AKNOWLEGMENT

I would like to thanks the Almighty for giving me the strength from the start of field practical
training till to the time I am writing this report. Also, I would like to thanks my parents Mr. and
Mrs. Mingo for helping me out financially to conduct my practical training well.

I would like to express my gratitude to the AFROMARK COMMUNICATION LIMITED at

Mikocheni in Kinondoni District Municipal for accepting me to undertake my practical training
in their company for two months from 29 July to 22 September. However, they agree to
accommodate me in the Department of Client Service as my practical training. Special thanks
goes to Mr. Luciano Tsere the Managing Director and supervisor, and Miss. Mwagule the Human
Resource Manager, and the entire team of employee who supported me in one way or another for
guiding, supervision and productive comments, also for giving me knowledge concerning the
organization of AFROMARK COMMUNICATION LIMITED.

I would like to give thanks and appreciation to my fellow students from the other institution for
their support, assistance and the work of time work which lead to the accomplishment of the
tasks given, it’s the timework spirit and support that made the task easier and also all people who
directly or indirectly helped me out in developing of this fields work writing report.

Lastly, I would like to give thanks to National institute of Transport for putting practical training
and Sir. Issaya Mathew supervisor, as the module that should be undertaken so tat to expand our
theoretical knowledge into more knowledgeable practical training.
DECLARATION
I Gladis Evodius Msingo, declare that the findings and observations presented in this field report
are based on the data collected during my fieldwork from 29 July to 22 September. I affirm that
the information herein is a true and accurate representation of the events, activities, and result
witnessed and recorded during the study.

In preparing this report, I have followed all ethical guidelines, ensuring that privacy,
confidentiality, and rights of all participants and stakeholders involved were respected. I have
taken care to provide a balanced and unbiased account of my observations, remaining transparent
about the methods used and any limitations encountered during the fieldwork.

I further declare that this is my own work, and me unauthorized assistance has been used. Any
references to external sources or data been appropriately cited.

Signed;

Gladis Evodius Msingo

………………………..
EXECUTIVE SUMMARY
This report explains about Afromark Communication Limited is a leading marketing and
communications agency specializing in delivering innovative, results-driven marketing solutions
across diverse industries. With a focus on creating tailored strategies, Afromark helps brands
achieve their business objectives through integrated marketing campaigns that combine
creativity, data-driven insights, and modern digital tools.
The company offers a wide range of services, including branding, advertising, public relations,
digital marketing, event management, and market research. By leveraging industry expertise and
a client-centric approach, Afromark has built a strong reputation for delivering high-quality
services that generate measurable results.

Afromark’s team of experienced professionals collaborates closely with clients to understand

their unique needs, ensuring that campaigns are aligned with business goals. The agency prides
itself on its ability to deliver end-to-end solutions, from strategy development to execution, with
a commitment to excellence, innovation, and customer satisfaction.

As a trusted partner to many leading brands, Afromark Communication Limited continues to

play a critical role in enhancing brand visibility, driving customer engagement, and fostering
business growth in an ever-evolving marketplace.

Field practical training is mandatory module for Bachelor students at National institute of
Transport (NIT) as it expands the knowledge learned in class by performing practical. The
different duties that can be issue the service line number. The challenges faced when conducting
a field practical training where manageable and the solution where found.
TABLE OF CONTENT

ABBREVIATIONS
CHAPTER ONE
 INTRODUCTION
Practical training is a mandatory course for all students of the National Institute of Transport, it
is required to be fulfilled in order to provide an opportunity for a student to integrate
theory and practice. Each student in the field needs to do the practical training for a duration of
two months, which consists of 8 weeks.

1.0 Historical background of Afromark communication limited.

Afromark is a fast-growing marketing agency fully Tanzania owned which has been operating for 4 years
and registered with incorporation No 108586. Our firm conducts and uses researched data to analyze,
develop and execute strategies to help our clients in customer relationship, and marketing solution that
maximize results and demonstrate return on marketing investment which offer fully integrated customer
relationship marketing solutions that maximize results and demonstrate return on marketing investment.
We provide the framework for organizations to apply marketing strategies to their marketing programs
across mass.

