Business Plan
Business Plan
Business Plan
BUSINESS PLAN
SWEET BITES
OWNED BY:
Marino, Lalaine C.
Sunga, April G.
Vender, Ar-Jade C.
Adarlo, Angelica R.
SUBMITTED TO:
INTRODUCTION
Our Sweet Bites offers a range of donuts that will satisfy the cravings of our customers. It
is located at SM City Valenzuela, MacArthur Hwy, Brgy, Valenzuela, 1441 Metro Manila. Our
menu includes classic and premium flavors. In addition to donuts, we will also serve high-quality
coffee drinks, juices, and breakfast sandwiches that is freshly baked such as bagels, biscuits, and
croissants. Everything on our menu will be made fresh daily using high-quality ingredients
sourced from local suppliers. Each donut is hand-glazed or decorated with care, resulting in an
inviting appearance that matches its delicious taste. We prioritize not only the taste of our
products but also the overall experience for our customers.
EXECUTIVE SUMMARY
VISION:
To become one of the most well-known shop that serves high-quality, innovative, and freshly
baked donuts that brings joy and satisfaction to our customers.
MISSION:
At Sweet Bites, our primary focus is on creating high-quality donuts by utilizing premium
ingredients, innovative recipes, and a strong dedication to provide an outstanding customer
service.
OBJECTIVES:
- Ensure that our donuts consistently meet high-quality standards and remain fresh, resulting in
satisfied and loyal customers.
- Create a new donut with a minimum of two flavors every after several months to make our
menu more exciting and engaging.
- Create a pleasant experience for customers by offering quick, friendly assistance in a calm and
relaxing environment.
- Create a variety of special donut flavors that appeal to different preferences and suit a wide
range of tastes.
- Create a strong online system for ordering and delivering our tasty donuts, allowing us to serve
more customers who want the convenience of enjoying our delicious treats at home or work.
St. Bernadette College of Valenzuela
#6121 Gen T. De Leon Valenzuela City
ORGANIZATIONAL PLAN
ORGANIZATIONAL STRUCTURAL MANAGEMENT TEAM:
Board of Director (Lalaine): Providing strategic direction and oversight to ensure the
organization's overall success.
CEO (Casandra): Leading the company, making key decisions, and ensuring the
implementation of the board's vision.
Vice President (Angelica): Assisting the CEO in various responsibilities and possibly
overseeing specific areas of the business based on expertise.
Marketing Manager (April): Responsible for marketing strategies, brand promotion, and
customer engagement for the food business.
Sales Manager (Len): Managing sales activities and ensuring revenue growth within the food
sector.
Operation Manager (James): Responsible for the efficient functioning and optimization of day-
to-day operations in the food business.
St. Bernadette College of Valenzuela
#6121 Gen T. De Leon Valenzuela City
WORKING STRUCTURE:
o The board of directors provides strategic oversight and guidance for the organization.
o The CEO acts as the primary decision-maker for the organization.
o The vice president collaborates with the CEO in decision-making and strategy
development.
o The marketing manager develops and executes marketing strategies to promote the
company's products or services.
o The sales manager leads the sales team to achieve revenue targets.
o The operations manager oversees the day-to-day operations of the company.
o The financial manager manages the financial health of the organization, including the
development of budgets and financial forecasts.
PROPOSED SALARY:
Board of Director: ₱ 3,200,000 per year
CEO: ₱ 1,600,000 per year
Vice President: ₱ 1,000,000 per year
Marketing Manager: ₱ 800,000 per year
Sales Manager:₱400,000 per year
Operation Manager:₱500,000 per year
Financial Manager: ₱600,000 per year
PRODUCTION PLAN
PRODUCTION SCHEDULE:
Week 1: Planning and searching for ingredients and equipments.
Week 2: Purchasing the ingredients and equipments.
Week 3: Functionality and quality checking of the items purchased.
Week 4: Generate the products based on plan.
St. Bernadette College of Valenzuela
#6121 Gen T. De Leon Valenzuela City
PRODUCTION PROCESS:
Ingredients:
2 (.25 ounce) envelopes active dry yeast
¼ cup warm water (105-115°F or 40-45℃)
1½ cups lukewarm milk
½ cup white sugar
1 teaspoon salt
2 eggs
⅓ cup shortening
5 cups all-purpose flour
1 quart (1 liter) vegetable oil for frying
Preparation:
Step 1: Mix the yeast and the warm water together in a small bowl. The yeast needs warm water
to activate; it will help the doughnut dough rise and stay fluffy. Let activate for 5 minutes.
