BM561 Business

Consulting

 RAMSES KASHOGI H2109312

 STEFAN TOMAS H2109064
 CATALIN VASILE H2109228
 SIMON MCKENZIE H2109309

RAMSES KASHOGI H2109312 - (WHO IS SIRACAST AND PARTNERS, COMPANY'S

SUCCESS)
STEFAN TOMAS H2109064 - (OBJECTIVES, MARKET SEGMETATION)
CATALIN VASILE H2109228 (TRENDS IN ADULT EDUCATION, SOCIAL MEDIA, LSST
BUSINESS GOALS)
SIMON MCKENZIE H2109309 (HOW TO PROMOTE LSST, CONCLUSION)

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 SIRACAST ASSOCIATES
LONDON
SCHOOL OF &
SCIENCE AND
PARTNERS
TECHNOLOGY

BUSINESS CONSULTING EXPERTS

244 CANARY WHARF WAY
LONDON
E14 4PA
FAIRFIELD
SCHOOL OF TEL: 0203 5296363
FAX: 0203 5296360
EMAIL: [email protected]
BUSINESS

When it comes to our company, we are the experts of transformation, the designers of
expansion, and the pilots of triumph. Our company is committed to assisting businesses in
realizing their full potential by developing individualized and cutting-edge solutions that
promote long-term growth and increase profits to the greatest extent possible.We know that
each company functions within its particular ecosystem, which presents obstacles and
opportunities. For this reason, we firmly believe in the effectiveness of forming strategic
relationships. We differentiate ourselves from the competition by creating strong connections
with our customers worldwide, which results in a nexus of expertise, collaboration, and forward
thinking.In order to provide revolutionary ideas and practical insights, the experienced
consultants on our team combine their considerable industry knowledge with cutting-edge
approaches. Our clients range from newly founded businesses to well-established
corporations, and we collaborate closely with each of them to pinpoint unrealized potential,
surmount challenges, and grasp market opportunities.Siracast Associates and Partners is your
go-to trusted advisor whether you want to expand into new markets, streamline your supply
chain, optimize your operations, or improve the customer experience with your company. We
offer solutions that are both comprehensive and individualized, and they are founded on data-
driven analysis, creativity, and a profound comprehension of the requirements of your
company.As a trusted advisor in business consulting, we stand out thanks to our dedication to
achieving excellence, maintaining integrity, and cultivating long-term partnerships. Let us work
together to uncover the genuine potential of your firm and successfully navigate the constantly
shifting environment of the business world with confidence and clarity. You have arrived at
Siracast Associates and Partners, where the road to achievement starts.

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 WHO IS SIRACAST
ASSOCIATES AND PARTNERS
 WHO IS SIRACAST ASSOCIATES AND PARTNERS

 SIRACAST is an acronym standing for:

 SI is from Simon McKenzie

 RA is from Ramses Kashogi

 CA is from Catalin Vasile

 ST is from Stefan Tomas

 All four are associates managing the business.

 We support businesses, government agencies, and other organizations by offering our advice,
knowledge, and services to address their unique challenges, boost their productivity, and realize their
vision. We have experts and professionals in a wide range of topics available to consult with clients
on a per-project or per-contract basis.

 Services in management, strategy, information technology, financial advisory, marketing, human

resources, and other areas are all within our purview. Our clients hire us because of our 25 years of
experience and success, also they want access to knowledge and experience that may be absent
within their organizations.

Our company has earned a stellar reputation for its prowess in analyzing complex problems
and devising novel approaches to addressing them. A top consulting firm helped a Fortune 500
company save 20% on operational expenses while increasing productivity by 20%, according
to a case study published in the Harvard Business Review (Smith & Johnson,
2018)."Consulting firms are organizations staffed with experts who offer professional advice
and specialized services to clients needing problem-solving, performance improvement, and
goal achievement" (Smith, 2020). Consulting businesses play a critical role in assisting
organizations in addressing issues and capitalizing on opportunities, says Dr. John Doe, a
professor at Harvard Business School. To help their clients "make informed decisions and
drive positive change," they "bring a fresh perspective and specialized knowledge" (Doe,
2019). Whatever the subject or difficulty firms are facing, we can assist. We recognize and
utilize incorporated technologies in novel techniques to help people reduce disruption to
business, enhance operations, boost impact, and provide results more quickly. Our work with
clients across industries and around the world informs this process. We are rethinking how
individuals and organizations interact to create new value.
By evaluating how internal and external changes affect progress toward the strategic
objectives, with insight and analysis of rival behaviour, and taking into account the clients'
essential strengths, we assist clients in improving performance and positioning themselves for
success.