Afromark Communication Limited is a marketing and communication firm based in Tanzania, focusing on
providing a wide range of services including public relations, advertising, event management, and
strategic communication solutions. The company has been active in the Tanzanian market for several
years, and its primary goal is to help businesses and organizations effectively communicate their brand
messages to their target audiences.

Afromark Communication Limited is known for its experience in handling both corporate and social
events, as well as its ability to execute multi-channel marketing campaigns. The company works with a
variety of industries, such as telecommunications, finance, agriculture, and more, providing tailored
marketing strategies to suit client needs.

Over the years, Afromark has built a reputation for creativity, professionalism, and excellence in
communication, making it a key player in Tanzania's marketing and communication landscape.

Afromark Communication Limited is a dynamic and innovative marketing and communications

agency that specializes in delivering comprehensive marketing solutions tailored to the unique
needs of businesses across various sector. Established with a vision to bridge the gap between
brands and their target audiences, Afromark offers a range of services including brand
development, advertising, digital marketing, public relations, event management, and market
research.

With a focus on fostering meaningful connections and building impactful campaigns, Afromark
Communication Limited leverages cutting-edge technologies and creative strategies to help
clients stand out in competitive markets. The company is committed to understanding the local
and global market trends, ensuring that each campaign resonates with diverse audiences.

Driven by a team of experienced professionals, Afromark is dedicated to creating value for

clients through measurable marketing outcomes. Whether its launching new products, enhancing
brand awareness, or driving engagement, Afromark Communication Limited provides strategic
insight and creative execution to achieve business goals.

1.2 Vision, Mission and core value of the company

1.2.1 Vision

To positively influence and change consumer behavior by turning brands into magical
experiences using pleasant interruptions and innovation.

1.2.2 Mission

To be the leading integrated marketing communications agency with a widespread operating

network, locally and within East Africa.

1.2.3 Core Value

Core values typically represent the guiding principles of a company. Here are some common
core values that a communications company like Afromark Communication Limited might
emphasize:

I. Innovation
II. Integrity
III. Customer – centric
IV. Collaboration
 V. Excellence
VI. Accountability
VII. Agility

Innovation; Constantly seeking new and creative ways to communicate and solve
problems.
Integrity; Upholding honesty, transparency, and ethical practices in all business dealings.
Customer-Centric; Putting the needs of clients first to create tailored, impactful solutions.
Collaboration; Working closely with clients and partners to achieve shared goals.
Excellence; Striving for the highest standards of quality in all services delivered.
Accountability; Taking responsibility for actions and delivering on commitments.
Agility; Being adaptable and responsive to the ever-changing market and client needs.

To realize its vision and mission, Afromark Communication Limited's business imperatives could
include the following key areas of focus:

1. Client Satisfaction and Retention

Goal: Ensure that every client receives personalized, high-quality services tailored to
their needs.
Action: Maintain regular communication, provide exceptional customer service, and
deliver measurable results to foster long-term relationships.
2. Innovation and Creativity
Goal: Stay ahead of the competition by continuously innovating and offering cutting-edge
communication solutions.
Action: Invest in research and development, use emerging technologies, and encourage
creative problem-solving within the team.
3. Operational Excellence
Goal: Streamline internal processes to deliver projects efficiently and effectively.
Action: Implement robust project management practices, utilize technology for process
automation, and optimize resource allocation.
4. Brand Development and Market Positioning
Goal: Strengthen the Afromark brand and expand market presence.
 Action: Invest in marketing campaigns, partnerships, and public relations initiatives to
raise brand awareness and credibility.
5. Talent Development
Goal: Build a skilled and motivated workforce capable of delivering exceptional results.
Action: Offer training programs, foster a collaborative culture, and provide opportunities
for professional growth and development.
6. Sustainability and Social Responsibility
Goal: Incorporate sustainable practices and demonstrate corporate social responsibility in
all business activities.
Action: Adopt eco-friendly practices, contribute to community development initiatives,
and align business practices with sustainable goals.
7. Financial Growth and Stability
Goal: Achieve consistent financial growth and maintain a healthy cash flow to fund
business operations and expansion.
Action: Diversify revenue streams, focus on cost-effective operations, and explore new
markets or service lines for growth.