Step 2: Mix yeast mixture, milk, sugar, salt, eggs, shortening, and 2 cups of the flour in a mixer
on a low speed. Alternatively, you can use a wooden spoon and mix by hand, but be sure to mix
the dry ingredients first, then the wet ingredients separately, and then combine the two.
Step 3: Beat in remaining flour, ½ cup at a time, at a low speed. Do this until the dough no longer
sticks to the bowl.
Step 4: Knead the dough with your hands and knuckles for 5 minutes until the dough is smooth
but elastic.
Step 5: Set the dough into a greased bowl to rise. Cover with a towel and let stand until dough
doubles in volume (about 1 hour). Dough will be ready when you can press a finger into it and
the indentation stays.
St. Bernadette College of Valenzuela
#6121 Gen T. De Leon Valenzuela City
EQUIPMENT REQUIRED:
Deep fryer: This essential component heats oil to the proper temperature (around 350°F) for
deep-frying the donuts.
Mixing bowls: You'll need at least two bowls: one for mixing dry ingredients like flour, baking
powder, and spices, and another for wet ingredients like eggs, milk, and melted butter.
Rolling pin and pastry board: Use the rolling pin to flatten the dough to the desired thickness
(usually 1/2 inch) for shaping the donuts.
Piping bags and decorating tips: If you want to make filled donuts or add decorative glazes,
these tools come in handy.
Cooling racks: Once fried, the donuts need to cool down before glazing or decorating.
SOURCES OF MATERIALS:
Flour: You can purchase all-purpose flour, bread flour, or pastry flour at grocery stores,
supermarkets, or bulk food stores.
St. Bernadette College of Valenzuela
#6121 Gen T. De Leon Valenzuela City
MARKETING PLAN
PRODUCT: Sweet Bites Donuts provides a tasty selection of freshly baked and uniquely
flavored donuts, ideal for fulfilling sweet cravings and enhancing the indulgence. Our artisanal
donuts are made with top-quality ingredients, ensuring a delightful taste in every bite.
PLACE: The process of bringing the product to the customer are zero stage which is the early
phase when customers first learn about a product or service before direct interaction or
transactions. Businesses concentrate on raising awareness and grabbing the attention of potential
customers at this point. This may include activities like advertising, public relations, or other
methods to inform the target audience about the product or service. The aim in the Zero Stage is
to spark interest and set the foundation for future interactions by making a lasting impression in
the minds of potential customers.
PRICE: Explore our delightful range of donuts with budget-friendly options! Classic donuts are
priced at 30 pesos each, while premium donuts are available at 40 pesos per piece. We also
provide the option of purchasing a box of 6 classic donuts for 170 pesos, a box of 6 premium
donuts for 230 pesos, or enjoy a mix of both with our combination box 3 premium and 3 classic
donuts for just 200 pesos and 1 big box of donuts consist of 1 dozen donuts for 380 pesos only.
The affordability of our boxes makes them an appealing choice for individuals or groups looking
to satisfy their sweet cravings.
PROMOTION: Sweet Bites Donuts will use a complete promotion strategy. This means using
both online and offline methods to reach more people. We'll use digital marketing, like social
media promotions and online ads, to connect with our tech-savvy customers. Also, we'll try
traditional ways such as local events, partnerships, and word-of-mouth to be part of the
community. We'll have special offers, loyalty programs, and time-limited deals to make
St. Bernadette College of Valenzuela
#6121 Gen T. De Leon Valenzuela City
PEOPLE: It includes the staff, customer service team, managing team, and employees. Staff
Only signs inform customers they are not authorized to enter a particular room or space in your
store or commercial building. The customer service team is the face of the organization and the
frontline when customers require assistance. Management team creates guidelines, goals,
checkpoints, and objectives for employees to improve productivity while also providing support
and motivation. And also, employees is someone that another person or company hires to
perform a service.
PACKAGING: For packaging, Paperboard carton-based assemblies are especially popular for
packaging confections like donuts because of their ability to protect the product from damage.
The Sweet Bites Packaging has a packaging that has a aesthetic design, protected handy boxes.
Sweet Bites boxes come in different designs, styles, and heights; depending on the number of
donuts it is designed to hold.
POSITIONING: SM Valenzuela City pinned in MacArthur Hwy, Brgy, Valenzuela, 1441 Metro
Manila, is the place that team has planned to have Sweet Bites physical store. Sweet Bites has
also a third-party online market to make a wider and marketable for customers, it is supported by
delivery to direct it in to their homes that can possibly maximize its market.
FINANCIAL PLAN
COSTING