Generating Leads Thru FoA (PDF For Students)
Generating Leads Thru FoA (PDF For Students)
Generating Leads Thru FoA (PDF For Students)
LEADS THROUGH
FOA
Highly Confidential
© Copyright Allianz SE
COURSE 1. On time – Late more than 15 min. consider absent.
GROUND 守时 – 迟到超过15分钟当作缺席
RULES FOR 2. Turn hand phone to silent mode
VIRTUAL 把手机转去静止
3. Active participation and be open-minded- switch
on video and show face + interaction
踊跃参与和态度开明
4. Do not criticize and discourage other agents.
不可批评和劝阻其他的代理员。
5. Do not bad-mouth other agents / agencies
不可讲其他代理员或组织的坏话。
© Copyright Allianz SE
COURSE 6. Do not send representative to attend training
GROUND 不可派代表来上课
RULES FOR 7. Respect the trainer and the class – mute the mic
when you are not talking to the class
VIRTUAL 要尊重讲师和其他学员 - 把麦克风静音
8. No internal recruiting
不能内部增员
9. Proper and professional attire required
穿合适及专业的服饰
10. Must complete assignment before due date
要在期限前完成并呈交功课
© Copyright Allianz SE
© Copyright Allianz SE 20-Apr-19 4
© Copyright Allianz SE 20-Apr-19 5
COURSE
OBJECTIVE To equip agents with skills and practical
课程目的 methodology to generate leads through FoA.
让代理员学习实用技能和方法以通过 FoA 产生
潜在客户。
© Copyright Allianz SE 6
COURSE OBJECTIVE 课程目的
To equip agents with skills and practical methodology to generate
leads through FoA.
how
© Copyright Allianz SE
WHAT IS PROSPECTING 什么是寻找新客户
• Prospecting is a process in getting names, generating leads.
领取新名字是获取名单的一个过程。
• Prospecting is a very first step in the sales cycle which help to kick start your business,
without names your business will not continue.
获取名单是销售循环的第一个步骤, 它能帮助你开始你的生意。如果没有拿名单, 你的
生意将无法继续下去。
所以,尽量领取更多的新名字 (大数原则)
© Copyright Allianz SE
HOW TO DO WELL IN PROSPECTING
如何把寻找准客户的工作做好
1
Agents believe that life insurance is necessary for every family
代理员将保险视为家庭的必需品
2 Have enough prospecting activities 拥有充足的活动量
3
Have strong desire – Believe in law of large number, do not fear
of rejection 拥有强烈的欲望 – 相信大数原则, 不害怕拒绝
4 Build Emotional Bank Account – build rapport before build
business 建立感情户口 – 先建立关系, 后建立生意
5 Use different methods of prospecting 运用不同领取名单的方式
6
Have adequate skills & product knowledge
拥有适当的技巧和产品知识
© Copyright Allianz SE
FOA?
Days without FoA 没有FoA的情况:
Ms prospect, can I
I will come back to have three names
you later that also could benefit
我之后再给你 from insurance?
我可以跟你要你觉得
身边三个需要保险的
朋友吗?
What’s my
benefit if I give
name to you
如果我把名字给
你的话有什么好
处
Family 家人
People
Ex- 通过配
know
classmat 偶认识 前同学
thru
e 的人
spouse
People 通过工
know
thru You Ex-
colleague
作认识
的人
你 前同事
work
Parents
Siblings Aunties
People
Family
Ex- Spouse
Famil Uncles
know
thru
classmat
e
y
spouse
People
know Ex-
thru You colleague
work
In Laws Cousins
People People
know know
thru thru Children
children hobbies
Neighbor
© Copyright Allianz SE 17
MIND MAPPING 太阳线
父母
兄弟姐妹 阿姨姑姑
家人
舅舅叔叔
通过配 伴侣 家人
偶认识 前同学 伯伯
的人
通过工
作认识 你 前同事
的人
表或堂兄
亲家
弟姐妹
通过孩 通过爱
子认识 好认识 孩子
的人 的人
左邻右
舍
© Copyright Allianz SE 18
HOW TO FIND FOA?
如何寻找FOA?
how
© Copyright Allianz SE
HOW TO FIND FOA? 如何寻找FOA?
任何人都可以成为FoA吗? = 是 也 不是
谁可以成为FoA? 谁不可以成为FoA?