1.3 Objectives of Afromark Communication Limited.

The objectives of Afromark communication limited are categorized in different categories that is
strategic, operational, financial, marketing, human resources/people, sustainability and social
responsibility, customer- centric, innovation and technology. These objectives have been
assigned to executive management matters so as to enhance accountability. These objectives are;
1. Enhance Client Reach and Engagement Objective: Help clients improve their brand visibility
and connect meaningfully with their target audience. It Develop and execute targeted
communication campaigns, leverage digital platforms, and provide data-driven insights for better
engagement.
2. Deliver Innovative Communication Solutions Objective: Be a leader in offering cutting-edge,
creative, and innovative communication services. It Continuously explore new technologies,
trends, and methodologies to deliver fresh, impactful solutions for clients.
3. Expand Market Share and Client Base Objective: Increase the company’s market share by
acquiring new clients and expanding into new markets. It Identify growth opportunities in
untapped sectors, build strategic partnerships, and implement marketing strategies to attract new
clients.
4. Ensure Operational Efficiency and Excellence Objective: Streamline business operations to
ensure timely and cost-effective service delivery. It Optimize workflow processes, adopt
technology solutions to enhance efficiency, and maintain high-quality standards across all
projects.
5. Foster a Culture of Continuous Learning and Development Objective: Equip the team with the
skills and knowledge necessary to remain competitive in the communications industry. It Provide
training, workshops, and mentorship programs that encourage professional growth and
innovation among employees.
6. Promote Sustainable and Ethical Practices Objective: Integrate sustainability into business
operations and uphold the highest ethical standards in all business dealings. It Implement eco-
friendly practices, engage in corporate social responsibility activities, and ensure transparency
and integrity in operations.
7. Achieve Financial Growth and Stability Objective: Ensure consistent revenue growth and
financial stability to support long-term business expansion. It Diversify service offerings,
maintain a healthy cash flow, and manage costs effectively while exploring new revenue streams.
8. Enhance Brand Recognition Objective: Strengthen Afromark Communication Limited’s
position as a leading brand in the communication industry. It Invest in marketing, public
relations, and media outreach to improve brand awareness and reputation across local and
regional markets.
1.3.1 Achievements of Afromark communication limited
I. Delivered impactful marketing and communication campaigns for high profile
clients across various industries.
II. Expanded client base, including securing long-term contracts with major brands
or institutions.
III. Recognized by industry bodies or media outlets for excellence in communication
strategies, digital marketing, or creative campaign.
IV. Adoption and integration of cutting-edge technology to enhance service delivery
and client satisfaction.
V. Achieved consistent financial growth and expanded operations to new regions.
VI. Create a work environment that encourages professionals’ growth and
innovation, resulting in low staff turnover and high employee satisfaction.
VII. Actively engaged community development and sustainable practices.
VIII. Established strategic partnerships with key players in industry, including media
houses, influencers, tech providers.
IX. Positioned itself as a market leader in the communication industry, recognized
for delivery creative, results driven solutions.

1.3.2 Organization structure

As usual the organization structure of Afromark Communication Limited is hierarchy in nature,
each level with distinct operational activities, each level is delegated with its own
authority, and some authority usually comes from top management to different region.
Organization works under rules, procedures, policies, authorities and good communication
network that define and regulate the action and interaction of the organization member. Its
structure starts from the board of Directors to RM to DM, consider the simplified
organization structure of Afromark Communication Limited as shown by the chart below:

CHAPTER TWO