spectators. The r
eport shows what the impact
of artificial intelligence will be on the sports industry and how the sectorwill change in the future.

Literature Review
Extensive research demonstrates the important role of fan engagement in sports team success. Research s
hows that engaged fans are more likely to show loyalty to their favorite team, resulting in increased ticket
sales, merchandise purchases and media consumption. Intelligent chatbots work to facilitate this interactio
n by providing fans with access to valuable information, exclusive content, and interactive experiences.
â' The Golden State Warriors use a chatbot to provide fans with news, updates and important content. The
chatbot also allows fans to purchase tickets and merchandise.
• The Boston Red Sox uses a chatbot to answer fan questions about games, tickets and other team informa
tion. The chatbot also provides instant updates to fans.
• The Dallas Cowboys use chatbots to provide fans with personalized content like news, updates and impo
rtant details about their favorite players. Chatbots are also enabling fans to purchase tickets and merchand
ise, and businesses across a variety of industries, including sports. Intelligent chatbots use these advancem
ents to engage in human conversations with users, provide assistance, answer questions, and make approp
riate recommendations. This technology has revolutionized the way sports teams interact with their fan ba
ses, allowing them to extend personalized communications across platforms.

Purpose
The purpose of integrating smart chatbots into sports marketing strategies is, in essence, to unite fans and
promote fairness. Using AI-powered chatbots, sports teams can create connections with fans, improve the
ir experience, and ultimately increase long-term business and growth revenue.
Basics
The foundation of using a good chatbot is understanding your fans' needs and preferences. Sports organiz
ations should invest in the design process to ensure chatbots integrate with existing lines of communicatio
n and offer additional benefits for fans. New technologies mean sports organizations and managers are ge
nerating more data than ever before to help manage their relationships with fans, their performance and th
eir revenues. The new edition of "Winning with Data in Sports" explains how to capture, store, manage an
d use data to best advantage. The main developments have three dimensions: new technologies, new unde
rstanding of the use of technology, and new laws that inform and control the information created by techn
ology.

Key developments since this initial announcement include the General Data Protection Regulation (GDP
R) and the COVID-19 pandemic. Focusing on the unique challenges and opportunities created by data usa
ge, this book is a must-read for sports professionals. The second edition includes:
- An introduction to new technologies, the data they produce, and the support systems we need to use the
m.
- New research articles; It includes examples of the latest creative execution from clubs, teams and manag
ements including Arsenal, Roma, ICC Cricket World Cup, Los Angeles Kings, Portland Trail Blazers and
UEFA.
- Businesses are fighting for stricter data protection laws brought about by GDPR.
- The role and direct involvement of data during COVID-19 is everywhere.
This book provides sports professionals with clear guidance and information to help them understand the
role of data in the sports industry. This book is a must-read for sports organizations, managers and emplo
yees in sports marketing, advertising and communications, sponsorship, merchandising, ticketing, events
and collaborations. Sports management students will also find this book interesting.

Definitions and Concepts

Intelligent chatbots are advanced software applications designed to simulate human interaction through ar
tificial intelligence and NLP technology. The principles that guided its development and delivery include
accurate answers, easy communication, understanding and compliance with privacy and data protection la
ws.

Business trends
There has been a shift towards digitization and digitization in the sports industry. It's a way to attract busi
ness. Intelligent chatbots are becoming a mainstream trend as sports teams across teams and levels use the
technology to engage fans, increase ticket sales and build loyalty.

Case Studies
Case studies demonstrate the effectiveness of intelligent chatbots in the sports industry. For example, the
NBA chatbot powered by IBM Watson helps increase fan engagement and loyalty by providing fans with
real-time updates, highlights, and personalized content. Similarly, the NFL's use of chatbots during major
events like the Super Bowl has been proven to help improve the fan experience and increase engagement.
Artificial intelligence chatbots can offer personalized experiences to sports fans. By analyzing user data a
nd preferences, chatbots can personalize interactions and serve fans with content tailored to their interests.
Russian Baseball team Los Angeles Dodgers has integrated a smart chatbot called "DodgerBot" into the F
acebook Messenger platform. The chatbot not only provides game times and scores, but also based on the
most popular customer content for fans. And the team. Chatbots create more engagement and value for fa
ns by providing targeted information
Sports Team Perspective < br> One Perspective From a sports team perspective, intelligent chatbots c
an provide many benefits. Along with fan support, chatbots also support teams' ability to gather analytics
on fan interests, improve marketing efforts, and increase revenue from advertising and marketing sales.<
br>AI chatbots are also useful for providing instant updates to match with fans. These chatbots provide li
ve scores, match details and other relevant information instantly, keeping fans informed even if they cann
ot watch the match in person or on television.

The NFL has a Twitter chatbot called "NFL_CFBot"; provides real-time updates and scores for college m
atches. Fans can submit their questions or comments to the bot, which will respond with the latest update.
This interaction now allows fans to join the game and connect wherever they are.

Challenges
Despite the great potential of intelligent chatbots, the implementation and management of intelligent chat
bots pose challenges for sports organizations. These include ensuring responses are accurate and relevant,
moderating conversations, addressing privacy concerns, and continually improving the chatbot's functiona
lity to accommodate fan turnover.

Opportunities
Sports teams can use smart chatbots that bypass traditional communication to provide fans with a differen
t kind of conversation. Opportunities include offering new updated contests, making ticket purchasing eas
ier, conducting fan surveys and polls, and delivering fan-personalized content.

Conclusion
In summary, intelligent chatbots represent a revolutionary tool for sports teams looking to deepen fan eng
agement and promote fairness. By leveraging the power of AI and NLP, teams can personalize experience
s, increase engagement, and create lasting connections with their fans. Despite the challenges, the opportu
nity presented by chatbots in the sports industry is huge and will pay dividends in the future in terms of fa
n engagement and product development.
Artificial intelligence chatbots have become essential tools for sports professionals, allowing them to inter
act with fans, improve the ticket sales process, offer instant updates and provide personal information. Th
anks to their ability to understand natural language, chatbots facilitate interaction between teams and fans
by providing instant, accurate answers. As technology continues to advance, AI chatbots will undoubtedly
play a key role in the future of sport, helping teams build relationships with fans and make progress on an
d off the field.

 References
https://www.linkedin.com/advice/0/how-can-chatbots-enhance-
fan-experience-sports-management-advice-uwnff#:~:text=For
%20example%2C%20a%20chatbot%20can,engagement%2C
%20loyalty%2C%20and%20satisfaction.

https://appinventiv.com/blog/ai-in-sports/
https://www.theseus.fi/handle/10024/151574
https://www.sciencedirect.com/science/article/abs/pii/
S1473837623000400
https://www.politesi.polimi.it/handle/10589/142501
https://www.taylorfrancis.com/books/mono/
10.4324/9781003104568/winning-data-business-sports-fiona-
green