1. 容易报名 符合以下特征的人不能成为FoA:
2. 无资格要求、考试、负担和经验 1. < 18 岁
2. Allianz代理员
3. SDD职员 (其他部门的Allianz职员没
问题)
4. 名字列入制裁名单
5. 已是其他代理员的FoA
Unemployment
Planning to change career
失业
path
打算改行
Income reduced
收入减少
收入 使命 认同 改行
Income Mission Recognition Career
Change
Name card
Phone contact collected
电话联系人 收集的名片
Once you know who can be your FoA, next, categorize them into following 6 groups
一旦你知道谁可以成为你的FoA, 根据以下六个组别将他们分类
© Copyright Allianz SE
HOW TO FIND FOA? 如何寻找FOA?
Transfer all names into different category by using below form :
将名字根据以下表格归类:
Contact Existing Customer Hot Button Category by Insurance Need
No. Name Change Income Estate Savings for Savings for Motor Remarks
Number Yes No Income Mission Recognition Medical & CI
Career Replacement Planning Emergency Retirement Insurance
1 Example: Alex 012-3456789 √ √ √ √ Father claimed CI last year
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
© Copyright Allianz SE 20-Apr-19
SAMPLE SCRIPT1 话术例子1
After listing down the name, start approaching the potential FoA.
把名字记录下来后,开始和他们接触。
嗨, 你好。 我今天打电话给你是因为我有一个提议,不知道你有没有兴
趣 。 你会不会想要没有负担地赚一些外快?有兴趣的话,我们可以出来见
面谈谈。
Do you occasionally spending time having coffee, drinks or meal with friends or colleagues?
Or staying in touch with them using social media?
If you do, I can help you to turn all these leisure time into income. You just need to ask them
few questions and I will take over the rest and do the selling.
That’s easy, ask few questions and get paid. How does it sound?
你平常会不会约朋友或同事一起喝茶或吃饭? 或在社交媒体上和他们保持联络?
如果有,我可以帮你在这些休闲的时间也能赚钱。你只需要问他们几个问题,其他的由我
来做。
就这么简单,问几个问题就能赚钱。你觉得怎么样?
By using the form provided, list down 20 names that could potentially be
your FoA and contact them by this week.
在提供的表格写下20个有潜能成为FoA的人,并在这个星期联络他们。
how
© Copyright Allianz SE
HOW TO ACTIVATE FOA? 如何启用FOA?
Prepare Always
Increase Let them script for aware of
awareness understand them to company
on their role send to incentive
importance 让他们知道自 prospect and update
of insurance 己的角色 为他们准备话 them
增强对保险重 术范本以方便 时常留意公司
要性的意识 他们分享给潜 的奖励并通知
在客户 他们
Do I need to Do I need to
Do I need to understand attend the
sell products? every products? training? Etc…
我需要售卖产 我需要了解每 我需要出席培训
品吗? 一份产品吗? 吗?等等等等…
NO! FoA will only do the opening, sales process will be done by agents.
FoA只需负责开口,代理员会负责销售流程。
© Copyright Allianz SE
HOW TO ACTIVATE FOA? 如何启用FOA?
© Copyright Allianz SE
HOW TO ACTIVATE FOA? 如何启用FOA?
Prepare script for them to send to prospect
为他们准备范本以方便他们分享给潜在客户
Opening script based on below 6 different categories (one at a time)
根据6种不同组别的开场话术 (一次会面只用一项)
Lately one of my friend admitted to hospital and the bill came out to more than RM100k, the family
couldn’t afford to pay and they came to me for help. I could not lend all to them and reluctantly lend
RM10k, hope they managed. It is sad.
Friend, if my family come to you to borrow RM100k for my medical bill, will you lend to them?
My friend had proposed to help me to transfer the risk to insurance company and I did just that.
Now I feel more relax and knowing you, I think you should do the same, don’t pass the risk and
pain to our family.
I will ask my friend to give you a call, answer his call and listen to him. If you agreed with him, do
what I did. If you don’t find it useful, stop it there and you don’t have to do anything. I will give
him your number, he will call you.
