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    BCG Matrix - Nestle

    Uploaded by

    Ryan Joshua Burnea

    Copyright:

    © All Rights Reserved
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    BCG Matrix - Nestle

    Uploaded by

    Ryan Joshua Burnea
    14 views11 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    14 views11 pages

    BCG Matrix - Nestle

    Uploaded by

    Ryan Joshua Burnea

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Presented By Secret

    OUR TEAM

    Ana Sofia D. Fuentes


    Kismit Tabunan
    Ryan Joshua D. Burnea
    BACKGROUND OF NESTLE

    Nestlé is the world's largest and most varied food


    and Beverage Corporation, founded over 150 years
    ago. Our goods are sold in 186 countries
    worldwide, giving us a truly global presence. We
    aspire to produce sustainable, industry-leading
    financial success and win trust by improving quality
    of life and contributing to a healthier future.
    Nestlé’s
    Plant-Based
    mineral
    Nescafe and Vegan
    coffee Products
    NEspresso

    Niche or
    Maggi Products
    Regional
    Nestle’s
    Brands
    chocolates and
    Less Popular
    confectionaries
    Variants
    SHORT DEFINITION
    STAR QUESTION MARK
    Products with high market share Products with low market share
    in high-growth markets. These
    in high-growth markets. These
    products require careful
    products typically require heavy
    consideration as to whether to
    investment to maintain their invest more to grow market share
    growth. or divest.

    CASH COW DOG


    Products with high market share Products with low market share
    in low-growth markets. These in low-growth markets. These
    products generate significant products typically neither
    cash flow but typically require generate much cash nor require
    minimal investment. much investment.
    STAR Nescafé is a star due to its significant market share,
    global presence, innovation, and brand loyalty,
    making it a top performer in Nestlé's portfolio.

    Nestlé mineral water is a star due to its strong


    market position, growth potential, brand loyalty,
    global distribution, and ongoing innovation efforts.
    CASH COW Maggi is a cash cow because it enjoys a stable
    demand, high market share, and requires minimal
    investment while generating reliable profits for
    Nestlé.

    Nestlé's chocolates and confectioneries are cash cows


    due to their strong brand recognition, stable
    demand, high market share, and profitability
    requiring minimal investment.
    QUESTION MARK Plant-based and vegan products are
    considered a "Question Mark" because
    the market is still emerging, competition
    is increasing, and the long-term demand
    and profitability are uncertain if the
    products are going to be a “Star” or
    “Dog”
    DOG Niche or regional brands are classified as
    "Dogs" because they have limited market
    reach, low growth potential, and face
    intense competition, also with Less popular
    variants because they have limited consumer
    appeal, low sales volumes, and struggle to
    compete effectively in the market, making
    them less attractive in Nestlé's portfolio.
    thank
    you

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