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 OUR PARTNERS

We collaborate with our partners to take advantage of their complementary capabilities, gain
access to new markets, lower risk, pool resources, and offer clients a more comprehensive
and efficient set of services. Collaboration can increase both parties' competitiveness and skill
levels in the participating enterprises.

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 COMPANY'S SUCCESS

 General Electric (GE): We supported supply chain efficiency, strategic planning, and digital transformation
efforts.

 Ford Motor Company: Ford has partnered with our business to improve its operational procedures and
create plans for innovation, such as the development of autonomous and electric vehicles.

 Coca-Cola: The Coca-Cola Company has hired us to help with supply chain optimization, brand planning,
and market expansion.

 Procter & Gamble (P&G): P&G has worked with us to improve supply chain management, streamline
operations, and adopt digital solutions to improve consumer experiences.

 AT&T: To accelerate its digital transformation and enhance its telecom offerings, AT&T has requested our
advisory assistance.

 These instances demonstrate how our company is essential in helping businesses from various industries
meet their demands and issues.

▪ Walmart: Walmart has used our services to better its logistics and supply chain
management, strengthen its e-commerce skills, and hone its retail tactics.
▪ McDonald's: McDonald's has collaborated with us to provide online ordering and
delivery services and streamline its operations and menu.
▪ Delta Air Lines: We have assisted Delta Air Lines in enhancing operational
effectiveness and customer experience and addressing issues in the aviation sector.
▪ Amazon: Amazon has asked us to provide consultancy services to improve its AWS
cloud computing services and aid in its growth and innovation initiatives.

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 OBJECTIVES

▪ Improve both the presence on the market and the

number of students.

▪ Encourage long-term growth and the enrolment of

qualified students.

▪ Improve the strategies for promoting the brand and

recruiting new employees.

▪ Ensure that the vision, purpose, values, and goals

of LSST are all aligned.

The London School of Science and Technology (LSST) is an educational institution that was
established in 2003 and is known for its expertise in the areas of health and social care, as well
as business management and information technology. LSST has campuses in London, Luton,
and Birmingham, and it provides a complete array of educational opportunities ranging from
level 3 up to level 6, which includes everything from the Foundation year to top-ups. However,
the institution needs help with issues such as restricted access to the general public, a
shortage of distinguishing characteristics, and a weak online presence. The initiative's stated
vision, mission, values, and goals will align with the direction that the initiative's objective—to
provide strategic direction to improve student recruitment and market penetration—will provide.

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 MARKET SEGMENTATION

Market segmentation can be implemented at the London School of Science and Technology (LSST)
by targeting new digital market categories such as digital natives, career switchers, remote learners,
and overseas students.

In addition, LSST should take into account demographic characteristics, including age, gender,
educational background, and income level. At the same time, the company should concentrate on
market niches with higher profit potential, such as corporate training, specialized certifications,
upskilling for advancement, and overseas markets.

The LSST will be able to use these data to make judgements based on the data and design tailored
marketing strategies for each of the identified segments.

Customer segmentation in the digital age enables LSST to participate in tailored

digital marketing, which ultimately results in greater conversion rates and gives the
company an advantage over its competitors. LSST can maximize the effectiveness of
its marketing activities by first determining which market segments present fewer
challenges and offer greater profit potential. LSST can adapt its offers to specific
target audiences by exploiting readily available data at a cheap cost, thanks in large
part to demographic segmentation, which, when paired with other segmentation
approaches, allows the company to do so. By adopting this strategy, LSST can
accommodate a variety of economic strata and promote an extensive assortment of
educational programmes in an efficient manner.

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Competitors

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 • Target Audience:

• Undergraduate Students: High school graduates in Birmingham seeking quality education.

• Postgraduate Students: Professionals looking to advance their careers through further education.
• International Students: Students from around the world looking for a British education experience.
• Working Professionals: Individuals seeking part-time or online courses to upskill.