© Copyright Allianz SE 20-Apr-19
OPENING SCRIPT (MEDICAL AND CRITICAL ILLNESS)
开场话术 (医药和严重疾病)
1. Opening script - Medical and Critical Illness (not yet own medical insurance)
开场话术 – 医药和严重疾病 (未拥有医药保险)
你有医药卡吗? (没有)
最近,我有一位朋友进院,医药费用高达RM100k, 他的家人不能负担,然后来找我帮
忙。我无法把总额借给他们,只能勉为其难的借了RM10k, 希望他们能够搞定。真的悲
哀
朋友,如果我的家人来跟你借RM100k 来付我的医药费,你会借给他们吗?
我的朋友向我建议,让我把风险转移给保险公司, 我就照做了。现在我感觉到轻
松,安心。作为朋友,我想你应该也要这样做,不要把风险和痛苦留给我们的家人
我会叫我的朋友打个电话给你,请你接他的电话,听听他的分享。如果你同意他的
分享,你可以像我一样把风险转移给保险公司。如果你觉得没帮助,那你就什么都
不用做。我会把你的电话交给他,他之后会联络你。
Great, lately one of my friend admitted to hospital and he thought his medical insurance was
sufficient and it ended up not the case, so the family needed to go around borrowing money and
they came to me. I reluctantly lent RM10k to them and immediately I asked my agent to check my
medical insurance and found out my situation quite similar to my friend. My agent help me to do
a review by doing some top up to meet the current need
你有医药卡吗? (有)
很好。最近,我有一位朋友进院,他以为他的医药保险足够,后来才发现不够, 然后他
的家人来找我帮忙。我就勉为其难的借了RM10k。过后,我马上叫我的代理帮我检查
我的医药保险,发现我的情况和我的那位朋友相似。我的代理帮我做了检视,加了一
些保障来应付现在的需求
© Copyright Allianz SE 20-Apr-19
OPENING SCRIPT (MEDICAL AND CRITICAL ILLNESS)
开场话术 (医药和严重疾病)
4 reasons why set up Medical and CI fund
准备医药基金的4大理由
1. You spend whole life in accumulating your wealth, and yet, doctor can use up all
your wealth within 5 minutes
2. The most expensive bed is the sickbed, the most expensive car is the ambulance,
the most expensive room is the ward in hospital.
3. No matter how much bank is going to give you on the interest rate, it is never be
higher than the inflation rate of medical treatment.
4. Sick with pride – Do not need to beg for donation/to borrow from others
1. 保费再贵,也贵不过医疗费。你用一生累积财富,医生只须5分钟,就会耗尽了
你一生的积蓄
2. 世界最贵的床是病床,最贵的车是救护车,最贵的房是病房。
3. 银行给你储蓄的利率再高,也高不过医药费的通货膨胀率
4. 病得有尊严 – 不用乞求捐款或向人借贷
Have you heard of this thing call Income And I thought about it, I couldn’t answer. Then he said,
Replacement? That day one of my friend you should think about and do about something. In case
asked me, what is the most important asset in your income stopped, you should have income
you, I told him it was my watch, my house, my replacement, you should have someone to come in to
car and he told me I was wrong. replace your income, so that your family can continue
living. After I gave a couple of minute of thought, I think
The most important asset that you have is he is right and asked him how, and he said he can help
me to do something about it. And I just did that.. Now I
your ability to earn income, I asked him why.
feel much more relax, knowing that if something
He said that everything you have, come from happened to me, my income will never stopped and my
the income that you earned, if one day your family can continue living.
income stopped, everything stopped. Your
family will lose a lot of money. So the Knowing you are in the same situation as me, and I think
question is, can you afford to have your you should the same thing. Now I have this friend who
income stopped. help me to do this, if you don’t mind, I will ask him to give
you a call.
我想了想,我不能回答。然后他说,你应该要想一
想,看看能做什么. 万一你的收入停止了,你应该
要能有人代替你的收入,让你的家人继续生活。
你有听说过收入代替吗?那天, 我有一位朋友
问我,我最重要的资产是什么, 我说是我的手 我想了想,觉得他讲的有道理,然后就问他该怎么
表,我的车,我的屋子,他跟说说我错了。 办? 他说他可以帮我解决这个问题,我就做了一
份计划。现在,我轻松多了,知道即使我发生什么
我最重要的资产其实是我赚钱的能力。我问他 事情,我的收入不会停止,家人还能继续生活.
