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The term “price elasticity of demand” refers to the most commonly used measure of consumers’
price sensitivity. It is merely the proportionally change in demand due to a price change. If a one-
percentage-point decrease in the price of a product results in a one-percentage-point increase in
demand, the price elasticity is one. Hundreds of studies have been conducted over the years to
calculate demands and the short price elasticity.
Most consumer goods and services have price elasticity ranging between.5 and 1.5. Because the
price elasticity of most products is clustered around 1.0, it is a commonly used rule of thumb. A
good with a higher price elasticity of demand than a negative one is called “elastic,” while one
with a lower price elasticity (closer to zero) is called “inelastic.” Lower elasticities are more
common in goods essential to daily life and have fewer substitutes; staple foods are a good
example. Higher elasticities are found in goods that have a lot of substitutes or that aren’t
necessary.
Definition of Demand Price Elasticity

The concept of price elasticity of demand (PED) is crucial in economic demand law. It is a
measure of how price changes affect a product’s demand. In other words, price elasticity of
demand (PED) is a method for determining consumer responsiveness to price fluctuations, as
opposed to price elasticity of supply, which determines supply responsiveness to price.
While equations can be challenging at times, this one is straightforward.
How to Determine Price Elasticity of Demand Demand Elasticity = Percent Change in Quantity
Demanded)/(Percent Change in Price)
The price elasticity coefficient is almost always negative because the quantity demanded
decreases with a price. Economists usually express the coefficient as a positive number even
when it has the opposite meaning. However, it is important to note that a decrease in quantity
demanded does not automatically imply a decrease in revenue. The increased profit margin
could compensate for the slight decrease in purchases.
Price elasticity of demand formula (PED) = % change in quantity demanded / % change in price.
When a good’s price elasticity is less than one, it would seem to be inelastic. In other words, a
one-unit price increase results in a one-unit decrease in demand. The good is elastic if the
correlation (absolute value) is larger than one. Therefore, a rise in price per unit will result in an
even larger drop in demand. In theory, revenue is maximised when a good’s price elasticity is
one, and demand is unit elastic.
Different types of Price elasticity of

demands;
1. Perfectly Elastic Demand: Perfectly elastic demand occurs when a minor change in the
price of a product produces a large change in its demand. In the case of completely
elastic demand, a tiny increase in price leads to a drop in demand to zero, whereas a
small decrease in price generates an increase in demand to infinity. The demand is
completely elastic in this instance, or ep = 00.
2. Perfectly inelastic Demand:Completely inelastic demand occurs when there is no
change in a product’s demand in response to a price adjustment. The numerical value for
perfectly inelastic demand (ep=0) is zero.
3. Relatively Elastic Demand: Relatively elastic demand occurs when the proportionate
change in demand exceeds the corresponding change in the price of a product.
Relatively elastic demand has a numerical value ranging from one to infinity.
4. Relatively Inelastic Demand: Relatively inelastic demand occurs when the percentage
change in demand created is smaller than the percentage change in a product’s price.
For example, if the price of a product rises by 30% and demand falls by only 10%, the
demand is said to be relatively inelastic. The numerical value of moderately elastic
demand (ep1) varies from zero to one. Marshall defines moderately inelastic demand as
elasticity less than one.
5. Unitary Elastic Demand: When a proportionate change in demand results in the same
change in product price, the demand is said to be unitary elastic. Unitary elastic demand
has a numerical value of one (ep=1).
Varieties of Elasticity
Elasticity of Demand
A variety of factors, including price, income, and preference, influence the quantity demanded of
a good or service. When one of these variables change, so does the quantity demanded of the
good or service.
Price elasticity of demand is an economic measure of how sensitive demand is to price changes.
The measurement of price elasticity of demand is the change in quantity demanded due to a
change in the price of a good or service.
Income elasticity of demand
Income elasticity of demand refers to the sensitivity of the quantity demanded of a specific good
to a change in consumers’ real income who buy that good while all other factors remain constant.
The income elasticity of demand is calculated by dividing the percent change in quantity
demanded by the percent change in income. You can use income elasticity of demand to
determine whether a specific good is a necessity or a luxury.
Crossroads of Elasticity
The cross elasticity of demand is an economic concept that measures how responsive the
quantity demanded of one good is when the price of another good changes. This metric, also
known as cross-price elasticity of demand, is calculated by dividing the percentage change in
one good’s quantity demanded by the percentage change in the price of the other good.
Supply Price Elasticity
The price elasticity of supply measures a good or service’s responsiveness to a change in its
market price. According to basic economic theory, when the price of goods rises, so does the
supply of that good. In contrast, when the price of a good falls, so does its supply.
Factors Influencing Price Elasticity of

Demand
Several common factors frequently influence whether a product has elastic or inelastic PED,
such as:
Uniqueness: Product lines with few or no alternative solutions are more likely to be inelastic.
New products, for example, are much more likely to be inelastic and can be economical in
several ways. Prices will need to be reduced as market conditions change and supply becomes
more elastic.
Essentialness: Products deemed necessary by consumers are more likely to be inelastic
because they are prepared to pay more to acquire them. Bread and milk, for example, are
deemed vital by many consumers, whereas soft drinks and cocoa are considered more ‘optional’
and have elastic demand.
Loyalty: Products driven by customer loyalty are more likely to have inelastic demand because
loyal customers are less price-sensitive.
Conclusion
Recognizing whether or not a company’s goods or services are elastic is critical to its success.
Companies with high elasticity eventually compete on price with other businesses and must have
a large volume of sales to remain solvent. Companies that seem to be inelastic, on either hand,
have must-have goods and services and can afford to set higher prices.
Aside from prices, the elasticity of a service or product directly impacts a company’s customer
retention rates. Businesses frequently strive to sell goods or services with inelastic demand,
which means that customers will stay faithful and continue to buy the goods or services even if
prices rise.

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The term “price elasticity of demand” refers to the most commonly used measure of consumers’

Definition of Demand Price Elasticity

While equations can be challenging at times, this one is straightforward.

Different types of Price elasticity of

Income elasticity of demand

Supply Price Elasticity

Factors Influencing Price Elasticity of

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