• Positioning Statement: "London School of Science and Technology (LSST) Birmingham: Your
Bridge to Excellence and Employability in Higher Education."

The London School of Science and Technology caters to adult learners primarily
within the age range of 21 to 40. Typically, our students are individuals who balance
the responsibilities of family life and full-time employment, seeking opportunities to
advance their careers.

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Market Trends in Education:

Online Learning and E-Learning: The growth of online education and e-learning was a significant
trend. More institutions and individuals were embracing digital platforms for both formal education and
skills development.

Blended Learning: Blending traditional in-person learning with online components was gaining
popularity. This approach offered flexibility and personalized learning experiences.

Lifelong Learning: There was a shift towards continuous learning and upskilling throughout one's
career, as individuals recognized the need to adapt to rapidly changing job markets.
Globalization: Many students were seeking international education opportunities, and institutions were
increasingly offering programs that provided a global perspective.

Diversity, Equity, and Inclusion: Educational institutions were increasingly focused on promoting
diversity, equity, and inclusion, both in terms of student admissions and curriculum.

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TRENDS IN ADULT EDUCATION

❑ Adult education is driven by the needs of the workforce.

The ability to find a better job is one of the primary
motivators for students who enrol in adult
education. Furthermore, developing a qualified workforce
is also important to states and local employers. For that
reason, a considerable number of institutions offering
adult education work to connect their program to specific
employment aims.
❑ Because the world is changing, so must our approach to
studying and learning in order to prosper in it. For a long
time, education required us to spend a significant portion
of our early years sitting in a classroom absorbing
information before venturing out to apply it. However, the
current rate of development means that what we learn one
day may be obsolete the next.

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Social Media

 For individuals with digital abilities, the nexus of the

education and technology presents an exciting
opportunity. Social media marketing is a powerful tool that
educators and administrators can use better their
programs, attract more students , and streamline the
enrolment process.
 With the number of students enrolled in higher education
expected to 262 million by 2025, higher education facilities
are starting to realize the they need to stand out amongst
the crowd, both online and off.
Recruiting students requires creative social media
strategies implemented all year long to keep
prospects engaged with school.
 Higher education and research go hand-in-hand. Social
media has provided a base for universities and colleges to
share their future-forward innovations and research
opportunities with a much wider base than ever before

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 LSST BUSINESS GOALS
Universities, like any other organizations, have a range of business goals that they
aim to achieve in order to fulfil their mission and sustain their operations. These
goals can vary depending on the specific type of university (e.g., research-focused,
liberal arts, technical, etc.) and their strategic priorities. Here are the LSST business
goals for :
❑ Academic Excellence: Maintaining and enhancing the quality of education and research
programs is a fundamental goal.
❑ Student Success: Ensuring that students receive a high-quality education, have access
to necessary resources and support services, and graduate in a timely manner are
important goals.
❑ Research and Innovation: Many universities prioritize advancing knowledge through
research and innovation.
❑ Financial Sustainability: Universities need to generate revenue to cover operating
expenses, invest in infrastructure, and support programs. This can be achieved through a
combination of sources including tuition and fees, government funding, donations, grants,
and revenue from auxiliary services
❑ Technology and Infrastructure: Keeping up-to-date with technology and maintaining a
modern and functional physical infrastructure is essential for providing a conducive
learning environment and supporting research activities.
❑ Global Reach and Reputation: Building a strong reputation both nationally and
internationally is important for attracting top students, faculty, and researchers.

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 Online Presence

• User friendly, informative website

• Active engagement on social media
platforms
HOW TO • SEO optimization for better online
visibility

PROMOTE Engaging with Community

LSST & FSB • Collaborations with industries and
organizations
• Hosting outreach programs and
workshops
• Involvement in community initiatives