为什么? 他说你现在所拥有的,全都来自于你
所赚取的收入。如果有一天你的收入停止了, 了解你和我的情况差不多,我想你也应该要做同样
所有的东西都停止了。你的家人会失去很多 的准备。现在,如果你不介意,我把你的电话号码
钱。问题是,你有能力让你的收入停止吗? 给我这个帮我的朋友, 叫他打电话给你让你了解
多一点。
2. We protect most of our valuable asset, like car, houses, not mentioned of our most
valuable asset, which is our earning ability.
我们所有的财产,车,房子都有保障, 更何况是我们的收入,更需要保障
我发现到我和他的情况相近,然后就问他我该怎么
你有听说过保险信托吗? 你没有? 我也没听 办。他告诉我,我可以设立做一个份‘保险信托’以
确保不会遇到同样的情况,无论我发生什么事,欠
说过。那天,我和一位朋友喝茶,他和我提到
了多少的债务及可能欠的所得税,我的家人都保证
他的一位朋友刚刚去世。写了遗嘱,想把遗产
能得到我要留给他们的
留给家人。但是结果家人什么都没有拿到。
我真的觉得着个保险信托有意思,而且对像你和我
我问他为什么,他说死者以为写了遗嘱就足以
这样的状况的人有帮助,所以我就设立了。我想,
确保他所累积的财产可以留给家人。但后来,
你也应该要考虑同样的东西。现在,如果你不介
他的家人才发现到,根据马来西亚的法律,他
意,我会把你的电话号码给这位帮我的朋友, 他将
需要清还所有的债务及所得税,剩下的才可以
会打电话给你让你知道更多详情。
给到家人,但扣除后,所剩无几.
2. If you have prepared well, your family is your beneficiary, if you do nothing about
it, your family is the biggest victim.
你做好规划,你的家人是受益人,你没有做好规划,你的家人是受害人。
Hey friend, one day we all will retire, either we are 朋友, 有一天我们都会退休,只是,是开心的退
going to retire happily, or we are going to retire
miserably, so what have you done for your
休,还是痛苦的退休。那你为你的退休做了什么准
retirement? 备?
1. We can continue to enjoy our retirement, and not retired from enjoyment
我们可以享受退休生活,而不是从享受中退休
2. Longevity is no longer a blessing, instead it is the most serious punishment for the
poor !
长寿不再是福气,而是对穷人最严厉的惩罚!
你有在银行开定存户口吗? 我想近期的
利息真的很低。有时,把钱存在定存的问 那天,我的一位朋友和我分享一个计划,能确
题不是得到多少的回酬,而是我们有没有 保不管发生什么事,我们要储蓄一笔钱的目的
纪律地去存款 一定能实现。我接受了他的提议,我想你也应
该这样做。
把钱放在银行的坏处是因为,有时太容易
提钱了。因此到最后我们要储蓄紧急基金 现在,如果你不介意,我把你的电话号码给我
这个帮我的朋友, 他会联络你让你了解更多详
的目标一直不能实现。你试了几次,但是
情。
都没能成功,因为有时,存到一半,我们
就会以为一些不重要的事而提出来。
Have you ever experience car breakdown or accident while These are all the things that bother us when our car
you are driving ? So what is the most painful experience breakdown or meet with an accident.
when you meet something like this?
你有没有试过驾车时,车坏了,或遇到意
外?当你遇到这些事时,最痛苦的经验是什 这些事情都是在当我们车坏在路上,或遇上意外会
么? 面对的麻烦事.
1. When car broke down or met with an accident, there are professional towing service to assist.
遇到车坏在路上或意外, 有专业拖车服务协助
2. There are expert to guide you in doing the police report
有专人指点如何完成警局报告
3. Your family and you can reach home safely even the car breakdown or meet accident in the
midnight.
即使事故发生在半夜,也能确保家人和自己安全到家
4. There are people to take care of claim process for you
有人会协助你处理索赔的事项
5. Once your car repaired, it will be sent to your house. 车修好后,
会直接送到你家
motivation
© Copyright Allianz SE
MAINTAIN RELATIONSHIP WITH FOA 与FOA维持关系
• Contact prospects that introduce by FoA soonest possible (not later than 3
days)
• 一旦FoA 介绍客户给你,一定要马上联系客户,不能超过3天
© Copyright Allianz SE