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    Name Khalil Ullah Roll No. 138 Section C Submitted To M. Bilal Sir Subject Marketing MGT

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    Khalil Ullah
    This document analyzes Nestle's product portfolio in Bangladesh using the BCG matrix. It identifies the company's leading coffee brands like Nescafe as star products with high market share and growth. Maggi noodles are classified as cash cow products with repeat purchases but lower new customer growth. Kit Kat has potential but lacks significant market share and is a question mark. Some products have never become power brands and are dogs with low share and growth. The analysis recommends diversifying, increasing investments in question marks, reducing costs for cash cows, and renovating dogs.

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    Name Khalil Ullah Roll No. 138 Section C Submitted To M. Bilal Sir Subject Marketing MGT

    Uploaded by

    Khalil Ullah
    40 views18 pages
    This document analyzes Nestle's product portfolio in Bangladesh using the BCG matrix. It identifies the company's leading coffee brands like Nescafe as star products with high market share and growth. Maggi noodles are classified as cash cow products with repeat purchases but lower new customer growth. Kit Kat has potential but lacks significant market share and is a question mark. Some products have never become power brands and are dogs with low share and growth. The analysis recommends diversifying, increasing investments in question marks, reducing costs for cash cows, and renovating dogs.

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    This document analyzes Nestle's product portfolio in Bangladesh using the BCG matrix. It identifies the company's leading coffee brands like Nescafe as star products with high market share and growth. Maggi noodles are classified as cash cow products with repeat purchases but lower new customer growth. Kit Kat has potential but lacks significant market share and is a question mark. Some products have never become power brands and are dogs with low share and growth. The analysis recommends diversifying, increasing investments in question marks, reducing costs for cash cows, and renovating dogs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    40 views18 pages

    Name Khalil Ullah Roll No. 138 Section C Submitted To M. Bilal Sir Subject Marketing MGT

    Uploaded by

    Khalil Ullah
    This document analyzes Nestle's product portfolio in Bangladesh using the BCG matrix. It identifies the company's leading coffee brands like Nescafe as star products with high market share and growth. Maggi noodles are classified as cash cow products with repeat purchases but lower new customer growth. Kit Kat has potential but lacks significant market share and is a question mark. Some products have never become power brands and are dogs with low share and growth. The analysis recommends diversifying, increasing investments in question marks, reducing costs for cash cows, and renovating dogs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 18

    Name Khalil Ullah

    Roll no. 138


    Section C
    Submitted To M. Bilal Sir
    Subject Marketing Mgt.
    Our Commitment
    to Quality, Taste & Nutrition
    BCG Matrix
    •STARS.
    •CASH COWS.
    •QUESTION MARKS.
    •DOGS.
    BCG Matrix
    Strategic Business Unit
    (SBU)
    SBU Product Line
    1.Milk Products and
    Nutrition: Nestle Everyday
    Diary Whitener & Nestle
    Milk.
    2.Beverages: Nescafe
    Classic, Nescafe Sunrise
    Premium & Nescafe Ice
    Tea.
    SBU Product Line
    1.Cooking Aids: Maggi 2
    Minute Noodles, Maggi
    Soups & Maggi Sauces.
    2.Chocolates and
    Confectionary: Nestle
    Kit Kat, Nestle Milk Bar
    & Nestle Munch.
    BCG Matrix of
    STAR Product
    • Leading coffee brands
    in the Bangladesh
    market.
    • It has a high market
    share & it growth rate
    is also significantly
    high.
    CASH COW Product

    • Repeat purchasers is high


    but the rate of the new
    purchasers is not high.
    • High market share but the
    market growth rate of
    Noodle consumption is
    Question Mark
    Product
    • Kit Kat has an upper
    edge over its
    competitors.
    • Lack a significant
    market share.
    DOGS
    Product

    • Never reached the stage


    of a power brand.
    • Low market share & low
    market growth rate
    Post Analysis
    •Nestle should diversify
    its product and introduce
    new product like ice
    cream.

    •Nestle can increase


    investment in different
    can push question mark
    products to increase
    market share. So that it
    Post Analysis
    •Nestle can reduce investment
    and try to take out the
    maximum cash flow from the
    cash cow product which
    increases its overall
    profitability.
    •Dog’s items should be back up
    by the cash generated by cash
    cows & renovate them.

    Conclusion
    Any Doubts?

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