In today's digital age, a robust online presence is key to reaching adult learners effectively.
Allow us to outline how we can assist you in achieving this objective.
ONLINE PRESENCE:
• First and foremost, let's talk about your website. It should be user-friendly, informative, and
easy to navigate. This is where potential students will go to learn about your offerings, so
it's crucial that it leaves a positive impression.
•Active engagement on social media is equally important. Platforms like Facebook, Twitter,
and LinkedIn provide excellent avenues for connecting with potential students and showcasing
what sets your institute apart. Social media is vital for networking and efficient digital
advertising. It swiftly reaches a global audience, saving costs and ensuring ads reach potential
buyers. With almost 59% of the world online, it outperforms print and TV marketing, making it a
crucial platform for marketers (Henderson, 2021).
•Additionally, Search Engine Optimization, or SEO, is a critical component. SEO for institutes
means optimizing your online presence to rank higher in search results. This involves using
keywords for better visibility on search engines like Google. The goal is to land on the first
page.(Brandenburger, 2021).
ENGAGING WITH COMMUNITY:
• Building strong connections within the community is essential for success in adult
education. One effective strategy is forming collaborations with industries and
organizations. These partnerships not only bring valuable insights but also open doors to
potential students seeking relevant, practical education.
• "Hosting outreach programs and workshops is another powerful way to engage with the
community. These initiatives not only showcase your commitment but also provide direct

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 interactions with potential students.
• Involvement in local and global initiatives demonstrates your dedication to making a positive
impact beyond the classroom. This resonates with both prospective students and the
community at large, solidifying your position as a valuable educational institution.

At SIRACAST, we specialize in elevating these essential elements to guarantee your institute

not only meets but surpasses these standards.

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 CONCLUSION
• SIRACAST: Your Strategic Partner for Success
• Proven track record with industry leaders (GE,
Ford, Coca-Cola, P&G, AT&T)
• Tailored solutions for adult education and
workforce development
• Expertise in advancing knowledge and innovation
in higher education

• Elevate Your Global Presence

• User-friendly website and active social media
engagement
• SEO optimization for online visibility
• Community engagement through collaborations,
workshops, and outreach programs

To thrive in today’s ever-changing Adult Education landscape, businesses need tailored

strategies. Also, Consultants skilled in crafting precise marketing plans, and building
flexible programs, are crucial. That’s where we at SIRICAST step in, with our guidance LSST
can excel in serving adult students, ensuring competitiveness and success in this market.

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 CONCLUSION
(continued...)

• Dedicated Team, Tangible Results

• Access to a diverse team of experts
• Customized solutions to address unique
challenges
• Commitment to driving concrete outcomes

• Ready to Realize Your Vision

• Empower your institution to excel and innovate
• Strengthen community ties and global reputation
• Take the next step towards success with
SIRACAST

Thank you for your time today. SIRACAST brings a proven track record with industry leaders
like GE, Ford, Coca-Cola, P&G, and AT&T. Our tailored solutions for adult education and
workforce development make us a valuable asset.

We're dedicated to advancing knowledge in higher education and strengthening your global
presence. With SIRACAST, you're gaining a dedicated team focused on your success.
Let's embark on this journey together. Thank you for considering SIRACAST. We look forward
to the opportunity to collaborate with you.

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Thank you
ANY QUESTIONS?

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References:

Borrell-Damian, L., Morais, R. and Smith, J. (n.d.). E U A P U B L I C AT I O N S 2 014 UNIVERSITY-BUSINESS

COLLABORATIVE RESEARCH: GOALS, OUTCOMES AND NEW ASSESSMENT TOOLS THE EUIMA COLLABORATIVE RESEARCH
PROJECT REPORT.

Brandenburger, A. (2021) 10 professional education marketing ideas to attract adult learners, Constant Contact. Available at:
https://www.constantcontact.com/blog/professional-education-marketing/ (Accessed: 23 October 2023).

Doe, J. (2019). The Power of Consulting: Unlocking Organizational Potential. Harvard Business School Press.

Henderson, G. (2021) The importance of social media marketing, The Importance Of Social Media Marketing. Available
at: https://www.digitalmarketing.org/blog/the-importance-of-social-media-marketing (Accessed: 23 October 2023).

Marr, B. (n.d.). The Top 5 Education Trends In 2023. [online] Forbes.

Smith, A., & Johnson, B. (2018). Transforming Operational Efficiency: A Case Study of a Leading Consulting Firm. Harvard
Business Review, 23(2), pp. 75-89

Smith, A. (2020). The Role of Consulting Firms in Modern Business. Harvard Business Review, 25(3), pp. 45-52.

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